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2025天猫年度消费趋势:专业玩家、穿出人设、一物封神…年轻人都在这样花钱
Jin Rong Jie Zi Xun· 2025-12-29 04:04
一边为9块9的包挂精打细算,一边是买9000元的羽绒服出手阔绰;59元的手机壳要好看又要多功能支 架,2000元的网球拍得追球星同款……以年轻一代和高净值用户为代表的消费者群体,在2025年更愿意 为情绪满足和身份认同买单,他们是日用消费的"淡人",精神消费的"浓人"。 12月29日,2025天猫发布年度六大消费趋势:专业玩家、穿出人设、长期主义、情绪氪金、华流当道、 一物封神。今年年度消费关键词:【乐意】,现在年轻人的消费观主打一个看心情,他们的消费哲学是 这样的:"千金难买我乐意,为我乐意散千金"。 专业玩家 成分、参数站C位,适合自己才是硬道理。 过去一年,成分党、装备党、健康党……各个领域的"专业玩家"层出不穷,"要玩就玩到点子上"成年轻 人新的消费准则。 "科研党"买火"科学护肤"赛道。天猫数据显示,今年消费者关注的抗老、修复、补水、抗敏、防晒等功 效护肤产品同比均有两位数提升。除了给肤质"把脉",大家也关心自己的"头等大事"。过去一年,天猫 国际进口头皮护理类产品成交增长超60%,月桂醇、硅油、苯甲酸钠被打入"秃头黑名单"。 "装备党"也在旷野兴起。每开启一样新的运动,就入坑一套新的装备,打球要配 ...
平台赋能 生态共建:2025微博焕新非遗盛典探索非遗产业融合新范式
Yang Guang Wang· 2025-12-26 05:39
12月24日,由四川省非物质文化遗产保护协会指导、微博主办的2025微博焕新非遗盛典、微博非遗与产业融合发展交流会等系列活动在成都圆满落幕。 当天,来自全国各地的政府、媒体、高校、企业等多方代表和非遗传承人等约600余名嘉宾出席活动。 此次活动以"非遗新生力,赋能向未来"为主题,通过线下主题演讲、成果发布、荣誉表彰与线上话题联动等环节,链接政府、传承人、媒体、企业、机 构、明星等多方资源,搭建非遗与产业对接桥梁,打造集展示、交流、合作、转化为一体的高价值非遗产业平台,推动"非遗融百业"从理念迈向实践。 荣耀盛典:致敬传承力量,彰显非遗时代价值 非遗是奔涌在民族血脉中的不息动力,连接着深厚历史与当代生活。2025微博焕新非遗盛典,一场"传统与潮流碰撞"的文化盛宴,呈现了传统与当代的 对话,为非遗在跨界中寻找新生。 中国非物质文化遗产保护协会会长王晓峰在致辞中表示:"青年是非遗在互联网时代的"最佳传译者",是非遗传承、传播的核心力量。青年,早已不是 非遗的观看者,而是传承者、创新的生力军。" 微博政府媒体事务副总裁、总编辑陈丽娜在致辞中表示:"微博作为主流声音传播阵地,始终致力于构建开放协作的非遗传播体系。过去一 ...
她一夜复出,惊艳半个娱乐圈!网友:老祖宗审美,从不让人失望
首席商业评论· 2025-12-25 04:18
Core Viewpoint - The article discusses the resurgence of Chinese aesthetics globally, highlighting its historical significance and contemporary relevance in fashion and art [1][6]. Group 1: Historical Influence - Chinese aesthetics have influenced global fashion trends, as seen with international models wearing traditional Chinese garments [2]. - Historical figures like King Louis XIV of France and King Augustus II of Poland showcased Chinese culture through extravagant displays and exchanges of valuable Chinese artifacts [8][10]. - The article emphasizes that Chinese aesthetics have been ahead of the world by a millennium, with notable figures like Picasso acknowledging its artistic depth [16]. Group 2: Aesthetic Philosophy - Chinese aesthetics is portrayed as a mission-driven belief system, where artists and craftsmen dedicated their lives to creating beauty despite hardships [18][21]. - The article illustrates the deep connection between art and cultural identity, emphasizing that true beauty transcends mere visual appeal [19][24]. Group 3: Recommended Literature - The article recommends "A History of Chinese Art" by Wang Xun, a foundational text in Chinese art history that has been used in top art institutions for over 60 years [31][33]. - The book is described as a comprehensive visual history of 8000 years of Chinese aesthetics, featuring over 5000 color images and detailed analysis of various art forms [54][62]. Group 4: Cultural Significance - The resurgence of interest in Chinese aesthetics is linked to a broader cultural confidence and a desire to understand the depth of Chinese artistic heritage [26][168]. - The article suggests that engaging with Chinese aesthetics can foster cultural pride and a deeper appreciation for historical art forms [168].
以新需求引领新供给 以新供给创造新需求
Ren Min Ri Bao· 2025-12-10 08:11
党的二十届四中全会提出:"坚持扩大内需这个战略基点,坚持惠民生和促消费、投资于物和投资于人 紧密结合,以新需求引领新供给,以新供给创造新需求,促进消费和投资、供给和需求良性互动,增强 国内大循环内生动力和可靠性。" 当前,内需成为拉动我国经济增长的主动力和稳定锚。"十五五"时期是基本实现社会主义现代化夯实基 础、全面发力的关键时期。要建设强大国内市场,大力提振消费,扩大有效投资,全方位扩大国内需 求,更好发挥超大规模市场优势,推动高质量发展取得新的更大成效。 ——编 者 协同推进促消费与惠民生 随着编钟声悠扬响起,身着霓裳的演员踏着节奏,脚踩夜色缓缓升空,衣袂翩跹、动作优美。演员在空 中轻盈地旋转、腾跃,每一个动作都精准把控着力度与美感。拂袖间,花瓣如雪花般纷纷扬扬飘落。古 建飞檐与漫天花雨相映成趣。 依托丰富的历史文化资源,近年来,洛阳不断推出消费新业态,打造消费新场景,促进文化与经济的深 度融合。今年国庆中秋假期,洛阳累计接待游客879.45万人次,旅游总收入达75.63亿元。 【解读】 "十四五"时期,我国消费主引擎和稳定器作用增强,强大国内市场优势凸显。消费市场规模稳居全球第 二,服务消费保持较快增长 ...
大国五年|澎湃内需,铸就发展主锚
Xin Hua Wang· 2025-12-03 08:55
Core Insights - Domestic demand is a key driver of China's economic growth, contributing an average of 86.4% to economic growth during the "14th Five-Year Plan" period, with consumption accounting for approximately 60% of this growth [1][5][20] Group 1: Consumer Market Dynamics - China's total retail sales of consumer goods reached 50 trillion yuan, establishing it as the world's second-largest consumer market [1] - The average annual growth rate of retail sales is projected to be 5.5%, increasing from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024 [5] - Online retail sales in China have maintained the global leading position for 12 consecutive years [3] Group 2: Sectoral Growth and Innovations - The sales volume in sectors such as automobiles and home appliances ranks first globally [5] - The value added by the wholesale and retail industry is expected to reach 13.8 trillion yuan in 2024, marking a 40% increase compared to the end of the "13th Five-Year Plan" [5] - The integration of culture, tourism, and commerce is driving innovation in "one-stop" services, with domestic products gaining popularity both domestically and internationally [11] Group 3: Logistics and Infrastructure - The proportion of social logistics costs to GDP has decreased from 14.7% five years ago to 14.1% [13] - Over 95% of administrative villages can now access direct express delivery services [13] - The total volume of cold storage facilities in the country has reached 25.3 million cubic meters, with 495,000 refrigerated vehicles [14] Group 4: International Trade and Investment - Cumulative imports of consumer goods from 2021 to 2024 are expected to reach 7.4 trillion yuan [16] - The total expenditure of inbound tourists in 2024 is projected to be 94.2 billion USD, reflecting a 77.8% increase [16] - The actual use of foreign capital during the "14th Five-Year Plan" period reached 70.87 billion USD, with a significant increase in newly established foreign enterprises [22]
他绘出当代中国人的生活史|北京展览推荐
Di Yi Cai Jing· 2025-11-27 06:58
刘小东、王郁洋、杨福东的艺术创作,以及马面裙的古韵今风。 刘小东:河东,河西 地点:北京泰康美术馆 时间:2025年11月25日-2026年3月31日 坚持现场作画、画具象画的刘小东,是中国新现实主义代表画家。他的作品里,印刻着当代中国人的生 活史,他通过绘画这一具象媒介,将个体与时代进行联结。 "河东,河西"是艺术家迄今最为系统、全面的个案呈现,汇集其自20世纪70年代末至2025年的七十余件 作品。 刘小东的绘画始终从最贴近生活的经验出发。他画家乡的街道、亲友的面孔、朋友的身影,继而延伸到 世界上最广大的陌生人。这些看似平凡的"小题材"与"小人物",在他的笔下获得了新的重量。 展览"河东,河西"之名,既指地理的往返,也指精神与时间的对流。河东是故乡与根,河西是远方与世 界;前者代表情感与记忆的积淀,后者象征经验与方法的扩展。展览从地理与精神、题材与方法的双重 视角出发,通过时间与空间的交错,呈现刘小东在现实与绘画之间持续地自我更新与再造。 混成:王郁洋个展 地点:北京798CUBE 时间:2025年11月9日-2026年3月29日 曾在2022年参加威尼斯双年展中国馆展览"元境"的艺术家王郁洋,正在798 ...
(投资中国)阿迪达斯大中华区董事总经理:让全球通过三条纹读懂东方美
Zhong Guo Xin Wen Wang· 2025-11-25 10:14
Core Insights - Adidas has achieved record global quarterly revenue and a "ten consecutive increases" in performance in the Greater China region by 2025, driven by a deep emotional connection with Chinese consumers and a strategy focused on "In China, For China" [1][4]. Group 1: Business Strategy - The establishment of the Shanghai Creative Center (CCS) 20 years ago has become a cornerstone for localizing Adidas' strategy and a platform for promoting Chinese culture globally [3]. - CCS has successfully launched products that blend traditional Chinese elements with modern sports technology, receiving positive market feedback [3]. - Adidas is focusing on nurturing young talent through the A.C.E. (ADIDAS CREATOR EXPERIENCE) program, which has attracted thousands of young creators from top design schools [3][4]. Group 2: Cultural Integration - Adidas is engaging with the new generation of Chinese consumers through a dual narrative of "sports + culture," exemplified by its support for athletes and culturally inspired product lines [3][4]. - The company aims to tell Chinese stories through its products, promoting cultural recognition and appreciation of Eastern aesthetics to a global audience [5]. Group 3: Youth Development - Adidas is committed to fostering youth sports through initiatives like the establishment of university sports communities and youth football programs, recognizing the importance of starting from a young age for building a strong sports nation [4][5]. - The brand's long-term mission is to contribute to the high-quality development of China's fitness industry by integrating traditional and emerging sports [5].
千年手艺焕发时代活力(乡村观察)
Ren Min Ri Bao· 2025-11-13 22:10
Core Viewpoint - The article highlights the revival and innovation of traditional crafts in Yongkang, particularly focusing on the preservation and modernization of intangible cultural heritage such as tin sculpture and copper art, which are being integrated with contemporary technology and market demands to enhance their relevance and appeal [6][10][17]. Group 1: Traditional Craft Revival - Yongkang is known as the "City of Hardware" and has 110 representative projects of intangible cultural heritage, but traditional crafts have drifted away from daily life over time [6][7]. - The eighth China International Import Expo showcased national intangible cultural heritage, allowing traditional crafts to engage with global markets [6][10]. - The local government emphasizes cultural prosperity as part of rural revitalization, promoting active protection and innovative transmission of traditional crafts [6][17]. Group 2: Technological Integration - The tin sculpture craft, despite its historical significance, faced challenges due to modern industrial materials and high raw material costs [7][8]. - A "gene bank" for tin sculpture has been established, collecting over 10 TB of data to preserve and innovate the craft [8][9]. - The introduction of VR experiences and AI-generated designs has attracted significant public interest, with over 30,000 visitors during a holiday period [9][10]. Group 3: Market Expansion and Economic Impact - The combination of traditional craftsmanship with modern technology has led to increased production efficiency while maintaining the quality of hand-crafted items [10][11]. - Yongkang's tin sculptures have become popular souvenirs and cultural products, expanding their market presence [10][15]. - In the first three quarters of the year, 31 intangible cultural heritage workshops in Yongkang generated over 4.3 billion yuan in sales, creating employment for over 10,600 people [17]. Group 4: Innovative Transmission and Youth Involvement - Younger generations are actively participating in the innovation and transmission of traditional crafts, integrating modern elements into their designs [14][15]. - Workshops are being established to attract tourists and educate them about traditional crafts, significantly boosting local economies [17]. - The local government supports these initiatives through funding and training programs, fostering a new wave of artisans [17].
【新华解读】我国前10月外贸彰显韧性 国潮“出海”成增长新动能
Xin Hua Cai Jing· 2025-11-07 09:44
Core Insights - China's foreign trade demonstrates strong resilience amid a complex external environment, with a total import and export value of 37.31 trillion yuan, reflecting a year-on-year growth of 3.6% in the first ten months of the year [2] - The export structure is diversifying, with exports reaching 22.12 trillion yuan, a growth of 6.2%, while imports remained stable at 15.19 trillion yuan [2] - The trend of cultural products "going global" is accelerating, indicating a shift in China's export competitiveness from "cost and scale advantages" to "cultural value and brand premium" [1][4] Trade Performance - In October, the total value of goods trade was 3.7 trillion yuan, with exports at 2.17 trillion yuan and imports at 1.53 trillion yuan [2] - The foreign trade maintained growth for nine consecutive months, showcasing significant resilience despite external shocks [2] - Factors affecting the short-term fluctuation in October's export growth include a high base from the previous year, the timing of the Mid-Autumn Festival, and the impact of high tariffs from the U.S. [2] Market Diversification - Chinese enterprises are successfully reducing reliance on traditional markets, with major markets identified as the Middle East, EU, ASEAN, and Latin America [3] - Nearly 70% of surveyed enterprises reported that their order amounts are stable or growing compared to the previous year, indicating a positive outlook for future exports [3] Cultural Products and Health Consumption - The global market for health consumption is valued at over 10 billion USD and is experiencing rapid growth, with traditional health products gaining popularity overseas [5] - The rise of new Chinese-style clothing, such as the Ma Mian skirt, reflects a growing international recognition of Chinese cultural aesthetics [5] - The export of cultural products is evolving from mere product output to cultural output, enhancing brand value and expanding new growth avenues for foreign trade [6]
裙裳华彩——马面裙的古韵今风 | 清华大学艺术博物馆新展
Jing Ji Guan Cha Bao· 2025-10-19 00:24
Core Insights - The exhibition focuses on the Ma Mian skirt, a classic and representative traditional Chinese garment, highlighting its historical significance, unique design, and exquisite craftsmanship [1] Summary by Sections Exhibition Overview - The exhibition is divided into three main units based on the aesthetic evolution of the Ma Mian skirt, starting with its origins and progressing through its development [1] Unit 1: "Fang Xing Wei Ai" - This section showcases the Ma Mian skirt from the Ming Dynasty along with contemporary garments like robes and jackets, aiming to present the dressing style of that era [1] Unit 2: "Bai Zi Qian Hong" - This unit features various styles from the Qing Dynasty, including Lan Gan, Yue Hua, Feng Wei, and pleated fish scale skirts, complemented by jackets and embroidered pieces, illustrating the rich variety and ornate decorations of that period [1] Unit 3: "Jian Ya Ning Lian" - The final section displays the simplification of the Ma Mian skirt's design and decoration in the early 20th century, influenced by Western styles, while contemporary designers draw inspiration from traditional Ma Mian skirts to continue the narrative of traditional beauty and personal identity [1] Exhibition Details - The exhibition will take place from September 30, 2025, to March 29, 2026, at the Tsinghua University Art Museum, specifically in the 9th exhibition hall on the fourth floor [2]