春节期间，灯笼、年花、年服热销海外—— 年货出海，"中国红"正当潮(环球热点) 李嘉宝 陈子涵 《人民日报海外版》(2026年02月27日 第 06 版) 中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是 ...

中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是看得见、摸得着的春节文化。" 随着全球多地同步开启"春节时间"，漂洋过海的中国年货，勾勒出一幅热闹的全球新春图景：法国巴黎 香榭丽舍大街，春节巡游中的机器人 ...

Group 1 - The article highlights the global celebration of the Chinese New Year, showcasing various cultural performances and activities that reflect the charm of the Spring Festival across different countries [3][4][6]. - In Peru, the establishment of February 1 as "Peru-China Friendship Day" recognizes the friendly ties between the two nations, coinciding with the Chinese New Year celebrations [4]. - The event in Peru featured a blend of traditional Chinese culture and local elements, such as students performing martial arts in costumes inspired by the 24 solar terms, emphasizing cultural exchange [4][5]. Group 2 - In Indonesia, the "Joyful Chinese New Year" event included a variety of performances, such as traditional music and dance, highlighting the rich cultural interactions between China and ASEAN countries [7]. - The event in Jakarta showcased a cultural exhibition and market, where traditional crafts like paper-cutting were displayed, attracting local interest and participation [7]. - The Secretary-General of ASEAN noted that the Spring Festival has become a global celebration, emphasizing the deep emotional connections that transcend national boundaries [7]. Group 3 - In Serbia, a unique celebration featured performances that combined traditional Chinese arts with modern elements, such as robot dancers, illustrating the innovative spirit of cultural expression [9][11]. - The event included performances by local artists and Chinese performers, fostering a deeper understanding and appreciation of each other's cultures [10][11]. - The integration of traditional and contemporary elements in the celebrations reflects the evolving nature of cultural heritage and its relevance in today's society [11].

Core Viewpoint - The article highlights the growing popularity and cultural significance of Hanfu among young people in China, showcasing a shift from niche interest to mainstream acceptance and participation in traditional cultural activities [1][5]. Group 1: Cultural Engagement - Young people are actively participating in Hanfu events, with organized parades and cultural activities becoming common, reflecting a revival of traditional customs [1][2]. - The transformation of Hanfu from a niche interest to a daily wear option for young people indicates a broader cultural shift towards embracing traditional Chinese attire [3][5]. Group 2: Cultural Confidence - The younger generation expresses pride in Hanfu, viewing it as a representation of rich cultural heritage, which fosters a sense of cultural confidence [4][5]. - The perception of Hanfu has evolved from being seen as odd to being appreciated for its beauty, illustrating a significant change in societal attitudes towards traditional clothing [5][6]. Group 3: Innovation and Creativity - Young enthusiasts are not only wearing Hanfu but also innovating by mixing traditional elements with modern designs, showcasing a creative approach to cultural expression [3][6]. - There is a movement among young people to teach traditional crafts and skills to the next generation, indicating a commitment to preserving and promoting cultural heritage [6][7]. Group 4: Community and Collaboration - The formation of non-heritage workshops and community activities reflects a collective effort among young people to engage with and promote traditional culture [6][8]. - The article emphasizes the importance of collaboration among young individuals to enhance the visibility and appreciation of traditional crafts and attire [7][8].

Core Viewpoint - Nanjing Yunjin, a traditional Chinese brocade with a history of 1600 years, is undergoing a transformation to integrate ancient craftsmanship with modern aesthetics, making it relevant in contemporary life and expanding its reach globally [1][3][20] Group 1: Historical Significance and Aesthetic Evolution - Nanjing Yunjin has been a symbol of luxury and elegance in Chinese history, particularly in royal courts, showcasing unique weaving techniques and precious materials [3][5] - The craftsmanship of Yunjin has evolved while maintaining its roots in imperial aesthetics, allowing it to resonate with modern tastes [5][7] Group 2: Modern Adaptation and Market Integration - The transformation of Yunjin from a royal tribute to a consumer product reflects a keen understanding of contemporary market demands, focusing on creating products that fit modern lifestyles [5][14] - Yunjin's designs have shifted from traditional vibrant colors to more subtle modern aesthetics, incorporating elements like small goldfish and butterflies instead of traditional motifs [7][9] Group 3: Technological Innovation and Craft Preservation - The integration of modern technology in the design and production processes enhances the traditional craftsmanship without compromising its core techniques [9][11] - Innovations such as color-changing threads and the use of new materials like ostrich feathers demonstrate a blend of tradition and modernity in Yunjin's offerings [11][13] Group 4: Cultural Heritage and Future Directions - The preservation of Yunjin's core techniques is essential for its cultural heritage, with a focus on creating products that are both traditional and appealing to contemporary consumers [14][16] - The brand "Yuanxian" under the Nanjing Yunjin Museum is exploring a path of industrialization and branding, aiming to make Yunjin accessible to a broader audience while maintaining its artisanal quality [17][20]

Group 1 - The article discusses the resurgence of the traditional Chinese garment, the Ma Mian skirt, which gained attention after a luxury brand released a similar design at a high price, prompting public interest in traditional attire [1][6] - The Ma Mian skirt is highlighted as a fashionable item that harmonizes with various modern clothing styles, making it a cultural symbol that bridges tradition and contemporary fashion [6][10] - The 2024 Spring Festival Gala featured a performance showcasing traditional Hanfu, including the Ma Mian skirt, indicating a growing acceptance and celebration of traditional Chinese clothing in mainstream culture [4][6] Group 2 - The article notes a disparity in the adoption of Hanfu among genders, with women more frequently seen wearing traditional attire compared to men, who face various challenges in embracing Hanfu [8][10] - It emphasizes the need for a shift in perception regarding men's Hanfu, suggesting that traditional clothing should not be viewed solely as stage costumes but as part of everyday life [19][27] - The author shares personal experiences and insights on how to integrate Hanfu into modern life, advocating for a more diverse and contemporary approach to wearing traditional clothing [30][36]

Core Perspective - The article highlights the journey of Wu Haiyan, a prominent fashion designer, who has successfully integrated traditional Chinese design elements into contemporary fashion, emphasizing the cultural significance and global appeal of Chinese aesthetics [1][6]. Group 1: Cultural Foundation - Wu Haiyan's design philosophy is rooted in a comprehensive cultural system that connects people with nature, art, and life, distinguishing her work from mere cultural symbol stacking [3][4]. - She has led a team to establish the theoretical framework of Eastern design, focusing on the historical evolution and global perspective of design [3][4]. Group 2: International Recognition - Wu Haiyan has witnessed the transformation of Chinese design from the margins to the center of the international fashion scene, gaining respect through her original designs [6]. - Her work has garnered attention at international exhibitions, breaking stereotypes and earning recognition from global brands and designers [6]. Group 3: Contemporary Interpretation - The popularity of the Ma Mian skirt is acknowledged, but Wu Haiyan emphasizes that new Chinese style encompasses more than just this garment, advocating for a broader interpretation of traditional elements in modern contexts [9][10]. - She integrates traditional motifs and techniques with contemporary aesthetics, creating fashion that resonates with both local and international audiences [9][10]. Group 4: Future Directions - Wu Haiyan aims to continue promoting Eastern aesthetics through design, leveraging the principles of Eastern design theory to enhance the global presence of Chinese cultural elements [10].

Core Viewpoint - The article highlights the journey of Chinese fashion designer Wu Haiyan, emphasizing the evolution of "New Chinese Style" beyond just the Ma Mian skirt, rooted in Eastern philosophy and cultural confidence, and its growing recognition globally [1][9]. Group 1: Cultural Foundation - Wu Haiyan's connection to Chinese fashion began with the 2001 West Lake fashion show, which marked the start of Hangzhou's fashion transformation [3]. - Her design philosophy integrates art, nature, and life, establishing a cultural framework that distinguishes her work from mere cultural symbols [4]. - The designer has led a team to construct a theoretical framework for Eastern design, focusing on the deep cultural significance of traditional patterns [4]. Group 2: International Recognition - Wu Haiyan has witnessed the transformation of Chinese design from the periphery to the center of the international fashion scene over her 30-year career [6]. - Her original designs have gained respect and recognition, breaking stereotypes and biases against Chinese designers in international exhibitions [6][7]. Group 3: Innovation in Design - The Ma Mian skirt is recognized as a classic representation of traditional Chinese attire, but Wu Haiyan asserts that New Chinese Style encompasses more than just this garment [9]. - Her designs reinterpret traditional motifs and techniques to create contemporary fashion that resonates with international aesthetics [9][10]. - Wu Haiyan aims to merge traditional Chinese elements with modern design, ensuring that her creations are suitable for contemporary global contexts [10].

Group 1 - The article discusses the cultural significance of the "Horse Year" and the traditional motifs associated with it, emphasizing the rich heritage that can bring joy and hope [1] - The "Horse Face Skirt" has gained popularity, particularly in the Horse Year, and its name derives from its design, which features prominent rectangular panels resembling a horse's face [2][4] - The origins of the Horse Face Skirt can be traced back to women's riding attire, with historical references to women riding horses during the Tang and Song dynasties [4][5][8] Group 2 - The article highlights the evolution of the "Horse Face Skirt" from riding garments to a fashionable item, showcasing its practicality and aesthetic appeal [8][9] - The significance of horse-related motifs in traditional clothing is emphasized, particularly the "Sea Horse Tide Cloud" pattern, which is linked to historical events and cultural symbolism [9][13][21] - The article notes that the "Sea Horse" motif became popular during the Ming dynasty, reflecting the era's maritime trade and cultural exchanges [13][15][19]

Core Insights - The resurgence of the Ma Mian skirt, a traditional Chinese garment, is being driven by the upcoming Year of the Horse, blending cultural significance with modern design [1][2][3] - Online platforms have seen a significant influx of new Ma Mian skirt styles, with over 850,000 new items launched recently, indicating strong consumer interest [2] - The Ma Mian skirt's historical roots and modern adaptations appeal to a wide demographic, particularly younger consumers, showcasing a blend of tradition and contemporary fashion [3] Group 1: Market Trends - The Ma Mian skirt has become a popular choice for the upcoming Spring Festival, with sales in physical stores experiencing a notable increase, particularly in red color variants [1] - Online sales are thriving, with platforms like Taobao categorizing the Ma Mian skirt as a "trend new product," reflecting its popularity among consumers [2] - The price range for Ma Mian skirts varies from 169 to 279 yuan, catering to different consumer needs and preferences [1] Group 2: Cultural Significance - The Ma Mian skirt, originating from the Song Dynasty and popularized during the Ming and Qing Dynasties, carries deep cultural meaning, symbolizing longevity and beauty [2] - The design of the skirt, featuring pleats and a unique silhouette, allows for both aesthetic appeal and practicality, making it suitable for various occasions [3] - The current trend represents a fusion of zodiac culture and traditional attire, highlighting cultural confidence in the consumer market [3]