阿迪达斯大中华区董事总经理萧家乐近日接受采访时表示，这份增长不仅是商业上的成功，更是品牌与 中国市场深度共鸣的结果。他指出，"在中国，为中国"战略的持续推进，以及品牌与中国消费者之间建 立的情感连接，是持续增长背后的核心动力。 (投资中国)阿迪达斯大中华区董事总经理：让全球通过三条纹读懂东方美 中新网上海11月25日电 (记者 缪璐)2025年，阿迪达斯交出了一份亮眼的"成绩单"：全球单季营收创历 史新高，大中华区更实现了季度业绩"十连增"。 "体育强国的建设必须从青少年开始。这是我们的长期使命，难以用短期指标简单衡量。"萧家乐表示， 品牌将继续通过传统项目与新兴运动的结合，助力中国全民健身事业的高质量发展。 在萧家乐的战略布局中，"在中国，为中国，爱中国"不只是一种理念，更是清晰的行动路径："在中 国"——依托本土供应链与设计力，实现从产品洞察到生产落地的全方位扎根；"为中国"——聚焦中国 运动员与消费者的真实需求，提供专业的运动及时尚解决方案；"爱中国"——以文化认同为根基，通过 产品讲述中国故事，让东方美学走向世界。 "我们不仅是认同中国文化，也希望可以弘扬中国文化，讲好中国故事，让更多中国以外的消费者 ...

Core Viewpoint - The article highlights the revival and innovation of traditional crafts in Yongkang, particularly focusing on the preservation and modernization of intangible cultural heritage such as tin sculpture and copper art, which are being integrated with contemporary technology and market demands to enhance their relevance and appeal [6][10][17]. Group 1: Traditional Craft Revival - Yongkang is known as the "City of Hardware" and has 110 representative projects of intangible cultural heritage, but traditional crafts have drifted away from daily life over time [6][7]. - The eighth China International Import Expo showcased national intangible cultural heritage, allowing traditional crafts to engage with global markets [6][10]. - The local government emphasizes cultural prosperity as part of rural revitalization, promoting active protection and innovative transmission of traditional crafts [6][17]. Group 2: Technological Integration - The tin sculpture craft, despite its historical significance, faced challenges due to modern industrial materials and high raw material costs [7][8]. - A "gene bank" for tin sculpture has been established, collecting over 10 TB of data to preserve and innovate the craft [8][9]. - The introduction of VR experiences and AI-generated designs has attracted significant public interest, with over 30,000 visitors during a holiday period [9][10]. Group 3: Market Expansion and Economic Impact - The combination of traditional craftsmanship with modern technology has led to increased production efficiency while maintaining the quality of hand-crafted items [10][11]. - Yongkang's tin sculptures have become popular souvenirs and cultural products, expanding their market presence [10][15]. - In the first three quarters of the year, 31 intangible cultural heritage workshops in Yongkang generated over 4.3 billion yuan in sales, creating employment for over 10,600 people [17]. Group 4: Innovative Transmission and Youth Involvement - Younger generations are actively participating in the innovation and transmission of traditional crafts, integrating modern elements into their designs [14][15]. - Workshops are being established to attract tourists and educate them about traditional crafts, significantly boosting local economies [17]. - The local government supports these initiatives through funding and training programs, fostering a new wave of artisans [17].

Core Insights - China's foreign trade demonstrates strong resilience amid a complex external environment, with a total import and export value of 37.31 trillion yuan, reflecting a year-on-year growth of 3.6% in the first ten months of the year [2] - The export structure is diversifying, with exports reaching 22.12 trillion yuan, a growth of 6.2%, while imports remained stable at 15.19 trillion yuan [2] - The trend of cultural products "going global" is accelerating, indicating a shift in China's export competitiveness from "cost and scale advantages" to "cultural value and brand premium" [1][4] Trade Performance - In October, the total value of goods trade was 3.7 trillion yuan, with exports at 2.17 trillion yuan and imports at 1.53 trillion yuan [2] - The foreign trade maintained growth for nine consecutive months, showcasing significant resilience despite external shocks [2] - Factors affecting the short-term fluctuation in October's export growth include a high base from the previous year, the timing of the Mid-Autumn Festival, and the impact of high tariffs from the U.S. [2] Market Diversification - Chinese enterprises are successfully reducing reliance on traditional markets, with major markets identified as the Middle East, EU, ASEAN, and Latin America [3] - Nearly 70% of surveyed enterprises reported that their order amounts are stable or growing compared to the previous year, indicating a positive outlook for future exports [3] Cultural Products and Health Consumption - The global market for health consumption is valued at over 10 billion USD and is experiencing rapid growth, with traditional health products gaining popularity overseas [5] - The rise of new Chinese-style clothing, such as the Ma Mian skirt, reflects a growing international recognition of Chinese cultural aesthetics [5] - The export of cultural products is evolving from mere product output to cultural output, enhancing brand value and expanding new growth avenues for foreign trade [6]

Core Insights - The exhibition focuses on the Ma Mian skirt, a classic and representative traditional Chinese garment, highlighting its historical significance, unique design, and exquisite craftsmanship [1] Summary by Sections Exhibition Overview - The exhibition is divided into three main units based on the aesthetic evolution of the Ma Mian skirt, starting with its origins and progressing through its development [1] Unit 1: "Fang Xing Wei Ai" - This section showcases the Ma Mian skirt from the Ming Dynasty along with contemporary garments like robes and jackets, aiming to present the dressing style of that era [1] Unit 2: "Bai Zi Qian Hong" - This unit features various styles from the Qing Dynasty, including Lan Gan, Yue Hua, Feng Wei, and pleated fish scale skirts, complemented by jackets and embroidered pieces, illustrating the rich variety and ornate decorations of that period [1] Unit 3: "Jian Ya Ning Lian" - The final section displays the simplification of the Ma Mian skirt's design and decoration in the early 20th century, influenced by Western styles, while contemporary designers draw inspiration from traditional Ma Mian skirts to continue the narrative of traditional beauty and personal identity [1] Exhibition Details - The exhibition will take place from September 30, 2025, to March 29, 2026, at the Tsinghua University Art Museum, specifically in the 9th exhibition hall on the fourth floor [2]

Core Insights - The traditional Hanfu store "Ziyiming Tang" announced its closure on October 15, 2023, due to systemic challenges in the market, marking a significant trend in the Hanfu industry as several other brands have also closed or transformed [2][4][11] - The Hanfu market has seen a decline in popularity among young consumers, with many expressing disappointment over the quality and pricing of products, leading to a decrease in sales [5][10][8] - The industry is facing a wave of closures, with many stores offering steep discounts, indicating a shift in consumer interest and market dynamics [11][10] Market Trends - "Ziyiming Tang" is not alone; other brands like "Zhiyu Ji" and "Mingjing Huafu" have also announced closures, reflecting a broader trend of Hanfu store shutdowns in recent years [4][11] - The Hanfu market has experienced rapid growth followed by a significant cooling, with consumers increasingly critical of high prices and low quality [5][10] - The market is witnessing a shift where high-priced items, such as the popular Ma Mian skirt, are becoming less appealing to consumers, leading to reduced sales for many retailers [10][8] Consumer Behavior - Young consumers are becoming disenchanted with Hanfu, citing issues such as inflated prices and poor quality, which has led to a decline in purchases [6][9] - Many consumers, including avid Hanfu enthusiasts, have reported a decrease in their purchasing frequency due to a lack of innovation and rising prices in the market [6][8] - The perception of Hanfu as a luxury item is being challenged, with calls for more affordable and accessible options to attract a broader audience [13][19] Industry Challenges - The Hanfu industry is grappling with a lack of differentiation and innovation, leading to market saturation and consumer fatigue [10][19] - Retailers are facing difficulties in maintaining profitability, with many opting to close stores rather than continue operating at a loss [11][10] - The challenge lies in balancing traditional elements with modern consumer expectations, as many brands struggle to adapt to changing market dynamics [19][20] Future Outlook - For the Hanfu market to thrive, it must break away from the notion that high prices equate to quality, focusing instead on cultural significance and accessibility [19][21] - There is a need for innovation in design and pricing strategies to appeal to modern consumers while preserving cultural heritage [19][21] - The future of Hanfu may depend on its ability to integrate into everyday fashion, making it relevant and appealing to a wider audience [21][19]

Core Viewpoint - The exhibition "Skirt Elegance: The Ancient Charm and Modern Style of Ma Mian Skirt" at Tsinghua University Art Museum showcases the aesthetic evolution of the Ma Mian skirt, a traditional Chinese garment that has gained popularity in contemporary fashion, highlighting its historical significance and modern reinterpretations [1]. Summary by Sections Section 1: Origin and Development - The exhibition begins with the origin of the Ma Mian skirt's design, which was established during the Ming Dynasty, characterized by a waist and two rectangular skirt panels, each featuring a smooth side known as "skirt door" [1]. - The first unit "Emerging Trends" displays Ming Dynasty Ma Mian skirts and related garments, illustrating the fashion of that era [2]. Section 2: Richness of Styles - The second unit "A Thousand Colors" features Qing Dynasty skirts, including various styles such as Lan Gan, Yue Hua, and Feng Wei skirts, along with decorative elements from that period [2]. - Notable exhibits include a blue satin Ma Mian skirt with intricate floral patterns and a white cotton skirt head, showcasing the rich decorative traditions of the Qing Dynasty [2]. Section 3: Modern Transformation - The third unit "Simplicity and Elegance" presents the transformation of the Ma Mian skirt in the 20th century, influenced by Western styles, leading to a simplification of design and a shift towards more fitted silhouettes [3]. - The evolution includes changes in decorative elements, with traditional materials being replaced by new ones such as lace [3].

Core Insights - The rise of "Guochao" (national trend) among young consumers reflects a strong wave of cultural consumption, with traditional Chinese elements becoming fashionable and widely accepted [1][2][3] - The Guochao economy is projected to reach a market size of over 30 trillion yuan by 2028, indicating significant growth potential [4][5] Group 1: Consumer Preferences - 51.8% of young consumers choose Guochao products to support domestic goods, while 46.2% value cultural connotation and 42.6% prioritize quality [1] - 78.9% of surveyed youth express a higher willingness to purchase products that incorporate Guochao elements [4] Group 2: Market Trends - The Guochao economy market size was 20,517.4 billion yuan in 2023, with a year-on-year growth of 9.44% [4] - The clothing and accessories market within Guochao is expected to exceed 2,200 billion yuan in 2024, with projections of reaching 2,500 billion yuan by 2025 [5] Group 3: Cultural Integration - Guochao products combine traditional cultural elements with modern design, creating a unique aesthetic that resonates with consumers [2][3] - Successful cultural innovation requires brands to maintain the essence of traditional culture while adapting it to contemporary expressions [3][7] Group 4: Global Expansion - The Guochao economy is not only thriving domestically but is also gaining recognition globally, with brands like Pop Mart successfully integrating traditional craftsmanship into their products [6] - The intersection of national soft power and market demand presents opportunities for Guochao products to serve as cultural ambassadors on the international stage [6][7]

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life, showcasing how traditional crafts and practices are becoming part of daily experiences [1][2] - It emphasizes the transformation of ICH from being static artifacts in museums to dynamic elements in fashion, cuisine, and daily aesthetics [1][2] Group 1: Fashion and Cultural Expression - Traditional garments like Li brocade and Miao embroidery are showcased at fashion events, reflecting rich cultural heritage while appealing to modern aesthetics [1] - Young people are increasingly adopting modified traditional clothing styles, such as Hanfu, as a means of self-expression in urban settings [1] Group 2: Culinary Innovations - Restaurants featuring ICH techniques are gaining popularity, offering dishes that blend ancient recipes with modern tastes, such as low-sugar pastries in Suzhou and innovative tea snacks in Guangzhou [1] - These culinary innovations not only satisfy contemporary palates but also promote the cultural ethos of meticulous food preparation [1] Group 3: Cultural and Artistic Integration - Cultural and creative products derived from ICH are being integrated into everyday aesthetics, as seen in exhibitions at institutions like the Palace Museum and the application of traditional bamboo weaving in furniture design [1] - This integration creates new consumer experiences and ensures the transmission of traditional skills through practical use [1][2]

Core Viewpoint - The 2025 China International Fashion Week (Autumn) showcases over 180 fashion shows and exhibitions, emphasizing Eastern aesthetics and innovative elements from intangible cultural heritage [1] Group 1: Fashion Design and Trends - Designers incorporate traditional elements such as Hanfu's wide sleeves and Ming Dynasty collar styles into modern designs, blending them with international color trends to create versatile cultural symbols like the Ma Mian skirt [3] - The latest non-heritage woven series features innovative weaving techniques based on traditional Yun Jin and Song Jin, using materials like mulberry silk and eco-friendly fibers to meet modern consumer demands for personalization and sustainability [5] Group 2: Cultural Representation - The "Umon Village Show" from Guizhou's Umon Mountain presents a fusion of traditional Yi ethnic motifs and modern fashion, showcasing the latest clothing designs that combine Yi culture with contemporary styles [5][7] - The collection utilizes the signature colors of the Yi culture—blue, red, white, black, and yellow—transforming traditional symbols like the "sheep horn flower" and "sun totem" into modern fashion elements through innovative design techniques [7] Group 3: Event Atmosphere - The fashion show features 30 representatives from the Yi community, dressed in traditional attire and bringing local specialties, creating a vibrant atmosphere reminiscent of a Yi village during harvest celebrations [9]

Group 1 - The core idea emphasizes the importance of cultural exchange and mutual understanding among Shanghai Cooperation Organization (SCO) member states, as highlighted by President Xi Jinping [1][2] - Various cultural activities are being organized in preparation for the 2025 SCO summit, showcasing the commitment to deepen cultural ties and promote mutual understanding [1][2][4] - The establishment of cultural cooperation mechanisms has strengthened the cohesion among SCO member states, with Belarus joining agreements on cultural cooperation [2][3] Group 2 - The significance of cultural dialogue in promoting world peace and harmony is increasingly recognized, with various cultural events and forums being organized under the SCO framework [2][4] - The facilitation of travel and tourism between member states, such as the visa exemption agreement between China and Uzbekistan, enhances cultural exchange and mutual trust [5][6] - The SCO's potential in tourism development is highlighted, with suggestions for collaborative tourism products and infrastructure improvements to boost practical outcomes [6][7] Group 3 - Cultural exhibitions, such as the "Civilization's Star River" showcasing artifacts from member states, reflect the rich cultural heritage and historical dialogues facilitated by the Silk Road [9][10] - Joint archaeological efforts and restoration projects, like the restoration of the Itchan Kala in Uzbekistan, symbolize the ongoing cultural cooperation and shared history among SCO nations [9][10] - Youth initiatives, such as the "Tianjin Initiative," aim to foster cultural dialogue and cooperation among the younger generation, emphasizing the importance of mutual understanding and collaboration [11]