Core Viewpoint - The article highlights the growing trend of foreign individuals in Changchun, China, adopting Hanfu (traditional Chinese clothing) for social events, showcasing a cultural exchange and interest in Chinese traditions [1][3][4]. Group 1: Cultural Exchange - Foreigners in Changchun are increasingly choosing Hanfu for social gatherings such as birthdays and anniversaries, which serves as a new way to connect with local culture and make friends [3][4]. - The Hanfu experience has attracted over a hundred foreign guests to the Songsheng Hanfu Cultural Art Museum, indicating a rising interest in traditional Chinese attire among expatriates [3][4]. Group 2: Personal Experiences - A German expatriate, Corinna, expressed her enthusiasm for Hanfu, describing it as a unique experience that exceeded her expectations due to its beautiful colors and flowing design [4]. - The trend of wearing Hanfu is seen as a way for foreigners to appreciate and understand the warmth and charm of Chinese traditional culture [4].

Core Insights - The Hanfu industry in Caoxian has experienced explosive growth, with sales reaching 6.14 billion yuan in the first half of 2025, a year-on-year increase of 10.27% [1] - Caoxian has over 2,700 Hanfu production enterprises and more than 15,000 online stores, employing nearly 100,000 people in the Hanfu sector [1] - The popularity of Hanfu has shifted from a niche interest to mainstream fashion, particularly during holidays when demand surges [1][3] Industry Development - The Hanfu industry in Caoxian is facing challenges such as overcapacity in low-end production and severe product homogeneity [3] - Innovative approaches are being explored, such as integrating conductive threads into fabrics to prevent static electricity and adding pockets for practicality [3][5] - There is a significant talent shortage in the industry, with most fashion design programs focusing on Western styles, leading to a gap in traditional Chinese clothing design education [5] Educational Initiatives - Efforts are being made to enhance collaboration between schools and enterprises to cultivate talent for the Hanfu industry [6] - The design studio has partnered with over ten universities to encourage students to wear Hanfu during graduation, integrating educational elements into the design process [6][8] - Internships at design studios allow students to gain hands-on experience in the entire production process, bridging the gap between design and manufacturing [8]

Core Insights - The article highlights the cultural and tourism development model of Caoxian, Shandong, which is leveraging its rich historical heritage to promote cultural transmission and industrial upgrading through the "Hanfu+" strategy [1] Cultural and Tourism Integration - Caoxian is constructing a cultural tourism development framework characterized by "one core leading, three belts linking," focusing on Shang Tang culture, red culture, and intangible cultural heritage [1] - The county has established one 4A-level scenic area and one 3A-level scenic area, with three provincial-level tourism strong towns and eleven characteristic tourism villages, receiving over 3 million visitors annually [1] Development Strategies - The county is implementing a "Cultural Gene Decoding Project" to identify and industrialize cultural elements, aiming to attract investment and cultivate leading cultural tourism enterprises [2] - Key initiatives include upgrading scenic areas, expanding the research travel market, and creating a series of cultural tourism festivals to enhance brand recognition [2] Hanfu Industry - Caoxian's Hanfu industry accounts for a significant portion of the national market, with 2,753 enterprises forming a complete ecosystem covering design, manufacturing, and application [3] - The projected sales for Hanfu in 2024 are expected to reach 8.75 billion, with a 90% market share in the ancient-style scenic area Hanfu supply market [3] Market Expansion - The county is capitalizing on the "Hanfu craze" by creating new cultural tourism scenarios that integrate Hanfu with makeup and photography [4] - Collaborations with well-known ancient-style scenic areas across the country have been established, achieving a 90% market share for Caoxian Hanfu in 72 5A-level ancient-style scenic areas [4] Promotion Activities - A series of promotional activities have been organized to enhance the visibility of Hanfu culture, including themed events and exchanges in various scenic areas [5] - The county's promotional video has gained national attention, further expanding the reach and influence of Caoxian Hanfu [5]