Core Insights - The "new consumption" concept is gaining significant market attention, with companies like Pop Mart expected to surpass 10 billion yuan in revenue in 2024, and IPs like LABUBU becoming globally popular, thus opening new consumer markets [1][2] - There is a notable divergence in performance between new and traditional consumption sectors, with new consumption stocks showing remarkable growth, prompting fund managers to adjust their portfolios [2][3] Industry Trends - The rise of new consumption began in 2020, driven by younger consumer groups (90s, 95s, and 00s) who have grown up during China's rapid economic development, leading to a significant shift in consumer behavior [2] - The new consumption index has increased by 17% year-to-date as of June 10, indicating strong market performance in sectors like gold jewelry, trendy toys, and pet economy [1][2] Investment Strategies - Fund managers are increasingly reallocating their investments as the beta of the consumption sector narrows, suggesting a future divergence within the sector [2][3] - Investment strategies should focus on both short-term explosive products with "internet celebrity" effects and long-term sustainable products like food and beverages, which rely on word-of-mouth [2][3] Market Opportunities - There are emerging opportunities in personalized consumption areas such as leisure entertainment, specialty food, and health products, which are currently underexplored [3] - The concept of "going global" presents additional investment opportunities, including production capacity expansion, cross-border e-commerce, and brand establishment overseas [3][4] Performance Metrics - As of June 10, the Xingyin Consumption New Trend Fund has achieved a return of 21% year-to-date, ranking in the top 5 among similar products, with a portfolio concentration of 38% in its top holdings [4]

Core Viewpoint - The recent surge in new consumption trends, represented by companies like Pop Mart, Lao Pu Gold, and Mixue Group, has led to significant stock price increases in the Hong Kong market, prompting a reevaluation of investment strategies in this sector [1][2]. Group 1: New Consumption Trends - New consumption has become a key investment theme in the Hong Kong market, with stock prices of representative companies reaching historical highs [1]. - Pop Mart's stock price peaked at 252.6 HKD per share on June 5, up from less than 90 HKD at the end of last year and under 10 HKD in October 2022 [1]. - Lao Pu Gold and Mixue Group also saw their stock prices reach 1015 HKD and 618.5 HKD per share, respectively, within a year of their listings [1]. Group 2: Changing Consumer Behavior - The rise of new consumption is attributed to the changing preferences of younger consumers, particularly Generation Z, who prioritize emotional value and self-expression in their purchasing decisions [2][3]. - The shift in consumer demographics reflects a broader change in consumption ideology, with younger generations willing to pay for intellectual property and brands that resonate with their values [3]. Group 3: Market Dynamics and Future Outlook - The new consumption sector is supported by consumption upgrades and policy incentives, alongside technological innovations like AI and big data, which enhance consumer experiences [4]. - As of the first quarter of this year, 182 public funds held shares in Pop Mart, with a total market value of 8.78 billion HKD, indicating strong institutional interest [5]. - Despite concerns about potential overheating in the market, analysts believe that many new consumption companies still have significant growth potential and that their valuations can continue to rise [6].

Group 1 - The Hong Kong Stock Exchange (HKEX) has over 150 companies waiting to go public, with many seeking to raise more than $1 billion [1] - The "Chapter 18 series" listing rules may expand to allow unprofitable companies to list in Hong Kong [1] - As of May 28, there are 159 companies in the IPO queue, with 25 in the consumer sector, accounting for approximately 16% [1] Group 2 - New consumption themes, such as blind boxes and trendy toys, are reshaping the commercial landscape in Hong Kong [3] - The performance of new consumption stocks in the secondary market is linked to the significant recovery of the Hong Kong market and the influx of southbound capital [3] - CITIC Securities anticipates a potential bull market for both Hong Kong and A-share markets, with a key entry point expected between the end of Q3 and Q4 [3]

Core Viewpoint - The article discusses the surge of new consumer companies going public in the Hong Kong stock market, highlighting the strong performance of these companies and the factors driving this trend [1][4]. Group 1: Market Trends - Since the beginning of 2025, there has been a wave of new consumer companies listing in Hong Kong, with notable examples including Mixue Group and Pop Mart, which have performed well in the market [1][3]. - The consumer sector has seen a significant increase in interest, with the China Securities Hong Kong Stock Connect Consumer Theme Index rising over 20% year-to-date [1][4]. - As of May 28, 2025, there are 159 companies queued for IPOs in Hong Kong, with 25 of them being consumer-related, accounting for approximately 16% of the total [4]. Group 2: Financial Performance - New consumer companies have shown remarkable stock performance, with Pop Mart's market value exceeding 310 billion HKD and Mixue Group surpassing 200 billion HKD [1][5]. - The price-to-earnings (P/E) ratios for new consumer stocks are significantly higher than the average P/E of 20 for the broader consumer index, with Pop Mart at 86 times and Mixue Group at 43 times [5][6]. Group 3: Competitive Landscape - Despite the enthusiasm for new consumer stocks, there are concerns about increasing competition and the potential for homogenization in business models [3][8]. - Companies like 52TOYS are being compared to Pop Mart, but their financial performance shows a gap, with 52TOYS reporting continuous losses despite revenue growth [9]. - The food and beverage sector faces challenges related to brand premium and standardization, with companies needing to innovate to stand out in a crowded market [10]. Group 4: Investment Environment - The influx of southbound capital has provided liquidity to the Hong Kong market, with net inflows reaching 636.91 billion HKD since the start of 2025 [4]. - Policy support and improved liquidity have been key drivers for the surge in new consumer IPOs, with measures like streamlined approval processes attracting more companies to list [4][6]. - The article emphasizes the need for new consumer companies to focus on product innovation and brand differentiation to succeed in a competitive landscape [10].