Group 1 - The company has established a multi-dimensional product matrix in the IP cultural and creative sector, combining "national trend + international IP + licensing" since 2023 [1] - The company has launched the "Four Seasons Tiananmen Refrigerator Magnet" series in collaboration with Beijing Tiananmen Tourism Service Group, enhancing brand influence through interactive experiences [1] - The self-owned brand "Qidian WOW!dea" has released cultural tourism series products that deeply integrate intangible cultural heritage [1] Group 2 - The company has demonstrated resource integration capabilities in large-scale event services, evidenced by the launch of ice and snow products for the Harbin Asian Winter Games and the 15th National Games [2] - The differentiated product strategy has driven revenue growth, with projected revenue of 2.79 billion yuan in 2024, a year-on-year increase of 3.65%, and 685 million yuan in Q1 2025, a year-on-year increase of 15.4% [2] - The company is accelerating the construction of a "B-end + C-end" dual-drive model, focusing on both enterprise clients and innovative offline cultural experience venues [2] Group 3 - The 33rd China Shenzhen Gift Exhibition was held from April 25 to 28, attracting over 4,500 exhibitors and covering the entire industry chain [3] - The company showcased over a thousand products at the exhibition, highlighting its strategic transformation in IP and immersive cultural experiences [3]

Core Viewpoint - Yiwu's businesses remain optimistic despite rising tariffs from the US, focusing on brand and product quality while diversifying their market reach [1][2]. Group 1: Market Response - Merchants in Yiwu express confidence that the impact of US tariffs will be limited due to the affordability and quality of their products, which appeal to a global customer base [1]. - Yiwu's international trade market continues to thrive, with merchants reporting steady business and a diverse clientele from over 170 countries [1]. - The "Yiwu spirit," characterized by diligence, integrity, and inclusiveness, is seen as a strong foundation for conducting global business [1]. Group 2: Strategic Adjustments - Many Yiwu business owners have proactively adjusted their strategies in response to US tariffs, with some shifting focus to the EU market and diversifying product lines [2]. - Specific businesses, such as those selling Halloween and New Year decorations, are adapting by reallocating orders and expanding into new markets [2]. - Yiwu's merchants are noted for their adaptability and quick response to market changes, demonstrating a strong entrepreneurial spirit [2].