每经评论员 付克友 一匹本该咧嘴微笑的义乌产马年玩偶，因工人失误缝反了嘴巴，秒变委屈巴巴的"哭哭马"，却意外逆袭 成新年第一匹"黑马"。订单雪片般飞来，义乌老板娘紧急开启十几条生产线赶货。 这场"次品逆袭记"，印证了"在义乌，连失误都能变成商机"不是传说，也揭开了新消费时代的商业密 码，即提供情绪价值正在成为一种商业模式。 "哭哭马"为什么爆火？因为它以歪嘴"丧萌"姿态，精准戳中了当代职场人的情绪痛点。 在滤镜泛滥、人设横行的社交媒体时代，"完美"正成为一种无形压力。而当下的经济周期里，"牛马"一 词也成为2025年年度热词，反映了一种社会焦虑与迷茫情绪。在职场人的调侃中，这只玩偶既是对职场 负荷的温柔消解，也是对多元情绪的坦然接纳。网友将其戏称为"周一马""甲方马""加班马"，就是将自 身无法言说的疲惫，投射于这个柔软载体之上——原来，我就是那匹"哭哭马"。 这样的情绪共鸣，并非个例。《长安的荔枝》中李善德"死磕一件事"的职场坚守，以及对于"流程那种 东西，是弱者才要遵循的规矩"的无情调侃；《浪浪人生》里平凡生活的韧性表达，以及"我想赢一次， 为咱家赢"的自我激励；《疯狂动物城2》对命运复杂性的清醒认知，以 ...

在滤镜泛滥、人设横行的社交媒体时代，"完美"正成为一种无形压力。而当下的经济周期里，"牛马"一词也成为去年年度热词，反映了一种社会焦虑与迷 茫情绪。在职场人的调侃中，这只玩偶既是对职场负荷的温柔消解，也是对多元情绪的坦然接纳。网友将其戏称为"周一马""甲方马""加班马"，就是将自 身无法言说的疲惫，投射于这个柔软载体之上——原来，我就是那匹"哭哭马"。 这样的情绪共鸣，并非个例。《长安的荔枝》中李善德"死磕一件事"的职场坚守，以及对于"流程那种东西，是弱者才要遵循的规矩"的无情调侃；《浪浪 人生》里平凡生活的韧性表达，以及"我想赢一次，为咱家赢"的自我激励；《疯狂动物城2》对命运复杂性的清醒认知，以及"我没有肩膀，扛不了锅"的 拒绝内耗这些作品，都因击中当代人尤其是职场人的情绪需求而票房大卖。 情绪价值似乎超越了功能价值，成为消费市场的稀缺资源。所以，泡泡玛特的盲盒经济，才能通过提供未知惊喜与收藏满足感，将情绪价值转化为源源不 断的商业价值。这也是"哭哭马"的商业密码。 不过，值得反思的是情绪消费热潮之下，也隐藏着当代人的精神困境。随之而来的问题是，你可以是一匹"哭哭马"，但你是否甘于成为一匹"哭哭马"？ 当 ...

每经编辑｜何小桃 一匹本该咧嘴微笑的义乌产马年玩偶，因工人失误缝反了嘴巴，秒变委屈巴巴的"哭哭马"，却意外逆袭成新年第一匹"黑马"。订单雪片般飞来，义乌老板 娘紧急开启十几条生产线赶货。 嘴被缝反的"哭哭马"（右）在网上意外走红成了爆款。 不过，值得反思的是情绪消费热潮之下，也隐藏着当代人的精神困境。随之而来的问题是，你可以是一匹"哭哭马"，但你是否甘于成为一匹"哭哭马"？ 当"精神按摩"褪去，人们终将发现，真正能破解焦虑的不是被动接纳困境、消解情绪，而是一种主动创造价值的积极力量。 事实上，创造了"哭哭马"的义乌精神，也许恰恰才是治愈"哭哭马"的最好解药，是冲破困境的那道光。它不是悬浮的道德说教，而是扎根市场土壤的实践 哲学。 表面看，"哭哭马"爆红是社交媒体时代一次偶然的情绪引爆，但真正令其从网络话题转化为实体商品的，是义乌市场灵敏的商业嗅觉与强大的供应链反应 能力。 从杭州网友随手晒图，到全网热议，再到工厂3天内保留瑕疵、12条生产线24小时运转，义乌人对市场机遇的捕捉、变现，几乎没有时间差，背后是"鸡毛 飞上天"的现代商业传奇。 这个商业传奇，源自义乌人深植于文化基因中的生存智慧，源自名副其实的世界小 ...

Core Insights - The article highlights the importance of continuous learning among merchants in Yiwu, particularly in foreign language skills, to adapt to external market challenges [1] - Yiwu's trade with Latin America and the European Union has seen significant growth in the first quarter, with trade volumes reaching 27.31 billion and 16.36 billion respectively, marking year-on-year increases of 14.1% and 16.5% [1] Group 1: Language Training Initiatives - Yiwu International Trade City has implemented a multi-language training system, including Spanish, English, and Arabic, to enhance merchants' communication skills [1] - The language training sessions are seen as essential for building trust and facilitating cooperation with international clients, particularly from Latin America [1] Group 2: Merchant Attitudes and Development - Merchants in Yiwu are characterized by a strong desire to learn, often attending classes during the day and taking additional courses at night [1] - The shift from traditional trading methods to modern business practices is evident, as merchants embrace digital tools and continuous education to thrive in a competitive environment [1]

Core Viewpoint - Yiwu's businesses remain optimistic despite rising tariffs from the US, focusing on brand and product quality while diversifying their market reach [1][2]. Group 1: Market Response - Merchants in Yiwu express confidence that the impact of US tariffs will be limited due to the affordability and quality of their products, which appeal to a global customer base [1]. - Yiwu's international trade market continues to thrive, with merchants reporting steady business and a diverse clientele from over 170 countries [1]. - The "Yiwu spirit," characterized by diligence, integrity, and inclusiveness, is seen as a strong foundation for conducting global business [1]. Group 2: Strategic Adjustments - Many Yiwu business owners have proactively adjusted their strategies in response to US tariffs, with some shifting focus to the EU market and diversifying product lines [2]. - Specific businesses, such as those selling Halloween and New Year decorations, are adapting by reallocating orders and expanding into new markets [2]. - Yiwu's merchants are noted for their adaptability and quick response to market changes, demonstrating a strong entrepreneurial spirit [2].