不得只收费不服务、少服务； 不得转嫁应当由平台自身承担的费用； 记者今天（8月2日）了解到，市场监管总局7月31日发布并施行《网络交易平台收费行为合规指南》 （以下简称《指南》），进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务 费、信息服务费、营销推广费等收费行为。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将监 管制度内化为合规制度，建立不合理收费行为风险识别评估机制，加强防范不合理收费风险合规事前审 核机制建设，强化合规培训，营造合规文化。 《指南》明确平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交易 规则信息等。明确平台修改收费规则需依法公开征求意见。明确收费规则历史版本保存时间，完整保存 修改后的版本生效之日前三年的全部历史版本。 《指南》规定平台—— 不得向平台内经营者重复收费； 不得向平台内经营者收取提供其基础经营数据的费用； 不得强制或者变相强制平台内经营者购买服务或者参加推广、促销活动并收费； 不得利用不合理 ...

Core Points - The National Market Supervision Administration has issued the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][3][5] - The guidelines emphasize the obligation of platforms to publicly disclose their charging rules and service agreements prominently on their homepage [1][5][14] - Platforms are prohibited from charging multiple fees for the same service, imposing fees without providing corresponding services, and transferring costs that should be borne by the platform itself [1][12][13] Summary by Sections Guidelines Overview - The guidelines aim to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5][6] - The guidelines are based on relevant laws such as the Price Law and the E-commerce Law of the People's Republic of China [5][6] Charging Rules - Platforms must establish fair, legal, and honest charging standards based on their operational costs and service agreements [5][6] - Platforms are encouraged to offer flexible pricing strategies and discounts to support small and medium-sized enterprises [6][10] Compliance and Management - Platforms are required to implement compliance management responsibilities and integrate charging compliance into their internal management systems [6][8] - A mechanism for identifying and assessing unreasonable charging risks must be established by the platforms [8][12] Reporting and Transparency - Platforms must maintain transparency by continuously disclosing charging items, rules, and standards to operators [9][14] - Operators can report excessive charges and platforms must respond promptly and negotiate with them [12][13] Prohibited Practices - The guidelines explicitly prohibit practices such as double charging, charging without service, and price discrimination among operators with similar transaction conditions [12][13][10] - Platforms must not impose unreasonable conditions for the refund of deposits or charge for basic operational data [11][12]

Core Viewpoint - The "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" issued by the State Administration for Market Regulation aim to standardize the charging behavior of online trading platforms towards operators, ensuring fair practices and protecting the rights of operators [3][4]. Summary by Sections Charging Principles - The guidelines emphasize the need for platforms to lower the burden on operators, enhance self-discipline, and standardize charging behaviors [1][2]. - Platforms are required to establish compliance management responsibilities and internalize regulatory systems into compliance protocols [1][6]. Charging Rules and Obligations - Platforms must publicly disclose their charging rules prominently on their homepage, including service agreements and transaction rules [1][14]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of 7 days [8][10]. Prohibited Charging Practices - The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform [2][12]. - Price discrimination against operators with the same transaction conditions is also forbidden [12]. Encouragement of Fair Practices - Platforms are encouraged to adopt flexible pricing strategies that benefit operators, especially small and medium-sized businesses [5][6]. - In cases of natural disasters or public health emergencies, platforms are urged to reduce fees or provide support [5]. Compliance Management - Platforms must enhance their internal compliance management systems and ensure that compliance personnel are well-versed in charging regulations [6][7]. - A risk assessment mechanism for unreasonable charging practices should be established to identify and mitigate compliance risks [6][9]. Reporting and Transparency - Platforms should create a mechanism for reporting compliance issues and ensure that operators can easily access and understand charging details [7][14]. - Historical versions of charging rules must be retained for three years to ensure transparency [8][10]. Consumer Protection and Guarantee Fees - Platforms must carefully assess the necessity of charging guarantee fees and ensure that such fees are reasonable and transparent [10][12]. - Any changes to previously free services must be communicated clearly and require public consultation [10]. Industry Cooperation - The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to protect the rights of operators [13][26].

新华社北京8月2日电市场监管总局7月31日发布并施行《网络交易平台收费行为合规指南》(以下简称 《指南》)，进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信息服 务费、营销推广费等收费行为。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将监 管制度内化为合规制度，建立不合理收费行为风险识别评估机制，加强防范不合理收费风险合规事前审 核机制建设，强化合规培训，营造合规文化。 《指南》明确平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交易 规则信息等。明确平台修改收费规则需依法公开征求意见。明确收费规则历史版本保存时间，完整保存 修改后的版本生效之日前三年的全部历史版本。 《指南》规定平台不得向平台内经营者重复收费，不得只收费不服务、少服务，不得转嫁应当由平台自 身承担的费用，不得向平台内经营者收取提供其基础经营数据的费用，不得强制或者变相强制平台内经 营者购买服务或者参加推广、促销活动并收费，不得利用不合理的保证金等形式变相收 ...

据央视新闻消息，记者今天了解到，市场监管总局7月31日发布并施行《网络交易平台收费行为合规指 南》(以下简称《指南》)，进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服 务费、信息服务费、营销推广费等收费行为。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将监 管制度内化为合规制度，建立不合理收费行为风险识别评估机制，加强防范不合理收费风险合规事前审 核机制建设，强化合规培训，营造合规文化。 《指南》明确平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交易 规则信息等。明确平台修改收费规则需依法公开征求意见。明确收费规则历史版本保存时间，完整保存 修改后的版本生效之日前三年的全部历史版本。 《指南》规定平台不得向平台内经营者重复收费，不得只收费不服务、少服务，不得转嫁应当由平台自 身承担的费用，不得向平台内经营者收取提供其基础经营数据的费用，不得强制或者变相强制平台内经 营者购买服务或者参加推广、促销活动并收费，不得利用不合理的保证金 ...

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][3]. Summary by Sections Overview of the Guidelines - The guidelines are established to standardize the charging behavior of online trading platforms, protect the legitimate rights of operators, and promote sustainable development of the platform economy [3][4]. Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational status of the operators [4]. - Platforms are encouraged to provide preferential services to support small and medium-sized businesses [5]. Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and training programs to foster a culture of compliance [6][8]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8][9]. Charging Rules and Transparency - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [14]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9][12]. Prohibited Charging Practices - The guidelines prohibit various unreasonable charging practices, including double charging, charging without providing services, and price discrimination among operators with similar transaction conditions [2][16]. Consumer Protection and Fee Adjustments - Platforms must adhere to commitments regarding fee reductions or exemptions and cannot arbitrarily change previously free services without proper notice [12][13]. - The necessity of collecting deposits from operators must be carefully evaluated, and any fees must be clearly justified [12][23]. Industry Cooperation - The guidelines encourage industry associations to strengthen self-regulation and establish communication mechanisms with platforms to better protect the rights of operators, especially small businesses [17].

Group 1 - The core viewpoint of the article is the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" by the State Administration for Market Regulation, aimed at regulating the fees charged by platforms to their operators [1][2] - The guidelines emphasize the need for platforms to lower the burden on operators, enhance self-discipline, and standardize charging behaviors [1] - Platforms are required to establish compliance management responsibilities, improve compliance management organizations, and integrate regulatory systems into compliance systems [1] Group 2 - The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform itself [2] - Platforms are not allowed to charge for basic operational data, force operators to purchase services, or impose discriminatory pricing on operators with the same transaction conditions [2] - The guidelines also mandate platforms to publicly disclose their charging rules and maintain historical versions of these rules for three years [1][2]

第四条 鼓励平台向平台内经营者提供让利服务，加大对中小商户的收费优惠扶持力度，支持其生存和 发展。 第五条 在发生自然灾害、突发公共卫生事件等情况下，鼓励平台主动承担社会责任，采取减免佣金、 降低收费标准等帮扶政策。 本指南所称平台内经营者，是指通过网络交易平台销售商品或者提供服务的自然人、法人或者非法人组 织。 本指南所称平台收费，是指平台向平台内经营者提供服务所收取的费用，包括但不限于佣金、抽成、注 册费、手续费、会员费、技术服务费、信息服务费、营销推广费、广告费等形式。平台收取保证金等相 关行为，参照适用本指南。 第二条 平台根据自身经营成本，基于服务协议、交易规则、交易习惯等因素，遵循公平、合法和诚实 信用的原则，充分考虑平台内经营者经营状况，依照相关法律法规规章，合理制定收费标准。 第三条 鼓励平台根据自身技术创新和商业模式创新所形成的服务特点，在合法、合理、互惠互利的范 围内采取灵活多样的定价策略，降低平台内经营者负担，促进平台和平台内经营者共同发展。 新华社北京8月2日电 网络交易平台收费行为合规指南 为了规范和引导网络交易平台经营者收费行为，维护经营者合法权益，促进平台经济持续健康发展，依 据 ...

Core Points - The State Administration for Market Regulation has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate fees charged by platforms to operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess unreasonable charging risks [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-discipline [1] - **Compliance Management**: Platforms must establish compliance management organizations, appoint compliance personnel, and internalize regulatory systems into compliance protocols [1] - **Fee Disclosure**: Platforms are mandated to publicly disclose their charging rules and service agreements prominently on their homepage [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple fees, charging without providing services, and imposing fees for basic operational data [2] - **Price Discrimination**: Platforms are not allowed to engage in price discrimination against operators with similar transaction conditions [2]

《指南》明确平台收费规则公示义务，要求平台在首页显著位置持续公示平台收费服务协议内容、交易 规则信息等。明确平台修改收费规则需依法公开征求意见。明确收费规则历史版本保存时间，完整保存 修改后的版本生效之日前三年的全部历史版本。 《指南》规定平台不得向平台内经营者重复收费，不得只收费不服务、少服务，不得转嫁应当由平台自 身承担的费用，不得向平台内经营者收取提供其基础经营数据的费用，不得强制或者变相强制平台内经 营者购买服务或者参加推广、促销活动并收费，不得利用不合理的保证金等形式变相收费或者提高收费 标准，不得对具有同等交易条件的平台内经营者实行价格歧视等。 人民财讯8月2日电，市场监管总局7月31日发布并施行《网络交易平台收费行为合规指南》(以下简称 《指南》)，进一步规范网络交易平台向平台内经营者收取佣金、抽成、会员费、技术服务费、信息服 务费、营销推广费等收费行为。 《指南》明确了平台收费应遵循的原则，倡导降低平台内经营者负担，强化平台合规自律，规范平台收 费行为。《指南》要求平台落实合规管理主体责任，健全合规管理组织、配备合规管理人员，及时将监 管制度内化为合规制度，建立不合理收费行为风险识别评估机制， ...