Core Viewpoint - The newly announced "Regulations on the Supervision and Management of Online Trading Platform Rules" by the State Administration for Market Regulation and the National Internet Information Office aims to establish clear responsibilities for platform operators in formulating, executing, and managing rules, effective from February 1 [1][5]. Group 1: Responsibilities and Regulations - The regulations require platform operators to create a comprehensive and effective rule management system to ensure fair execution and proper dispute resolution [1]. - The rules cover service agreements between platform operators and users, as well as various trading and governance rules, which are essential for maintaining order in the online trading market [1][5]. Group 2: Prohibitions on Platform Practices - The regulations prohibit platforms from forcing merchants to adopt "only refund" policies or mandatory value-added services like shipping insurance, which can increase costs for merchants [6][8]. - Platforms are also barred from imposing unreasonable fees on merchants, including duplicate charges or fees for services not rendered [10]. Group 3: Transparency and Fairness - The regulations emphasize the need for transparency in rule-making, requiring platforms to publicly solicit opinions when formulating or modifying rules and to document the rationale for any opinions not adopted [11][12]. - Platforms must ensure that rules are easily accessible and understandable for both merchants and consumers, addressing issues of clarity and visibility [11]. Group 4: Dispute Resolution and Consumer Protection - The regulations mandate that platforms provide clear reasons when taking actions against merchants, such as warnings or service terminations, and must offer convenient channels for appeals [14]. - In handling disputes, the regulations aim to balance the burden of proof between consumers and merchants, addressing concerns about dishonest consumer behavior [16].

Core Viewpoint - The newly released "Regulations on the Supervision and Management of Rules for Online Trading Platforms" aims to standardize the formulation, modification, and execution of platform rules, maintain order in online transactions, and protect the legitimate rights and interests of all parties involved in online trading [1]. Group 1: Responsibilities of Online Trading Platforms - The regulations emphasize the responsibilities of online trading platforms in formulating, modifying, and executing platform rules, including obligations for information disclosure, public consultation, and establishing complaint channels [2]. - Specific requirements are outlined for ensuring information, network, and data security, as well as protecting the rights of platform operators and consumers [2]. - Platforms are prohibited from imposing unreasonable restrictions on operators' business activities or consumers' rights through platform rules [2]. Group 2: Enforcement and Regulatory Mechanisms - The regulations call for enhanced collaboration between market supervision and cybersecurity departments, establishing mechanisms for information sharing and joint assessments [3]. - Platforms are encouraged to publish compliance reports and engage in self-assessments or third-party evaluations to ensure adherence to the regulations [3]. Group 3: Transparency and Fairness in Rule Formulation - Online trading platforms must prominently display platform rules on their websites and applications, ensuring easy access for operators and consumers [9]. - The content of platform rules should be clear and understandable, with significant terms highlighted to protect the rights of users [10]. - Platforms are required to solicit public opinions on rule changes and must document and respond to feedback appropriately [11][12]. Group 4: Consumer and Operator Rights Protection - The regulations prohibit platforms from unreasonably limiting the rights of consumers or imposing excessive fees and penalties on operators [21][28]. - Platforms must ensure that any changes to rules do not adversely affect consumers' rights, particularly regarding membership services [21][32]. - Operators and consumers must be informed of their rights and have access to effective dispute resolution mechanisms [15][21]. Group 5: Legal Responsibilities and Penalties - Non-compliance with the regulations can result in penalties, including fines ranging from 10,000 to 100,000 yuan for various violations [27][41]. - The regulations outline specific behaviors that could lead to administrative penalties, emphasizing the importance of adherence to the established rules [39][40]. Group 6: Implementation Timeline - The regulations will come into effect on February 1, 2026, providing a timeline for platforms to adjust their practices accordingly [33].

Core Viewpoint - The newly released "Regulations on the Supervision and Management of Rules for Online Trading Platforms" aims to standardize the formulation, modification, and execution of platform rules, maintain order in online transactions, and protect the legitimate rights and interests of all parties involved in online trading [1][3]. Group 1 - The regulations emphasize the responsibilities and obligations of online trading platforms in the formulation, modification, and execution of platform rules, including information disclosure, public consultation, transitional period settings, and complaint channel establishment [1][3]. - Platforms are required to establish mechanisms for communication and negotiation on significant matters related to platform rules and for resolving transaction disputes within the platform [1][3]. Group 2 - The regulations detail specific requirements for platforms to ensure information, network, and data security, as well as to protect the legitimate rights and interests of platform operators and consumers [2][4]. - Platforms must include clear information security clauses in their rules, specify norms for handling personal information, and fulfill obligations for protecting minors online [2][4]. - The regulations prohibit platforms from unreasonably restricting the autonomous business activities of operators, charging unreasonable fees, or limiting consumer rights through platform rules [2][4]. Group 3 - The regulations call for enhanced law enforcement collaboration and improved regulatory mechanisms between market supervision and cybersecurity departments [2][4]. - These departments are encouraged to establish mechanisms for clue transfer, information sharing, and joint assessment, and may interview platform leaders to ensure compliance and corrective actions [2][4]. - The regulations advocate for social co-governance, encouraging platforms to publish compliance reports and conduct self-assessments or engage third parties for compliance evaluations [2][4].

财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 近日，市场监管总局和国家网信办联合发布《网络交易平台规则监督管理办法》（以下简称《办 法》），旨在规范网络交易平台规则（以下简称平台规则）制定、修改和执行，维护网络交易秩序，保 护网络交易各方主体合法权益。 二是细化平台在保障信息、网络和数据安全，保护平台内经营者和消费者合法权益等方面的具体要求。 《办法》要求平台在其平台规则中明确信息安全条款，明确平台内经营者处理个人信息的具体规范以及 平台内经营者的未成年人网络保护义务等。同时，《办法》明确不得利用平台规则对平台内经营者的自 主经营活动进行不合理限制，收取不合理费用、不合理的违约金或者损害赔偿金；不得利用平台规则排 除或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提供会 员服务时单方面随意变更平台规则损害会员权益等。 三是强化执法协作，完善监管机制。《办法》要求市场监管、网信部门加强部门协作，建立健全两部门 线索移交、信息共享、会商研判等工作机制。规定两部门可依据职责对平台有关负责人进行约谈，要求 其说明情况，采取措施进行整改。倡导社会共治，鼓励平台发布平台 ...

网络交易平台规则监督管理办法 第四条 本办法所称平台规则，是指网络交易平台经营者为服务不特定网络交易各方主体、管理平 台内交易相关活动而预先拟定、供各方遵守的服务协议和交易规则的总称。 平台规则包括网络交易平台服务协议、对平台内经营者的管理规则、平台内交易及纠纷处理规则、 个人信息保护规则、知识产权保护规则等。 网络交易平台经营者与特定主体单独协商达成的不具有广泛适用性的协议，不属于本办法规定的平 台规则。 第五条 网络交易平台经营者制定、修改和执行平台规则应当遵循公开、公平、公正的原则，遵守 法律、法规、规章和商业道德、公序良俗，不得利用平台规则实施危害国家利益、社会公共利益或者侵 害网络交易各方主体合法权益的行为。 （2025年12月18日国家市场监督管理总局、国家互联网信息办公室令第116号公布 自2026年2月1日起施 行） 第一章 总 则 第一条 为了规范网络交易平台规则（以下简称平台规则）的制定、修改和执行，维护网络交易秩 序，保护网络交易各方主体合法权益，促进平台经济健康可持续发展，根据《中华人民共和国电子商务 法》、《中华人民共和国消费者权益保护法》、《中华人民共和国网络安全法》等法律，制定本 ...

办法提出，市场监管、网信部门加强部门协作，建立健全两部门线索移交、信息共享、会商研判等工作 机制。办法还倡导社会共治，鼓励平台发布平台规则合规报告，主动开展合规自评。 (责任编辑：朱赫) 记者7日从市场监管总局获悉，市场监管总局和国家网信办近日联合发布《网络交易平台规则监督管理 办法》，旨在规范网络交易平台规则制定、修改和执行，维护网络交易秩序，保护网络交易各方主体合 法权益。 办法以平台规则为切入点，进一步压紧压实平台责任。例如，不得利用平台规则对平台内经营者的自主 经营活动进行不合理限制，收取不合理费用、不合理的违约金或者损害赔偿金；不得利用平台规则排除 或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提供会员 服务时单方面随意变更平台规则损害会员权益等。 办法要求，平台在其平台规则中明确信息安全条款，明确平台内经营者处理个人信息的具体规范以及平 台内经营者的未成年人网络保护义务等，还规定了平台在信息公示、公开征求意见、过渡期设置、申诉 渠道设置等方面的义务，要求平台建立健全平台规则重大事项沟通协商、平台内交易纠纷解决等机制。 ...

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation and the National Internet Information Office aim to standardize the rules governing online trading platforms, ensuring fair practices and protecting the rights of all parties involved in online transactions [1][3]. Group 1: General Principles - The regulations are designed to regulate the formulation, modification, and execution of platform rules, maintaining order in online transactions and protecting the legal rights of all parties involved [3][4]. - Online trading platform operators must adhere to principles of openness, fairness, and justice in their rule-making processes [4][5]. Group 2: Platform Rules and Responsibilities - Platform rules include service agreements, management rules for operators, transaction and dispute resolution rules, personal information protection rules, and intellectual property protection rules [4][5]. - Operators are required to manage the entry and exit of platform participants and ensure compliance with quality assurance, consumer rights protection, and data security [4][5]. Group 3: Restrictions on Operators - Operators are prohibited from imposing unreasonable restrictions on the independent business activities of platform operators, such as forcing them to bear refund responsibilities or participate in promotional activities [1][13]. - Operators cannot compel platform participants to sell goods or services below cost, which disrupts market competition [1][13]. Group 4: Consumer Rights Protection - The regulations prevent operators from excluding or limiting consumer rights, such as the right to choose products or services and the right to seek compensation [15][30]. - Operators must not set different prices for the same goods or services under the same trading conditions without consumer knowledge [15][31]. Group 5: Supervision and Compliance - Market supervision and internet information departments are tasked with overseeing the formulation, modification, and execution of platform rules, ensuring compliance with the regulations [17][33]. - Operators are encouraged to publish annual compliance reports regarding their platform rules and to engage in self-assessment [17][36].

(三)强制或者变相强制平台内经营者参加推广、促销活动； 人民财讯1月7日电，国家市场监督管理总局、国家互联网信息办公室公布网络交易平台规则监督管理办 法，其中提出，网络交易平台经营者不得利用平台规则，实施下列对平台内经营者的自主经营活动进行 不合理限制或者附加不合理条件的行为： (一)强制或者变相强制平台内经营者承担退款不退货等售后责任，损害其合法权益； (二)强制或者变相强制平台内经营者开通非经营活动必需的增值服务，增加其经营成本； (五)其他对平台内经营者的自主经营活动进行不合理限制或者附加不合理条件的行为。 网络交易平台经营者不得强制或者变相强制平台内经营者按照其定价规则，以低于成本的价格销售商品 或者提供服务，扰乱市场竞争秩序。 (四)强制或者变相强制平台内经营者仅在特定平台开展经营活动； ...

人民财讯1月7日电，国家市场监督管理总局、国家互联网信息办公室公布网络交易平台规则监督管理办 法，其中提出，未成年人用户数量巨大或者对未成年人群体具有显著影响的网络交易平台经营者应当遵 循公开、公平、公正的原则，制定专门的平台规则，依法明确平台内经营者的未成年人网络保护义务， 并以显著方式提示未成年人用户依法享有的网络保护权利和遭受网络侵害的救济途径。 ...

Core Viewpoint - The article highlights the recent exposure of tax violations by internet platform companies in China, emphasizing the importance of compliance for the sustainable development of the digital economy [1][2]. Group 1: Tax Violations Cases - Zhejiang Mamatang Network Technology Co., Ltd. manipulated accounting entries to misclassify service fees as "other payables," creating a false impression of low cash flow and evading personal income tax through personal accounts [1]. - The logistics platform company, Yunsidike Technology Development Co., Ltd., fabricated transportation business chains and issued false invoices by creating fake contracts and purchasing tracking information [1]. - Liaoning Hezhong Yixin Technology Co., Ltd. engaged in fictitious flexible employment services, assisting downstream companies in issuing false invoices to misclassify wages and bonuses as service fees, thereby evading tax obligations [1]. Group 2: Industry Implications - The Vice President of Liaoning University, Yan Hai, stated that non-compliance by platform companies could mislead millions of operators and employees, potentially leading to a detrimental trend that hinders high-quality industry development [2]. - The National Tax Administration emphasized that compliance is crucial for the long-term stability of platform enterprises, which hold vast amounts of data and bear multiple responsibilities [2].