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《网络交易平台收费行为合规指南》施行!
蓝色柳林财税室· 2025-08-07 00:49
Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fair practices and reducing the financial burden on operators [5]. Summary by Sections Section 1: Introduction to the Guidelines - The guidelines were established to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5]. Section 2: Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational conditions of the operators [6]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support their development [7]. Section 3: Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and the appointment of compliance personnel [6][7]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8]. Section 4: Public Disclosure Obligations - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [3][9]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9]. Section 5: Prohibited Practices - Platforms are prohibited from charging operators multiple times for the same service, charging without providing services, or imposing fees for basic operational data [3][9]. - Price discrimination against operators with similar transaction conditions is also forbidden [3]. Section 6: Support for Small Operators - Platforms are encouraged to provide preferential treatment and fee reductions for small and medium-sized enterprises to support their survival and growth [7]. Section 7: Handling of Fees and Guarantees - Platforms must carefully assess the necessity of collecting security deposits from operators and ensure that any fees charged are reasonable and transparent [9][10].
《网络交易平台收费行为合规指南》施行 优化平台经济生态
Zheng Quan Ri Bao· 2025-08-03 16:05
Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].
市场监管总局关于发布《网络交易平台收费行为合规指南》的公告2025年第32号
蓝色柳林财税室· 2025-08-03 00:36
Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][4]. Summary by Sections Guidelines Overview - The guidelines advocate for reducing the burden on platform operators and emphasize the importance of compliance and self-regulation by platforms [1][2]. - Platforms are required to establish compliance management responsibilities and internal systems to manage and assess risks related to unreasonable charging behaviors [1][9]. Charging Principles - Platforms must not charge operators multiple times for the same service, nor can they impose fees without providing corresponding services [2][38]. - The guidelines prohibit platforms from transferring costs that should be borne by them to the operators and from charging for basic operational data [2][38]. Compliance Management - Platforms are encouraged to create a compliance culture, including training and risk assessment mechanisms to identify and mitigate unreasonable charging risks [9][15]. - The guidelines require platforms to maintain a clear and accessible record of their charging rules and any changes made to them [16][17]. Fee Transparency - Platforms must publicly disclose their charging standards and rules prominently on their homepage, ensuring operators can easily access and understand this information [16][19]. - Any modifications to charging rules must be communicated transparently, allowing operators to provide feedback before changes take effect [15][21]. Support for Operators - The guidelines encourage platforms to offer discounts and support to small and medium-sized businesses, especially during crises such as natural disasters or public health emergencies [8][9]. - Platforms are urged to adopt flexible pricing strategies that consider the operational conditions of their operators [7][8]. Risk Management - Platforms should implement a mechanism to evaluate the necessity of charging deposits and ensure that any such charges are reasonable and transparent [22][25]. - The guidelines promote the use of data technology to monitor and analyze risks associated with unreasonable charging practices [13][30]. Regulatory Compliance - Platforms are required to comply with existing laws and regulations, ensuring that their charging practices do not violate legal standards [26][30]. - The guidelines encourage industry associations to foster self-regulation and communication between platforms and operators to protect the rights of operators, particularly small businesses [31].
《网络交易平台收费行为合规指南》发布
Ren Min Ri Bao· 2025-08-02 21:43
Core Points - The State Administration for Market Regulation has issued and implemented guidelines to regulate the charging behaviors of online trading platforms, aiming to lower the burden on platform operators and enhance compliance and self-discipline within platforms [1][2]. Group 1: Guidelines Overview - The guidelines specify principles that platforms must follow, including the need to establish compliance management responsibilities and organizations, and to integrate regulatory systems into compliance protocols [1]. - Platforms are required to publicly disclose their charging rules prominently on their homepage and must seek public opinion before modifying these rules [1]. Group 2: Prohibited Practices - Platforms are prohibited from charging platform operators multiple times for the same service, charging without providing services, or transferring costs that should be borne by the platform itself [2]. - The guidelines also forbid platforms from charging for basic operational data, coercing operators into purchasing services, or implementing discriminatory pricing practices among operators with similar transaction conditions [2].
刚刚发布!事关网络交易平台收费,指南来了!
Sou Hu Cai Jing· 2025-08-02 09:29
Core Points - The National Market Supervision Administration has issued the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][3][5] - The guidelines emphasize the obligation of platforms to publicly disclose their charging rules and service agreements prominently on their homepage [1][5][14] - Platforms are prohibited from charging multiple fees for the same service, imposing fees without providing corresponding services, and transferring costs that should be borne by the platform itself [1][12][13] Summary by Sections Guidelines Overview - The guidelines aim to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5][6] - The guidelines are based on relevant laws such as the Price Law and the E-commerce Law of the People's Republic of China [5][6] Charging Rules - Platforms must establish fair, legal, and honest charging standards based on their operational costs and service agreements [5][6] - Platforms are encouraged to offer flexible pricing strategies and discounts to support small and medium-sized enterprises [6][10] Compliance and Management - Platforms are required to implement compliance management responsibilities and integrate charging compliance into their internal management systems [6][8] - A mechanism for identifying and assessing unreasonable charging risks must be established by the platforms [8][12] Reporting and Transparency - Platforms must maintain transparency by continuously disclosing charging items, rules, and standards to operators [9][14] - Operators can report excessive charges and platforms must respond promptly and negotiate with them [12][13] Prohibited Practices - The guidelines explicitly prohibit practices such as double charging, charging without service, and price discrimination among operators with similar transaction conditions [12][13][10] - Platforms must not impose unreasonable conditions for the refund of deposits or charge for basic operational data [11][12]
周末重磅,市场监管总局发布
Zheng Quan Shi Bao· 2025-08-02 08:17
Core Viewpoint - The "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" issued by the State Administration for Market Regulation aim to standardize the charging behavior of online trading platforms towards operators, ensuring fair practices and protecting the rights of operators [3][4]. Summary by Sections Charging Principles - The guidelines emphasize the need for platforms to lower the burden on operators, enhance self-discipline, and standardize charging behaviors [1][2]. - Platforms are required to establish compliance management responsibilities and internalize regulatory systems into compliance protocols [1][6]. Charging Rules and Obligations - Platforms must publicly disclose their charging rules prominently on their homepage, including service agreements and transaction rules [1][14]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of 7 days [8][10]. Prohibited Charging Practices - The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform [2][12]. - Price discrimination against operators with the same transaction conditions is also forbidden [12]. Encouragement of Fair Practices - Platforms are encouraged to adopt flexible pricing strategies that benefit operators, especially small and medium-sized businesses [5][6]. - In cases of natural disasters or public health emergencies, platforms are urged to reduce fees or provide support [5]. Compliance Management - Platforms must enhance their internal compliance management systems and ensure that compliance personnel are well-versed in charging regulations [6][7]. - A risk assessment mechanism for unreasonable charging practices should be established to identify and mitigate compliance risks [6][9]. Reporting and Transparency - Platforms should create a mechanism for reporting compliance issues and ensure that operators can easily access and understand charging details [7][14]. - Historical versions of charging rules must be retained for three years to ensure transparency [8][10]. Consumer Protection and Guarantee Fees - Platforms must carefully assess the necessity of charging guarantee fees and ensure that such fees are reasonable and transparent [10][12]. - Any changes to previously free services must be communicated clearly and require public consultation [10]. Industry Cooperation - The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to protect the rights of operators [13][26].
刚刚发布!网络交易平台收费,指南来了!
券商中国· 2025-08-02 07:42
Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][3]. Summary by Sections Overview of the Guidelines - The guidelines are established to standardize the charging behavior of online trading platforms, protect the legitimate rights of operators, and promote sustainable development of the platform economy [3][4]. Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational status of the operators [4]. - Platforms are encouraged to provide preferential services to support small and medium-sized businesses [5]. Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and training programs to foster a culture of compliance [6][8]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8][9]. Charging Rules and Transparency - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [14]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9][12]. Prohibited Charging Practices - The guidelines prohibit various unreasonable charging practices, including double charging, charging without providing services, and price discrimination among operators with similar transaction conditions [2][16]. Consumer Protection and Fee Adjustments - Platforms must adhere to commitments regarding fee reductions or exemptions and cannot arbitrarily change previously free services without proper notice [12][13]. - The necessity of collecting deposits from operators must be carefully evaluated, and any fees must be clearly justified [12][23]. Industry Cooperation - The guidelines encourage industry associations to strengthen self-regulation and establish communication mechanisms with platforms to better protect the rights of operators, especially small businesses [17].
商家必看!网络交易平台收费行为合规指南来了
Group 1 - The core viewpoint of the article is the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" by the State Administration for Market Regulation, aimed at regulating the fees charged by platforms to their operators [1][2] - The guidelines emphasize the need for platforms to lower the burden on operators, enhance self-discipline, and standardize charging behaviors [1] - Platforms are required to establish compliance management responsibilities, improve compliance management organizations, and integrate regulatory systems into compliance systems [1] Group 2 - The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform itself [2] - Platforms are not allowed to charge for basic operational data, force operators to purchase services, or impose discriminatory pricing on operators with the same transaction conditions [2] - The guidelines also mandate platforms to publicly disclose their charging rules and maintain historical versions of these rules for three years [1][2]
网络交易平台抽成、收会员费等有了新规范
Yang Shi Xin Wen· 2025-08-02 07:10
Core Points - The State Administration for Market Regulation has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate fees charged by platforms to operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess unreasonable charging risks [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-discipline [1] - **Compliance Management**: Platforms must establish compliance management organizations, appoint compliance personnel, and internalize regulatory systems into compliance protocols [1] - **Fee Disclosure**: Platforms are mandated to publicly disclose their charging rules and service agreements prominently on their homepage [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple fees, charging without providing services, and imposing fees for basic operational data [2] - **Price Discrimination**: Platforms are not allowed to engage in price discrimination against operators with similar transaction conditions [2]
宁夏市场监管厅加强“五一”期间消费者权益保护工作
Zhong Guo Xin Wen Wang· 2025-05-04 11:55
Group 1 - The Ningxia Market Supervision Administration has strengthened consumer rights protection and integrity management mechanisms during the "May Day" holiday to ensure consumer safety [1] - A special action was deployed to monitor online consumption rights protection, involving 20 online trading platforms and covering 544 stores, 211 websites, 153 mini-programs, and 103 public accounts, with 5,661 products monitored [1] - Six cases of potential violations related to false advertising and unfair terms were identified and are currently under investigation [1] Group 2 - Offline consumer rights protection efforts include guiding businesses to fulfill their responsibilities in consumer rights protection and providing convenient return and exchange services [2] - The Ningxia 12315 platform has received a total of 234 complaints, including 203 complaints and 30 reports, with timely investigations into issues such as false advertising and non-compliance with service fees [2] - A "Holiday Measurement Fairness Action" was launched to address consumer concerns regarding measurement accuracy in high-traffic areas, ensuring a fair consumption environment for tourists [2]