监管办法明确：不得利用平台规则对平台内经营者的自主经营活动进行不合理限制，收取不合理费用、 不合理的违约金或者损害赔偿金；不得利用平台规则排除或者限制消费者权利、减轻或者免除自身责 任、不合理加重消费者责任、实施大数据"杀熟"、提供会员服务时单方面随意变更平台规则损害会员权 益等。 禁止平台利用规则减损会员权益、将流量管控纳入监管工具箱、将数字人主播等人工智能生成内容纳入 监管……近日，市场监管总局和国家网信办联合发布《网络交易平台规则监督管理办法》《直播电商监 督管理办法》，为直播电商、网络平台合规运营划定了行为"红线"，完善了监管机制。 市场监管总局网监司司长朱剑桥1月7日在市场监管总局专题发布会上表示，直播电商参与主体多、交易 链条长、法律关系复杂，《直播电商监督管理办法》的出台实施将进一步压实直播电商行业各参与主体 的责任，从源头上减少违法违规行为的发生，更好保障消费者的知情权和选择权。 平台修改规则需提前公示 平台企业是直播电商等网络交易活动中的重要参与者，也是平台经济监管的"关键少数"。《网络交易平 台规则监督管理办法》（下称"监管办法"）在电子商务法的基础上，进一步细化明确违法情形。 ◎记者 陈 ...

近日，市场监管总局和国家网信办联合发布《网络交易平台规则监督管理办法》（以下简称《办 法》），旨在规范网络交易平台规则（以下简称平台规则）制定、修改和执行，维护网络交易秩序，保 护网络交易各方主体合法权益。 《办法》聚焦网络交易平台经营者（以下简称平台）这一"关键少数"，结合近年来监管实践，以平台规 则为切入点，进一步压紧压实平台责任。 一是明确平台在制定、修改和执行平台规则过程中应当履行的责任义务。《办法》规定了平台在信息公 示、公开征求意见、过渡期设置、申诉渠道设置等方面的义务，要求平台建立健全平台规则重大事项沟 通协商、平台内交易纠纷解决等机制。 二是细化平台在保障信息、网络和数据安全，保护平台内经营者和消费者合法权益等方面的具体要求。 《办法》要求平台在其平台规则中明确信息安全条款，明确平台内经营者处理个人信息的具体规范以及 平台内经营者的未成年人网络保护义务等。同时，《办法》明确不得利用平台规则对平台内经营者的自 主经营活动进行不合理限制，收取不合理费用、不合理的违约金或者损害赔偿金；不得利用平台规则排 除或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提供会 员 ...

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on live e-commerce [1][3]. Group 1: Key Measures and Innovations - The guidelines emphasize the need for a clear selection mechanism for products, training requirements, and a "blacklist" system for live e-commerce to ensure quality and safety [1][7]. - A series of innovative measures are proposed, including the introduction of a "product digital passport" for quality verification and the establishment of a national industrial product quality safety monitoring and early warning platform [2][8]. - The guidelines aim to transform the platform economy from "large scale" to "high quality" by enhancing product innovation and service standardization, while also holding platforms and operators accountable for quality control [3][6]. Group 2: Addressing Consumer Concerns - The guidelines propose measures to ensure consumers can buy genuine products online, including strict actions against counterfeit goods and false labeling [5][9]. - Improvements in online service standards and after-sales support are highlighted, such as establishing direct hotlines for elderly consumers and creating rapid response channels for issue resolution [5][10]. - The focus is on optimizing consumer rights protection services to enhance shopping confidence [3][5]. Group 3: Technological Empowerment and Collaborative Governance - The guidelines support the use of technology to enhance consumer experience and improve the precision of quality supervision through big data and artificial intelligence [7][8]. - A collaborative governance model is emphasized, involving government regulation, platform responsibility, corporate self-discipline, and social oversight [7][9]. - Specific requirements for platforms include rigorous entry audits and the use of digital tools for daily management, ensuring that dishonest practices are minimized [17].

Core Viewpoint - The State Administration for Market Regulation, along with other departments, has issued guidelines to enhance product and service quality on online trading platforms, particularly focusing on live e-commerce, to ensure healthy growth and maintain quality safety standards [1][3]. Group 1: Key Measures - The guidelines emphasize improving consumer satisfaction and safety, aiming to shift from quantity to quality in online transactions through various initiatives [1][3]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality [2][9]. - The introduction of a "product digital passport" plan aims to enhance quality safety verification and create a full-chain traceability mechanism [2][9]. Group 2: Addressing Common Issues - The guidelines address prevalent issues such as counterfeit products and inconsistent service standards, aiming to ensure consumers can purchase genuine products online [5][6]. - It promotes the establishment of online service standards and improved after-sales services, particularly for vulnerable groups like the elderly [5][6]. - The guidelines also emphasize collaborative governance, involving regulatory bodies, platforms, industry associations, and consumer organizations to create a comprehensive oversight framework [5][6]. Group 3: Implementation and Future Steps - The market regulator plans to work with relevant departments to ensure effective implementation of these policies through regular supervision and promotion of best practices [8]. - The guidelines require platforms to enhance their entry review processes and utilize digital technologies for daily management, ensuring that dishonest practices are minimized [9]. - For live e-commerce, the guidelines advocate for a quality-first selection mechanism and training for hosts, along with the establishment of a "blacklist" system to promote high-quality content and products [9].

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality in algorithms [1][2] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to enhance quality safety verification in key product areas, creating a mechanism for traceability from production to consumer [2] - A national monitoring and early warning platform for industrial product quality safety will be established, leveraging big data and AI for proactive regulation [2] - To address issues like false advertising on online trading platforms, the guidelines will promote the development of national recommended standards for managing live streaming platform services [2]

央视网消息（新闻联播）：市场监管总局、中央网信办、工业和信息化部等十部门今天（12月12日）公 布《关于提升网络交易平台产品和服务质量的指导意见》（以下简称《指导意见》）。《指导意见》明 确，将聚焦网络交易平台产品和服务质量提升，推动网售产品提质创新，进一步完善线上服务质量管理 规则，培育大众信赖的网络经营主体，加强大数据、区块链、人工智能等技术应用，建设全国工业产品 质量安全监测预警平台，鼓励平台向老年人提供人工直连热线服务，完善平台赔偿先付机制，努力营造 安心放心消费环境，以优质供给激发消费潜力。 ...

Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance capabilities and modernize the governance system in the platform economy sector [2] - The main objective of the committee is to clarify market rules and standardize industry development, promoting compliance and improving the operational quality of platform enterprises [2] - The committee is focusing on key areas and challenges in platform economy governance, aiming to create a comprehensive national governance standard system [2] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms" [2] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms," have completed the project initiation phase and will soon seek public feedback [2]

Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance systems and capabilities through standardization [1] - The main objective of the committee is to clarify market rules and regulate industry development, promoting compliance among platform enterprises and transitioning the platform economy from scale expansion to quality improvement [1] - The committee is focusing on key areas and challenges in platform economy governance, aiming to design top-level rules and establish a comprehensive national governance standard system [1] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management," "General Principles for Compliance Evaluation of Online Trading Platforms," "Basic Requirements for Live E-commerce Platform Service Management," and "Data Reporting Standards for Online Trading Compliance" [1] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "General Principles for Compliance Evaluation of Online Trading Platforms," have completed project initiation and will soon seek public feedback [1]

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fair practices and reducing the financial burden on operators [5]. Summary by Sections Section 1: Introduction to the Guidelines - The guidelines were established to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5]. Section 2: Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational conditions of the operators [6]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support their development [7]. Section 3: Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and the appointment of compliance personnel [6][7]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8]. Section 4: Public Disclosure Obligations - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [3][9]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9]. Section 5: Prohibited Practices - Platforms are prohibited from charging operators multiple times for the same service, charging without providing services, or imposing fees for basic operational data [3][9]. - Price discrimination against operators with similar transaction conditions is also forbidden [3]. Section 6: Support for Small Operators - Platforms are encouraged to provide preferential treatment and fee reductions for small and medium-sized enterprises to support their survival and growth [7]. Section 7: Handling of Fees and Guarantees - Platforms must carefully assess the necessity of collecting security deposits from operators and ensure that any fees charged are reasonable and transparent [9][10].

Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].