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“策展”延向馆外 艺术融入秋夜 浦东美术馆一系列夜间活动跨界联动 探索“开得晚”还要“玩得深”
Jie Fang Ri Bao· 2025-10-05 02:12
Core Insights - The article highlights the innovative approach of the Pudong Art Museum in enhancing the night economy of Shanghai through artistic events and collaborations [1][3]. Group 1: Night Economy Activation - The Pudong Art Museum has become a popular nighttime cultural destination, utilizing innovative operations to integrate art into the city's night economy [1]. - The museum's "Light Up Map" light show transforms the outdoor space into an immersive art experience, attracting diverse audiences [2]. - The museum's administrative director, Sheng Dandan, emphasizes the use of advanced technologies like AI and 3D to create engaging visual experiences for visitors [2]. Group 2: Cross-Industry Collaborations - The museum has launched various cross-industry collaborations, such as a themed cruise project with the Oriental Pearl Tower, combining art exhibitions with Huangpu River tours [3]. - The museum offers special packages with local hotels, providing guests with tickets to the museum as part of their stay [3]. - Additional benefits for ticket holders include free parking and discounts at nearby attractions, enhancing the overall visitor experience [3]. Group 3: Diverse Nighttime Offerings - The museum features a range of nighttime activities, including multimedia light shows, music performances, and outdoor movie screenings, all free for attendees [2][3]. - The focus is on creating a deep engagement with art rather than merely extending opening hours, aiming to integrate art into the urban nightlife [3].
接住大展流量 让艺术与城市相融 浦东美术馆奥赛展观展人次破60万 “大展流量转化模式”持续延续
Jie Fang Ri Bao· 2025-09-08 02:00
Group 1 - The core idea of the news is the integration of art and urban life through innovative events like the "Great Artist Festival" and extended night openings at the Pudong Art Museum, aiming to enhance public engagement with art [1][4][6] - The "Great Artist Festival" features over 90 creative and food brands, with interactive installations of famous artworks, making art more accessible and engaging for the public [2][4] - The Pudong Art Museum has extended its hours to accommodate night visitors, offering discounted tickets to attract a larger audience, which has proven successful with significant attendance [4][5] Group 2 - The museum's strategy includes collaborating with local businesses to boost the nighttime economy and create a vibrant cultural atmosphere in the area [4][6] - Upcoming events like an AI art light show and VR experiences are planned to enhance the nighttime offerings, aiming to provide unique and immersive experiences for visitors [6] - The museum's vision is to transform from a traditional art venue into an active participant in urban culture, integrating art into everyday life and creating a comprehensive cultural experience [6][7]
暑期“看展热”撬动消费新链条
Qi Lu Wan Bao· 2025-08-14 21:28
Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]
苏州当代美术馆竣工
Su Zhou Ri Bao· 2025-08-08 23:51
Core Points - The Suzhou Contemporary Art Museum has recently completed its construction and passed inspection, showcasing its overall facade [1] - The museum features nine interconnected venues that blend traditional Suzhou garden elements with modern design, creating a cultural complex [1] - The project includes four exhibition halls, performance spaces, and multifunctional areas, covering approximately 48,800 square meters with a total building area of about 58,800 square meters [1] - The architectural design is led by Bjarke Ingels, founder of the renowned Danish architectural firm BIG, adhering to international high standards for art venues [1] Transportation and Accessibility - The metro line 8 directly connects to the museum via an underground passage, enhancing the convenience of transportation in the area [2]
打开更辽阔的审美场域
Ren Min Ri Bao· 2025-05-17 21:52
Core Viewpoint - The future of museums, particularly art museums, is being shaped by rapid advancements in digital information technology, which necessitates a transformation in how these institutions operate and engage with the public [2][3]. Group 1: Digital Transformation in Art Museums - Art museums are increasingly adopting digital technologies such as the internet, IoT, cloud computing, big data, artificial intelligence, and blockchain to enhance their collections, exhibitions, education, and management [3]. - The Zhejiang Art Museum has been integrating digital technology into its operations since 2016, including exhibitions that blend traditional culture with digital innovation [3]. - The release of the "Public Art Museum Digital Service Standards" by the Zhejiang Art Museum and other institutions aims to provide a framework for digital upgrades across art museums in China [2]. Group 2: Immersive Digital Art Experiences - Immersive digital art exhibitions are becoming popular, allowing artworks to come alive and providing deeper engagement for audiences [4]. - The Guangdong Art Museum has designed a dedicated immersive digital art exhibition hall, showcasing the commitment of traditional art institutions to digital services [4]. Group 3: Aesthetic Education and Cultural Values - The role of art museums extends beyond technology; they are crucial in awakening public aesthetic awareness and fostering creativity, emphasizing the importance of "aesthetic" in the digital age [5]. - Aesthetic education is viewed as a systematic process that encourages individuals, especially youth, to engage positively with the world, promoting personal growth through daily aesthetic activities [6]. - The integration of Chinese aesthetic values into digital services is seen as essential for shaping humanistic values in the technological era [5][6]. Group 4: The Role of Aesthetics in Innovation - Aesthetics is recognized as a vital productive force in the digital age, serving as a countermeasure to technological alienation and a catalyst for cultural innovation [7]. - The exploration of new aesthetic realms in the context of digital construction is a collaborative effort that art museums are encouraged to pursue [7].