Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified means such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization. The "Golden Ding Award · Excellent Cases of Financial Support for Consumption" aims to identify and promote replicable financial models that enhance market vitality and contribute to high-quality economic development [1]. Group 1: Collection Scope and Categories - Target participants include banks, insurance institutions, consumer finance companies, and payment institutions [2]. - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integration scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [2]. 2. **Payment Facilitation**: Emphasizing app payment optimization, cross-border payment services, and digital RMB applications [2]. 3. **Consumer Credit Innovation**: Covering personal consumer loan products and insurance-financial integration products [2]. 4. **Government-Bank-Enterprise Collaboration**: Joint initiatives for issuing consumption vouchers and promotional activities [2]. 5. **Green Consumption Promotion**: Financial support for low-carbon consumption and circular economy projects [2]. 6. **Others**: Other typical cases that do not fall into the above categories [2]. Group 2: Evaluation Criteria and Process - Evaluation criteria include: - **Innovation**: Assessment of whether the model breaks traditional boundaries and introduces new technologies or scenarios [3]. - **Comprehensive Effectiveness**: Evaluation of tangible consumer promotion effects, such as increased consumer satisfaction and industry reputation [3]. - **Sustainability**: Consideration of the replicability of the model and its long-term social benefits [3]. - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3]. - The evaluation process includes expert reviews based on innovation, effectiveness, replicability, and social impact, leading to the announcement of the "2025 Golden Ding Award · Excellent Cases of Financial Support for Consumption" [3].

Core Viewpoint - The 2025 government work report prioritizes "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand," emphasizing the implementation of specific measures to stimulate consumption [1] Group 1: Financial Industry's Role - Financial institutions have been actively supporting consumption through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, contributing significantly to consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] - The financial sector is continuously optimizing key aspects such as regional development balance, service scenario coverage, and risk prevention mechanisms [1] Group 2: Case Collection and Categories - The collection targets banks, insurance institutions, consumer finance companies, and payment institutions, with categories including: 1. Consumption scenario innovation (e.g., smart markets, credit card installment scenarios) [2] 2. Payment facilitation (e.g., app payment optimization, cross-border payment services) [2] 3. Consumer credit innovation (e.g., personal consumption loan products) [2] 4. Government-business collaboration (e.g., joint consumption coupon issuance) [2] 5. Green consumption promotion (e.g., green finance supporting low-carbon consumption) [2] 6. Other typical cases not covered above [2] Group 3: Evaluation Criteria - The evaluation criteria for the cases include: - Innovation: Whether the model breaks traditional norms and introduces new technologies or scenarios [3] - Comprehensive effectiveness: Whether it leads to perceivable consumption promotion effects [3] - Sustainability: The replicability of the model and its long-term social benefits [3] - Risk control: Compliance of financial services and the completeness of risk control mechanisms [3] Group 4: Activity Process - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - Cases must include background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3] - The evaluation will consist of case collection and expert review, leading to the announcement of the "2025 Golden Ding Award for Excellent Cases of Financial Support for Consumption" [3]