证券研究报告 | 年报点评报告 gszqdatemark 2025 04 19 年 月 日 报喜鸟（002154.SZ） 2024 年利润端短期承压，开店情况符合预期 2024 年：收入同比-2%/归母净利润同比-29%。2024 全年公司收入为 51.5 亿元，同比- 2%；归母净利润为 4.9 亿元，同比-29%；扣非归母净利润为 4.4 亿元，同比-28%。1）盈 利质量方面：2024 全年公司毛利率同比+0.3pct 至 65%，销售/管理/财务费用率同比分别 +2.7/+0.3/+0.3pct 至 41.3%/7.4%/-0.6%（（们根据经营情情况断销销售费用率加主要系：： ①直情渠道存在刚性销售费用；②情销推广力度主大）；计提资产减值损失 1.4 亿元（上一 年同期为 1.2 亿元）；综合以上，净利率同比-3.8pct 至 10.1%。2）公司 2024 年合计拟分配 现金股利 1.75 亿元，股利支付率约 35%，以 2025/4/18 收盘价计算的股息率约为 3%。 2024Q4：收入同比+2%/归母净利润同比-44%。2024Q4 公司收入为 16.2 亿元，同比 +2%；归母净利润为 0 ...

Investment Rating - The report maintains a "Buy" rating for the company [3][5]. Core Views - The company has shown steady growth in Q1 2025, with a single-digit percentage increase in revenue for the main brand, and a healthy inventory turnover of approximately 4 months [1][2]. - The e-commerce segment is expected to perform exceptionally well, with anticipated growth rates exceeding 20% due to the influence of the Spring Festival [1][2]. - The company is focusing on optimizing its offline store structure while enhancing the efficiency of its retail operations, with plans to initiate a Direct-to-Consumer (DTC) transformation in the second half of 2025 [1][2]. - The subsidiary brand, Saucony, has become a new growth driver, with a revenue increase of over 40% in Q1 2025 and a projected revenue exceeding 1 billion yuan in 2024 [2]. - The company expects a revenue growth of around 7% and a net profit growth of approximately 10% for the year 2025 [2]. Financial Summary - The company’s projected financials for 2025 include a revenue of 14.519 billion yuan and a net profit of 1.365 billion yuan, reflecting a year-on-year growth of 6.9% and 10.3% respectively [4]. - The earnings per share (EPS) for 2025 is estimated at 0.49 yuan, with a price-to-earnings (P/E) ratio of 9 times [3][4]. - The company’s net asset return (ROE) is projected to be 13.6% in 2025, with a gradual decline to 12.4% by 2027 [4].

近期孚日股份（002083）发布2024年年报，证券之星财报模型分析如下： 经营业绩 总体概况 孚日股份在2024年的营业总收入为53.46亿元，同比上升0.11%。归母净利润为3.48亿元，同比上升 21.39%。扣非净利润为3.36亿元，同比上升21.7%。尽管全年业绩有所增长，但第四季度的表现却不如 人意，营业总收入为13.27亿元，同比下降1.69%，归母净利润为1133.59万元，同比下降72.23%。 盈利能力 公司的盈利能力有所提升，毛利率为18.33%，同比增加10.95%，净利率为5.93%，同比增加20.1%。这 表明公司在控制成本和提高产品附加值方面取得了一定成效。 成本与费用 销售费用、管理费用、财务费用总计为3.53亿元，三费占营收比为6.61%，同比下降2.5%。这说明公司 在费用控制方面有所改善。 资产与负债 货币资金与应收账款 截至2024年底，公司的货币资金为8.64亿元，较2023年的14.03亿元减少了38.43%。应收账款为7.77亿 元，同比增加了20.17%。应收账款的增长速度超过了营业收入的增长速度，需关注其回收情况。 有息负债 有息负债为22.14亿元，较202 ...

业绩会上，谈及公司对美出口受加征关税影响时，总经理肖茂昌表示，公司通过积极开拓国内市场以及 美国以外的其他新兴市场来对冲美国市场带来的负面影响。 国内市场方面，公司去年全年通过在产品、渠道和品牌三方发力，实现营业收入7.43亿元。公司年内完 成"孚日"及"洁玉"新品发布与上市相关工作，并且强化对渠道商和品牌直营店的精细化管理，积极开发 新客户，打造差异化产品。 值得一提的是，孚日股份新材料业务上年度实现多点突破，进入快速发展阶段。 2024年，公司的涂层材料业务在手订单数量和产能利用率不断提升，并且新增多家国企、央企等战略级 客户，市场影响力不断扩大，公司涂层材料业务实现营收2.02亿元，同比增长49.63%。 4月8日，孚日股份（002083）举行2024年度业绩说明会，公司董事长张国华，总经理肖茂昌，财务总监 陈维义，董事会秘书彭仕强，独立董事傅申特等领导嘉宾出席并回答投资者提问。 2024年，孚日股份实现营业收入53.46亿元；实现归母净利润3.48亿元，同比增长21.39%；实现扣非归 母净利润3.36亿元，同比增长21.70%。同时，公司加大分红力度，积极回馈股东，拟向全体股东每10股 派发现金红利 ...

4月2日，中国家纺行业龙头企业罗莱生活宣布与飞书签署合作协议。在AI时代下，双方将围绕"门店精 细化管理、AI赋能业务、组织协同提效、统一协作平台建设"四大核心目标展开深度合作。未来，借助 飞书一站式数字化解决方案，罗莱家纺可以实现从总部到门店、从战略到执行、从业务到组织的全面管 理升级，进而打造家纺行业的数智化创新范本、持续引领行业龙头地位。 罗莱生活副董事长薛伟斌说到："感谢飞书团队对此次合作的重视。我们希望在大家的共同努力下，真 正做到效率量化并建立标准流程机制，从而提升罗莱生活整个团队的工作效能，这对未来我们公司整体 AI 及数字化建设都有非常重要的基础作用，感谢飞书团队给我们的赋能，我们相信专业团队一定可以 带来专业价值。"飞书大消费行业全国总经理付雪冬则表示："感谢罗莱对飞书的信任，希望能和大家走 好过渡期，让飞书辅助罗莱数智化业务上发挥价值。" 启动会上，双方高层也共同见证效率先锋大赛的启动，鼓励一线员工创新与探索，成为企业数字化 的"急先锋"。计划以一个月时间，完成全员的切换与上线工作。4月30日，罗莱生活将全面完成切换飞 书，实现顺畅协同办公。 罗莱生活副董事长薛伟斌 发言 01｜构建知识管 ...

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company achieved excellent performance in 2024 with revenue and net profit growth of 19.6% and 19.5% respectively, meeting expectations [1] - The company is expected to continue its strong performance in 2025, with projected revenue growth of 14% and stable profit margins [4] Summary by Sections Financial Performance - In 2024, the company's revenue increased by 19.6% to 10.07 billion, with a gross margin of 41.5%, and a net profit of 1.15 billion, maintaining a net profit margin of 11.4% [1] - The company declared a dividend of 26.5 HKD per share, with a payout ratio of 45% [1] Adult Business - The adult segment saw a revenue increase of 19% to 7.38 billion, with footwear and apparel sales growing by 22.1% and 15.1% respectively [2] - The company enhanced its product and brand strength in running and basketball categories, while optimizing store structure [2] Children's Business - The children's segment revenue grew by 19.5% to 2.34 billion, supported by a strong product matrix and sponsorship of youth events [3] - The number of children's stores increased slightly, with improved store efficiency [3] E-commerce Business - E-commerce revenue rose by 12.2% to 2.61 billion, with a focus on differentiated products and deep consumer engagement [3] Inventory and Cash Flow - By the end of 2024, inventory increased significantly by 56% to 2.11 billion, primarily to support e-commerce growth during the holiday season [4] - Operating cash flow decreased to 70 million from 408 million in the previous year [4] Profit Forecast - The company is projected to achieve net profits of 1.31 billion, 1.49 billion, and 1.66 billion for 2025, 2026, and 2027 respectively, with a PE ratio of 7 times for 2025 [4]