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多地文体娱产业营收快速增长 情绪经济加速崛起
Di Yi Cai Jing· 2025-07-31 14:22
Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth, driven by increasing consumer demand and evolving consumption patterns, particularly in various provinces of China [1][2][3]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth rate by 16.4 percentage points [1]. - In Sichuan Province, the revenue grew by 18.7% from January to May, with an increase of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue increased by 16.5% from January to May, with a 1.1 percentage point acceleration from the previous month [2]. - In Guizhou Province, the revenue growth was 21.2% from January to May [2]. Group 2: Consumer Trends - There is a growing demand for diverse and high-quality cultural and entertainment offerings, driven by rising living standards and changing consumer preferences [2][3]. - The Z generation is identified as a key consumer group, focusing on personalized experiences and willing to spend on self-pleasure and hobbies [2]. - Emotional consumption is becoming a significant trend across various age groups, with many middle-aged and older consumers also engaging in activities like attending concerts [3][5]. Group 3: Emotional Value in Consumption - Events like the "Su Super" football matches are creating emotional connections with the community, enhancing the cultural significance of sports [3]. - Concerts are recognized as a platform for emotional release, with a notable increase in attendance from middle-aged audiences [4][5]. - The rise of micro-short dramas is catering to consumers' need for quick emotional gratification, with significant revenue growth in the industry [5][6]. Group 4: New Consumption Scenarios - The integration of culture and emotional value is emerging as a new highlight in consumer spending, with various innovative experiences being developed [6]. - Scenic spots are introducing unique experiences like "lazy drifting," appealing to younger consumers' desire for fun and emotional engagement [6].
郑州微短剧剧组演员扎堆成“竖店”
第一财经· 2025-07-31 13:09
Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth driven by increasing consumer demand and emotional consumption, particularly among the younger generation [1][3][6]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth by 16.4 percentage points [1]. - In Sichuan Province, the revenue growth was 18.7% from January to May, showing a recovery of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue grew by 16.5% from January to May, with film production and entertainment sectors growing by 74.8% and 23.6% respectively [2]. - In Guizhou Province, the revenue increased by 21.2% during the same period [2]. Group 2: Emotional Consumption Trends - Emotional consumption is on the rise, with the Z generation leading the trend, focusing on personal experiences and willing to spend on self-pleasure [3]. - Emotional consumption spans various age groups, including middle-aged and elderly consumers attending concerts, indicating a broadening market [3]. - The "Su Super" league has created emotional connections with local culture, enhancing community engagement and making football a part of everyday life [3]. Group 3: New Consumption Scenarios - The "Su Super" league generated service revenue of 37.96 billion yuan, a year-on-year increase of 42.7% across tourism, dining, and accommodation sectors [4]. - Concerts have become significant outlets for emotional expression, with nearly 50% of attendees being over 40 years old, reflecting a nostalgic connection to music [4]. - Micro-short dramas are emerging as popular "emotional fast-moving consumer goods," catering to consumers' need for quick emotional relief [4][5]. - New tourism concepts like "wo nang drift" are gaining popularity by appealing to younger consumers' desire for fun and emotional value [6]. Group 4: Industry Development and Opportunities - The micro-short drama industry in Henan has seen a revenue increase of 89.0%, significantly outpacing the overall cultural and entertainment sector [5]. - The integration of culture and emotional value is becoming a key trend in driving consumption growth, with various new consumption scenarios emerging [6].
拍完F1电影的苹果,要播真实F1比赛了?
3 6 Ke· 2025-07-31 10:39
Core Insights - Apple is set to acquire F1's broadcasting rights in the U.S. for up to $150 million annually, a significant increase from ESPN's current $85 million deal, marking a rise of over 70% [1] - The existing F1 broadcasting rights held by ESPN will expire at the end of this year, with Apple emerging as the leading contender after negotiations with other media companies [1][3] - The success of Apple's film "F1: Drive to Survive," which grossed $600 million globally, has contributed to its decision to invest heavily in F1 rights [1][2] Group 1: F1's Market Evolution - F1's broadcasting rights in the U.S. have seen a dramatic increase in value, from $5 million per year in 2017 to the current bidding of $150 million, reflecting its growing popularity [5][7] - The initial low-cost strategy of giving away rights to ESPN was a tactical move to gain exposure, which has since paid off with increased viewership and sponsorship from U.S. companies [5][7] - The introduction of the Netflix documentary "Drive to Survive" in 2019 significantly boosted F1's profile in the U.S., leading to a 66% increase in American sponsors from 2020 to 2022 [5][7] Group 2: Apple's Strategic Positioning - Apple's aggressive bid for F1 rights aligns with its broader strategy to integrate sports content into its ecosystem, leveraging its film production capabilities to enhance F1's visibility [8][10] - Unlike traditional media companies like ESPN, Apple views sports rights as a means to create a comprehensive content ecosystem rather than just a broadcasting opportunity [10][11] - The shift in ESPN's strategy reflects a broader trend of reallocating resources towards more established sports, as it faces challenges in the traditional cable model [11][13] Group 3: Potential Challenges and Opportunities - Concerns exist regarding Apple's ability to maintain F1's growth trajectory, especially if it adopts a closed distribution model similar to its MLS strategy, which limited exposure [14][20] - The future of F1 TV, a direct-to-consumer product under Liberty Media, remains uncertain, as it competes with Apple's ecosystem [20][22] - However, Apple's technological capabilities could enhance the viewing experience for F1, potentially leading to a cultural upgrade for the sport [22][23]
体坛午爆|中国男篮出征沙特大名单公布,大师赛赵心童今战丁俊晖
Qi Lu Wan Bao· 2025-07-31 03:59
齐鲁晚报·齐鲁壹点 怀晓 亚洲杯: 中国男篮出征沙特大名单公布 7月30日,中国男篮通过官方平台公布了前往沙特达参加2025年亚洲杯的14人名单,中锋周琦因伤缺席。中国男篮今日启程赴沙特吉达, 为亚洲杯进行最后的备战冲刺。 中国男篮在公告中表示,该名单是教练组综合考虑球队位置需要、伤病情况及球员在系列热身赛中展现的竞技状态决定的。 具体名单为:高诗岩(山东高速)、徐杰(广东宏远)、胡明轩(广东宏远)、廖三宁(北京北控)、程帅澎(浙江稠州)、赵睿(新 疆广汇)、张宁(山西汾酒)、王俊杰(旅外球员)、余嘉豪(浙江稠州)、赵嘉义(青岛国信)、胡金秋(浙江广厦)、朱俊龙(浙 江广厦)、李祥波(广州龙狮)、雷蒙(北京首钢)。 2025年男篮亚洲杯将于当地时间8月5日至17日在沙特阿拉伯举行。中国男篮被分入C组,同组对手包括沙特阿拉伯、印度和约旦队。 而在中国男篮最终宣布14人阵容飞赴沙特后,球迷也感叹"这个阵容,除了2007年,因为确定能参加北京奥运会后,派出二队阵容以来, 好像是账面实力上,最弱的一支了。" 7月30日,中国男篮通过官方平台公布了前往沙特达参加2025年亚洲杯的14人名单,中锋周琦因伤缺席。中国男篮今 ...
体坛联播|赵心童丁俊晖会师八强,中国男篮公布亚洲杯大名单
Xin Lang Cai Jing· 2025-07-30 23:52
赵心童 上海大师赛赵心童与丁俊晖相遇八强赛 7月30日,2025世界斯诺克·上海大师赛进行了多场16进8的比赛,世锦赛冠军赵心童轻松战胜对手,将与丁俊晖相遇八强赛,上演"中国德比"。 此役开场后,赵心童手感火热,连胜两局。韦克林迅速调整,将大比分追平。中场休息后,赵心童状态在线,打出单杆103分再赢一局,此后完全 压制对手,最终以6比2获胜。 "这场比赛给自己开了个好头。"本次大师赛,是赵心童此前因赌球被世界职业台球和斯诺克协会禁赛后,首次在国内举办的正式比赛中出场。对 于下一场对阵丁俊晖,赵心童表示,"我能跟他碰上,我觉得输赢已经不重要了,希望给大家奉献一场精彩的比赛。" 对于这位后辈,丁俊晖说,"赵心童在这届比赛中可能获得比之前更多的球迷支持,这是个不错的优势。不论球迷支持哪位球员,只要到现场看 球,就会给选手带来更多动力,我很期待在后续比赛中,球馆的氛围能比现在更加热烈。" 当天,奥沙利文与霍金斯的比赛打得难解难分,双方大比分交替上升,战至5比5平。最终奥沙利文在决胜局表现更胜一筹,以6比5险胜晋级。奥 沙利文的八强赛对手是威尔逊。 中国选手肖国栋在大比分0比2落后的情况下,以6比4逆转淘汰希金斯。而马 ...
广州发布体育强市建设规划 全力建设三大国际中心
Core Points - The Guangzhou Municipal Government has issued the "Guangzhou Sports Strong City Construction Plan (2024-2035)" aiming to establish three international centers: International Sports Consumption Center, International Bay Area Sports Center, and International Sports Events Center [1] - By 2035, the plan targets a per capita sports venue area of 3.4 square meters, a participation rate in sports activities of over 45%, and a sports industry value-added ratio of 2.4% to GDP [1][9] Group 1: Infrastructure and Accessibility - Guangzhou will enhance public sports facilities by utilizing old factories and under-bridge spaces, and will promote embedded sports facilities to improve community access to fitness resources [2] - The plan emphasizes the integration of sports and education, ensuring that students engage in at least 2 hours of physical activity daily and have access to regular physical education classes [2] - Public sports venues will be opened to the public for free or at low cost, with an increase in the proportion of schools that open their facilities to the community [2] Group 2: Competitive Sports Development - The plan supports the development of top-tier sports clubs and encourages social and market participation in athlete and coach training [3] - Guangzhou aims to strengthen its competitive sports by focusing on athletics and swimming while promoting traditional Chinese martial arts and emerging sports like e-sports [3] - The establishment of high-level training bases for key sports in collaboration with the National Sports Administration is also a priority [3] Group 3: Sports Consumption and Event Economy - The plan aims to enhance the sports industry's self-sustaining capabilities by developing new sports trends such as e-sports and water sports, and creating integrated consumption scenarios combining sports, commerce, and tourism [5][6] - Initiatives will be taken to promote night sports consumption and create themed sports consumption zones across the city [6] - The plan includes the introduction of international sailing events and the development of outdoor sports destinations to boost the local sports economy [6] Group 4: Regional Cooperation and Event Hosting - Guangzhou will establish a cooperation mechanism with Hong Kong and Macau to share resources and standards in sports [7] - The city plans to host high-profile international events and develop its own brand events, aiming to enhance its global sports presence [8] - The goal is to secure the hosting of over 10 significant international A-level events and to strengthen the local sports event ecosystem [8]
广西暑期体育“酷动一夏”促消费
Xin Hua She· 2025-07-30 13:50
绿茵场上,中甲、中乙等联赛激战正酣。本月27日,上万名球迷涌入广西多座球场感受足球魅力。当 天,广西三支职业球队同日出击,迎来双主场比赛。其中广西平果国晶主场逼平苏州东吴,广西恒宸也 在主场战胜广州蒲公英拿到五连胜,广西蓝航则客场苦战不敌泉州亚新。此外,"桂超"第八轮比赛也在 广西四座城市开战。 炎炎夏日,广大球迷用嘹亮的助威声为球队注入能量,也为办赛城市的夜经济注入新活力。"最近一段 时间,虽然夜间的气温仍然较高,但是这根本不影响球迷们的消费热情,只要有比赛,前后几天的时间 里,生意都会比平时更好,我们自酿的啤酒经常脱销。"在广西平果市经营一家酒馆的黄孟翔告诉记 者,中甲赛事为平果市培养了一大批忠实球迷,不只是餐饮,城市周边游消费市场也受益巨大。 新华社南宁7月30日电(记者曹祎铭)"我是专程带着孩子坐动车来这里看比赛,已经来了4天了,孩子 们今年才开始学拳击,就趁着暑假带他们来看看比赛。"30日,为期5天的2025年广西青少年拳击锦标赛 在广西钟山县进入第四个比赛日的争夺,来自广西南宁的韦诗璐带着两个喜爱拳击的儿子前来,"观赛 之余我们一家人还去了周边山里的景区玩水消暑,很开心。" 不只是体育赛事,广西大 ...
“苏超”带热消费 新动能提速跑
Xin Hua Ri Bao· 2025-07-30 06:05
赛事流量撬动消费增量 □ 本报记者 王建朋 7月28日,省税务局增值税发票数据显示,上半年全省企业销售收入同比增长2.5%,其中二季度销售收 入增幅由一季度的2%提升至2.8%,创近4个季度新高,经济向新向好态势凸显。"苏超"赛事引爆消费热 潮,拉动体育、文旅、零售等领域增长,"苏超"流量快速形成消费增量;先进制造、新能源等新动能持 续发力,双轮驱动彰显经济韧性。 "走,去看'苏超'球赛!"随着"苏超"赛事的火热进行,一场关于足球的狂欢正点燃江苏"赛事经济"引 擎。 增值税发票数据显示,6月"苏超"的火爆带动省体育产业集团及相关足球俱乐部销售收入合计增加超 4200万元,拉升全省体育业销售增幅5个百分点。 文旅消费明显增长,6月全省铁路旅客运输、航空旅客运输行业销售收入增幅快速攀升至90.7%、 46.5%,艺术表演场馆增长85.1%、文化活动增长109.3%。 商品消费同步走高,6月全省零售业销售收入增长5.8%,其中,日用家电(28.3%)、计算机设备 (19.5%)、超级市场(18.5%)等细分行业增速较快。 镇江体育产业发展有限公司财务负责人周静告诉记者,"截至第五轮赛事结束,镇江体育会展中心已累 计 ...
女足欧洲杯赚翻了:球票几乎场场售罄,版权翻1倍、赞助涨2倍
3 6 Ke· 2025-07-30 02:51
上座:65.7万球迷到场,31战中有29场球票售罄 根据欧足联(UEFA)官方的通报,虽然是一项由欧洲球队参加的大洲赛事,但本届女足欧洲杯吸引了超160个不同国家的球迷抢购球票。最终,有超过 65.7万人次的球迷来到现场观看这届赛事——相比于上届赛事的57.4万人次,上涨了14%。尤其是考虑到瑞士的办赛球场比2022年英格兰举办时的球场规 模平均要小10%,就足可见本届欧洲杯所创下新的现场观赛人数纪录之难能可贵。这就使得本届赛事的场均上座率达到97%,远高于上届赛事的76.5%。 随着克洛伊·凯利(Chloe Kelly)踢进制胜点球,英格兰女足在点球大战中3-1战胜西班牙,从而成功卫冕女足欧洲杯冠军,成为了历史上第一支在境外赢 得重大赛事的英格兰国家队。 这同时也使得英格兰女足主帅萨里娜·威格曼(Sarina Wiegman)创下女足欧洲杯"三连冠"霸业(一次率荷兰女足,两次随英格兰女足),实现了在女足还 是男足领域都前所未有的"壮举"。 在女足运动全球尤其是欧洲崛起的大背景之下,2025女足欧洲杯创下的纪录不止局限于竞技场,也体现在了商业领域。本文将用一组数据来总结本届赛事 的"经济账"。 在所举行的全部 ...
60.86亿元 赛事经济重塑发展逻辑
Si Chuan Ri Bao· 2025-07-30 00:28
Core Viewpoint - The Sichuan provincial government is promoting the integration of culture and tourism with sports events to boost the local economy and enhance tourism experiences through various initiatives and policies [5][10][12]. Group 1: Policy and Initiatives - The Sichuan Provincial Government has issued policies to support the deep integration of culture and tourism, aiming to develop a robust sports event industry and encourage hosting top-tier domestic and international events [5]. - The "Follow the Events to Travel in Sichuan" initiative has been launched to promote local tourism through sports events, connecting various cultural and natural attractions with sporting activities [7][9]. Group 2: Economic Impact - In 2023, Sichuan province hosted 1,838 events, attracting 11.42 million participants and generating an economic benefit of 6.086 billion yuan, marking a new high [6]. - The Chengdu World Sports Games' "Follow the Events to Travel" series attracted nearly 100,000 participants over three days, with revenue in the hosting area increasing by nearly 40% compared to the same period in 2024 [7][8]. Group 3: Event Statistics and Trends - The Sichuan Sports Bureau reported that in the first half of 2025, Chengdu organized 195 events, engaging 2.36 million participants, while other cities like Meishan and Guangyuan also saw significant participation [12]. - The trend of hosting events in third and fourth-tier cities is emerging, stimulating public interest in fitness and providing new opportunities for urban branding [12][14]. Group 4: Consumer Engagement and Experience - The integration of sports events with local tourism and culinary experiences is being emphasized, with initiatives like "Enjoy Exciting Events · Taste Chinese Cuisine" launched to enhance consumer engagement [13]. - The events are designed to create memorable experiences for participants, combining sports with local culture and cuisine, thereby driving tourism and economic growth [11][13].