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“上场运动、下场消费”成为消费新选择 老厂房向“新”向“智”催生新场景
Yang Shi Wang· 2025-11-16 02:25
Core Insights - The transformation of old factory areas in Shijiazhuang into vibrant urban landmarks highlights a trend in urban renewal and adaptive reuse of industrial spaces [1][8] - The newly renovated smart sports venue has become a popular destination, operating 24/7 and featuring advanced facilities that cater to diverse consumer needs [12][14] Group 1: Venue Features - The smart sports venue occupies a renovated 12,000 square meter space, previously a coal machinery factory, now housing 20 sports courts [8][10] - The venue includes dedicated areas for children and offers a variety of sports such as badminton, basketball, and football, attracting a wide range of users [6][4] - Advanced technology allows users to book courts via a WeChat mini-program, with automated lighting and other smart features enhancing the user experience [12][14] Group 2: Popularity and Usage - Since October, over 33,000 visits have been recorded at the venue, with a single-day peak of over 5,000 visitors, indicating high demand [14] - The venue's success has led to an influx of sports-related businesses setting up nearby, further enhancing the area's appeal [16] Group 3: Broader Urban Development - The renovation of this sports venue is part of a larger initiative in Shijiazhuang, where three additional old factory sites are being transformed into comprehensive commercial centers that integrate sports, entertainment, and dining [23][18] - The overall trend reflects a growing interest in "sports + consumption" models, creating new urban experiences for residents [23]
品牌1折起开抢!大浪时尚活力嘉年华活动启动
Sou Hu Cai Jing· 2025-11-09 18:22
仪式现场亮点纷呈,传统与科技的碰撞点燃全场热情:活力满满的麒麟舞踏着铿锵鼓点登场,非遗传承人的精湛 演绎寓意着大浪时尚小镇蒸蒸日上的发展态势;灵动可爱的机器狗同步互动,以科技感十足的姿态展现"时尚+科 技"的融合创新,瞬间点燃现场氛围。 2025大浪时尚小镇时尚活力嘉年华启动的同时也标志着大浪时尚品牌消费季同步启动,40余家知名服饰品牌携最 大折扣力度开启购物狂欢,为市民带来实实在在的时尚福利。仪式尾声,跨越年龄的时尚走秀、婉转雅致的昆曲 表演、饱含本土情怀的音乐人独唱以及活力四射的曳舞表演轮番登场,用多元艺术形式诠释"生活即时尚"的核心 理念,为启动仪式画上圆满句号。 近百家"嘉年华宠粉商家"同步发力,品牌1折起开抢,餐饮商家推出专属折扣,活动当天店铺销售额较平时增长了 超50%。为期3天的"浪"式嗨购,小镇有料——2025大浪时尚小镇时尚活力嘉年华于11月7日-9日举办。本次嘉年 华以"时尚+文化+消费"为核心,串联品牌狂欢、非遗展演、潮流互动等多元场景,不仅为市民带来沉浸式逛玩体 验,更以创新形式激活小镇产业活力,彰显大浪时尚小镇作为湾区时尚产业高地的独特魅力与发展潜力。 开启购物狂欢 40余家知名服饰 ...
浙江诸暨:社区共富市集助力城市夜经济
Xin Hua Wang· 2025-11-09 01:49
Core Insights - The article highlights the establishment of the "Tao You Su Need · Zhu Shi Yun Ji" community co-prosperity market in Zhuji City, Zhejiang Province, which combines long-term and periodic operations to create a flexible market model [2] - This market integrates local specialties, cultural creative products, and interactive experiences, aiming to enhance consumer immersion and drive local economic growth [2] - The initiative leverages foot traffic from various events and concerts to provide a platform for local products, contributing to increased income for local farmers and merchants, and stimulating consumption in sectors like dining, retail, and cultural creativity [2] Summary by Categories Market Structure - The community co-prosperity market employs a combination of "long-term + periodic" and "fixed location + mobile stalls" to create a versatile shopping environment [2] Economic Impact - The market serves as a sales platform for local specialties, promoting income growth for local farmers and merchants, and supporting the development of the city's night economy [2] Consumer Engagement - The market features a blend of unique food offerings, cultural creative products, and interactive experiences, enhancing the overall consumer experience [2]
河南漯河:非遗展演激发经济新活力
Ren Min Ri Bao· 2025-11-06 22:11
Core Viewpoint - The article highlights the efforts of Luoyang City in promoting and preserving intangible cultural heritage through a series of engaging performances and activities, aiming to meet the cultural needs of the community while enhancing market benefits [1][2][3]. Group 1: Cultural Heritage Promotion - Luoyang City has initiated the "Intangible Cultural Heritage Year" event, planning to hold 42 performances throughout the year, with 34 already completed and a total of 2.16 million viewers for live broadcasts [1]. - The city boasts a rich array of intangible cultural heritage, including 1 national-level, 22 provincial-level, and 133 municipal-level representative projects, showcasing its cultural significance [2]. - The activities are designed to be youthful, fashionable, immersive, and digitally disseminated, with a monthly theme and weekly performances, creating a vibrant cultural landscape [2][3]. Group 2: Event Engagement and Participation - The events feature over 60 intangible cultural heritage projects, inviting local art centers and representatives to participate, thus fostering interaction and showcasing the heritage [3]. - Various formats such as stage performances, interactive experiences, and heritage markets are utilized to create a comprehensive display system, enhancing audience engagement [3]. - The performances include both national and local heritage projects, with innovative arrangements breathing new life into traditional arts [3]. Group 3: Economic and Cultural Integration - The regular performances have attracted a youthful audience, contributing to the development of new consumer experiences in the Wanda Plaza, making it a cultural and tourism hotspot in Luoyang [4]. - The Wanda Plaza has quickly become a hub with over 100 brands and 300 quality merchants, drawing significant foot traffic and enhancing the local economy [5]. - The city is integrating various cultural and tourism resources, creating a cohesive development strategy that enhances participation and attracts more visitors [6].
固原市“城中大集”释放消费新动能
Sou Hu Cai Jing· 2025-10-27 21:41
Core Insights - The event "New Big Market New Services New Consumption" aims to stimulate consumer spending and market potential in Guyuan City, aligning with national and local government initiatives to boost consumption [1][12] Group 1: Event Overview - The event took place from October 24 to 26, organized by the Guyuan Municipal Bureau of Commerce and Investment Promotion [1] - It features innovative formats and rich content focusing on three dimensions: "New Big Market, New Services, New Consumption" [3] Group 2: Consumer Engagement - The event includes a variety of activities such as special markets, quality product exhibitions, live-stream promotions, and diverse discount subsidies [3][6] - A "36-hour non-stop" shopping event at Xinhua Department Store aims to enhance consumer enthusiasm, complemented by food experiences like a large hot pot banquet and free tastings of local specialties [4] Group 3: Online and Offline Integration - The event integrates online and offline activities, featuring live-streaming sessions with popular hosts promoting local agricultural products and crafts [6] - Special pricing strategies such as one yuan flash sales and 9.9 yuan shipping deals are implemented to benefit consumers and expand local product sales [6][9] Group 4: Economic Impact - The event is a strategic move to adapt to new consumption trends and enhance the commercial ecosystem in Guyuan, integrating resources from various sectors including culture, tourism, and e-commerce [12] - It significantly boosts related industries such as dining, retail, and cultural tourism, contributing to consumer confidence and internal demand [12]
徐州诚邀大湾区游客“潮游彭城”
Xin Hua Ri Bao· 2025-10-23 23:04
Core Points - The "Han Wind New Rhythm: Xuzhou Cultural Tourism (Greater Bay Area) Promotion Conference" was held in Shenzhen on October 23, organized by Xuzhou's cultural and tourism bureau along with other local entities [1] - The event featured performances showcasing traditional Han music and involved over 70 travel agencies from mainland China and Hong Kong and Macau [1] Group 1 - The event commenced with a Han music performance titled "Han Rhythm Elegance," highlighting the cultural heritage of the Han dynasty through instruments like the guzheng and konghou [1] - A segment called "Meeting Han Wind" featured traditional Han musical instruments playing popular songs, engaging the audience in sing-alongs [1] - The promotion included a comprehensive guide on "food, accommodation, transportation, travel, shopping, and entertainment" presented through a combination of video, images, and explanations [1] Group 2 - Xuzhou's cultural tourism group and various districts showcased their unique cultural tourism resources, attracting significant interest from attendees [1] - After the presentations, representatives from key scenic spots in Xuzhou engaged in discussions with travel agencies from the Greater Bay Area, focusing on topics like "Xuzhou travel discounts" and "airline cooperation" [1] - Several travel agencies from the Greater Bay Area reached preliminary cooperation intentions to deepen their engagement with Xuzhou's cultural tourism market [1]
“秋糖季”助力户外消费市场持续火热
Nan Jing Ri Bao· 2025-10-09 03:33
Core Insights - The article highlights the growing trend of outdoor activities among citizens, leading to a vibrant outdoor consumption market [1][6] Group 1: Outdoor Activities and Events - The 23rd Nanjing Tent Festival and the 2025 Urban Outdoor Sports Carnival showcased various outdoor activities, attracting large crowds and promoting a diverse outdoor lifestyle [2] - The event featured over 30 unique stalls, offering handmade goods, original designs, and healthy food, creating a one-stop shopping experience for visitors [2] - The upcoming 24th Nanjing Jin Hongxiang Cycling Race is expected to attract around 500 participants, emphasizing the integration of local resources and enhancing the overall consumer experience [3][4] Group 2: Economic Impact and Consumer Engagement - Outdoor sports are linked to economic growth, with Nanjing leveraging a multi-faceted approach combining sports, tourism, culture, and science to expand outdoor consumption [6] - The integration of local specialties into event packages, such as local honey and lotus root juice, enhances the consumer experience and promotes local businesses [4] - The introduction of new attractions, like the 20,000 square meter insect park, has drawn significant visitor interest, further stimulating local economic activity [5]
拱墅:商文旅融合激活消费新场景
Hang Zhou Ri Bao· 2025-10-09 02:30
Group 1 - The core viewpoint of the articles highlights the integration of commerce, culture, and tourism in the Gongshu District, leading to a revitalized holiday consumption ecosystem [1][2] - The automotive sector in Gongshu District experienced a surge in sales due to policies like "replacement subsidies" and "new car purchase subsidies," with the Shaoxing Road Auto Street hosting the "Driving Encounter Double Festival" featuring 11 car companies [1] - Home appliance sales also saw steady growth, driven by the "fourth round of electronic product consumption vouchers" and proactive discounts from merchants [1] Group 2 - During the National Day holiday, over 80 themed promotional activities were launched across major commercial areas in Gongshu, with the Wulin Square market becoming a popular destination for citizens and tourists [1] - The Wulin business district attracted young consumers through celebrity-driven events, such as a pop-up store by star Wang Hedi, and immersive theatrical performances in shopping malls [2] - The "Gongchen 400" business circle recorded a total of 1.2084 million visitors and sales of 44.9065 million yuan, with various cultural and entertainment activities enhancing the holiday experience [2]
花式促销引客来 商文旅解锁新体验 消费市场热潮涌
He Nan Ri Bao· 2025-10-08 23:26
Group 1: Holiday Economic Performance - The retail and catering sectors in Henan province achieved a total sales of 30.99 billion yuan during the National Day and Mid-Autumn Festival holiday, marking a year-on-year increase of 2.8% [1] - Key catering enterprises in the province saw a sales increase of 14% year-on-year, with major business districts in cities like Zhengzhou and Xinxiang reporting double-digit growth in total revenue [1] - The province issued the fourth round of "Enjoy Henan" retail and catering consumption vouchers, which stimulated direct consumption exceeding 100 million yuan during the holiday [1] Group 2: Consumer Engagement and Promotions - Various promotional activities and services were implemented to attract consumers, such as the "Quality Consumption Journey" in Xuchang and themed decorations in Zhengzhou [2] - Major commercial complexes in Zhengzhou recorded over 6.6 million visitors and a total revenue of 7.03 billion yuan, reflecting year-on-year growth of 5.3% and 18.9% respectively [2] - The integration of cultural and tourism experiences significantly enhanced consumer engagement, with key monitored catering enterprises generating 45.03 million yuan in revenue, a 14% increase year-on-year [2] Group 3: Large-Scale Consumer Markets - The automotive market showed strong performance with events like the "Enjoy National Subsidy · Car Shine National Day" auto exhibition, featuring numerous models and promotional offers [3] - In regions like Hebi and Anyang, home appliance sales surged, with some popular digital and appliance products experiencing over 30% year-on-year sales growth [3] - The overall consumer market in Henan province demonstrated robust activity, with a notable increase in experiential and service-oriented consumption, indicating an ongoing optimization of consumption structure [3]
乡村旅游持续火热 魅力田园活力无限(国庆中秋假期市场观察)
Ren Min Ri Bao· 2025-10-07 21:51
Group 1 - The core viewpoint emphasizes the booming rural tourism during the National Day and Mid-Autumn Festival, highlighting its role as a new consumption highlight and cultural tourism trend [1] - Rural tourism and leisure agriculture have seen significant growth since the 14th Five-Year Plan, with last year's revenue from leisure agriculture reaching approximately 900 billion [1][6] - The integration of agriculture and tourism is creating new opportunities for rural industry development, with a focus on cultural experiences and health tourism [2][6] Group 2 - The demand for "county tourism" and "rural tourism" is increasing, with a notable 51% growth in pre-orders for county tourism consumption compared to the previous year [5] - During the holiday period, various rural areas, such as Hubei's Zigui County and Jiangxi's Tonggu County, reported significant tourist influxes, with Tonggu County receiving over 500,000 visitors [5][4] - The supply side is evolving, with rural areas diversifying into new economic models like homestays and camping, driven by the integration of primary, secondary, and tertiary industries [5][6] Group 3 - The "14th Five-Year Plan" has identified 597 key rural tourism villages, bringing the total to 1,597, with a 35% year-on-year increase in rural tourism revenue in the first half of the year [6] - The revival of traditional culture and modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites [9][10] - Collaborative cultural and industrial revitalization efforts are enhancing rural tourism, with over 47,000 grassroots cultural groups actively organizing events [10] Group 4 - Urban-rural integration is unlocking new potentials for cultural tourism development, with improved infrastructure facilitating easier access to rural areas [11][12] - The enhancement of rural living environments and infrastructure, such as roads and 5G connectivity, is attracting more tourists, with some villages reporting up to 700,000 visitors this year [12][13] - Rural tourism is becoming a significant channel for farmers to increase their income, with new market opportunities emerging from local products and experiences [13]