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“秋糖季”助力户外消费市场持续火热
Nan Jing Ri Bao· 2025-10-09 03:33
清新的景区绿道,晨跑者与骑行者共享盎然生机;火热的户外营地,帐篷点点,欢声笑语不绝于 耳;优美的山野湖畔,运动爱好者挥洒汗水,尽享自然之趣……这些生动画面,正是"秋糖季"开展以 来,市民多彩户外生活的缩影。越来越多人走出家门、走向户外,选择露营、徒步、骑行等"山系生 活",这也带动了户外消费市场的持续火热。 场景延伸:一顶帐篷,撑起消费新空间 架起天幕穹影、挂起三角旗、撑开帐篷小屋、铺展折叠桌椅……10月1日至3日,在建邺区江心洲 E3 PARK体育公园,第23届南京帐篷大会暨2025都市圈户外运动嘉年华期间,各式帐篷、天幕在各个 角落"盛开",大家尽情拥抱自然,享受属于城市的"诗与远方"。 在树荫下、草坪上、山水间,人们解锁更多新"玩法"。草地排球邀请赛、儿童平衡车争霸赛及户外 科考挑战赛等各类体育运动场地客流"爆棚"。体育不再是屏幕里的风景,而是触手可及的快乐。 "我们一家人来这里,老人想看看风景,小孩子想玩平衡车,我想坐下听听音乐尝尝美食,每个人 的需求不一样,但在这里都能得到满足。"游客李莹说。 记者从赛事组委会获悉,第24届南京金鸿翔自行车赛将于10月25日在水墨大埝举行。比赛设置爬 坡赛、团队接力 ...
拱墅:商文旅融合激活消费新场景
Hang Zhou Ri Bao· 2025-10-09 02:30
作为浙江省商贸第一区,国庆期间拱墅各大商圈活动百花齐放,共推出80余场主题促消费活动。其 中,武林广场"运閤集·武林月下撒欢"市集自10月1日开幕以来,便成为市民游客的热门打卡地。60余个 特色摊位汇聚非遗传承、创意手作、潮流文创与特色美食,以及糖人糖画、宋代挂画、玉兔月灯等元 素,共同营造出一幅充满东方美学的"月下嬉游图"。 武林商圈内的各大综合体则上演着潮流大戏,明星IP成为吸引年轻消费群体的"流量密码":在杭州 中心,由明星王鹤棣主理的品牌快闪店门口排起长龙,不少外地粉丝专程前来"打卡"消费;商场特邀北 纬42度艺术工坊呈现的阿那亚戏剧节同款剧目《仙人掌》《影子》,将商场空间变为沉浸式剧场。 这个假期,拱墅以商文旅融合为引擎,实现传统街区焕新、潮流玩法破圈与夜间经济提质,共同形 成假期多元消费生态。记者从拱墅区商务局了解到,汽车、家电等大宗商品销售表现亮眼,商圈活动与 运河文化体验双线并进,共同构建起丰富而活跃的假日消费生态。 在"置换补贴倒计时""新车购车补贴"等政策推动下,拱墅区汽车消费迎来一波高峰。作为区域汽车 消费地标,绍兴路汽车街区推出第八届"驾遇双节·智享东新"车享节,联合11家车企线上线下 ...
花式促销引客来 商文旅解锁新体验 消费市场热潮涌
He Nan Ri Bao· 2025-10-08 23:26
大宗消费市场同样表现抢眼。各地以叠加补贴、展销联动等方式密集促销。驻马店举办"畅享国补·车耀 国庆"汽车展暨新能源汽车下乡活动,40家参展企业携数百款车型集中亮相,汽车置换补贴叠加品牌厂 家优惠,点燃当地汽车消费市场热情。鹤壁、安阳等地抓住家电消费旺季,推出家电直降、满减等活 动,据安阳商务部门统计,部分热门数码产品及家电产品销量同比增幅超30%。 "这个假期,我省消费市场人气旺、活力足,体验式消费需求显著提升,服务型消费比重增加,消费结 构不断优化。"省商务厅有关负责人说,下一步,将继续做好消费惠民工作,以新供给满足新需求,持 续激发我省消费市场活力。(记者 王歌) 责任编辑: 张家祺 花式促销、贴心服务成商场"引流利器"。许昌推出胖东来品质消费之旅,为外地游客提供专属交通服 务;郑州各大商场布满中国红,巨幅五星红旗成为热门打卡点;开封玩转票根经济,实现景区与商圈联 动。这个假期,郑州市11家大型商业综合体累计客流量超660万人次、累计营业额7.03亿元,同比分别 增长5.3%、18.9%;新乡市6家大型商业综合体累计客流量超230万人次、累计营业额2.57亿元,同比分 别增长19.4%、16.2%。截至1 ...
乡村旅游持续火热 魅力田园活力无限(国庆中秋假期市场观察)
Ren Min Ri Bao· 2025-10-07 21:51
Group 1 - The core viewpoint emphasizes the booming rural tourism during the National Day and Mid-Autumn Festival, highlighting its role as a new consumption highlight and cultural tourism trend [1] - Rural tourism and leisure agriculture have seen significant growth since the 14th Five-Year Plan, with last year's revenue from leisure agriculture reaching approximately 900 billion [1][6] - The integration of agriculture and tourism is creating new opportunities for rural industry development, with a focus on cultural experiences and health tourism [2][6] Group 2 - The demand for "county tourism" and "rural tourism" is increasing, with a notable 51% growth in pre-orders for county tourism consumption compared to the previous year [5] - During the holiday period, various rural areas, such as Hubei's Zigui County and Jiangxi's Tonggu County, reported significant tourist influxes, with Tonggu County receiving over 500,000 visitors [5][4] - The supply side is evolving, with rural areas diversifying into new economic models like homestays and camping, driven by the integration of primary, secondary, and tertiary industries [5][6] Group 3 - The "14th Five-Year Plan" has identified 597 key rural tourism villages, bringing the total to 1,597, with a 35% year-on-year increase in rural tourism revenue in the first half of the year [6] - The revival of traditional culture and modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites [9][10] - Collaborative cultural and industrial revitalization efforts are enhancing rural tourism, with over 47,000 grassroots cultural groups actively organizing events [10] Group 4 - Urban-rural integration is unlocking new potentials for cultural tourism development, with improved infrastructure facilitating easier access to rural areas [11][12] - The enhancement of rural living environments and infrastructure, such as roads and 5G connectivity, is attracting more tourists, with some villages reporting up to 700,000 visitors this year [12][13] - Rural tourism is becoming a significant channel for farmers to increase their income, with new market opportunities emerging from local products and experiences [13]
光影璀璨处处洋溢假日喜庆氛围 “沉浸式”美学盛宴激活“夜经济”
Yang Shi Wang· 2025-10-04 04:03
随着夜幕降临,湖南凤凰古城迎来客流高峰,夜幕下的沱江被霓虹与灯笼点亮,吊脚楼群、虹桥的倒影随波荡漾。游客不仅能欣赏到美 景,还能观赏苗家姑娘的竹筏表演与水幕影像表演。 央视网消息:国庆中秋假期,各地夜色璀璨,特色夜间文旅活动持续推出。在湖南、江西等地,各种夜间表演丰富了游客的假期体验。 本次烟花灯光实景表演在长寿湖重庆天空剧院举行,"七彩祥云""星际之门"等烟花作品惊艳绽放,数千架无人机如繁星点点炫耀起舞,将 现代科技与烟花艺术融合,为国庆献上祝福。 现场设置的烟花主题文创展区和互动体验区为观众带来沉浸式的美学盛宴,当晚共吸引了超5万人来到现场。 四川遂宁:无人机光影秀闪耀夜空 旅拍也成为游客们留下美好回忆的热门选择。在凤凰沱江边,城墙和吊脚楼成了摄影的最佳背景,游客们身着华丽服饰,手持精致的道 具,用相机定格一个个美好瞬间。在旅拍之余,不少游客还来到古城内的特色美食街品尝当地美食。 在江西上饶,夜幕下的望仙谷景区灯火通明,古塔与古街交相辉映。从空中俯瞰,整个山谷流光溢彩。 这个让游客陶醉的山谷曾经还是一片废弃的矿山,当地通过持续的生态修复,将其开发成了生态景区。如今,修建在悬崖上的民宿、充满 古朴韵味的老街 ...
出游“旺”、消费“热”、供给“足” 多维数据看国庆中秋假期活力四射
Yang Shi Wang· 2025-10-01 01:30
央视网消息:9月30日是2025国庆中秋假期前的最后一个工作日,多地迎来节前出行大客流,铁路民航等部门多措并举增加出行服务,满 足旅客出行需求。 铁路部门开行夜间高铁 满足旅客出行需求 9月30日,全国铁路预计发送旅客1840万人次,计划加开旅客列车2002列。京津冀、长三角、粤港澳大湾区、成渝等重点城市群客流相对 集中。铁路部门及时开行夜间高铁,在多座车站开启24小时运营模式,满足旅客出行需求。 全国大中城市出城方向的车流从9月30日午后开始增加,将一直持续到10月1日凌晨。公路出行主要以中长途出行为主。 民航方面,9月30日全国民航预计保障航班19207班,运输旅客244万人次。自10月1日起,民航境内航线旅客运输服务将统一使用电子行程 单。 酒店民宿迎集中预订高峰 国庆中秋假期,人们出游热度高涨,酒店民宿、机票都迎来集中预订高峰。网络平台最新预订数据显示,一线城市中,北京酒店预订率稳 居榜首,高出并列第二名的深圳和上海6个百分点。今年8天长假,沿海城市整体预订情况火热;今年双节的民宿预订量同比增长超过三成。预 订增速最快的城市包括广西钦州、甘肃陇南、江苏泰州、湖北孝感等小众城市。 多地发放消费券 涵盖多 ...
“苏超”持续放热,多元场景激活消费潜力
Nan Jing Ri Bao· 2025-09-29 02:47
记者了解到,借力"秋糖季"展城融合活动,我市开展"潮购金陵·乐享秋糖""食尚金陵·品味秋糖"两大 主题活动,串联700多个商文旅体展融合消费场景,组织70余家餐饮企业(覆盖300余家门店)开展"全 城发糖",以"线上互动+线下打卡"模式打造金秋游玩攻略,带动"苏超"观赛客流共享全域资源。依托长 江路、熙南里、新街口、百家湖、南湖等夜间消费集聚区,为观赛客流提供夜食、夜游、夜娱、夜购等 多元选择,感受南京街头巷尾的烟火气、霓虹商圈的时尚力。 当晚,南京设置近80个"第二现场"点位,组织非遗文创、特色美食、农产品等入驻,不断丰富"第 二现场"特色点位与创新形式,持续打造商文旅体展多元融合消费场景,为广大市民游客带来"可逛、可 品、可玩"的消费体验。 9月27日晚,"苏超"常规赛段南京队进入最后一场的比拼,恰逢主场,我市精心设置多元融合"第二 现场"点位,全域覆盖、赛节融合、多元赋能,持续释放赛事经济活力。支付平台监测数据显示,9月27 日,全市重点商圈和商业街区零售、餐饮、住宿等行业单位实现交易金额8.2亿元、环比前一周增长 4.4%,商场超市类、住宿餐饮类监测样本企业客流量环比分别增长11.7%、6.6%。 南 ...
释放山海魅力 秦皇岛推动文体旅融合
Ren Min Ri Bao· 2025-09-08 00:38
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, into its tourism strategy, enhancing visitor experiences [2][3] - The development of the Great Wall Cultural Park is revitalizing local communities, with North Yingzi Village seeing over 50,000 visitors this year and a collective income of 100,000 yuan [2] Group 2: Cultural Integration - The city is promoting a blend of cultural and natural resources, with initiatives like the "Great Wall Cultural Park" enhancing local tourism products [2][3] - The establishment of the Qinhuangdao Port Industrial Tourism Zone has transformed historical industrial sites into modern tourist attractions, combining industrial heritage with contemporary art [4][5] Group 3: Event-Driven Economy - The "Qinhuangdao Sailing Season" has been established, featuring various sailing competitions that attract both professional and amateur participants [6] - The city has hosted numerous sports events, including the 2025 ILCA Asian Sailing Championship, which drew over 140,000 visitors and generated significant local revenue [7] - The integration of sports events with tourism is fostering a multi-layered economic impact, benefiting sectors like hospitality and local businesses [7]
达州通川:“夜经济”点燃城市消费新活力
Zhong Guo Jing Ji Wang· 2025-09-01 09:16
Group 1 - The core viewpoint of the article highlights the rapid development of the night economy in Dazhou's Tongchuan District, showcasing a vibrant atmosphere with bustling food stalls and lively consumer engagement [1][4][5] - The local government has established clear policies to guide the growth of the night economy, aiming to integrate culture and tourism, with specific targets set for 2027 and 2030 regarding industry value and tourism spending [4][8] - The district is focusing on enhancing night-time consumer experiences by improving infrastructure and creating diverse night market scenes, which include food streets and entertainment options [5][7] Group 2 - The establishment of 12 designated outdoor dining streets has diversified night-time consumption options, allowing residents to enjoy various culinary experiences and entertainment [5][7] - The district has implemented a weekly inspection mechanism to ensure the orderly development of the night economy, balancing vibrancy with regulation [7] - During the recent May Day holiday, the night economy significantly contributed to the local economy, with over 6 billion yuan in consumption and a 20% year-on-year increase in visitor numbers [8]
金门观光旅游推介会在福建漳州举行
Zhong Guo Xin Wen Wang· 2025-08-28 14:38
Group 1 - The "Opening Zhang Daji · Golden Color Gate" tourism promotion event for Kinmen was held in Zhangzhou, Fujian, aiming to strengthen cultural and tourism ties between the two regions [1][2] - The event featured a blend of traditional and modern performances, highlighting the cultural connection between Kinmen and Zhangzhou, with hopes to further promote tourism development [2][4] - An interactive "Kinmen Cultural and Tourism Specialty Exhibition Area" was set up, allowing attendees to experience Kinmen's unique charm through food tasting, photo opportunities, and creative product giveaways [2][4] Group 2 - The promotion showcased Kinmen's coastal scenery, unique cuisine, and duty-free shopping advantages, with travel experts recommending various themed travel routes suitable for different age groups [2][4] - The event emphasized the shared cultural roots and natural endowments of Kinmen and Zhangzhou, laying a solid foundation for tourism exchanges [4] - Zhangzhou's cultural and tourism bureau officials called for enhanced interaction and collaboration between the two regions to benefit the local populations [5]