以下文章来源于精练GymSquare ，作者碧纹 精练GymSquare . 精练GYMSQUARE是中国领先的健身和运动生活方式产业服务品牌。通过深度和前沿的行业洞察，服 务中国健身和健康新经济，持续聚焦大健身产业、教练职业和用户运动趋势。我们强调原创与价值创 造：与精益练习者，建造自由运动广场。 这是新消费智库第 2 6 2 6 期文章 新消费导读 现代德训鞋够潮，还够健身。 作者 ： 碧纹 编辑：竺天 审核： Single 来源： 精练Gy m Squ a r e 无论是对于追求舒适的上班族，还是唯功能性论的重训爱好者， 德训鞋正在占领鞋柜。 作为传统军队训练鞋，其缓震和耐穿的功能性有目共睹。但运动爱好者并不满足于此，德训 鞋在运动圈和潮流圈的售卖趋势一路走高， 还得益于其线条利落、设计简约的复古鞋型，能 够同时完成街拍打卡和进场训练的双重需求。 作为出圈单品，无论是在22年初的爆剧《开端》还是今年卷起云南旅游风的热播剧《去有风 的地方》，德训鞋都多次出现在镜头之下。而说到现代德训鞋OG，很多人还记得陈冠希在 出演《头文字D》时慵懒的夏日穿搭和脚踩油门的那双Dior Homme 「Berl in01」。 ...

In recent months, Deckers Outdoor Corporation (NYSE: DECK ) has fallen by around 50% from its all-time high of $223.98, with the stock currently trading near $111. But that presents an opportunity, as Deckers Outdoor is among the highest-quality shoe retailer stocksI objectively search for undervalued stocks of any size across a wide variety of industries using quantitative methods that I've thoroughly backtested for success. I believe the numbers are more important than the story (most of the time), as the ...

Financial Data and Key Metrics Changes - First quarter net sales increased by 1% year over year to $778 million, with wholesale net sales up 2% and direct-to-consumer sales flat [21][22] - Gross margin expanded by 30 basis points to 50.9%, while SG&A expenses increased by 1% [21][22] - Diluted earnings per share rose by 6% year over year to $0.75 [21] Business Line Data and Key Metrics Changes - Columbia brand net sales increased by 3%, while Mountain Hardwear net sales decreased by 14% and SOREL net sales decreased by 8% [30][35][37] - Direct-to-consumer net sales in the US declined by low single digits, with e-commerce sales down by high single digits [22][23] - International markets showed strong performance, with LAAP net sales up 14% and EMEA net sales up 7% [24][28] Market Data and Key Metrics Changes - US net sales decreased by 1%, with the wholesale business relatively flat [22] - China net sales increased by low teens percent, driven by strong e-commerce growth [24] - Japan net sales increased by mid-teens percent, benefiting from strong demand for late season and winter products [26] Company Strategy and Development Direction - The company is focused on mitigating the impacts of US tariff increases and has a diversified supply chain to navigate uncertainties [9][14] - Columbia plans to increase investment in demand creation and launch a new global marketing platform starting in August [15][17] - The company aims to preserve capital and mitigate tariff impacts while seeking opportunities to gain market share from competitors [14][54] Management's Comments on Operating Environment and Future Outlook - Management expressed uncertainty regarding consumer behavior in the second half of the year due to tariff impacts and economic conditions [20][108] - The company has withdrawn its full-year 2025 outlook due to heightened uncertainty but anticipates net sales growth of 1% to 5% for the second quarter [18][108] - Management remains optimistic about international markets, particularly in China and Japan, where growth opportunities are strong [24][26] Other Important Information - The company has identified cost savings and profit-enhancing opportunities beyond the $150 million target established in 2024 [19] - Columbia's marketing spend as a percentage of sales for the first quarter was 6.4%, indicating a commitment to increasing marketing investments [58] Q&A Session Summary Question: What is the outlook for wholesale in the second half? - Management indicated that the wholesale order book has not changed meaningfully and expects similar growth to earlier projections [41][45] Question: Are there opportunities to take market share due to private label offerings from China? - Management believes there are opportunities to gain market share from smaller brands and private label businesses affected by tariff challenges [43][54] Question: How will the company manage the $40 million to $45 million in incremental costs due to tariffs? - Management stated that these costs are direct and will be absorbed primarily in the second half of the year, with potential for some costs to carry into 2026 [48][92] Question: What are the expectations for demand creation and marketing spend? - Management plans to increase marketing investments and improve efficiency in spending, with a focus on new campaigns starting in August [56][58] Question: What is the current state of the business in China? - Management noted strong growth in China and plans to continue investing in localized design and production to capitalize on market opportunities [66][68]

Financial Data and Key Metrics Changes - In Q1 2025, net sales increased by 1% year over year to $778 million, with wholesale net sales up 2% and direct-to-consumer sales flat [19][20] - Gross margin expanded by 30 basis points to 50.9%, while SG&A expenses increased by 1% [19][20] - Diluted earnings per share rose by 6% year over year to $0.75 [19] Business Line Data and Key Metrics Changes - Columbia brand net sales increased by 3%, while Mountain Hardwear net sales decreased by 14% and SOREL net sales decreased by 8% [28][33][35] - The US direct-to-consumer net sales declined by low single digits, with e-commerce down by high single digits, while brick-and-mortar sales were up low single digits due to new store contributions [21][20] - International markets showed strong performance, with LAAP net sales up 14% and EMEA net sales up 7% [22][25] Market Data and Key Metrics Changes - US net sales decreased by 1%, with the wholesale business relatively flat [20] - China net sales increased in the low teens percentage, driven by strong e-commerce growth [22] - Japan net sales increased in the mid-teens percentage, benefiting from strong demand for late-season and winter products [23] Company Strategy and Development Direction - The company is focused on mitigating the impacts of US tariff increases and has a diversified supply chain to navigate uncertainties [6][11] - Columbia plans to increase investment in demand creation and launch a new global marketing platform starting in August [15][56] - The company aims to absorb much of the incremental tariff costs in 2025 while exploring strategies to offset higher tariffs in 2026 [12][13] Management's Comments on Operating Environment and Future Outlook - Management expressed excitement about the company's brands and strategies, despite the unprecedented level of public policy uncertainty regarding trade [6][7] - The company has withdrawn its full-year 2025 outlook due to heightened uncertainty regarding tariff rates and consumer demand [16][109] - Management anticipates a challenging US market in the latter half of the year, with higher prices negatively impacting consumer demand [18] Other Important Information - The company has identified cost savings and profit-enhancing opportunities beyond the $150 million target established in 2024 [17] - Columbia's greater reward program has been recognized as a top loyalty program, contributing significantly to direct-to-consumer sales [32] Q&A Session Summary Question: What is the expectation for wholesale in the second half of the year? - Management indicated that the fall order book has not changed meaningfully and expects wholesale growth to be similar to early February expectations [39][42] Question: Are there opportunities to take market share due to private label offerings from China? - Management believes there are opportunities to gain market share from competitors facing challenges with imports from China [41][52] Question: How will the $40 to $45 million in incremental COGS from tariffs be distributed? - Management expects the majority of the tariff costs to be realized in the second half of the year, with potential impacts extending into 2026 [43][46] Question: What is the outlook for demand creation spending? - The company plans to increase marketing spending and improve efficiency in campaigns starting in August [54][56] Question: What are the recent trends in the China market? - Management noted strong growth in China, with plans to continue investing in localized design and production [67] Question: How is the company managing inventory in light of tariff uncertainties? - The company is rationalizing inventory purchases and pulling in inventory to mitigate potential tariff impacts [100][101]

Financial Performance - Net sales increased by 1% to $778.5 million compared to Q1'24[34] - Gross margin increased by 30 bps to 50.9%[27,34] - Operating margin increased by 20 bps to 6.0%[29,34] - Diluted EPS increased by 6% to $0.75[29,34] - The company repurchased 1.25 million shares of common stock for $101.4 million[31] Regional Performance - U S net sales decreased by 1%[38] - LAAP net sales increased by 10% (14% in constant currency)[38] - EMEA net sales increased by 3% (7% in constant currency)[38] - Canada net sales decreased by 9% (-2% in constant currency)[38] Brand and Category Performance - Columbia brand net sales increased by 3%[49] - SOREL net sales decreased by 8%[49] - Apparel, Accessories & Equipment net sales increased by 2%[46] - Footwear net sales remained flat[46] Financial Position - Cash, cash equivalents, and short-term investments totaled $658 million[70] - Inventories increased by 3% year-over-year to $623.7 million[71]

Investing in growth stocks can help you build tremendous wealth for retirement. Many top growth stocks have fallen this year as Wall Street worries about a recession. For an investor focused on the long term, this can work to your advantage by being able to invest in strong companies at lower valuations.There are some up-and-coming restaurant and apparel brands that are still in the early innings of their long-term growth to consider buying right now. Here are two trading well off their highs that should ma ...

Add sneakers to the growing list of things that tariffs will make more expensive. Adidas warned Tuesday that President Donald Trump's sweeping tariffs could drive up the costs of all its products in the US, as the company remains reliant on imports to stock American shelves."Since we currently cannot produce almost any of our products in the US, these higher tariffs will eventually cause higher costs for all our products for the US market," CEO Bjørn Gulden said. The warning came alongside Adidas's first- ...

Rather than focusing primarily on performance such as Nike, Deckers' brands cater to a more diverse customer market, which can work to its advantage and make it easier for its business to grow. And with its annual sales being close to one-tenth of Nike's ($5 billion versus around $50 billion), the scale of revenue it will need to generate to maintain a high growth rate will also not need to be as significant; being the smaller business can have its advantages. Their valuations are comparable Both stocks hav ...

Rocky Brands (RCKY) Q1 2025 Earnings Call April 29, 2025 09:19 PM ET Speaker0 Ladies and gentlemen, greetings, and welcome to the Rocky Brands Inc. First Quarter Fiscal twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. A brief question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Cody McAllister of ICR. Please go ahead. Speaker1 Thank you, and thanks ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：603001 证券简称：奥康国际 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存在虚假 记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务信息的真 实、准确、完整。 第一季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一) 主要会计数据和财务指标 单位：元 币种：人民币 (二) 非经常性损益项目和金额 √适用 □不适用 单位:元 币种:人民币 对公司将《公开发行证券的公司信息披露解释性公告第1号——非经常性损益》未列举的项目认定为非 经常性损益项目且金额重大的，以及将《公开发行证券的公司信息披露解释性公告第1号——非经常性 损益》中列举的非经常性损益项目界定为经常性损益的项目，应说明原因。 □适用 √不适用 单位：股 持股5%以上股东、前10名股东及前10名无限售流通股股东 ...