Core Insights - The article discusses the innovative "ice and snow holiday" policies implemented in regions like Xinjiang and Jilin, aimed at addressing the issue of insufficient ice and snow tourism time, which has significantly boosted the ice and snow tourism market [1] Group 1: Policy and Market Impact - Regions have introduced measures such as paid leave for parents, free ski resorts, and reduced fees for ice and snow attractions to promote tourism [1] - Approximately 70% of domestic skiers are first-time participants, indicating a need for high-quality, safe services to convert them into regular enthusiasts [1] Group 2: Recommendations for Growth - Suggestions include fostering a popular skiing culture, improving ski facilities and pricing mechanisms, and enhancing resource support to lower operational costs for ski resorts [2] - Encouraging the participation in ice sports is essential for solidifying the goal of involving 300 million people in ice sports [1][2]

Core Insights - The ice and snow economy in China is experiencing rapid growth, with the National Sports Administration reporting a 10% year-on-year increase in visitor numbers to ski resorts and a 6% increase in consumption, reaching 36.35 billion yuan in the first month of the 2025-2026 ski season [1] - The demand for ice and snow tourism is being driven by a younger demographic, with 70% of visitors at certain resorts aged between 22 and 39, and a significant portion of bookings coming from the post-95 generation [3][4] - The trend is shifting from single-sport experiences to multi-experience offerings, with a notable increase in combined activities such as skiing plus dining or wellness experiences [5][7] Industry Trends - The ice and snow tourism market is projected to reach 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting an 11% year-on-year growth [6] - Indoor ski resorts are becoming increasingly popular, especially in southern regions, with 61.62% of respondents preferring indoor facilities over outdoor ones [6] - The integration of services and experiences is becoming a key focus, with resorts offering bundled packages that include skiing, accommodation, and other activities to enhance visitor convenience and satisfaction [7][8] Consumer Behavior - Consumers are showing a preference for mid-range pricing, with the most popular spending bracket for skiing being between 201-300 yuan, indicating a shift towards value for money [4] - There is a growing emphasis on quality and experience over price, with factors such as snow quality and accessibility being prioritized by visitors [4][11] - The demand for personalized and diverse experiences is rising, with resorts adapting to cater to families, young people, and niche markets, including pet-friendly options [10][12] Service Innovations - Ski resorts are enhancing their service offerings to improve visitor satisfaction, focusing on safety, efficiency, and personalized experiences [11][12] - The introduction of integrated service systems, such as self-service ticketing and smart storage solutions, is being implemented to streamline visitor experiences [12] - Resorts are also leveraging community engagement through social media and personalized communication to build loyalty among visitors [14]

Core Trends in Ice and Snow Tourism - The consumption demand is shifting from "experiential" to "quality-oriented," with consumers placing greater emphasis on snow quality, safety, and service details [1] - The customer demographic is becoming increasingly younger, with the "post-90s" and "post-00s" generations emerging as the main consumer force, driving diversification and socialization of projects [1] - The popularity of indoor skiing is rising, reflecting an accelerated penetration of the "four-season ice and snow" concept, as consumers seek to break seasonal limitations for regular ice and snow experiences [1] Government Policies and Market Dynamics - Various regions have introduced "ice and snow holiday" policies, which essentially leverage institutional innovation to stimulate consumption potential [1] - These policies not only directly boost short-term traffic but also enhance per capita spending by extending stay durations, thereby promoting secondary consumption in dining, accommodation, and other sectors [1] - With effective local support and industry collaboration, ice and snow tourism is expected to have greater development potential, potentially reshaping the future landscape of ice and snow tourism [1] Recommendations for Industry Players - Operating units should proactively align with policies by offering integrated packages that include transportation, accommodation, and ski tickets for "ice and snow holiday" experiences [1] - Enhancements in service processes, reduction of waiting times, and improvements in facility maintenance and safety guarantees are essential for elevating holiday experiences [1] - The policy window is also a branding opportunity, where ski resorts can collaborate with cultural tourism departments to launch regional cultural activities, reinforcing the vacation attributes [1] Product Integration and Consumer Engagement - Many regions are enhancing ice and snow tourism's consumer stickiness by launching integrated products like "skiing + hot springs" and "skiing + family activities," effectively broadening customer coverage [2] - These combinations break the singular skiing experience, creating an experiential loop that caters to the diverse needs of families and leisure tourists, particularly attracting intermediate and beginner skiers to extend their stay and increase spending [2] - This approach alleviates the reliance on weekend traffic for ski resorts and boosts visitor stay duration and consumption frequency, driving related industries such as accommodation, dining, and shopping, thus injecting new vitality into the ice and snow tourism market [2] Challenges and Suggestions for Improvement - The development of ice and snow tourism still faces multiple constraints, including issues related to sports safety, facility management, coaching standards, insurance support, and market regulation [2] - Recommendations include strengthening market regulation, promoting mandatory safety certifications and ski resort ratings, and establishing a blacklist system [2] - Additionally, enhancing self-management and capacity building within enterprises, as well as providing pre-emptive guidance to tourists to improve their self-protection, is crucial for fostering a healthy market development ecosystem [2]

Core Viewpoint - The "Ice and Snow Day" event in Aba Tibetan and Qiang Autonomous Prefecture aims to promote ice and snow sports and tourism, enhancing the consumption chain in this sector [1] Group 1: Event Overview - The event is themed "Ice and Snow Aba, Shared Benefits" and involves seven major ski resorts in the region [1] - A total of 1 million yuan (approximately 0.15 million USD) in consumer subsidies will be distributed during the event [1] - The event will feature fun ice and snow competitions and a series of unique experience activities throughout the snow season [1] Group 2: Participation and Incentives - The participating ski resorts include Qiangren Valley Ski Resort, Bipenggou Ski Resort, Zhegu Mountain Ski Resort, Mengtun Valley Ski Resort, Taiziling Ski Resort, Qixia Valley Ski Resort, and Jiuzhai Qiongqia Ice and Snow World [1] - The event will issue 100,000 consumer vouchers under the campaign "Enjoy Winter, Happy Ice and Snow," totaling 1 million yuan [1] - Additionally, free ski experience tickets worth several tens of thousands of yuan will be provided [1]

Core Insights - The 2026 Anhui Province Happy Fitness Public Ice and Snow Season event has been launched at Tianzhushan Ski Resort, aiming to promote the integration of sports and cultural tourism, thereby stimulating winter tourism consumption [1][2] - The event features three winter-themed tourism routes: "Ice and Snow Romance," "Tracing Anhui's Origins," and "Trendy New Business Models," connecting key attractions and offering diverse activities such as skiing, hiking, and local cuisine [1] - A series of supporting activities, including the "Youth Host Initiative" for rural revitalization, has also been initiated, focusing on empowering rural areas through the involvement of young leaders [1] Summary of Initiatives - The ice and snow season will run until February 14, during which three major benefits will be offered to citizens and tourists, including discounts on designated accommodations with "Homestay Experience Coupons" and free skiing experiences with "Ski Experience Coupons" [2]

Core Insights - The "World Mayors Dialogue · Harbin" event was recently held in Harbin, focusing on the development of the ice and snow economy with participation from mayors and representatives from various countries [1][3] - The event aimed to showcase Harbin as a world-class ice and snow tourism destination and to create a practical platform for international city cooperation [1] Group 1: Event Overview - The event featured immersive experiences, in-depth dialogues, cultural performances, and economic exchanges under the theme "Ice and Snow Connect the World, Cooperation for a Win-Win Future" [1] - The opening ceremony took place at Harbin Ice and Snow World, where guests enjoyed ice performances and participated in themed tours [1][2] Group 2: Discussions and Initiatives - During the main dialogue, representatives discussed common urban development topics such as the transformation of ice and snow resources, urban resilience, cultural heritage protection, and smart city development [1] - The participating cities collectively issued the "Harbin Initiative for Sharing Ice and Snow Opportunities and Promoting Urban Development," emphasizing cooperation and mutual trust [1]

视觉中国 供图 近年来，甘肃省张掖市肃南裕固族自治县积极发展冰雪旅游，推动"冰雪+文化+体育"多元融合，将"冷资源"转化为"热产业"，冬季旅游市场持续升温。近 日，肃南县祁连山鹿文化生态旅游区冰雪王国开园，标志着肃南县冰雪季启幕。图为开园当日，游客和旅游区工作人员一起表演裕固族歌舞。 （来源：中国旅游报） 转自：中国旅游报 ...

Core Insights - China's ice and snow tourism is entering a new stage of sustained prosperity, with projected leisure participants reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1][2] Group 1: Market Potential - A survey indicates that 74.8% of respondents are interested in experiencing ice and snow leisure activities in the 2025-2026 winter, with 50.5% planning long-distance ice and snow trips [1] - The shift in consumer spending is moving from essential expenses like transportation and accommodation to more flexible expenditures on entertainment, wellness, cultural experiences, and technology [1] Group 2: Industry Structure - The report highlights a new pattern in China's ice and snow tourism characterized by "north-south resonance, central rise, and east-west collaboration" [2] - Indoor ice and snow theme complexes have emerged as the most active investment category, effectively breaking climate limitations and enabling year-round ice and snow consumption [2]

元旦假期，游客在五师双河市怪石峪景区拍照打卡。 ●兵团日报常驻记者 雷蕾 文/图 冬日的五师双河市银装素裹，寒意正浓。怪石峪景区展现出别样风貌：白雪覆盖下，形态各异的岩石群 披上银装，在晴朗天空下更显苍茫辽阔。 2025年的最后一天，怪石峪景区迎来千人跨年旅行团。1300余名游客组团，在奇岩怪石间定格美好瞬 间，以别具一格的方式辞旧迎新。 "我们来自八师石河子市，第一次到怪石峪景区游玩。在这里，我感受到了大自然的鬼斧神工。"游客马 立娜兴奋地说。 入冬以来，怪石峪景区已成为疆内外游客争相打卡的冰雪旅游胜地。为更好承接客流，景区精心打造了 雪地徒步道、冰雪观景平台等特色体验区域，配备了专业导览人员和应急保障物资，让游客在领略自然 奇景的同时，享受贴心服务。 游客们穿行于错落有致的奇石群间，惊叹于大自然的鬼斧神工，纷纷驻足拍摄，用镜头定格这份"雾凇 映奇石"的冬日限定美景，沉浸式感受景区的雄浑与静谧。 近日，五师双河市文体广旅局联合教育局推出"冰雪+研学"等一系列主题活动，让学生们在冬日里畅享 冰天雪地的欢乐，收获独具意义的冬日回忆。 元旦假期，八十六团南极星冰雪乐园人气爆棚，迎来客流小高峰。游客们沉浸式体验冰雪 ...

Core Viewpoint - Hohhot has launched over 300 winter activities since December 2025, integrating ice and snow sports, cultural experiences, and trendy consumption to enhance cultural tourism and stimulate winter consumption vitality [2][4][6][10][12][26][29][32][34] Group 1 - The activities include a variety of winter sports and cultural experiences aimed at attracting tourists and locals alike [2][4][6] - The initiative is part of a broader strategy to deepen the integration of culture and tourism in Hohhot [10][12][26] - The winter activities are expected to significantly boost local consumption during the winter season [2][4][10] Group 2 - The events are highlighted by the 12th National Mass Ice and Snow Season, which was launched in Hohhot [4] - The activities are designed to create a vibrant winter atmosphere, encouraging participation from the community [6][10][12] - The integration of trendy consumption elements aims to appeal to a younger demographic, enhancing the overall experience [2][4][10]