Core Insights - The 2026 Spring Festival box office has surpassed 1 billion yuan, indicating a strong start to the year for the film industry [1][2]. Box Office Performance - The total box office for the 2026 Spring Festival period (February 15-23) reached 1 billion yuan, with a total of 20.2842 million tickets sold across 1.9453 million screenings, and an average ticket price of 49.3 yuan [2]. - The top film, "Fast Life 3," generated a box office of approximately 455 million yuan, accounting for 45.5% of the total box office [2][6]. - "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" followed with box offices of approximately 172 million yuan and 99 million yuan, respectively [2][22]. Audience Trends - The audience for the Spring Festival films is increasingly coming from lower-tier cities, with the proportion of viewers from third-tier and below cities rising from 47% in 2015 to 59% in 2025 [24]. - The trend of family-oriented viewing during the Spring Festival has become mainstream, reflecting a matured viewing habit among the public [24]. Government Initiatives - The National Film Bureau has launched the "2026 Film Economic Promotion Year," which will invest no less than 1.2 billion yuan in subsidies to encourage film consumption [24][25]. - A total of 16 cities have been designated as pilot cities for the "Film+" consumption initiative, aimed at enhancing film-related consumption and promoting economic development [25].

【导读】2026年春节档票房突破10亿元 中国基金报记者 晨曦 大家好！大年初一，一起来关注春节档最新票房数据~ 2月17日午后，灯塔专业版数据显示，2026年春节档票房（含预售）已突破10亿元。 | の 电影 | 灯塔营业版 AQ C | | | | | --- | --- | --- | --- | --- | | 2026春节档·新片票房榜 | | | | | | 美国 ▲ | 2026年春节档/02.15-02.23 ▼ ○ 含服务费 | | | | | 值 | 10.00€ | | | | | 人节 | | | | 明 | | | 含预售实时 北京时间 13:04:03 更新 1 | | | | | | | | | 返回今日 > | | 总出票:2028.42万张 1 | 场次:194.53万 平均票价: 49.3 | | | | | ● 电影票房排名 | 更多指标 ▼ ● | | | | | 影片 | 档期票房 | 票房占比 | 平均票价 | 场均人次 | | | (万) | | | | | 飞弥人生3 | 45500.22 | 45.5% | 50.9 | 18.0 | | 2026-02-17 ...

多部影片定档2月17日大年初一上映，共贺新春。知名导演与实力派演员齐聚，武侠、动作、悬疑、奇 幻、喜剧、动画等类型百花齐放。 据1905电影网援引网络平台数据，2026年春节档总票房已破7亿(含预售及点映)。最新数据显示，《飞 驰人生3》持续领跑，《惊蛰无声》《熊出没·年年有熊》紧随其后。 《惊蛰无声》是我国首部聚焦当代国家安全题材的影片，由国家安全部指导创作，张艺谋执导，易烊千 玺、朱一龙领衔主演。故事围绕我国最新战机涉密信息外泄事件展开，国安小组紧急出击，在信任与背 叛的交织中展开一场无声却惊心的博弈。 《熊出没·年年有熊》是《熊出没》系列的第12部大电影，也是该系列第12年征战春节档。作为继"科幻 五部曲"后的首部中式奇幻创作，影片迎来全面升级。神秘力量使"熊强三人组"获得神力，解锁了各自 的属性之力，为影片增添了更多奇幻色彩和喜剧效果。 许宏宇执导的《熊猫计划之部落奇遇记》是一部合家欢喜剧冒险电影，由熊猫胡胡、成龙、马丽、乔杉 等领衔主演。影片延续前作欢乐暖心的风格，融合喜剧、动作与奇幻元素，讲述熊猫胡胡与大哥意外闯 入神秘原始部落后的一段欢乐冒险之旅。 韩延自编自导的奇幻冒险电影《星河入梦》由王鹤棣 ...

Core Viewpoint - The National Film Administration and the Ministry of Commerce have announced a list of 16 cities selected for the national "Film+" consumption pilot program, with Wuxi and Kunshan in Jiangsu province being included. The pilot program aims to enhance film consumption and leverage the film industry to boost economic and social development [1]. Group 1: Pilot Program Details - The pilot program will last for three years and targets cities with strong film consumption foundations, significant development potential, and strong driving effects [1]. - Selected cities will focus on increasing film viewing consumption, improving cinema consumption quality and innovation, expanding film derivative consumption, and developing the "Film+" consumption brand [1]. Group 2: Wuxi Initiatives - Wuxi plans to introduce a combination of consumption vouchers worth 20 million yuan, promoting initiatives like "following movies to enjoy food" and "following movies to travel" to create a multiplier effect [1]. - The city will also enhance technology by upgrading domestic LED screens and CINITY projection terminals, and establish an 8,000 square meter China Film Experience Center [1]. - Wuxi aims to deepen the integration of "Film+ tourism" by creating themed routes linked to filming locations to attract and retain visitors [1]. Group 3: Kunshan Initiatives - Kunshan will activate the entire film service chain using the Kunshan Digital Cultural Film and Television Industry Park as a platform, covering IP incubation, production, distribution, and derivatives [1]. - The city plans to host events such as the "Zhouzhuang Film Week," film premieres, and film carnivals to cultivate a distinctive film IP cluster that showcases "Jiangnan charm, cross-strait feelings, and fashion trends" [1].

本报讯（记者 袁云儿）春节假期，中国电影博物馆调整开放时间，各展区与影厅错时、延时开放。大 年初一至初七延长开放至18时，17时停止入馆，其中一层中央圆厅、一层展厅及二层至四层展览区域同 步开放至18时；影厅将根据排片计划开放至当日最后一场电影结束。 大年初一至十五，"光影辞旧岁喜剧迎新年"主题展映以"线下胶片放映+线上云端展播"的形式，呈现多 部经典喜剧影片。观众可通过博物馆微信公众号免费预约线下展映；线上展播于每天19时在博物馆微信 视频号、微博、抖音同步开启，轮番播出《瞧这一家子》《乔迁之喜》《二子开店》等经典影片。 2026年春节档佳作云集，中国电影博物馆不仅将放映《飞驰人生3》《惊蛰无声》《镖人：风起大漠》 《熊出没·年年有熊》《星河入梦》《熊猫计划之部落奇遇记》等6部新片，还将继续放映IMAX版《阿 凡达3》和《海洋之谜》《飓风》等科教片。即日起至大年初七，每天排映超过20场，厅厅有夜场，全 力为观众提供便捷、舒适的观影服务。 春节期间，中国电影博物馆还将推出马年元素专属文创新品，影博咖啡机器人将限时奉上"马年吉祥"印 花拿铁。 春节期间，电影博物馆推出五大特色文化活动，满足不同年龄段观众的体验需 ...

长影旧址博物馆是长影集团在完整保留1937年原"满映"建筑的基础上，本着"修旧如旧"的原则修缮完成 的，是记录长春电影制片厂发轫、进展、繁荣、变迁的艺术殿堂。 15 1 H. 头条 @长春发布 n 8 LA 乳杀 @长春发布 4 .. ....... 条 @长春发布 ITHA 1 头条 @长春发布 从2023年第一次推出100个网红打卡地，长春发展的脚步从未停歇，不断涌现出深受广大市民及网友喜 爱的新晋网红打卡地。其中2024年增加了20个，截至2025年长春网红打卡地已经增至150个。为把网 络"流量"变成游客"留量"，让"网红"走向"长红"，打造出更有生命力的旅游文化品牌，小布带您开启线 上游览模式，每日点亮一个网红打卡地，漫观细品，走遍长春！ 长影旧址博物馆 文化艺术类 站在数字技术与视觉特效的时代潮头，回眸"新中国电影摇篮"的发轫、繁荣与变迁，这里就是尘封长春 光影梦想的长影旧址博物馆。携胶片轮转的美好记忆，搭乘一趟"时光列车"，跨越岁月的长河，以无可 替代的热爱复刻历史、维系记忆、还原时代，这座建筑镌刻下长春"电影之城"独特的美学符号。 来 源：长 影旧址博物馆官方平台 ...

（来源：新华日报） 据悉，无锡将推出2000万元组合消费券，通过"跟着电影品美食""跟着电影去旅游"等，实现乘数效应， 同时进行科技赋能，升级国产LED屏、CINITY等放映终端，推动落地8000平方米中国电影体验中心。 此外，还将深耕"电影+文旅"，串联取景地打造主题线路，实现引流留客。昆山将激活全链条影视服 务，以昆山数字文化影视产业园为载体，打通IP孵化、制作、发行与衍生全环节，延伸产业链条。同 时，举办"周庄影视周"、电影首映礼、电影嘉年华等品牌活动，培育彰显"江南韵、两岸情、时尚风"的 特色影视IP集群。 本报讯 （记者 周娴） 2月12日，国家电影局、商务部发布全国"电影+"消费综合试点城市名单，江苏无 锡市、昆山市入选。 此次入选的试点城市共16个，试点期限为期3年，主要面向电影消费基础好、发展潜力大、带动作用强 的城市。根据工作安排，试点城市将在培育电影观影消费增量、推进影院消费提质创新、创新扩大电影 衍生消费、深入打造"电影+"消费品牌、探索"电影+"消费监测等方面开展试点工作，充分发挥电影创意 引领、涵养心志、汇聚人气的作用，以"电影+"消费赋能经济社会发展。 ...

Group 1 - The core viewpoint of the article highlights the strong performance of the 2026 Spring Festival movie season, with ticket sales exceeding 600 million yuan as of February 16, 2026, indicating a robust market demand [1] - The film lineup for the Spring Festival includes diverse genres such as racing, comedy, and martial arts, showcasing a clear trend towards variety in offerings [1] - "The Fast and the Furious 3" is positioned as the leading contender for the Spring Festival box office, achieving a pre-sale ticket revenue of 260 million yuan, making it the top new film in pre-sales [3] Group 2 - The overall supply structure of the Spring Festival movie market is relatively balanced, catering to different audience preferences and age groups, which is expected to enhance market stability [5] - Analysts predict a shift from a "one strong, many strong" model in 2025 to a "multi-strong competition" model in 2026, with the box office steadily increasing over the years [5] - The 2026 Spring Festival holiday spans nine days, providing an extended window for box office growth, which is anticipated to further boost ticket sales [5][6] Group 3 - The competition in the 2026 Spring Festival movie season is expected to focus on systematic operations rather than just blockbuster hits, emphasizing the importance of quality content and effective marketing strategies [6] - The film industry is encouraged to reach audiences in lower-tier cities, as family viewing and active markets in these areas are seen as key factors for success [6]

Core Insights - The total box office for the 2026 Spring Festival has surpassed 600 million yuan, with significant contributions from major films [1] - "Fast and Furious 3" has achieved over 250 million yuan in pre-sales, indicating strong audience interest [3] - "Silent Awakening," directed by Zhang Yimou, has also performed well with pre-sales exceeding 100 million yuan [6] Box Office Performance - "Fast and Furious 3" is leading the pre-sale box office with over 250 million yuan, featuring a storyline about a racer facing new challenges [3] - "Silent Awakening," featuring a star-studded cast, has garnered over 100 million yuan in pre-sales, showcasing Shenzhen's urban narrative [6][9] - "Biao Ren: Wind Rises in the Desert," based on a popular comic, has achieved over 63 million yuan in pre-sales [9][11] - "Boonie Bears: Year of the Bear" has also performed well, with pre-sales exceeding 62 million yuan, continuing the franchise's success [12] Market Trends - The 2026 Spring Festival box office is primarily driven by domestic films, with several high-value IP movies contributing to the strong performance [14] - The extended holiday period of nine days is expected to provide ample opportunity for box office growth [15] - The recognition of high-value IPs and the emergence of new consumer products related to films are anticipated to further energize the industry [15]

【导读】春节档总票房突破6亿元，《飞驰人生3》超2.5亿元，《惊蛰无声》超1亿元 中国基金报晨曦综合整理 2026年春节档，最新票房数据来了！ 值得一提的是，该影片约90%的场景取景于深圳，呈现出一幅"银幕之内是故事，银幕之外是深圳"的深度城市叙事画 卷。《惊蛰无声》的上映不仅是一场电影盛事，更是深圳城市形象的一次全新展示。 预售票房排在第三位的是由同名漫画改编、袁和平执导的《镖人：风起大漠》，截至发稿票房超6300万元。 2月16日晚间，灯塔专业版数据显示，2026年春节档票房（含预售）已突破6亿元。 | FAST AT IT AND STEN | 0320.40 | 1U.570 | 55.5 | 3.7 | | --- | --- | --- | --- | --- | | 2026-02-17上映 | | | | | | 熊出没·年年有 熊 | 6268.38 | 10.4% | 48.5 | 8.3 | | 2026-02-17上映 | | | | | | 星河入梦 | 3436.07 | 5.7% | 43.5 | 10.4 | | 2026-02-17上映 | | | | | | 熊猫计划之部落 ...