Core Points - The Shanghai Bund FTC officially commenced operations on July 17, 2023, becoming a new landmark for internet content creators in Shanghai [1][3] - The FTC is located in a prime area near the Nanjing East Road shopping district and spans seven floors dedicated to supporting high-quality internet content creators [1][3] Government Support Initiatives - Shanghai has introduced the "Hu Jiu Tiao" policy, which includes measures to support internet content creation, aiming to attract global creators [3] - The policy includes financial incentives, with up to 10 million RMB (approximately 1.4 million USD) available annually for outstanding public service platforms and incubators within designated creative zones [3][4] - The city encourages the opening of landmark attractions and cultural venues to creators and aims to facilitate the overseas expansion of quality content [3] Community Engagement - Notable internet content creators attended the FTC's launch event, highlighting the growing interest in China's creative landscape [3] - Creators are encouraged to produce cross-cultural and multilingual content to showcase the interesting aspects of Chinese culture [3]

Core Viewpoint - The establishment of the "V聚场" in Yangpu District is aimed at creating a powerful ecosystem for internet content creators by leveraging the strengths of universities, large enterprises, and influential creators in the region [1][3]. Group 1: Infrastructure and Support - The "V聚场" is equipped with professional facilities such as photography studios, voice-over rooms, and special effects production centers, serving as a new stage for high-quality content creators [1]. - Yangpu District has introduced a support policy system to attract global internet content creators and develop a regional ecosystem for internet content creation [3]. Group 2: Policy Measures - The district has launched 18 measures across six dimensions: "免" (exemption), "奖" (awards), "服" (support), "投" (investment), "补" (subsidies), and "管" (regulation) to foster the growth of internet content creation [4][5][6]. - The "免" measures include full rent exemption for the first year for incubated startups in the V聚场, with subsequent reductions of 75% and 50% in the following years [4]. - The "奖" measures include awards for impactful content creation, with a maximum prize of 100,000 yuan for significant contributions to telling the stories of Yangpu and Shanghai [4]. Group 3: Financial and Community Support - The "投" measures involve establishing an investment fund of at least 1 billion yuan to support various content creation industries, including micro-dramas and online literature [5]. - The "补" measures provide subsidies for live streaming and event support, with a maximum annual subsidy of 500,000 yuan for individual companies [6]. - The district aims to create a community ecosystem by linking resources from nearby universities and providing various support services to registered enterprises [5]. Group 4: Regulatory Framework - The "管" measures focus on compliance guidance and regulatory support to ensure sustainable development for content creators and enterprises [6]. - The introduction of the "Bilibili Service Manager Policy" aims to provide comprehensive lifecycle services for content creators on the platform [7].

Group 1 - The "Bund FTC" is a new integrated service community for high-quality internet content creators, located in a prime area of Huangpu District, aiming to foster a vibrant ecosystem for content creation through "space + services + funding" support [1][2] - The facility consists of seven floors, including a café and shared spaces on the first floor, office areas on the second to fifth floors, and versatile spaces for events and discussions on the sixth and seventh floors [1] - The name "FTC" stands for "Fun, Trend, Creator," reflecting the community's goal to invite global content creators to exchange ideas and co-create value [2] Group 2 - The "Bund FTC" will provide a one-stop service for content creators, including market registration, tax consulting, policy application, and copyright confirmation [2] - Local content creators express optimism about the resources available in Huangpu, such as historical buildings and cultural facilities, which can inspire and enhance content production [2] - The suggestion to deepen the integration of internet content creation with commercial activities in Huangpu aims to further boost offline business development [3]

Core Viewpoint - Shanghai has launched the "Hujiao" policy to support high-quality internet content creation, aiming to attract creators and enhance the industry ecosystem [1] Group 1: Policy Initiatives - The "Hujiao" policy includes measures to incentivize quality content creation, improve industry support services, open content creation scenarios, and enhance career development pathways [1] - Yangpu District is set to release its own support policies for creating a hub for internet content creators [1] Group 2: Impact on Content Creators - Notable internet content creator G Sengdong has moved into a new 200 square meter office at the "V Gathering Place" in Yangpu, benefiting from significant tax and subsidy incentives [2] - G Sengdong's team enjoys a rental agreement with the first year free, a 75% reduction in the second year, and a 50% reduction in the third year, allowing for greater creative potential [2] - G Sengdong, known for his viral content and over 5 million followers, transitioned from a successful advertising career to full-time content creation, highlighting the growing opportunities in the internet content industry [2]

Core Viewpoint - Huangpu District aims to establish itself as a hub for high-quality internet content creation by implementing various support measures for creators and platform enterprises [1][2][6] Support Measures - Huangpu will provide rewards up to 1 million yuan for talent meeting the "high-quality content creator" standards and offer shared office spaces and facilities like studios for creators [1][2][3] - Platform enterprises and MCN organizations will receive support based on their influence and the quality of content creators they attract, with subsidies up to 5 million yuan available [2][4] Infrastructure and Facilities - The district will create specialized content creation spaces equipped with shared facilities, offering annual support of up to 300,000 yuan for qualified creators and up to 500,000 yuan for operational entities [3][4] - A one-stop service center will be established to assist creators with various administrative and legal services [3] Events and Activities - Huangpu will support significant professional events and brand activities aimed at high-quality internet content creators, providing subsidies up to 5 million yuan for eligible projects [4] - The district encourages collaboration between creators and various sectors to enhance content creation and distribution [4] Talent Development - Initiatives will be launched to establish a professional series for "internet high-quality content creators," including free training programs to enhance creators' skills [5] - Support will be provided for creators to promote their work internationally, utilizing new media and technology [5]

为鼓励互联网优质内容创作，营造良好行业生态，7月15日，《上海市关于支持互联网优质内容创作的 若干举措》（以下简称《若干举措》）发布，明确九条扶持政策，涉及资金激励、人才政策、场景建 设、出海扶持等方面。 《若干举措》千余字，干货连连：优秀公共服务平台、孵化器、产业园区，每年提供最高1000万元奖 励；讲好上海故事、中国故事的，单项最高10万元奖励；对开展人工智能（AI）等赋能创作相关应用 场景建设的，最高支持30%资金；为创作者和产业链企业设立贷款绿色通道，提供优惠担保，给予银行 贷款贴息…… 上海市委宣传部相关负责人表示，互联网内容创作行业发展迅速，上海始终欢迎并竭诚助力相关企业和 人才，特别是青年人才在这座城市施展才华、成就梦想。希望通过更有力的政策引导和政策支持，营造 良好生态，提升产业能级，进一步繁荣发展互联网优质内容创作，更好弘扬主流价值、主流舆论、主流 文化。 设立创作集聚区 打造互联网优质内容创作集聚区，是九条举措的第一条。 《若干举措》提出，支持黄浦区、杨浦区建设在全球范围具有影响力、引领力的互联网优质内容创作集 聚区。对集聚区内成效显著的公共服务平台，以及全市范围内表现突出的孵化器、产业园 ...

Core Viewpoint - The Yangpu District in Shanghai is set to launch a support policy aimed at establishing a hub for high-quality internet content creation, focusing on micro-short dramas, anime, gaming, online literature, and live streaming [1][2]. Group 1: Policy Initiatives - The support policy will include the establishment of an internet content creation investment fund and a quality content creation fund in collaboration with the Shanghai University Student Technology Entrepreneurship Foundation to support seed-stage enterprises [2]. - The policy outlines financial incentives, including full rent exemption for the first year and reduced rates for the second and third years for startups in the "V聚场" incubator [2]. - The "V聚场" is designed as a multifunctional space for online entertainment, equipped with shared facilities like professional studios and has already attracted notable content creators [2]. Group 2: Industry Impact - Bilibili (B站) plans to provide cash rewards and additional support for quality content creators, enhancing the creative ecosystem in response to the new policies [3]. - The policies are seen as a significant empowerment for content creators, reflecting Shanghai's commitment to fostering a global and pragmatic environment for creative industries [3]. - The Yangpu District aims to leverage its resources in "university + large enterprises" and "digital economy + technological innovation" to attract skilled content creators and institutions [3][4].

如果你有心做好"内容创作"，可以来上海。 为支持互联网优质内容创作，营造良好行业生态，7月15日，上海市委宣传部、市委网信办推出《上海市关于支持互联网优 质内容创作的若干举措》（下称《若干举措》），明确九条扶持政策（即"沪九条"），涉及资金激励、人才政策、场景建设、 出海扶持等方面。 黄浦、杨浦打造优质内容创作集聚区 向全球优质内容创作者发出"英雄帖"，上海诚意满满。 《若干举措》支持黄浦区、杨浦区建设在全球范围具有影响力、引领力的互联网优质内容创作集聚区，对集聚区内成效显 著的公共服务平台，以及全市范围内表现突出的孵化器、产业园区，市级层面按市促进文化创意产业发展专项资金管理要求， 每年提供最高1000万元奖励。值得注意的是，黄浦区、杨浦区正是网友熟悉的小红书、B站的总部所在地。 该政策将围绕"优质""创作""集聚区"三大核心，聚焦解决互联网内容创作企业与创作者的痛点难点，力求使其在上海杨 浦"被看见""受尊重""能成长"。支持政策从"免、奖、服、投、补、管"六个维度推出18条措施，打造政策立方体"YOUNG立 方"，助力铸造优质内容创作"六边形战士"。 具体来看，在成本减免（"免"）方面，将对"V聚场"入 ...

Core Viewpoint - Shanghai Municipal Propaganda Department and the Municipal Cyberspace Administration have launched measures to support high-quality internet content creation, outlining nine supportive policies to foster a positive industry ecosystem [1] Group 1: Supportive Policies - The measures provide up to 10 million yuan annually for outstanding public service platforms and incubators within the city, promoting cultural and creative industry development [1] - A maximum reward of 100,000 yuan is available for impactful content that tells the stories of Shanghai and China, with priority for national and municipal honors [1] - Financial support of up to 30% of total investment is available for entities utilizing AI and other technologies in content creation [1] Group 2: Facilitation for Content Creators - The measures aim to provide practical conveniences for content creators, including various identity forms such as UP owners, bloggers, and signed creators [2] - A special fund will be established to address funding issues for creators and small enterprises, with interest subsidies of up to 50% of the market loan rate [2] - Shared facilities and one-stop services for business registration, tax consultation, and copyright confirmation will be provided to reduce startup costs [2] Group 3: Talent Development and Evaluation - The measures enhance the evaluation pathways for internet content creators, encouraging platform enterprises to participate in skill assessments and improving career development channels [3] Group 4: Policy Coordination - The measures support Huangpu and Yangpu districts in building globally influential content creation clusters, showcasing the synergy between city-level and district-level policies [4] - The policies address the lack of district-level authority in talent policies, accelerating the aggregation of talent in these clusters [4] - Huangpu district aims to exceed 200 high-tech enterprises and attract 480 new technology-driven private enterprises by 2024, enhancing its urban innovation service system [4] Group 5: Digital Economy Growth - Yangpu district has seen significant growth in its digital economy, with over 8,000 digital economy enterprises and a software and information service industry scale surpassing 300 billion yuan [5] - The district has attracted major MCN institutions and internet content platforms, creating a strong industry cluster effect [5] - Future initiatives include regular events to enhance communication among creators, platforms, and government departments, ensuring compliance and healthy development [5]

Core Viewpoint - The article discusses the "Several Measures to Support Quality Internet Content Creation in Shanghai," which outlines nine supportive policies aimed at fostering a favorable ecosystem for internet content creators and enhancing the city's cultural soft power [2][11]. Group 1: Supportive Policies - The measures include establishing influential internet content creation clusters in Huangpu and Yangpu districts, with annual rewards of up to 10 million yuan for outstanding public service platforms and incubators [2][5]. - The initiative encourages the organization of high-profile events such as global creator conferences and innovation competitions, with financial support of up to 200,000 yuan for individual projects [5][6]. - A rapid channel for protecting the legal rights of content creators will be established, offering rewards of up to 100,000 yuan for impactful content that tells Shanghai's or China's stories [6][9]. Group 2: Financial Support - Shanghai plans to set up a special fund to address funding issues for creators and small enterprises, providing interest subsidies of up to 50% of the market loan rate [3][24]. - Shared facilities such as co-working spaces and studios will be made available to reduce startup costs for creators, along with one-stop services for business registration and tax consultation [3][7]. Group 3: Talent Development - The measures aim to enhance the talent pipeline by facilitating easier access to housing and residency for quality content creators, as well as improving the evaluation channels for their professional skills [3][9]. - The initiative encourages collaboration between universities and content creation clusters to establish internship bases for students [9][27]. Group 4: Content Creation Environment - The policies promote the opening of public resources and creative spaces, including landmark sites and cultural venues, to facilitate content creation [3][30]. - There is a focus on encouraging quality content to go global, with support for creators in international cultural exchanges and collaborations [8][12]. Group 5: Policy Coordination - The measures emphasize the importance of coordination between city-level and district-level policies to enhance the effectiveness of support for content creators [18][19]. - The initiative aims to create a comprehensive ecosystem that addresses various aspects of the content creation industry, including financial support, talent development, and resource sharing [14][18].