旅游度假区
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上天“入海”嗨玩琼岛
Hai Nan Ri Bao· 2025-10-04 01:55
Group 1 - The article highlights the tourism activities in Hainan during the National Day holiday, showcasing various attractions and experiences available to visitors [2][5][6] - Tourists are engaging in high-altitude skydiving at the Yonggehai base, indicating a growing interest in adventure tourism [2] - The atmosphere of the National Day holiday is emphasized through performances at the Haijia Island Ocean Park, enhancing the overall tourist experience [5][6]
儋州神冲滨海度假区:长假首日迎首秀
Hai Nan Ri Bao· 2025-10-02 01:11
Group 1 - The Hainan Danzhou Shenchong Coastal Tourism Resort officially opened for trial operation on October 1, attracting numerous visitors [2] - Shenchong Village has a history of approximately 400 years and features 142 volcanic stone houses [2] - Tourists are enjoying the scenic views and taking photos at the observation platform during their visit [2]
千人传递国旗,“海洋蓝”与“中国红”交相辉映
Chang Jiang Ri Bao· 2025-10-02 00:42
Core Viewpoint - The "Thousand People Passing the National Flag" event at the Ocean Theater has become a significant patriotic activity during the National Day and Mid-Autumn Festival, enhancing visitor engagement and promoting immersive patriotic education [3][7]. Group 1: Event Highlights - The event featured a vibrant display of the national flag, with participants of all ages passing the flag from one side of the theater to the other, creating a lively atmosphere [3]. - Underwater performances, including "Wu Gang Dancing with a Sword" and "Chang'e Flying to the Moon," were showcased by divers, attracting audience attention and participation [3][6]. Group 2: Visitor Engagement - The daily flag-passing activity has attracted over ten thousand visitors during the holiday period, marking it as a unique feature of the resort's patriotic education efforts [7]. - The resort has upgraded its performance offerings, introducing nine themed performances and increasing the number of daily shows to over 40, moving beyond traditional sightseeing experiences [7]. Group 3: Interactive Experiences - The resort has established three interactive theme areas where over 20 NPCs guide visitors through engaging tasks to earn rewards, enhancing the overall visitor experience [9]. - Visitors reported a full day of activities, including rides, interactive tasks, and cultural performances, indicating a shift towards a more immersive experience [9]. Group 4: Visitor Stay Duration - The average visitor stay has increased from 3-4 hours to a full day during the holiday period, reflecting a successful transition from a "check-in" model to a "destination vacation" model [11].
产品迭代升级,沂南马泉养心谷打造养心文化旅游度假区
Qi Lu Wan Bao Wang· 2025-09-22 15:06
Core Insights - The Maquan Yangxin Valley Tourism Resort in Yinan County, Shandong Province, held a press conference and reopening ceremony on September 21, 2023, showcasing its transformation and new offerings [1] - The resort aims to cater to both the elderly seeking tranquility and young people looking for nature-based healing experiences, integrating elements of horse culture, Zen meditation, and natural therapy [1] - The resort features five distinct areas: the Welcome Area, Experience Area, Quiet Retreat Area, Equestrian Area, and Zen Meditation Area, offering various engaging activities for visitors [1] Industry Developments - Travel agencies from Tianjin, Hebei, and Linyi expressed enthusiasm for the newly revamped Maquan Yangxin Valley, indicating plans to bring more tourists to experience its renewed appeal [2] - The cultural tourism market in Linyi has been thriving, particularly during the summer, with a significant influx of visitors attracted to its red culture, scenic landscapes, and unique heritage [2] - Key scenic spots in Linyi are undergoing continuous upgrades to enhance tourism product offerings and service experiences, marking a new phase of quality development in the local cultural tourism industry [2]
广西贺州姑婆山“生态蝶变” “点绿成金”年迎客逾149万
Zhong Guo Xin Wen Wang· 2025-09-12 06:05
Core Insights - The article highlights the transformation of the Guipo Mountain tourism resort in Guangxi, which has become a popular destination, attracting over 1.49 million visitors annually, showcasing the successful integration of ecological restoration and tourism development [1][4]. Group 1: Ecological Transformation - The Guipo Mountain resort is located at the intersection of Hunan, Guangxi, and Guangdong provinces, with a forest coverage rate of 83%, earning the title of "the largest natural forest oxygen bar in South China" [2]. - Significant investments exceeding 700 million yuan have been made to enhance the resort, with 117 projects completed as of August [2]. - The previously polluted Mawei River has been transformed into a scenic waterfront park, attracting numerous visitors [2]. Group 2: Tourism Development - The resort features several popular attractions, including Guipo Mountain, Shiba Water, and Yushi Forest, effectively converting ecological advantages into developmental benefits [2][4]. - The resort has developed two core product systems: "forest leisure" and "hot spring health care," offering various tourism projects such as forest oxygenation and summer retreats [4]. - In 2024, the resort is expected to receive 1.49 million visitors, with an average stay of 2.71 days and an overnight guest ratio of 56.92% [4]. Group 3: Economic Impact - The resort's development model combines "forest tourism + hot spring health care + homestay vacation + rural leisure," significantly boosting tourism revenue [7]. - In 2024, the total tourism revenue is projected to reach 260 million yuan, contributing to the growth of the catering, accommodation, transportation, and retail sectors, and creating over 6,500 new jobs [7].
暑期经济一线观察|一座山,盘活反季雪场“凉资源”
Xin Hua Wang· 2025-08-12 06:08
Core Viewpoint - Jilin Province is leveraging its unique ecological resources to attract tourists during the summer, offering a refreshing escape from the heat experienced in other parts of the country, with a focus on summer activities at ski resorts [1] Group 1: Summer Operations - The Songhua Lake Resort has been operating year-round for eight consecutive years, transforming its winter ski slopes into summer attractions with lush greenery [3] - The resort has developed four summer-themed activities centered around mountain experiences, including "Viewing Flower Seas from the Mountain," "Fun Camping on the Mountain," "Mountain Trail Running," and "Sunrise Viewing from the Mountain," along with over 20 mountain recreation activities [3] - From April 26 to July 16, the resort received 180,000 visitors, marking an approximate 18% increase compared to the previous year [3] Group 2: Service Enhancements - The resort is continuously improving service quality and connecting urban cultural tourism resources [5] - During the summer vacation period, the resort offers exclusive discounts for university students and has introduced direct transportation services [5] - Unique experiences such as night tours of the Songhua River and indoor rime viewing are being promoted to showcase the summer charm of the "Northern River City" [5]
哈尔滨:“十八般凉艺”引客消夏
Xin Hua She· 2025-07-22 13:35
Group 1 - The core viewpoint of the article highlights Harbin's emergence as a summer tourist destination, driven by its unique cool climate and various summer activities [1][2] - The "Island Carnival" at the Poseidon Resort features a Bohemian-style beach and will run until August 24, with extended daily operating hours [1] - Data from Meituan Travel indicates a nearly 19% month-on-month increase in tourism consumption in Harbin during the first two weeks of July [1] Group 2 - The Harbin Ice and Snow World has created a summer ice and snow art museum, allowing visitors to experience winter-themed attractions even in summer [2] - The city offers a variety of summer activities, including immersive performances, beer festivals, and cultural markets, promoting a diverse summer experience [2] - Harbin's urban parks have expanded to 27 open shared points, covering a total area of 14.8 hectares, enhancing access to natural spaces for residents and tourists [2]
“四季休闲+康养度假”双核驱动!湖北罗田大别山旅游度假区品牌发布
Zhong Guo Jing Ji Wang· 2025-07-07 06:34
Core Insights - The Hubei province's Luotian County is promoting the Dabie Mountain Tourism Resort with a new brand image focused on "four-season leisure + health vacation" [1] - The county aims to create a national-level tourism resort by leveraging its ecological and cultural resources, with a strategic focus on attracting urban tourists [1] Group 1: Brand Development - The Dabie Mountain Tourism Resort integrates world-class ecological resources with the cultural identity of the Dabie Mountain, featuring key attractions like Tianzhu Mountain and Jiuzi River [1] - The resort's product matrix includes a variety of offerings aimed at health and leisure tourism, marking a shift towards high-quality brand development [1] Group 2: Ecological and Cultural Significance - Luotian County is recognized as a core area for plant diversity and an important biological gene bank in Central China, with a forest coverage rate of 72.4% [2] - The region boasts several national ecological parks, including the Dabie Mountain World Geopark and Tianhu Lake National Wetland Park, enhancing its appeal as a summer retreat with an average temperature of 19.2°C [2] Group 3: Tourism Initiatives - A series of diverse tourism products have been launched for the summer season, including nature experiences and cultural performances, aimed at enhancing visitor engagement [2] - The county has introduced incentive policies to attract tourists, offering free admission to key scenic spots for students and visitors from ten specific provinces and cities until the end of the year [2]
坐摩天轮、看大马戏、听音乐会,武汉文旅新地标7月2日对外开放
Chang Jiang Ri Bao· 2025-07-01 11:09
Core Insights - The second phase of the Haihe An Wuhan Polar Ocean Resort, with an investment of nearly 100 million yuan, will officially open on July 2, featuring attractions like the 91-meter "Chutian Eye" Ferris wheel and the "Polar Circus" that combines thrilling acrobatics with marine wonders [1][7] - The "Polar Circus" is highlighted as a key product of the new phase, showcasing a variety of performances including the dual "Skin Suspension" act and the "Trampoline" performance, which features performers as "ocean jumpers" [1][7] - The resort aims to enhance the cultural tourism landscape of Wuhan, with plans to introduce themed hotels, unique guesthouses, and a water park that combines indoor and outdoor experiences [12] Summary by Sections - **Attractions and Performances** - The "Polar Circus" will include acts such as "Death Wheel" and "Great Flying Man," along with colorful parades and clown interactions, creating a vibrant atmosphere [7] - The director, Wang Yakun, has 11 years of experience in circus direction and has gathered nearly 60 top circus artists globally, utilizing advanced technology for an immersive experience [7] - **New Developments** - The "Chutian Eye" Ferris wheel will not only set a new height record in Wuhan but will also offer unique themed cabins and transparent cabins for an exciting visitor experience [7][11] - A giant Ferris wheel-themed music festival will commence on July 5 at the Jiangcheng Festival Square, enhancing the entertainment offerings of the resort [12] - **Strategic Goals** - The general manager of the resort, Tan Wencheng, stated that this year marks the 14th year of the resort's operations in Wuhan, aligning with the city's goal to become a world-renowned cultural tourism destination [12]
“森森”入耳,文旅品牌这样远播
Xin Hua Ri Bao· 2025-06-22 20:35
Core Viewpoint - The Huanghai Forest Ecological Tourism Resort is leveraging subway voice announcements in various cities to enhance brand visibility and attract visitors, aligning with national goals to develop the cultural tourism industry as a pillar sector [1][3][7]. Group 1: Marketing Strategy - The resort has initiated voice broadcasts in subway systems of cities like Nanjing, Wuxi, and Changzhou to promote its brand, aiming for high-frequency exposure to commuters [1][2]. - The strategy has generated curiosity among passengers, leading to increased online searches and planned visits, particularly among families and students [2][6]. - The resort's management believes that being "heard" in close proximity to potential visitors is crucial for business opportunities, utilizing the subway as a new media platform [3][4]. Group 2: Unique Selling Proposition - Huanghai Forest boasts diverse ecosystems, including forests, oceans, and wetlands, and is recognized as the largest plain forest in coastal areas, making it an ideal summer retreat with temperatures 5°C lower than urban areas [4][6]. - The resort emphasizes its "zero carbon" initiatives and offers a variety of eco-friendly tourism products, including educational and recreational activities [4][6]. Group 3: Visitor Growth and Economic Impact - The resort has seen a significant increase in visitor numbers, from approximately 600,000 in 2020 to a peak of 3.61 million in 2024, indicating growing popularity [6]. - During the recent May Day holiday, the resort reported a revenue of 9.52 million yuan, a 15% increase year-on-year, with visitor numbers up by 21.4% compared to the previous year [6]. Group 4: Future Plans - Huanghai Forest plans to expand its subway advertising to achieve full coverage across provincial cities and explore new marketing avenues, including international conference hosting and enhanced digital services [8]. - The resort aims to differentiate itself in a competitive market by fostering collaborations and expanding its brand presence beyond regional boundaries [8].