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冷资源更热 热资源更火——发自承德
Xin Lang Cai Jing· 2026-02-24 04:55
Core Insights - The article highlights the transformation of Chengde's tourism industry, focusing on the integration of ice and snow activities with hot spring experiences to create a year-round tourism model [1][8]. Group 1: Ice and Snow Tourism Development - The 2025-2026 Chengde Ice and Hot Spring Tourism Season aims to provide a winter cultural and tourism feast, promoting a shift from seasonal to year-round tourism [1]. - Chengde is enhancing its ice and snow industry by upgrading facilities, such as the Jinshanling Galaxy Ski Resort, which features over 30 kilometers of ski trails and is capable of hosting international events [4]. - The ice and snow tourism boom has led to increased visitor numbers, with the Jinshanling Ski Resort receiving over 27,000 visitors this season, a 20% increase year-on-year, and creating job opportunities for over 200 local residents [6]. Group 2: Hot Spring Industry Expansion - Chengde is leveraging its hot spring resources, particularly the unique qualities of the Longhua Qijia hot springs, to develop a comprehensive wellness tourism model that includes accommodation, dining, and health services [7]. - The "Royal Summer Resort · Hot River Hot Spring City" brand is being promoted, with initiatives to integrate hot springs with ice and snow activities, enhancing the overall tourist experience [7]. - Local businesses, such as the "Yikeju" hot spring homestay, have seen significant profit increases, with occupancy rates reaching over 90% during peak seasons [7]. Group 3: Cultural Integration and Promotion - Chengde is integrating intangible cultural heritage, such as Manchu paper-cutting and traditional crafts, into its winter tourism offerings, enhancing the cultural appeal of the region [8]. - The city is implementing strategies to promote cultural tourism, transitioning from a single-activity focus to a multi-faceted approach that includes seasonal events and local traditions [8][9]. - Efforts to enhance brand visibility include inviting foreign social media creators as tourism ambassadors and hosting international cultural exchange activities, broadening Chengde's tourism reach [9].
春节假期第八日,四川文化遗产游热度持续高涨
Xin Lang Cai Jing· 2026-02-22 12:45
川观新闻记者 吴梦琳 2月22日,2026年春节假期第八日,记者从四川省文化和旅游厅获悉,截至15时,全省纳入统计的873家A级景区接待游客678.47万人次、门票收入6551.63万 元。假日第一天到第八天累计接待游客5654.11万人次,门票收入48011.90万元。全省图书馆、文化馆、博物馆当日接待群众120万人次,假日第一天到第八 天累计接待群众934万人次。 主题沉浸赋新意,蜀道三国文化遗产游引热潮 尽管已到九天假期尾声,但文化遗产游热度依然高涨。当日宽窄巷子、建昌古城、武侯祠接待游客人数位居全省A级景区前三位;中华彩灯大世界、青城山 —都江堰、峨眉山景区收入位居全省A级景区前三位。 各地也铆足劲持续放大文旅吸引力。遂宁引入安塞腰鼓非遗巡游,吸引15万市民游客参与;巴中、达州、南充、资阳、攀枝花等地轮番上演火龙、高台狮 舞、傩技、打铁花等非遗展演,全省非遗年味浓郁。在绵阳平武县白马藏族乡,各村寨举行丰富多彩的民俗活动,唱歌跳舞祈福,喜迎新春。 【未经授权,严禁转载!联系电话028-86968276】 三国主题游精彩纷呈。成都武侯祠举办"策马三国"新春大庙会,推出三国灯组、主题市集、沉浸式演绎;南充阆 ...
春节假期第三天山东200家景区接待游客332万人次,营业收入1.48亿元
Core Insights - The article highlights the efforts made by the cultural and tourism sector in the province to enhance consumer spending during the Spring Festival, showcasing significant increases in visitor numbers and revenue across various attractions and events. Group 1: Visitor Statistics and Revenue Growth - On the third day of the Spring Festival, 332 million visitors were received at 200 monitored tourist attractions, generating revenue of 1.48 billion yuan, representing year-on-year increases of 10.6% and 9.6% respectively compared to last year [1] - The 16 five-star tourist attractions welcomed 851,300 visitors, a year-on-year increase of 5.71%, with revenue reaching 45.33 million yuan, up 8.07% compared to last year [1] - Public cultural venues served 387,600 visitors, marking an 18.5% increase year-on-year [1] Group 2: Innovative Tourism Products - The province is focusing on four core product matrices: "ice and snow leisure," "folk experience," "hot spring health," and "rural vacation," launching attractive boutique travel routes [2] - Jinan has integrated key cultural tourism resources to create a comprehensive night economy, enhancing dining, accommodation, and cultural consumption [2] - Qingdao has organized various festive activities, including folk performances and shopping markets, to cater to the cultural and consumption needs of citizens and tourists [2] Group 3: Consumer Incentives and Discounts - Zibo's Boshan District introduced a 69 yuan Spring Festival ticket covering eight A-level attractions, promoting regional tourism consumption [3] - The Tianmeng Scenic Area offered free admission for locals on the first day of the New Year, resulting in a surge in visitor numbers [3] - Various regions implemented ticket root economy initiatives and subsidies to stimulate tourism spending [3] Group 4: Cultural Heritage and Festivities - The article emphasizes the revival of traditional customs and cultural activities, with various events showcasing local heritage and festive spirit [4] - Activities such as dragon and lion dances, folk fairs, and interactive experiences in traditional crafts were organized across multiple cities [4] - Scenic areas like Mount Tai and Laoshan incorporated traditional New Year rituals, enhancing the cultural experience for visitors [5] Group 5: Integration of Culture and Tourism - The province is promoting deep integration of "culture and tourism," creating immersive experiences that combine traditional culture with modern technology [6] - Nighttime tourism is becoming a significant driver of consumption, with various events and activities attracting large crowds [6] - The popularity of ice and snow leisure and hot spring health activities continues to rise, appealing to tourists seeking unique experiences [6] Group 6: Public Cultural Services - Public cultural venues maintained free access during the Spring Festival, providing quality cultural resources to the community [8] - Various cities organized themed exhibitions and interactive activities to engage the public in cultural experiences [8] - Initiatives like "sending drama to the countryside" and community cultural events were implemented to enhance cultural outreach [9] Group 7: Safety and Market Stability - The article underscores the importance of safety measures in the tourism sector, with strict protocols in place to ensure a secure environment for visitors [10] - Continuous monitoring and emergency response systems were established to address potential risks and maintain order during the holiday [10] - Efforts to prevent low-price tours and fraudulent practices were emphasized to protect consumer rights and ensure a trustworthy market environment [10]
水韵江苏年味浓,文旅迎春启新程
Xin Lang Cai Jing· 2026-02-14 11:24
Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism is launching over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant and authentic festive atmosphere for residents and visitors alike [1][2]. Group 1: Cultural and Tourism Activities - The activities are categorized into seven major areas: performances, cultural exhibitions, intangible cultural heritage, tourism, public services, and international exchanges [1]. - A total of 335 registered museums will host over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2]. - Unique events such as the 40th Qinhuai Lantern Festival and over 790 other themed activities will showcase traditional customs and local flavors [2]. Group 2: Community Engagement and Accessibility - The focus of the activities is on enhancing community engagement, with over 400 "village evenings" and various new year events designed to bring joy directly to the public [3]. - More than 80% of the performances in "village evenings" are self-produced by local residents, reflecting authentic local culture [3]. - Over 300 measures to support public participation include free ticket distributions and online tourism consumption vouchers, ensuring a welcoming environment for all [3]. Group 3: Innovation in Cultural Tourism - The shift from "check-in style tourism" to "experiential enjoyment" is emphasized, with innovative projects like immersive performances and unique winter activities [4]. - New tourism products such as RV camps, wellness hot springs, and cultural e-sports are being developed to cater to diverse age groups and interests [4]. - The extensive range of activities and innovative approaches aim to revitalize cultural tourism and enhance the overall experience for visitors, contributing to sustained economic growth in the sector [4].
5800余项活动精彩纷呈! 江苏文旅喜迎新春“开门红”
Xin Lang Cai Jing· 2026-02-12 12:20
Core Insights - Jiangsu Province's cultural and tourism system plans to launch over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant festive atmosphere and boost the market [1] Group 1: Cultural Activities - The province's theme "Water Charm Jiangsu: Inviting You to Celebrate the New Year" will feature series of activities such as "Intangible Cultural Heritage Celebrating the New Year" and "Celebrating the New Year in Museums" [1] - More than 360 commercial performances will be held across the province, including immersive shows like "Dream of the Red Chamber" in Nanjing and a children's drama exhibition in Yancheng [1] Group 2: Museum and Heritage Events - A total of 335 museums will offer over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2] - Notable events include the woodblock New Year painting exhibition at the Yangzhou Grand Canal Museum and the 40th Qinhuai Lantern Festival, alongside 790 intangible cultural heritage activities [2] Group 3: New Tourism Products - New tourism offerings such as Yangtze River cruises, Taihu Lake boat tours, and themed parks are gaining popularity, with the global debut of the iQIYI theme park in Yangzhou and the 86-version "Journey to the West" theme park in Nanjing [2] - Additional products like hot spring wellness, e-sports with traditional culture themes, and Hanfu parades cater to diverse consumer demands [2] Group 4: Consumer Incentives - Over 300 consumer-friendly measures have been introduced, including cultural tourism vouchers, ticket discounts, and hotel packages, with more than 200 star-rated hotels offering value-for-money New Year's Eve dinner options [2] - Online promotions through major OTA platforms and offline marketing in key cities aim to stimulate consumer interest [2] Group 5: Inbound Tourism - The "Happy Spring Festival" initiative promotes inbound tourism, offering customized service packages and exclusive itineraries to enhance the international appeal of "Water Charm Jiangsu" [2] Group 6: Safety Measures - The provincial cultural and tourism system emphasizes safety responsibilities, enhancing facility management, scenic area reservations, market supervision, and service optimization [2] - A smart tourism platform will monitor over 6,000 key locations in real-time to ensure a safe and comfortable experience for residents and visitors during the New Year celebrations [2]
“冬游热”激荡中国
Core Insights - The winter tourism market in China is experiencing a significant surge, driven by innovative offerings that combine cultural experiences, local traditions, and winter sports, transforming "cold resources" into a "hot economy" [8][14]. Group 1: Regional Highlights - In Guangxi, tourists are enjoying boat rides along the Li River, showcasing the region's natural beauty during winter [2]. - Shandong is enhancing its winter appeal by integrating food, sports, and tourism activities, attracting visitors to enjoy snow and local cuisine [4]. - In Sichuan, various winter activities are being promoted, including ice swimming and unique dining experiences, appealing to tourists seeking adventure and nostalgia [8]. Group 2: Experience-Driven Tourism - The focus of winter tourism has shifted from mere sightseeing to immersive experiences, with activities like local feasts and cultural performances becoming popular [9]. - In Zhejiang, a winter pig feast combined with outdoor activities has attracted over 600 outdoor enthusiasts, emphasizing the importance of personalized experiences [9]. - The Qiang People's Valley ski resort in Sichuan has introduced new attractions, including snow-themed dining and cultural experiences, enhancing visitor engagement [9]. Group 3: Integrated Tourism Strategies - Many regions are adopting a "whole area tourism" approach to create seamless travel experiences, linking various attractions and services [12][13]. - In Guizhou, a ticketing system has been established to facilitate travel between major scenic spots, improving convenience for tourists [13]. - Shandong's winter tourism strategy includes diverse offerings such as bird watching, hot springs, and snow activities, promoting a comprehensive winter experience [12]. Group 4: Economic Impact - Winter tourism is becoming a catalyst for regional economic growth, benefiting multiple industries beyond just tourism [14]. - In Inner Mongolia, local fishing events have attracted tourists, creating a vibrant atmosphere and boosting local commerce [10]. - The increase in winter tourism has led to higher occupancy rates in accommodations, with some regions reporting up to 80% occupancy during the winter season [14].
“温泉+”激活石阡县域发展新动能
Xin Hua Wang· 2026-01-31 22:37
Core Insights - The article highlights the innovative approaches taken by Shiqian County in Tongren City, Guizhou Province, to leverage geothermal resources for tourism and economic growth [2] Group 1: Industry Development - Shiqian County is exploring various innovative models such as "hot spring + vacation," "hot spring + health care," and "hot spring + intangible cultural heritage" to extend the hot spring industry chain [2] - These initiatives have led to a continuous increase in local tourism activity, contributing significantly to the county's economic growth [2] Group 2: Employment and Economic Impact - The development of the hot spring industry has created more job opportunities in related sectors, thus supporting rural revitalization efforts [2] - The hot spring industry is identified as a key driving force for the county's economic growth [2]
“十四五”海北旅游入账151.25亿元
Xin Lang Cai Jing· 2026-01-08 19:02
Core Insights - The article highlights the development of Haibei Tibetan Autonomous Prefecture as an international ecological tourism destination, leveraging its unique ecological resources and historical significance since the start of the 14th Five-Year Plan [1] Group 1: Tourism Development - Haibei Prefecture has received a total of 35.979 million visitors, generating a tourism revenue of 15.125 billion yuan [1] - The region has established a spatial layout of "one core leading, two belts linking, and three areas collaborating," integrating red heritage, ecological protection, and folk revitalization into overall industrial development [1] - A five-dimensional tourism system has been constructed focusing on "lake viewing, flower viewing, bird watching, gazelle watching, and fish watching," promoting activities like mountaineering, skiing, and glacier exploration to stimulate economic growth [1] Group 2: Integration of Industries - The integration of cultural tourism with sports, health care, and educational tourism is being promoted, exemplified by events like the Qilian Mountain Super Marathon, which converts event traffic into consumer spending [1] - The region has connected 31 red education sites, establishing the Atomic City as a model for the integration of red tourism and development [1] - New business formats such as hot spring health care, stargazing camping, and ecological research tourism are emerging, creating a year-round tourism model with attractions available in all seasons [1] Group 3: Transportation and Infrastructure - A "fast entry, slow travel" transportation network is being constructed, linking roads, railways, and airports to connect key scenic spots, forming a convenient travel circle with core attractions accessible within half an hour [2] - Smart tourism initiatives are being implemented, including full WiFi coverage in key scenic areas and the establishment of an online service platform for "Haibei Tourism" that offers itinerary queries and guided tours [2] - A rapid complaint handling mechanism for tourism has been established, along with special market inspections to address issues like unreasonable low-price tours, continuously optimizing the consumption environment in the region [2]
多种方式,乐享冬日浪漫
Core Viewpoint - The winter tourism in China is experiencing a significant surge, with diverse activities and attractions drawing both domestic and international visitors, showcasing the beauty and cultural richness of winter in various regions [3][5][10]. Group 1: Winter Tourism Trends - The popularity of winter tourism is highlighted by the increasing number of visitors to ice and snow attractions, such as Harbin's Ice Snow World and various winter festivals across the country [4][5]. - An example of this trend is An'tu County in Jilin Province, which has developed over a hundred winter tourism products, including ice sightseeing and hot spring experiences, attracting a growing number of tourists [3][5]. - The report from Tongcheng Travel indicates that unique winter experiences, such as "water freezing" in Mohe and "snow hot springs" in Yanji, are becoming new hotspots for tourists [5]. Group 2: Culinary Experiences - In Zhejiang Province, the production and consumption of rice cakes during winter is a traditional practice, with local factories busy making these delicacies, which are particularly popular in colder weather [7][8]. - The iron pot stew, a signature dish in Northeast China, is a communal dining experience that symbolizes warmth and togetherness during the cold winter months [8][9]. - The winter food scene in regions like Hunan, Hubei, and Sichuan is characterized by the sweetness of navel oranges, which thrive in the winter climate, enhancing the seasonal culinary offerings [9][18]. Group 3: Nature and Wildlife - The phenomenon of migratory birds at the Yellow River estuary has gained popularity, with a reported 30% increase in the number of birds compared to the previous year, attracting photographers and nature enthusiasts [10][11]. - In Shanghai, the coastal wetlands serve as a crucial stopover for migratory birds, contributing to local biodiversity and providing opportunities for birdwatching [11]. - The winter landscape in southern China is also vibrant, with blooming flowers such as plum blossoms in Guangzhou and various colorful flowers in Guangxi, showcasing the region's ecological diversity [12][19].
修文县“点线面”三维发力 激活温泉季旅游消费
Xin Lang Cai Jing· 2026-01-07 20:19
Core Viewpoint - The article emphasizes the strategic development of Xiuwen County's winter tourism by leveraging its high-quality hot spring resources through a "point-line-surface" approach, aiming to transform "cold resources" into a "hot economy" and invigorate the tourism market [1][2]. Group 1: Point Development - Xiuwen County is focusing on key hot spring resource clusters such as Liutun and Liuguang, accelerating the quality improvement of major hot spring projects like Taoyuan River Duofang Pavilion and Qian Gui Liuguang [1]. - The county aims to enhance core competitiveness through facility upgrades, service optimization, and innovative experiences, while promoting deep integration of hot spring wellness with ecological sightseeing, folk experiences, and leisure entertainment [1]. Group 2: Line Integration - The county is deeply exploring cultural resources such as Yangming culture, red culture, and ethnic culture to promote the integration of culture and tourism [2]. - A series of themed activities, including "New Year Special Drinks," "Room Fortune Bags," "New Year Fireworks Show," and "First Soak of the New Year," have been planned to create a festive atmosphere during the hot spring season, with 16 events scheduled to attract visitors [1][2]. Group 3: Comprehensive Support - To enhance the visitor experience, Xiuwen County is improving transportation networks, smart navigation systems, and tourism facilities, addressing hardware shortcomings [2]. - The county has completed upgrades to 7 tourism toilets since 2025, maintaining a tourist complaint resolution rate and satisfaction rate of over 95%, ensuring a safe and convenient environment for visitors [2]. Group 4: Future Development - Xiuwen County plans to continue deepening the "point-line-surface" collaborative development model, enriching the supply of winter tourism products, and optimizing tourism service guarantees to showcase its cultural tourism charm [2].