Core Insights - The article discusses the transformation of Changbai Mountain's tourism strategy from development to quality enhancement, focusing on environmental protection and visitor experience improvement [2][3]. Group 1: Environmental Management - Changbai Mountain has shifted its development focus to quality enhancement, emphasizing standardized systems to improve visitor experience while adhering to environmental protection principles [2]. - The scenic area implements strict maximum capacity management, limiting daily visitors to 25,000 in the North area, 15,000 in the West area, and 4,000 in the South area [2]. - Measures include a zero-pollution waste management policy, banning snow-melting agents, and ensuring all operational vehicles meet environmental standards [2]. Group 2: Visitor Experience Enhancement - The scenic area has established a smart weather and ticketing system to improve the accuracy of weather forecasts and visitor arrangements, addressing visitor concerns about the unpredictability of viewing the Tianchi Lake [3]. - A standardized manual has been created to set higher operational standards than those required for national 5A tourist attractions, focusing on high-altitude and mountainous conditions [3]. - The introduction of a "first question responsibility" system ensures that the first staff member a visitor encounters is responsible for resolving any issues, eliminating the possibility of passing the buck [3]. Group 3: Ticketing and Transportation Innovations - The scenic area has implemented a free public transportation policy during peak tourist seasons and has increased bus frequency during high-demand periods [4]. - To combat ticket scalping, the ticketing system employs real-name verification, facial recognition, and time-slot reservations, ensuring fair access to tickets [4]. - The system allows for ticket reservations up to 15 days in advance and integrates with high-speed rail ticketing to enhance the purchasing experience [4].

Core Insights - The report indicates that Emei Mountain A experienced a decline in operating revenue while achieving a slight increase in net profit [1] Financial Performance - Emei Mountain A reported operating revenue of 276 million, representing a year-on-year decrease of 7.35% [1] - The net profit attributable to shareholders of the listed company was 113 million, showing a year-on-year increase of 1.38% [1]

Core Insights - Emei Mountain Tourism Co., Ltd. (Emei Mountain A, 000888.SZ) reported a decline in revenue and a slight increase in net profit for Q3 2025 [1] Financial Performance - Q3 2025 revenue was approximately 276 million RMB, a year-on-year decrease of 7.35% [1] - Q3 2025 net profit attributable to shareholders was approximately 113 million RMB, a year-on-year increase of 1.38% [1] - For the first three quarters of 2025, total revenue was approximately 733 million RMB, a year-on-year decrease of 9.06% [1] - Net profit attributable to shareholders for the first three quarters was approximately 234 million RMB, a year-on-year decrease of 3.98% [1] Visitor Statistics - From January to September 2025, Emei Mountain Scenic Area received a total of 5.1761 million visitors, a year-on-year increase of 5.44% [1] - The number of visitors entering the park was 3.411 million [1] - In Q3 2025, the scenic area received 2.1013 million visitors, a year-on-year increase of 9.39%, with 1.3157 million entering the park [1] Factors Affecting Performance - The decline in revenue and profit is attributed to a significant increase in visitors to the free-entry areas in the lower and middle mountain regions and a growing proportion of hikers [1]

Core Viewpoint - The trend of celebrities becoming NPCs (non-player characters) in tourist attractions is emerging as a new marketing strategy, effectively driving visitor engagement and ticket sales while providing a source of income for actors facing industry challenges [6][10][18]. Group 1: Celebrity NPCs as a Marketing Strategy - The presence of celebrity NPCs can significantly boost ticket sales, as evidenced by a 150% increase in ticket sales for a scenic area after a celebrity performance [8][9]. - The marketing impact of celebrity NPCs is immediate and more effective than traditional marketing campaigns, which often require substantial investment [10][9]. - The emotional value provided by celebrity NPCs enhances the visitor experience, making the ticket price worthwhile [16][19]. Group 2: Economic Viability for Actors - Many actors, facing a decline in traditional roles, are turning to NPC roles in tourist attractions as a viable source of income [18][21]. - The compensation for celebrity NPCs can be substantial, with reports indicating earnings of up to 42,000 yuan per month for certain actors, surpassing their income from short film roles [21][19]. - The trend is becoming increasingly popular among actors, leading to a competitive environment for these roles [21][24]. Group 3: Future Considerations for Tourist Attractions - Tourist attractions need to strategize on converting visitors drawn by celebrity NPCs into repeat visitors who are interested in the attractions themselves [25][29]. - Relying solely on celebrity NPCs may not be sustainable long-term; attractions must innovate to maintain visitor interest and engagement [27][29]. - Some attractions are successfully integrating local talent and creating content with celebrity NPCs to enhance their appeal and extend visitor engagement beyond the initial draw [28][29].

Group 1 - The tourism industry is increasingly catering to the needs of elderly travelers by providing personalized products and facilities designed for older adults [1][3][5] - Huangshan Scenic Area has launched an AI travel assistant that creates tailored hiking routes based on voice input, enhancing the experience for elderly visitors [3] - In Tongxiang, Zhejiang, the Puyuan Fashion Town has implemented fully accessible pathways and offers free wheelchair rentals to facilitate smooth visits for seniors [5] Group 2 - Dining and accommodation options are also being adapted for the elderly, with specialized restaurants in Changzhou offering a "senior nutrition menu" that changes based on customer feedback [7] - Hotels in the region are providing elder-friendly "tatami" rooms equipped with handrails, wheelchairs, and shower stools to ensure a comfortable stay for older guests [9] - The proportion of bookings from elderly guests at a hotel in Changzhou has increased by over 30% compared to the same period last year, indicating a growing market segment [11] Group 3 - During the Chongyang Festival, various scenic spots have introduced significant discounts to attract more elderly visitors [13] - In Anji County, Zhejiang, free admission is offered to seniors over 70, and free health check-up packages are available for those over 80 who are local residents [15]

Core Insights - Changbai Mountain (603099.SH) reported a revenue of 401 million yuan for Q3 2025, representing a year-on-year increase of 17.78% [1] - The net profit attributable to shareholders of the listed company was 151 million yuan, reflecting a year-on-year growth of 19.43% [1] - The net profit attributable to shareholders after deducting non-recurring gains and losses was 152 million yuan, marking an 18.31% year-on-year increase [1]

Core Insights - The article highlights the revitalization of the Yanshan Garden in Guilin, showcasing its historical significance and cultural heritage as a site of education and artistic inspiration in modern Chinese history [1][2][3][4] Historical Significance - Yanshan Garden was a gathering place for intellectuals and a site for educational institutions, including Guangxi University and others during the 20th century [2] - The garden has been associated with notable figures such as Sun Yat-sen and Qi Baishi, reflecting its role in the cultural and educational development of the region [2] Restoration Efforts - Following a period of neglect, the garden underwent significant restoration starting in September 2024, with a focus on preserving its historical features and enhancing its natural beauty [3] - The restoration aims to maintain the garden's original aesthetics while ensuring that every element contributes to the overall landscape [3] Cultural Activities - The management company has introduced various cultural activities to transform Yanshan Garden into an immersive experience, including themed events and traditional cultural showcases [4] - Events such as the "Lingnan Garden: Dialogue Between Ancient and Modern" and the "Duanwu Elegant Gathering" highlight the garden's commitment to cultural heritage and community engagement [4] Tourism Development - Yanshan Garden is positioned as a cultural landmark and a popular destination for tourists, contributing to Guilin's goal of becoming a world-class tourist city [4]

Core Viewpoint - The trend of celebrities becoming NPCs (non-player characters) in tourist attractions is gaining traction, driven by the need for innovative marketing strategies and the financial challenges faced by actors in the current entertainment industry [1][9][19]. Group 1: Marketing Impact - The presence of celebrity NPCs has shown immediate marketing effectiveness, with ticket sales for a particular scenic area increasing by 150% after a well-known actor's performance [3][4]. - Social media engagement skyrocketed, with related content reaching over 100 million views, demonstrating the significant draw of celebrity appearances [3][8]. - The emotional value provided by celebrity NPCs enhances the visitor experience, making the ticket price worthwhile for tourists seeking interaction and shareable moments [7][12]. Group 2: Economic Factors for Actors - Many actors are turning to NPC roles as a viable income source amid a decline in film and television projects, with some facing long periods without work [9][10]. - The compensation for celebrity NPCs can be substantial, with reports indicating earnings of up to 42,000 yuan per month for certain actors, surpassing their income from short film projects [14][15]. - The demand for celebrity NPCs is expected to grow, as the tourism industry continues to seek innovative ways to attract visitors [19][22]. Group 3: Future Considerations for Attractions - While the current strategy of hiring celebrity NPCs is effective, attractions must consider how to convert visitors drawn by celebrities into repeat customers who appreciate the overall experience [20][23]. - Long-term reliance on celebrity appearances may not be sustainable, prompting attractions to explore deeper engagement strategies, such as involving celebrities in content creation [22][24]. - Successful attractions will recognize the transient nature of celebrity-driven traffic and focus on building their unique appeal to ensure lasting success [24].

10月20日，演员在广西北海市合浦县的海丝首港景区表演。 作为汉代海上丝绸之路始发港之一的广西北海合浦着力打造海丝首港景区，采用汉韵建筑、全景交互式 生活港、商业演艺"三者合一"的运营模式，再现海上丝路盛景，带动区域旅游、文化、生活融合一体。 自2021年10月试运营以来，景区累计接待游客超400万人次，夜间旅游消费收入超1.3亿元。 ...

新华社北京10月19日电（记者杨淑君）秋意渐浓，记者从北京市香山公园获悉，随着气温下降和昼 夜温差加大，全园叶片变色显著加快，10月下旬将逐步进入最佳观赏期。 在点位选择上，公园注重彩叶树 种 多样性以及与景观建筑的融合效果。18处点位中有10处位于建 筑周边，游客既可置身景中，感受人文与自然的和谐交融，也可远眺借景，欣赏层次丰富的秋日画卷。 图为香山公园秋景。新华社发 香山公园内，秋叶与建筑相映成趣。新华社发 10月17日，以"秋日童话 相约静宜"为主题的香山红叶节开幕。本届红叶节进一步挖掘香山的历史 文化与自然资源，推出3条主题赏红登山路线，满足不同游客群体的多元化需求。 据悉，香山索道因正处于系统性升级改造期暂停运营。公园建议计划登顶的游客根据自身身体状 况，合理选择登山路线，量力而行。游客出行前可通过公园官方社交平台账号了解最新信息。 今年红叶节期间，香山公园推出"赏叶地图"，精选全山18处彩叶观赏点位，以图文并茂的形式一一 标注，为市民游客提供更丰富的"打卡"选择。这些观赏点位覆盖高、中、低不同海拔区域，最佳观赏时 间也各不相同。 图为市民游客在香山公园游览。新华社发 ...