美妆零售
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万宁终究撑不住了
36氪· 2025-12-22 00:00
Core Viewpoint - The Hong Kong-based beauty retail giant Mannings has announced the closure of all its offline and online stores in mainland China, marking a significant shift in the retail landscape and reflecting the challenges faced by traditional retail brands in adapting to changing consumer behaviors and market dynamics [5][8][36]. Group 1: Company Overview and Historical Context - Mannings was founded in 1972 and specializes in health, beauty, personal care, and maternal and infant products, becoming a prominent drugstore chain under the Dairy Farm Group [20]. - The company entered the mainland Chinese market in 2004, initially thriving due to a lack of established retail brands and the popularity of Hong Kong products among consumers [20][21]. - Over the years, Mannings expanded its presence, particularly in Guangdong, with many stores performing well during its early years [20]. Group 2: Market Challenges and Decline - In recent years, Mannings has struggled in the mainland market, with many stores quietly closing, particularly in regions like Shenzhen and Dongguan [15][16]. - The rise of e-commerce and changing consumer preferences have significantly impacted Mannings, leading to a decline in foot traffic and sales [23][24]. - The company faced intense competition from both traditional rivals like Watsons and new entrants in the beauty retail space, which have captured market share from Mannings [23][30]. Group 3: Closure Announcement and Future Plans - Mannings officially announced the closure of all its mainland stores, with the last operating day for offline stores set for January 15, 2026, and the online store ceasing operations on December 28, 2025 [8][10]. - Despite the closures, Mannings will continue to serve mainland consumers through its cross-border online platforms and encourages shopping at its Hong Kong stores [12]. - The closure reflects a broader trend in the beauty retail industry, where other brands like Sasa International have also exited the mainland market, indicating a challenging environment for traditional retail [29][33]. Group 4: Competitive Landscape and Industry Trends - Mannings' main competitor, Watsons, has over 3,600 stores in mainland China but has also seen a decline in store numbers, closing over 590 locations since 2021 [30][31]. - Watsons is actively pursuing strategies to revitalize its business, including enhancing membership benefits and expanding its service offerings to attract younger consumers [34][35]. - The struggles of Mannings and other traditional retailers highlight the need for innovation and adaptation in a rapidly evolving retail landscape, where consumer preferences and shopping behaviors are continuously changing [36].
清仓甩卖、货架空空……万宁闭店前夜,谁在抢购“最后的港妆”?
Xin Lang Cai Jing· 2025-12-21 06:18
Core Viewpoint - Mannings, a Hong Kong retail brand, has announced its exit from the mainland China market, following SaSa's similar decision, highlighting the struggles of Hong Kong retail giants in adapting to changing market conditions [1][10][24]. Group 1: Company Exit and Market Conditions - Mannings will close all its offline stores and online operations in mainland China, with the last offline store closing on January 15, 2026, and online services ceasing earlier on December 28, 2025 [4][19]. - The number of Mannings stores has drastically decreased from over 200 at its peak to only 13 currently operational, primarily located in Guangzhou, Shenzhen, Dongguan, Foshan, and Jiangmen [7][21]. - The closure reflects broader challenges faced by Hong Kong retail brands, including SaSa and Watsons, which are also experiencing declining performance and store numbers [1][10][24]. Group 2: Sales and Consumer Behavior - As Mannings prepares to close, stores are offering significant discounts, but many top brand products have already been removed from shelves due to reduced inventory [5][20]. - Customers are actively purchasing remaining products, although the store staff indicate that large brands are no longer being restocked as the closure approaches [5][20]. Group 3: Competitive Landscape and Strategic Challenges - Mannings attempted to differentiate itself with a focus on "pharmaceutical cosmetics" and health products, but failed to establish a competitive advantage compared to Watsons [6][21]. - The lack of transparency in Mannings' financial reporting has made it difficult for external observers to assess its performance in the mainland market, indicating long-term underperformance [6][21]. - The shift to cross-border e-commerce is fraught with challenges, as local competition is fierce, and Mannings will need to invest significantly to build consumer trust in this new model [9][23]. Group 4: Broader Industry Trends - The exit of Mannings and SaSa from the mainland market is seen as a reflection of the changing retail environment, where traditional business models struggle against e-commerce and rising operational costs [14][28]. - Watsons, despite being the largest player in the mainland market, is also facing declining profits and store closures, indicating a broader trend of difficulties within the sector [12][26].
清仓甩卖、货架空空……万宁闭店前夜,谁在抢购“最后的港妆”?
新浪财经· 2025-12-21 05:40
Core Viewpoint - The exit of Mannings from the mainland market reflects the challenges faced by Hong Kong retail brands in China, following the similar departure of SaSa International, highlighting a significant shift in the retail landscape due to various pressures including e-commerce competition and high operational costs [3][12][18]. Group 1: Company Developments - Mannings has officially announced the closure of all its offline stores and online operations in mainland China, with the last offline store set to close on January 15, 2026, and online services ceasing earlier on December 28, 2023 [6][11]. - At its peak, Mannings operated over 200 stores across 33 cities in mainland China, but as of now, only 13 stores remain operational, primarily located in Guangzhou, Shenzhen, Dongguan, Foshan, and Jiangmen [8][9]. - The store closures have led to significant discounts and clearance sales, with many top brand products already removed from shelves as the company prepares to wind down operations [7][10]. Group 2: Market Context - The performance of other Hong Kong retail brands, such as Watsons, is also declining, with profits dropping for several consecutive years and a reduction in store numbers from 4,179 in 2021 to 3,630 by mid-2025 [4][15]. - Watsons has faced quality issues with its self-branded products, leading to consumer complaints and damaging brand trust, further complicating its market position [4][15]. - The competitive landscape for retail in mainland China is becoming increasingly challenging, with established e-commerce platforms like Tmall and JD.com dominating the market, making it difficult for traditional retailers to maintain their foothold [11][18]. Group 3: Strategic Challenges - Mannings attempted to differentiate itself through a focus on health and beauty products, including the presence of pharmacists in stores, but failed to establish a strong competitive advantage compared to Watsons [9][18]. - The lack of transparency in Mannings' financial reporting regarding its mainland operations has obscured its performance metrics, indicating ongoing struggles in meeting market expectations [9]. - The shift to cross-border e-commerce is fraught with challenges, including the need for significant investment to build consumer trust amidst issues like counterfeit products and logistics [11][18].
万宁线下谢幕 线上求生
Bei Jing Shang Bao· 2025-12-18 16:01
Core Viewpoint - Mannings, a beauty retail chain, announced the closure of all offline stores in mainland China, shifting focus to online cross-border e-commerce channels, reflecting a broader trend among Hong Kong beauty brands adapting to changing consumer demands and the rise of e-commerce [1][3][5] Group 1: Company Actions - Mannings will officially cease operations of its offline stores in mainland China by January 15, 2026, with its online platforms, including the official mini-program, shutting down by December 28, 2025 [2] - The company has been reducing its offline presence since around 2020, with only two stores remaining operational in Shenzhen [2] - Mannings aims to create a new retail landscape for health and beauty by leveraging trusted brands and regional networks through its online platforms [3] Group 2: Industry Trends - The closure of Mannings' offline stores is part of a larger trend, as seen with Sa Sa International, which also shifted focus to online sales after closing all its offline stores in mainland China [5] - New emerging beauty retailers are gaining popularity, contrasting with traditional retailers like Mannings, which struggle to meet consumer demands [7] - The shift towards online sales is driven by changing consumer behavior and the rapid growth of e-commerce, with online sales accounting for 80% of Sa Sa's revenue in mainland China [5] Group 3: Consumer Behavior - Consumers are increasingly favoring brands that offer a better shopping experience, with new retailers focusing on niche markets and collaborations with trendy brands [7] - The traditional beauty retail model, primarily based on offline stores, is becoming less competitive as consumers seek more engaging and experiential shopping environments [8] - Experts suggest that beauty retailers must transition from a retail-focused model to a service-oriented approach to adapt to the evolving market landscape [8]
万宁关闭内地门店 香港美妆集合店撤退的背后
Bei Jing Shang Bao· 2025-12-18 13:30
近日,美妆零售连锁品牌万宁宣布将关闭中国内地线下所有门店,线上相关官方旗舰店也相继关闭。同时,万宁方面表示,之后将重点放在线上跨境电商渠 道。万宁关闭线下门店不是个例。今年6月,另一家美妆零售连锁品牌莎莎国际宣布关闭中国内地所有线下门店,将重心放在线上。不论是万宁还是莎莎国 际,都是较早布局中国内地市场的香港美妆零售品牌,随着电商以及新兴美妆集合店的不断发展,卖场式线下模式难以满足当下消费者需求,而这也被认为 是美妆集合店关闭的重要原因之一。 撤出线下市场,部分商品5折出售 根据万宁官方网站的信息,其内地市场线下门店最后营业日为2026年1月15日,之后将正式停止运营。线上万宁官方商城(小程序)将于2025年12月28日24 时停止运营,而天猫旗舰店、京东旗舰店、天猫保健品专营店则将在12月26日停止运营。 在美妆资深评论人、美云空间电商创始人白云虎看来,当时的万宁等香港美妆对于消费用户而言是有吸引力的,所以会在主流消费城市拥有一定的竞争力并 有着不错的业绩表现。但随着后来的发展,万宁等品牌的平价零售商特点在中国内地市场发展空间越来越小,尤其是在线上渠道蓬勃发展之际,其线下竞争 力逐渐下滑。据了解,2015年 ...
万宁关闭内地门店,香港美妆集合店撤退的背后
Bei Jing Shang Bao· 2025-12-18 13:10
Core Viewpoint - The beauty retail chain Mannings has announced the closure of all offline stores in mainland China, shifting its focus to online cross-border e-commerce channels, reflecting a broader trend among Hong Kong beauty brands to adapt to changing consumer demands and the rise of e-commerce [1][4][6]. Group 1: Company Actions - Mannings will officially cease operations of its offline stores in mainland China by January 15, 2026, with its online platforms, including its official mini-program, set to stop operating by December 28, 2025 [4]. - The company has already begun discounting some products by 50% as part of its exit strategy from the offline market [3][5]. - Mannings aims to create a new retail landscape focused on health and beauty by leveraging its trusted brand and regional network to provide quality products from Hong Kong and Southeast Asia through online platforms [5][6]. Group 2: Industry Trends - The closure of Mannings' offline stores is part of a larger trend, as evidenced by another beauty retailer, Sa Sa International, which also announced the closure of all its offline stores in mainland China in June 2023, redirecting resources to online sales [6][7]. - The shift towards online sales is driven by changing consumer behavior, with Sa Sa reporting that 80% of its sales in mainland China now come from online channels [6]. - New emerging beauty retailers are gaining popularity by focusing on niche markets and innovative product offerings, contrasting with traditional retailers like Mannings that struggle to meet evolving consumer demands [8][9]. Group 3: Market Dynamics - The traditional beauty retail model, primarily based on offline stores, is becoming less viable as digital marketing and service transformation lag behind emerging brands [7][9]. - Consumers are increasingly attracted to new beauty retailers that offer unique shopping experiences and product selections, leading to a decline in the competitiveness of established brands like Mannings [8][9]. - The future of beauty retail may require a shift from a retail-centric model to a service-oriented approach, integrating both daily and professional product lines to adapt to market changes [9].
万宁撤出内地:一场长达二十年的“水土不服”
Guan Cha Zhe Wang· 2025-12-18 10:33
Core Viewpoint - Mannings, a well-known health and beauty retail chain in Hong Kong, announced the closure of all its offline stores in mainland China by January 15, 2026, marking the end of its retail story in the region after over 20 years of operation [1][4] Group 1: Company Strategy and Market Position - Mannings' conservative and slow strategic approach has led to its disadvantage in market scale, making it difficult to transition from a regional brand to a national brand, with only about 100 stores remaining in mainland China by 2025 [2] - The brand's entry into mainland China in 2004 was significantly delayed compared to competitors like Watsons, which entered in 1989, resulting in missed opportunities during a booming retail period [1][2] - Mannings' ambitious goal of adding 300 stores within three years, announced in 2014, ultimately failed, leading to a lack of scale and brand presence in the market [1][2] Group 2: Market Challenges and Competition - The rise of online channels has significantly diverted foot traffic from Mannings' physical stores, while new beauty retail formats have attracted younger consumers with unique experiences and product selections [3] - Mannings has struggled to replicate its successful business model from Hong Kong in mainland China due to regulatory constraints and a lack of a clear market positioning, resulting in a blurred brand image [2][3] - The company's attempts to innovate through digital marketing and new store formats have not yielded significant results, failing to reverse the declining trend in its mainland operations [3][4] Group 3: Financial Performance and Strategic Decisions - Mannings has consistently operated at a loss in mainland China, relying on financial support from its parent company, DFI Retail Group, which has shifted focus towards its Hong Kong and Macau operations [4] - The decision to exit the mainland market aligns with DFI's broader strategic adjustments, as the health and beauty segment's growth is primarily driven by the Hong Kong market, marginalizing mainland operations [4] - The closure of Mannings' mainland stores is indicative of a broader trend in the retail industry, signaling the end of an era for traditional beauty retail models that depend solely on physical presence and product display [4]
万宁究竟做错了什么?
3 6 Ke· 2025-12-18 07:54
Core Insights - Mannings has officially announced its exit from the mainland China market, with all offline stores set to close by January 15, 2026, and online sales ceasing by December 26, 2025, transitioning to cross-border e-commerce thereafter [2][4][10] Company Overview - Mannings, a well-known retail brand in beauty and health, has been in the mainland market since 2004, reaching a peak of over 240 stores by 2018, primarily concentrated in Southern China [4][12] - The brand's decline is attributed to a series of strategic missteps, including frequent changes in leadership and failure to resonate with the local market [6][10] Market Context - The beauty retail sector has undergone significant restructuring, with competitors like Sephora and Watsons adapting through digital transformation and unique product offerings, while Mannings struggled to keep pace [2][15] - The overall sales in the cosmetics specialty store channel saw a total of 1,030 billion yuan in the first three quarters, with a year-on-year decline of 2.8% and 46,900 stores shutting down [3][15] Strategic Failures - Mannings faced challenges in its operational strategy, including a lack of effective execution in its membership program and slow product selection, which hindered its competitiveness [7][10] - The brand's attempt to replicate its Hong Kong success in mainland China did not materialize, leading to a loss of its core "pharmaceutical cosmetics" identity [10][12] Consumer Perception - Social media feedback indicates that consumers found Mannings' offerings to be less appealing compared to competitors, with comments highlighting a lack of unique advantages and product diversity [11][12] - The brand's failure to establish a strong emotional connection with consumers contributed to its decline, as it could not differentiate itself in a crowded market [15][20] Industry Implications - Mannings' exit serves as a cautionary tale for traditional retail models facing the pressures of e-commerce and changing consumer preferences, emphasizing the need for agility and innovation in the retail space [15][24] - The shift in consumer expectations towards personalized experiences and emotional connections highlights the evolving landscape of beauty retail, where brands must adapt to survive [20][24]
卓悦控股盘中涨超11% 近五个交易日股价实现翻倍
Xin Lang Cai Jing· 2025-12-18 03:45
Core Viewpoint - Joy City Holdings (00653) has seen its stock price double over the past five trading days, with a current price of 0.125 HKD and a trading volume of 4.275 million HKD, indicating strong market interest and potential growth opportunities [1] Group 1: Strategic Partnership - Joy City Holdings' subsidiary, Joy Supply Chain, has entered into a non-binding memorandum of understanding with Ziyuan Yuan (08223) to explore comprehensive strategic cooperation aimed at mutual benefits and expanding cross-border business and new retail markets [1] - The cooperation will focus on leveraging each company's strengths in beauty retail and nationwide operational sales resources, exploring collaboration in market development, product cooperation, equipment support, and talent exchange [1] - Both companies intend to establish a joint venture to create a cross-border new retail business model in the Greater Bay Area, with Joy City Holdings planning to authorize some products and equipment for Ziyuan Yuan to sell in the region [1]
港股异动 | 卓悦控股(00653)再涨超11% 近五日实现翻倍 拟联手紫元元开拓跨境新零售业务
Zhi Tong Cai Jing· 2025-12-18 03:25
Core Viewpoint - 卓悦控股's stock price has surged over 11% recently, doubling in value over the past five trading days, indicating strong market interest and potential growth opportunities [1] Group 1: Stock Performance - As of the latest update, 卓悦控股's stock is trading at 0.124 HKD with a trading volume of 4.275 million HKD [1] - The stock has experienced a significant increase of 6.9% in the most recent trading session [1] Group 2: Strategic Partnership - 卓悦控股 announced a non-binding memorandum of understanding with 紫元元 to explore comprehensive strategic cooperation aimed at mutual benefits and expansion in cross-border business and new retail markets [1] - The collaboration will focus on leveraging each company's strengths in beauty retail and nationwide operational sales resources for market development, product collaboration, equipment support, and talent exchange [1] - There is an intention to establish a joint venture to create a cross-border new retail business model in the Greater Bay Area, along with plans for 卓悦控股 to authorize certain products and equipment for 紫元元's sales in the region [1]