深圳商报·读创客户端首席记者 董思 实习生 郭楚妤 12月16日，万宁中国官网发布了一则关于线下及线上门店停止运营及会员积分处理的公告。根据公告， 万宁线下门店的最后营业日定于 2026年1月15日，届时将正式停止运营；线上万宁官方商城（小程序） 将于 2025 年12月28日24时停止运营，天猫旗舰店、京东旗舰店、天猫保健品专营店则将在12月26日停 运。消息一出，引发关注。 万宁位于深圳福田深业上城门店 12月17日，记者前往深圳福田深业上城门店进行实地探访，店内 "限时五折清仓" 的海报十分醒目，部 分日用品货架已清空，导购员忙于接待客流。据店员透露，该门店将于12月21日正式撤店，这意味着万 宁彻底告别深耕多年的深圳市场。 深耕内地市场二十年 万宁品牌起源于1972年，两位香港药剂师开了三家健与美的药店，并为店铺取名"萬寧"。1976年，牛奶 国际有限公司（简称"牛奶公司"）购入了51%万宁的股份。牛奶公司为怡和集团的成员之一，不仅万 宁，牛奶公司在香港还经营惠康超级市场、7-11便利店、美心等多个连锁品牌。 万宁中国官网信息显示，万宁于2004年进入内地市场，在广州开设首家新店，此后在国内的开拓逐步 ...

市场起起落落 有谢幕的，也有归来的 近期 深耕中国市场超30年的品牌 艾格、黛安芬相继官宣离场 而曾于2020年退出中国市场的Esprit 通过停更近5年的公众号 发布回归公告 图片来自Esprit公众号 Esprit回归的消息 在社交平台掀起了一波情怀热潮 众多网友感叹 "一代人的青春"，"满满的回忆" 这个上世纪80年代的潮牌，重启中国市场征程。一进一退间，折射出消费迭代与市场格局重构的行业变局。 回归公告称，线下门店将陆续登陆香港、北京、上海、广州、深圳、杭州等城市，品牌也将陆续上线电商平台。上个月，Esprit以香港铜锣湾FashionWalk 旗舰店的开业，作为回归首站。 不少消费者留言分享 与品牌的美好记忆： 有人晒出穿了十年的旧衣标签，直言"当年满衣柜都是它，撤出后花了很久适应其他品牌版型"；曾在品牌工作的员工追忆"青春"，称如今仍因当年的穿搭 审美被夸赞；还有人翻出未拆封的羽绒服，感慨"质量太好，至今找不到替代品"。 还有不少人迫不及待了 从"等实体店回归"的催促 到"上海、北京门店赶紧安排"的期待 这些留言包含着 老粉对品牌的情感 还有"眼尖"的网友已经发现 Esprit的天猫旗舰店已经悄悄 ...

Core Insights - The 2025 China Enterprise Competitiveness Annual Conference will be held on December 9-10, 2025, focusing on the theme "Starting New, Steady Progress" to discuss the future development trends and paths for enterprises in the context of China's modernization process [1][4] Group 1: Conference Structure and Themes - The conference will feature a main forum and four parallel forums focusing on finance, data elements, new consumption, and health care, aiming to integrate macro trends with industry-specific discussions [2] - The main forum will address high-quality development, building a strong domestic market, and fostering new productive forces to support technological self-reliance [2][3] - The financial forum will explore profound changes in the financial system, focusing on technology finance, green finance, inclusive finance, and digital finance, among other topics [2][3] Group 2: Specific Forum Focus - The China Data Element High-Quality Development Forum will discuss the market-oriented reform of data elements, emphasizing the importance of data as a new production factor [3] - The China Consumption Trend Forum will delve into brand building, technology-market synergy, and new consumption scenarios in the context of enhancing domestic demand [3] - The China Pharmaceutical and Health Industry Forum will focus on innovation paths and global opportunities amid significant changes in the global pharmaceutical landscape [3] Group 3: Recognition and Impact - The conference will announce various case selections, including "2025 Excellent Financial Institution Cases" and "2025 Excellent Cases in Data Element Development," aimed at highlighting exemplary enterprises and individuals [4] - A blue paper on the application of real-world tokens will be released, aiming to bridge virtual applications with the real economy [4] Group 4: Communication and Outreach - The conference will utilize over 20 mainstream platforms for live broadcasting and diverse content formats to ensure broad dissemination of insights and industry perspectives [5] - The event aims to create opportunities for brand exposure and resource connection for participating enterprises and guests, enhancing the impact of discussions beyond the conference [5]

Core Viewpoint - The dessert industry faces significant challenges from the rapidly expanding new tea beverage sector, which is increasingly incorporating dessert items into their menus, leading to a blurred line between categories [1]. Market Dynamics - Top 10 new tea brands have increased their dessert SKU count by 170% over the past two years, with dessert sales now accounting for 18% of total sales, up from 5% [1]. - The dessert market is experiencing a slowdown in expansion among leading brands, while regional players are intensifying competition [1]. Company Strategy - The company plans to expand its franchise stores to over 2,000 in the next 3-5 years, targeting a net revenue of 1 billion from franchise operations [2]. - The company emphasizes a dual approach to supply chain management, balancing centralized production for core products with flexible supply chains for seasonal and trending items [14][15]. Competitive Landscape - The dessert sector is characterized by a lack of IPO cases, with leading brands like Baoshifu and Luxihe not yet listed, indicating a cautious approach to capital markets [3]. - The dessert market is currently in an "efficiency competition" phase, where companies must return to the fundamentals of business and respect single-store profitability to achieve sustainable growth [8]. Consumer Trends - The dessert market is primarily focused on intimate and family social settings, which limits its scene coverage compared to tea and coffee [5]. - There is a significant opportunity for dessert brands to innovate while maintaining traditional elements, as consumer preferences evolve [6][16]. Future Outlook - The company aims to achieve 500 direct-operated stores and 1 billion in net revenue from direct sales, alongside 1 billion from retail operations, while expanding its franchise network [19]. - The future of the dessert industry will likely hinge on enhancing consumer experience, adapting to changing lifestyles and consumption patterns [18].