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SEGG Media to Acquire Racing Women
Globenewswire· 2025-09-24 12:05
Core Insights - SEGG Media has confirmed an investment in women's sports through the acquisition of Racing Women Limited, aimed at enhancing opportunities for female drivers in motorsport [1][2] - The acquisition will grant Sports.com Media a 51% controlling stake in a new entity valued at $1 million, including all assets and intellectual property of Racing Women [2] - The women's sports sector is experiencing significant growth, with sponsorship in women's sports increasing 50% faster than men's major leagues, and a reported return of over A$7 for every A$1 invested in women's elite sports visibility [3] Company Strategy - The acquisition of Racing Women is part of SEGG Media's broader strategy to position itself as a leader in women's motorsport and secure shareholder value [4] - SEGG Media's involvement in global motorsport includes sponsorship of IndyCar drivers and investments in esports platforms, which collectively generate over 500 million monthly digital views [5] - The integration of Racing Women into SEGG Media's ecosystem is expected to create synergies that enhance global exposure and sponsorship opportunities for female drivers [5][6] Industry Trends - The growing fandom and record viewership in women's sports indicate a ripe environment for investment, with increasing attendance at live events and higher media rights bids [3] - A recent Forbes article highlights that 86% of sponsors in women's sports report that their investments have met or exceeded expectations, showcasing the sector's potential for profitability [3] - The initiative aims to inspire and develop the next generation of female champions in motorsport, aligning with broader trends of women's empowerment and STEM initiatives [7]
SEGG Media and Sports.com Celebrate Landmark Weekend for Racing Women at Donington Park
Globenewswire· 2025-09-23 13:00
Core Insights - SEGG Media Corporation celebrated the inaugural Sports.com Nations Trophy awarded to Jorden Dolischka from Austria, highlighting the company's commitment to promoting female talent in motorsport [2][3][6] - The event featured eight drivers from seven nations, showcasing competitive racing and the growing influence of Sports.com in the motorsport arena [3][4] - SEGG Media's branding was prominently displayed throughout the event, emphasizing its strategy to enhance brand recognition and sponsorship value in global motorsport [4][6] Event Highlights - Jorden Dolischka secured the Sports.com Nations Trophy with a total of 40 points, earning a funded drive at the Radical Gulf Cup opener in Abu Dhabi scheduled for November 1-2, 2025 [3] - The event attracted significant media attention, particularly due to the involvement of Tamer Hassan, President of Sports.com Studios, who participated in driver briefings and presented prizes [5][6] - The Racing Women initiative aims to empower female drivers and is supported by SEGG Media, aligning with the company's goals of brand growth and promoting diversity in racing [6][7][8] Company Overview - SEGG Media Corporation operates a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [9] - The company is positioned as a leader in the sports, entertainment, and gaming sectors, redefining audience interaction through AI-driven live experiences [9]
SEGG Media Champions Racing Women at Radical Cup UK Round 6
Globenewswire· 2025-09-19 13:30
Core Viewpoint - SEGG Media Corporation is actively supporting the Racing Women initiative, showcasing female talent in motorsport and enhancing brand visibility while driving shareholder value [2][5]. Company Initiatives - The Racing Women initiative is featured at the 2025 Fine Cut Radical Cup UK, with 25 drivers, including 11 female competitors, participating in the event [3][4]. - SEGG Media's sponsorship of Racing Women began in June 2025, with the Donington Park event being the second of three supported events [5]. - The introduction of the Sports.com Nations Trophy aims to recognize the fastest female driver, providing a sponsored entry to the Gulf Radical Cup in Abu Dhabi, which represents a significant opportunity for emerging talent [4][5]. Industry Context - The company is committed to fostering gender equality in sports and investing in the growing landscape of women's athletics, which is experiencing increased participation, media value, and fan engagement [5][6]. - SEGG Media is positioned to leverage diversity in racing and international brand reach to resonate with fans, partners, and investors [6]. Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [8].
SEGG Media and Veloce Group Accelerate Global Motorsport Strategy Across NASCAR, IndyCar and Beyond
Globenewswire· 2025-08-25 15:59
Core Insights - SEGG Media Corporation is focusing on motorsport as a key component of its Sports.com brand strategy, aiming to unify diverse global audiences in a fragmented market [1] - The motorsport market is projected to grow by over USD $10 billion by 2029, presenting significant opportunities for SEGG Media [1] - Strategic discussions with NASCAR executives highlight the potential for SEGG Media to align its digital-first strategy with a passionate fan base [2] Group 1: Motorsport Activities - SEGG Media's Sports.com platform is designed to provide a singular location for fans to consume diverse motorsport content [1] - The company is launching the Sports.com Elite Driver Program in 2026 to support both emerging and established drivers across various racing disciplines [4] - SEGG Media is exploring opportunities in hydrogen racing, which emphasizes sustainability and inclusivity [5] Group 2: Events and Engagement - The conclusion of the 2025 IndyCar season will take place at the Borchetta Bourbon Music City Grand Prix in Nashville, where SEGG Media's leadership will be present [3] - SEGG Media supported the inaugural Racing Women Training Camp, promoting gender equality in motorsport and enhancing brand impact [6] - Recent races in Milwaukee saw challenges for SEGG Media-backed drivers, who are now focused on a strong finish in Nashville [7] Group 3: Digital Strategy - SEGG Media is leveraging Veloce's digital reach and the Sports.com app to enhance NASCAR's global footprint through engaging content aimed at younger audiences [11] - The company is committed to immersive fan engagement and ethical gaming, redefining audience interaction with sports content [8]
SEGG Media Applauds Success of Inaugural Racing Women Training Camp, powered by Sports.com
Globenewswire· 2025-08-22 13:58
Core Insights - SEGG Media Corporation successfully launched the inaugural Racing Women Training Camp, aimed at empowering female drivers in motorsport, reflecting the company's commitment to inclusivity and brand expansion [1][2][4] - The event featured eight female drivers from various countries, providing them with intensive training and opportunities in motorsport [2][7] - SEGG Media is actively exploring future opportunities in motorsport, including potential entry into the 2026 NASCAR season, while also supporting drivers at significant racing events [3][4] Company Initiatives - The Racing Women initiative is designed to create opportunities for women in racing, enhancing brand exposure and long-term sponsorship opportunities for SEGG Media [2][4] - SEGG Media's leadership emphasizes the importance of such initiatives in driving commercial benefits and strengthening shareholder value [2][4] Industry Engagement - The company is backing three drivers at the Milwaukee Mile and will have executives present at the Daytona 500, indicating active engagement in the motorsport industry [3] - SEGG Media's strategy includes combining brand visibility, athlete development, and global partnerships to resonate with fans and investors [4][6]
SEGG Media and Quadrant Unveil Speedway Collection in Landmark Apparel Launch
Globenewswire· 2025-07-31 17:00
Core Insights - SEGG Media Corporation has launched the Quadrant Speedway Collection, marking its first major apparel drop since its strategic investment in Veloce Media Group and the acquisition of Quadrant, co-founded by Formula 1 driver Lando Norris [3][4][6] Company Strategy - The Speedway Collection represents a significant activation of SEGG Media's investments in next-generation sports and entertainment platforms, blending motorsport heritage with streetwear aesthetics [4][7] - The launch is seen as a reflection of SEGG Media's long-term vision through its flagship platform Sports.com, aimed at reshaping fan engagement and experience in modern sports [7][9] Market Positioning - Quadrant aims to be at the center of key motorsport subcultures, adopting a more aggressive creative direction with the Speedway Collection, which is characterized by gritty textures and bold finishes [5][8] - The brand has a substantial audience reach, with over 750 million views per month and 55 million subscribers, providing a strong platform for launches like the Speedway Collection [6][12] Leadership Perspective - Matthew McGahan, Chairman & CEO of SEGG Media, emphasized that the Speedway Collection is a realization of their vision for powering the next generation of sport, fashion, and fandom [6][7] - The growth of Quadrant is highlighted as a successful alignment of a powerful brand, a visionary founder, and the resources to scale quickly [7]
SEGG Media Highlights Lando Norris’ Belgian GP Appearance and Upcoming Quadrant Apparel Drop
Globenewswire· 2025-07-28 14:30
Core Insights - SEGG Media Corporation is highlighting Lando Norris' participation at the Belgian Grand Prix, emphasizing his dual role as a McLaren driver and co-founder of Quadrant, which is gaining attention in both motorsport and lifestyle sectors [3][4][5] - The upcoming release of the Quadrant Speedway collection on July 31 is positioned as a significant event, marking the first major apparel launch since Veloce's acquisition of Quadrant [6][8] - SEGG Media's strategic investment in Veloce is expected to enhance its cultural influence in motorsport and gaming, with a potential audience migration opportunity through its division Sports.com, which reaches 750 million views monthly [7][8] Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [13] - Veloce Media Group, founded in 2018, operates at the intersection of gaming, motorsport, and lifestyle, boasting over 55 million subscribers and 750 million monthly views across its digital media channels [9][10] - The acquisition of Quadrant by Veloce strengthens its cultural impact through storytelling, premium apparel, and athlete-driven content, appealing to Gen Z and millennial audiences [11][12]
McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team
Globenewswire· 2025-07-22 15:05
Core Insights - Freshworks has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team [1] - The partnership involves the integration of Freshworks' ITSM solution, Freshservice, to enhance productivity and improve IT services within the McLaren team [1][2] Company Overview - Freshworks Inc. specializes in uncomplicated service software aimed at delivering exceptional customer and employee experiences, with over 73,000 companies relying on its solutions [8] - McLaren Racing, founded in 1963, has a rich history in motorsport, winning 21 Formula 1 world championships and competing across multiple racing series [5][6] Partnership Details - Freshservice will support McLaren's IT team by reducing tech-related issues, allowing the team to focus on performance during races [3][15] - Freshworks branding will be prominently displayed on McLaren's race cars and team kit for the remainder of the 2025 season, starting with the Belgian Grand Prix [3] Leadership Statements - Zak Brown, CEO of McLaren Racing, emphasized that improving efficiencies off the track is crucial for on-track performance, highlighting the value of the partnership with Freshworks [4] - Dennis Woodside, CEO of Freshworks, stated that the partnership aims to optimize McLaren's IT operations, enhancing their support for winning performance through AI-driven solutions [4]
Louis Foster Leads the Charge as Sports.com and Lottery.com Drivers Deliver in Iowa
Globenewswire· 2025-07-14 15:15
Core Insights - SEGG Media Corporation is experiencing growth and visibility through its flagship brands, Sports.com and Lottery.com, particularly highlighted during the recent Sukup INDYCAR race weekend at Iowa Speedway [2][9] - The company is preparing for the upcoming race in Toronto, which is expected to further enhance its brand presence and engagement in the motorsport sector [10][11] Company Performance - Louis Foster, a driver for Andretti Global, is leading the Rookie of the Year standings, showcasing strong performance with an average qualifying position of 12.5 in a 27-car field [3][4] - Foster's performance in Race 1 and Race 2 demonstrated his ability to adapt and strategize effectively, achieving an impressive oval average of 13.33 [4] - Callum Ilott displayed resilience despite a late-race incident, indicating strong potential for future races [5] Brand Visibility - SEGG Media's brands, Sports.com and Lottery.com, gained significant market visibility through on-car branding, in-paddock engagement, and extensive television coverage during the race weekend [9] - The company aims to leverage the upcoming Toronto race to further expand its brand presence, capitalizing on the event's global media attention and passionate fan base [10][11] Strategic Focus - SEGG Media is committed to redefining audience engagement through immersive experiences and ethical gaming, positioning itself as a leader in the sports, entertainment, and gaming sectors [11]
Geekvape 10th Anniversary Special: Racing Toward Excellence at the Nürburgring
Globenewswire· 2025-07-01 14:00
Core Insights - Geekvape celebrated its 10th anniversary with the G-Tour Nürburgring 2025 event, partnering with the Porsche racing team to emphasize speed, precision, and innovation [1][2][13] - The Nürburgring, known as the "Green Hell," is a challenging racetrack that tests skill and machine performance, aligning with Geekvape's brand values [4][5] Product Innovations - The event featured the launch of two new products: the Legend 5 and Wenax Q 2, showcasing Geekvape's commitment to design and performance [6][8][9] - Legend 5 is designed with a strong metal C-frame and laser-etched detailing, emphasizing precision engineering [8] - Wenax Q 2 combines metal, IML film, and soft PU leather for a high-end look, available in nine color options, appealing to both function and fashion [9][10] Brand Engagement - Geek Bar also showcased its latest products, including Geek Bar UP10000 and Vision Series, highlighting its growth in the European market [12] - The G-Tour Nürburgring event is part of a broader campaign to celebrate Geekvape's 10th anniversary, with more global events planned [13][20] - The event included an exclusive visit to the Nürburgring Erlebnis-Welt Automotive Museum, enhancing the immersive experience for global partners [15][17] Future Outlook - G-Tour has become a symbol of Geekvape's brand strength, with previous successful events like the Vaping Museum opening in China [19] - The company aims to continue advancing innovation and expanding its brand influence in the next decade [20][21]