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SEGG Media Highlights Lando Norris’ Belgian GP Appearance and Upcoming Quadrant Apparel Drop
Globenewswire· 2025-07-28 14:30
Core Insights - SEGG Media Corporation is highlighting Lando Norris' participation at the Belgian Grand Prix, emphasizing his dual role as a McLaren driver and co-founder of Quadrant, which is gaining attention in both motorsport and lifestyle sectors [3][4][5] - The upcoming release of the Quadrant Speedway collection on July 31 is positioned as a significant event, marking the first major apparel launch since Veloce's acquisition of Quadrant [6][8] - SEGG Media's strategic investment in Veloce is expected to enhance its cultural influence in motorsport and gaming, with a potential audience migration opportunity through its division Sports.com, which reaches 750 million views monthly [7][8] Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [13] - Veloce Media Group, founded in 2018, operates at the intersection of gaming, motorsport, and lifestyle, boasting over 55 million subscribers and 750 million monthly views across its digital media channels [9][10] - The acquisition of Quadrant by Veloce strengthens its cultural impact through storytelling, premium apparel, and athlete-driven content, appealing to Gen Z and millennial audiences [11][12]
McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team
Globenewswire· 2025-07-22 15:05
Core Insights - Freshworks has announced a multi-year partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team [1] - The partnership involves the integration of Freshworks' ITSM solution, Freshservice, to enhance productivity and improve IT services within the McLaren team [1][2] Company Overview - Freshworks Inc. specializes in uncomplicated service software aimed at delivering exceptional customer and employee experiences, with over 73,000 companies relying on its solutions [8] - McLaren Racing, founded in 1963, has a rich history in motorsport, winning 21 Formula 1 world championships and competing across multiple racing series [5][6] Partnership Details - Freshservice will support McLaren's IT team by reducing tech-related issues, allowing the team to focus on performance during races [3][15] - Freshworks branding will be prominently displayed on McLaren's race cars and team kit for the remainder of the 2025 season, starting with the Belgian Grand Prix [3] Leadership Statements - Zak Brown, CEO of McLaren Racing, emphasized that improving efficiencies off the track is crucial for on-track performance, highlighting the value of the partnership with Freshworks [4] - Dennis Woodside, CEO of Freshworks, stated that the partnership aims to optimize McLaren's IT operations, enhancing their support for winning performance through AI-driven solutions [4]
Louis Foster Leads the Charge as Sports.com and Lottery.com Drivers Deliver in Iowa
Globenewswire· 2025-07-14 15:15
Core Insights - SEGG Media Corporation is experiencing growth and visibility through its flagship brands, Sports.com and Lottery.com, particularly highlighted during the recent Sukup INDYCAR race weekend at Iowa Speedway [2][9] - The company is preparing for the upcoming race in Toronto, which is expected to further enhance its brand presence and engagement in the motorsport sector [10][11] Company Performance - Louis Foster, a driver for Andretti Global, is leading the Rookie of the Year standings, showcasing strong performance with an average qualifying position of 12.5 in a 27-car field [3][4] - Foster's performance in Race 1 and Race 2 demonstrated his ability to adapt and strategize effectively, achieving an impressive oval average of 13.33 [4] - Callum Ilott displayed resilience despite a late-race incident, indicating strong potential for future races [5] Brand Visibility - SEGG Media's brands, Sports.com and Lottery.com, gained significant market visibility through on-car branding, in-paddock engagement, and extensive television coverage during the race weekend [9] - The company aims to leverage the upcoming Toronto race to further expand its brand presence, capitalizing on the event's global media attention and passionate fan base [10][11] Strategic Focus - SEGG Media is committed to redefining audience engagement through immersive experiences and ethical gaming, positioning itself as a leader in the sports, entertainment, and gaming sectors [11]
Geekvape 10th Anniversary Special: Racing Toward Excellence at the Nürburgring
Globenewswire· 2025-07-01 14:00
Core Insights - Geekvape celebrated its 10th anniversary with the G-Tour Nürburgring 2025 event, partnering with the Porsche racing team to emphasize speed, precision, and innovation [1][2][13] - The Nürburgring, known as the "Green Hell," is a challenging racetrack that tests skill and machine performance, aligning with Geekvape's brand values [4][5] Product Innovations - The event featured the launch of two new products: the Legend 5 and Wenax Q 2, showcasing Geekvape's commitment to design and performance [6][8][9] - Legend 5 is designed with a strong metal C-frame and laser-etched detailing, emphasizing precision engineering [8] - Wenax Q 2 combines metal, IML film, and soft PU leather for a high-end look, available in nine color options, appealing to both function and fashion [9][10] Brand Engagement - Geek Bar also showcased its latest products, including Geek Bar UP10000 and Vision Series, highlighting its growth in the European market [12] - The G-Tour Nürburgring event is part of a broader campaign to celebrate Geekvape's 10th anniversary, with more global events planned [13][20] - The event included an exclusive visit to the Nürburgring Erlebnis-Welt Automotive Museum, enhancing the immersive experience for global partners [15][17] Future Outlook - G-Tour has become a symbol of Geekvape's brand strength, with previous successful events like the Vaping Museum opening in China [19] - The company aims to continue advancing innovation and expanding its brand influence in the next decade [20][21]
X @The Economist
The Economist· 2025-06-27 10:07
Film Industry Focus - "F1 The Movie" is reportedly one of the most expensive films ever made [1] - The film industry anticipates "F1 The Movie" will attract new fans to the motorsport [1]
Susie Wolff's 30-Second Business Pitch
Bloomberg Originals· 2025-06-06 07:01
Value Proposition to Potential Partner - F1 Academy is a young initiative in its second season with significant global impact on motorsport [1] - Offers a brand visibility opportunity at F1 Grand Prix weekends, associating with positive change in the sport [2] - F1 Academy has strong broadcasters and growing audiences [2] Target Audience - Reaching a younger audience, aligning with Formula 1's evolving demographic [3] - Approximately 70% of the audience is female, exceeding the female representation in Formula 1 [3] - Attracting a new audience not traditionally engaged in motorsport [4]