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最懂人心的“产品经理”,这一次站在了大众对立面
3 6 Ke· 2025-07-08 03:24
7月7日,陈思诚担任编剧、监制的影片《恶意》豆瓣开分,6.3的评分,和过往两部同样贴着陈思诚编剧、监制标签的作品《消失的她》《误杀3》评分不 相上下,但票房却悬殊极大。 如今,猫眼专业版对《恶意》的总票房预测为2.7亿,而同档期的进口片《侏罗纪世界:重生》《F1:狂飙飞车》《名侦探柯南:独眼的残像》总票房预 测都在4亿以上。 无论是纵向对比过往陈思诚编剧、监制的影片,还是横向对比同档期的影片,集结网络暴力、新闻伦理、污名化女性等热门社会议题的《恶意》,成绩都 称不上理想。 这与影片宣发预算较低有关,但更关键的是,某种程度上《恶意》是一部站在观众对立面的影片。《消失的她》《误杀3》中,陈思诚的"渣男叙事""复仇 叙事"等都切实切中了大众爽点,但在《恶意》中,大众成为了影片二元对立语境下的潜在批判对象。 这就非常致命了,毕竟在如今低气压的电影市场,大多数还在买票进电影院的观众,可不是奔着花钱享受被批判、被说教的感觉而去的。 被进口片包夹的《恶意》,无法再现以小博大神话 如今,猫眼对《恶意》的总票房预测为2.7亿元,这与影片映前外界普遍预测的4亿到5亿总票房,差值还是较大的。 从目前的走势来看,早于《恶意》一周上映 ...
Dinosaurs Dominate Box Office: What 'Jurassic World Rebirth' Success Means For Comcast
Benzinga· 2025-07-07 15:09
Core Insights - The latest film in the Jurassic Park/Jurassic World franchise, "Jurassic World Rebirth," has become the top-grossing film at the box office for the weekend, surpassing the previous leader, "F1" [1] - Comcast's Universal division ranked second in domestic box office in 2024, trailing only Disney, and is expected to improve its position in 2025 with the success of "Jurassic World Rebirth" [1][5] Box Office Performance - "Jurassic World Rebirth" grossed $147.3 million domestically during its opening weekend, which is lower than the 2015 "Jurassic World" but comparable to the 2018 and 2022 installments [2][3] - The film achieved a five-day worldwide total of $318 million, with $171 million coming from international markets, and China being the top non-US market with $41 million [4][5] Financial Implications - The production and marketing costs for "Jurassic World Rebirth" are lower than previous films in the franchise, meaning it does not need to reach the $1 billion mark to be considered a box office hit, potentially translating to higher profits for Comcast [6][8] - Comcast is expected to have multiple top ten grossing films in 2025, including "How To Train Your Dragon," "Wicked: For Good," and "Five Nights at Freddy's 2," which could enhance its competitive position in the market [7][8] Streaming Platform Impact - Each successful film contributes to marketing for Comcast's Peacock streaming platform, which had 41 million paid subscribers in Q1, up 20% year-over-year, and saw a 16% increase in revenue [9][11] - The success of films like "Jurassic World Rebirth" is likely to drive further growth in both the movie and streaming segments for Comcast [12] Stock Performance - Comcast's stock price is currently down 0.4% to $35.84, with a year-to-date decline of 4.2%, contrasting with Disney's stock performance, which is up over 11% year-to-date [12]
国产片主导、引进片平淡,暑期档票房破26亿元
Di Yi Cai Jing· 2025-07-07 05:25
Core Insights - The 2025 summer movie season is showing promising signs with a cumulative box office exceeding 2.6 billion yuan and over 66 million viewers as of July 7 [1] - Despite the influx of major films, no single film has surpassed 400 million yuan in box office revenue so far, indicating a slower market performance compared to previous years [1][4] - The summer box office growth rate is lagging behind last year, with a gap of approximately 400 million yuan [4] Domestic Films - The summer season features a rich supply of domestic films, including the controversial "酱园弄·悬案," which is predicted to earn less than 400 million yuan despite its star-studded cast and significant investment [4][6] - Upcoming films like "长安的荔枝" and "你行!你上!" are generating considerable interest, with the former adapted from a popular novel and the latter directed by renowned filmmaker Jiang Wen [6][9] Historical and Animated Films - Several historical war-themed films are set to release, commemorating the 80th anniversary of the victory in the Anti-Japanese War, including "东极岛" and "731" [7][9] - The animation sector is also robust, with films like "聊斋:兰若寺" and "罗小黑战记2" scheduled for release, indicating a diverse offering for audiences [10] Imported Films - The lineup of imported films for the summer season is notable, but their market performance has been underwhelming, with no Hollywood film surpassing 1 billion yuan in box office since late 2022 [11] - Upcoming releases include "超人" and "神奇4侠:初露锋芒," which are expected to attract attention, although their ability to resonate with the audience remains uncertain [13][14]
X @Forbes
Forbes· 2025-07-05 10:30
Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars in sponsoring a fictional Formula 1 team in Apple's new F1 movie [1] - The movie blurs the line between cinema and commerce, potentially influencing the future of both industries [1] Industry Impact - The sponsorship model could reshape the landscape of brand integration in film and entertainment [1]
'Kill Bill' and 'Reservoir Dogs' actor Michael Madsen has died at age 67
NBC News· 2025-07-03 18:45
Michael Madson has died. The 67year-old is known for movies like Kill Bill, Reservoir Dogs, and Donnie Brasco. He was found unresponsive today at his Malibu home.So far, there's no word on how he died, but the Los Angeles County Sheriff's Department says no foul play is suspected. ...
X @CNN
CNN· 2025-07-03 18:12
Michael Madsen, actor best known for his roles in "Reservoir Dogs" and other Quentin Tarantino films, has died. He was 67. https://t.co/xGw9399Bvp ...
X @Forbes
Forbes· 2025-07-03 04:01
Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/g6ePFcmnwL ...
《哪吒2》卖了154亿,影院、片方为什么还在哭穷?
36氪· 2025-07-03 00:14
Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 当人肚子饿的时候,谁多吃了那一口,都值得所有人针锋相对。 以下文章来源于差评X.PIN ,作者差评君 差评X.PIN . 文 | star 编辑 | 莽山烙铁头 & 面线 来源| 差评X.PIN(ID:chaping321) 封面来源 | 《哪吒之魔童闹海》微博 6月30日,放映了153天的哪吒终于下映了。 成绩斐然,累计票房154.46亿。 说实话,分个小数点后面的零头给我,我都美翻了。 整理整理战绩,哪吒2打破了113项纪录,获得了308项里程碑成就,包括—— 中国影史票房榜冠军、中国影史观影人次冠军、全球影史票房榜第5位、全球影史动画片票房榜冠军等等。 即便已经长跑了小半年了,但下播之后,不少影迷还是依依不舍。 有不少人特地跨越一千公里,跑去看哪吒的告别会。 不过,在一片祥和的庆祝声中。 差评君却注意到,前段时间哪吒出品方光线传媒的老总王长田好像惹了不少争议。 原因是他在上海电影节上,说了一段话。 "我们面对的是全世界最不合理、最不公平的票房分账的问题。" "我们的片方只能拿到100元票房中的38-39元 ...
电影短视频营销,该学“洋抖”了
3 6 Ke· 2025-07-03 00:08
Core Insights - The article discusses the cross-border viral marketing phenomenon of the movie "F1: Fast & Furious," highlighting how a light-hearted TikTok marketing strategy by Warner Bros. Japan unexpectedly gained traction in China, surpassing domestic marketing efforts in terms of engagement [1][3]. Group 1: Marketing Strategies - The marketing strategy for "F1: Fast & Furious" in Japan involved Brad Pitt participating in local cultural activities, which resonated well with the audience and contributed to the film's social media buzz [12]. - The article emphasizes the difference in short video marketing approaches between China and Western countries, noting that while Douyin (Chinese TikTok) relies heavily on PGC and KOL-driven content, TikTok focuses more on UGC, allowing users to be co-creators [5][15]. - UGC-driven marketing has proven effective in the U.S. and Japan, with examples like the viral challenges associated with movies such as "Barbie" and "Megan," showcasing the importance of user participation in content creation [9][12]. Group 2: Industry Trends - The article points out that the film marketing landscape is evolving, with a shift towards more interactive and emotionally engaging content, as seen in successful campaigns for films like "Nezha 2" and "The Breakup List" [16][17]. - The rise of platforms like Xiaohongshu (Little Red Book) indicates a growing reliance on UGC content in film marketing, suggesting that the industry must adapt to create content that encourages user participation [17][18]. - The article concludes that the domestic film industry should learn from the successful strategies employed in Western markets to enhance their short video marketing efforts [19].
X @Bloomberg
Bloomberg· 2025-07-02 20:06
Paramount Global, the parent of CBS and MTV, must clear one more big hurdle to complete its sale to independent film and TV producer David Ellison https://t.co/SOdqawxFp0 ...