电影衍生品

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国产电影领跑 暑期档电影总票房突破90亿元
Zhong Guo Zheng Quan Bao· 2025-08-14 20:16
● 本报记者 李梦扬 近期,暑期档电影市场整体热度不断攀升。据灯塔专业版数据,截至8月14日19时40分,2025年暑期档 (6月-8月)总票房(含预售)约为92.05亿元。截至目前,《南京照相馆》《浪浪山小妖怪》《长安的 荔枝》暂列暑期档电影票房榜前三名。 业内人士表示,近期上映的电影以国产影片为主,类型丰富,题材多元。在暑期档多部新片拉动下,电 影市场景气出现明显改善,今年暑期档电影票房有望取得不俗表现。 多部优质电影陆续上线 具体来看,抗战题材影片《南京照相馆》自7月25日上映以来,口碑票房双丰收,以超23亿元的票房成 绩领跑暑期档,出品方包括中影(无锡)电影制片有限公司、幸福蓝海影视文化集团股份有限公司、浙 江横店影业有限公司、万达影视传媒有限公司、上海电影(集团)有限公司等。 作为暑期档热门影片的出品方,上海电影、中国电影、万达电影等多家上市公司备受投资者关注。 中国电影在投资者互动平台上表示,公司主出品影片《南京照相馆》、参与出品影片《浪浪山小妖怪》 《猫和老鼠:星盘奇缘》《东极岛》《奇遇》正在上映中。影片《志愿军3》《大圣崛起》等拟于今年 上映。 上海电影主投影片《浪浪山小妖怪》于8月2日上映。 ...
《哪吒2》卖了154亿,影院、片方为什么还在哭穷?
36氪· 2025-07-03 00:14
Core Viewpoint - The article discusses the challenges faced by the Chinese film industry, particularly focusing on the revenue-sharing model between production companies and cinemas, highlighting the disparity in profit distribution and the impact on the sustainability of both parties [14][16][25]. Revenue Distribution - The total box office revenue for "Nezha" reached 154.46 billion yuan, but the production company only received 55.02 billion yuan, which is approximately 35.6% of the total box office [5][18]. - After deducting government fees (5% national film fund and 3.3% special business tax), the remaining revenue for distribution is 139.77 billion yuan [21]. - Cinemas typically take a significant portion of the revenue, often up to 57%, leaving production and distribution companies with a minimum of 43% [22][23]. - The overall revenue share for production companies in China is lower compared to other markets, such as North America (around 60%) and Europe (55%-65%) [26]. Industry Challenges - The article notes that the film market is shrinking, with a projected total box office of 425.02 billion yuan in 2024, a 22% decrease from 2023 [56]. - Cinema operators are struggling to maintain profitability, with some reporting significant declines in revenue and even resorting to unethical practices like ticket fraud to survive [50][54]. - The current economic environment makes it difficult to negotiate better revenue-sharing terms, as the overall market is under pressure [55]. Potential Solutions - The article suggests that production companies could explore alternative revenue streams, such as merchandise and IP derivatives, which can significantly boost income [61][62]. - Cinemas could diversify their offerings, such as hosting live events or sports broadcasts, to increase revenue [64]. - Adjusting the revenue-sharing model to allow production companies to retain a higher percentage during the initial release period could help them recover costs more effectively [68]. - Temporary reductions in government fees have been proposed as a way to alleviate financial pressure on the industry [70]. Audience Sentiment - Public sentiment appears divided, with some criticizing production companies for their complaints about revenue sharing, while others recognize the unsustainable nature of the current model [38][40]. - The success of "Nezha" indicates that audiences are still willing to support quality films, suggesting that improving content quality could help revitalize the industry [78].
《哪吒2》,衍生品销售额或超千亿?
证券时报· 2025-06-15 08:12
Core Viewpoint - The chairman of Light Media, Wang Changtian, predicts that the derivative sales of "Nezha: The Devil's Child" (referred to as "Nezha 2") will exceed 100 billion yuan, with overseas box office expected to surpass 100 million USD, marking the highest in 20 years [1][6]. Group 1: Box Office Performance - "Nezha 2" has a total box office of approximately 15.899 billion yuan, with overseas earnings of 396 million yuan, ranking fifth in global box office history [2]. - The previous record for China's overseas box office was held by "Crouching Tiger, Hidden Dragon," which grossed about 213 million USD globally, including 128 million USD in North America [3]. Group 2: Economic Impact and Market Potential - Wang Changtian estimates that the overall economic increment brought by "Nezha 2" could exceed 200 billion yuan [6]. - The developers, manufacturers, and sellers of "Nezha 2" derivatives have potentially achieved several hundred billion yuan in legitimate sales, with some product categories alone expected to generate over 100 billion yuan in sales [5]. Group 3: Industry Challenges and Recommendations - Wang Changtian highlights systemic issues in the Chinese film industry, such as producing too many films that do not meet audience demand, leading to a lack of competitiveness against other entertainment forms [7]. - He calls for a reduction in the number of films produced, an increase in their effectiveness, and a re-evaluation of film costs and production mechanisms [8]. - Wang suggests a reform in the profit distribution model within the industry, advocating for a shift in the revenue share towards producers, as current arrangements leave them with only about 33 yuan from every 100 yuan in box office revenue after deducting promotional costs [8]. - He emphasizes the need to reduce the dependency on box office revenue, which currently accounts for over 95% of film company income, proposing a more balanced approach where box office revenue should ideally represent only 50% of total income [8].
《哪吒2》,衍生品销售额或超千亿?
证券时报· 2025-06-15 08:12
Core Viewpoint - The chairman of Light Media, Wang Changtian, predicts that the derivative sales of "Nezha: The Devil's Child" (referred to as "Nezha 2") will exceed 100 billion yuan, with overseas box office expected to surpass 100 million USD, marking the highest in 20 years [1][6]. Group 1: Box Office Performance - "Nezha 2" has a total box office of approximately 15.899 billion yuan, with overseas earnings of 396 million yuan, ranking fifth in global box office history [2]. - The previous record for a Chinese film overseas was held by "Crouching Tiger, Hidden Dragon," which grossed about 213 million USD globally, including 128 million USD in North America [3]. Group 2: Economic Impact and Market Opportunities - Wang Changtian estimates that the economic increment brought by "Nezha 2" could exceed 200 billion yuan [6]. - The developers, producers, and sellers of "Nezha 2" derivatives have reportedly achieved significant market benefits, potentially realizing several hundred billion yuan in legitimate sales [5]. Group 3: Industry Challenges and Recommendations - Wang Changtian highlights systemic issues in the Chinese film industry, such as producing too many films that do not meet audience demand, leading to a lack of competitiveness against other entertainment forms [7]. - He emphasizes the need to reduce the number of films produced, enhance their effectiveness, and improve competitiveness and necessity [7]. - The rising production costs necessitate a reform in the film production mechanism, and there is a call to adjust the profit distribution model within the industry [8]. - Currently, producers may only receive 33 yuan from every 100 yuan in box office revenue after deducting promotional costs, which is unsustainable for basic industry investment [8]. - Wang suggests that the reliance on box office revenue, which currently accounts for over 95% of film company income, should be reduced to 50% to ensure financial stability [8].
影视一季报|《哪吒2》爆火强势带动电影行业回暖 万达电影、光线传媒业绩创上市新高
Xin Lang Zheng Quan· 2025-05-29 05:46
Core Insights - The Chinese film industry experienced a significant recovery in Q1 2025, driven by the success of "Nezha 2," with total box office revenue reaching 243.86 billion yuan, a 49.1% year-on-year increase [1][2][4]. Group 1: Industry Performance - The total box office for the Spring Festival period was 95.1 billion yuan, marking an 18.64% increase, with 1.87 billion viewers, a 14.50% rise [2]. - Domestic films accounted for 236.66 billion yuan of the total box office, representing 97.05% of the market share, with a 57.31% increase compared to the previous year [2][4]. - The total number of viewers in Q1 reached 5.2 billion, up 42.86% year-on-year [2]. Group 2: Company Performance - Wanda Film reported record-high revenues of 47.09 billion yuan, a 23.23% increase, and a net profit of 8.3 billion yuan, up 154.72% [4]. - Hengdian Film achieved revenues of 11.72 billion yuan and a net profit of 3.43 billion yuan, reflecting growth rates of 39.15% and 56.77%, respectively [5]. - Light Media's revenue soared to 29.75 billion yuan, a 177.87% increase, with a net profit of 20.16 billion yuan, up 374.79% [9][10]. Group 3: Challenges in the Industry - Despite the success of certain companies, upstream investment firms faced difficulties, with China Film reporting a net loss of 1.41 billion yuan, a 245.25% decline [8]. - Bona Film experienced a significant loss of 9.55 billion yuan, attributed to poor box office performance and high costs [9]. - Beijing Culture continued to face losses, reporting a 2.18 billion yuan deficit in Q1, expanding nearly 15 times compared to the previous year [9].