Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][40]. Core Views - The company achieved a revenue growth of 7.1% year-on-year in 2024, reaching 14.626 billion yuan, with a net profit of 1.137 billion yuan, reflecting a 1.4% increase [1][4]. - The fourth quarter of 2024 saw a revenue increase of 9.8% year-on-year, with a net profit growth of 32.1% [2][4]. - The children's clothing segment performed particularly well, with revenue of 10.268 billion yuan, a 9.6% increase, and a gross margin improvement [3][4]. Summary by Sections Financial Performance - In 2024, the company reported a total revenue of 14.626 billion yuan, with a net profit of 1.137 billion yuan and a gross margin of 43.8% [1][5]. - The fourth quarter revenue was 5.227 billion yuan, with a net profit of 382 million yuan, marking significant growth compared to the previous year [2][5]. - The company maintained a healthy inventory turnover, reducing turnover days by 19 days to 140 days [1][4]. Revenue Breakdown - By category, children's clothing accounted for 70.2% of total revenue, while casual wear contributed 41.90 billion yuan [3][4]. - Online sales reached 6.672 billion yuan, reflecting a 7.1% increase, while direct sales and franchise channels also showed positive growth [3][4]. Future Outlook - The company plans to continue expanding its store network, with expectations for revenue growth to remain strong in 2025 [4][36]. - The estimated net profits for 2025-2027 are projected to be 1.213 billion yuan, 1.295 billion yuan, and 1.385 billion yuan, respectively, indicating steady growth [4][5]. - The reasonable valuation range for the company has been adjusted to 7.2-7.7 yuan, reflecting an increase in valuation levels due to favorable consumption policies [4][5].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the coming months [7]. Core Views - The company is expected to achieve a revenue growth of 7% year-on-year in 2024, reaching 14.63 billion yuan, with a net profit of 1.14 billion yuan, reflecting a 1% increase [1]. - The children's clothing segment is projected to grow by 10% in revenue, while the adult clothing segment shows stable performance [3]. - The company is enhancing its product functionality and fabric research, focusing on consumer needs to drive sales and improve efficiency [3]. - E-commerce revenue is expected to increase by 7.1% to 6.67 billion yuan, with a gross margin improvement of 2.4 percentage points [4]. Financial Performance Summary - For 2024, the company anticipates a gross margin of 43.8%, a slight decrease of 0.2 percentage points from the previous year [1]. - The net profit margin is projected to decrease by 0.4 percentage points to 7.8% [1]. - The company plans to distribute a total cash dividend of 940 million yuan, with a payout ratio of 83% and a dividend yield of 5% [1]. - The end-of-year inventory is expected to increase by 27% to 3.48 billion yuan, primarily due to an increase in winter merchandise [5]. Business Segment Performance - The children's clothing business is expected to generate 10% revenue growth, reaching 10.27 billion yuan, with a gross margin of 47.3% [3]. - The leisure clothing segment is projected to see a modest revenue increase of 0.4% to 4.19 billion yuan, with a gross margin of 35.5% [3]. - The company is optimizing its store image and product quality, with over 500 "New Semir" stores expected by the end of 2024 [3]. Channel Development - The company has successfully opened nearly 400 new stores in 2024, with over 1,400 new openings planned [4]. - Direct sales and franchise revenue are expected to grow by 12.6% and 5.1%, respectively, with gross margins of 66.1% and 36.2% [4]. - The company is enhancing its online and offline channel integration, leading to improved e-commerce performance [4].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is increasing its investment in sports resources, deepening brand professionalism [5] - The company has shown stable performance despite external environmental disturbances, with a revenue of 28.676 billion RMB in 2024, a year-on-year increase of 3.9% [7] - The e-commerce channel's revenue contribution is increasing, accounting for 31% of total revenue in 2024, up 2 percentage points from 2023 [7] - The running product category has seen rapid growth, with retail sales increasing by 25% in 2024 [7] - The company is expected to achieve net profits of 2.656 billion RMB, 2.960 billion RMB, and 3.264 billion RMB for the years 2025 to 2027 respectively [7] Financial Summary - The company’s revenue forecast for 2025 is 29.164 billion RMB, with a growth rate of 1.7% [8] - The gross profit for 2025 is projected to be 13.795 billion RMB, representing 47.3% of sales revenue [8] - The net profit margin is expected to be 9.1% in 2025, with a net profit of 2.656 billion RMB [8] - The company’s total assets are projected to reach 38.366 billion RMB by 2025, with a debt ratio of 25.04% [8]

纺织服饰/服装家纺 2024 年跑步驱动增长，巩固基础，蓄力长期 ——港股公司信息更新报告 2025 年 03 月 31 日 《2024Q1 流水符合预期，零售折扣低 单改善—港股公司信息更新报告》 -2024.4.25 | 吕明（分析师） | 周嘉乐（分析师） 张霜凝（分析师） | | --- | --- | | lvming@kysec.cn | zhoujiale@kysec.cn zhangshuangning@kysec.cn | | 证书编号：S0790520030002 | 证书编号：S0790522030002 证书编号：S0790524070006 | |  2024 | 年跑步驱动增长，巩固基础，务实发展，维持"买入"评级 | 2024 年公司实现营收 286.76 亿元(同比+3.9%，下同)，归母净利润 30.13 亿元 (-5.5%)，净利率 10.5%（-1.0pct），符合预期，派息率从 45%提至 50%。考虑加 盟渠道健康发展短期影响发货增速以及加大对运动资源的费用投入，我们下调 2025-2026 年并新增 2027 年盈利预测，预计 2025-2027 年归母净利润为 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has shown operational efficiency improvements and is actively investing in cultivating competitive advantages. The revenue for 2024 is projected to be 28.676 billion, reflecting a year-on-year increase of 3.9%. The gross profit margin is expected to be 49.4%, with a slight increase of 1.0 percentage points. The net profit for 2024 is forecasted at 3.013 billion, a decrease of 5.5% year-on-year, but EBITDA is expected to improve by 6% [2][5] Financial Summary - **Revenue Forecast**: - 2024: 28.676 billion (+3.9%) - 2025: 28.870 billion (+0.68%) - 2026: 30.315 billion (+5.0%) - 2027: 31.747 billion (+4.72%) [2][6] - **Net Profit Forecast**: - 2024: 3.013 billion (-5.46%) - 2025: 2.616 billion (-13.18%) - 2026: 2.923 billion (+11.75%) - 2027: 3.217 billion (+10.04%) [2][6] - **Earnings Per Share (EPS)**: - 2024: 1.17 - 2025: 1.01 - 2026: 1.13 - 2027: 1.24 [2][6] - **Price-to-Earnings (P/E) Ratio**: - 2024: 13.6 - 2025: 15.6 - 2026: 14.0 - 2027: 12.7 [2][6] Operational Insights - The company has reported a stable revenue performance with a focus on enhancing operational quality. The e-commerce channel has shown a growth rate of 10.3% year-on-year, while the direct sales channel has seen a slight decline of 0.4%. The average store size has increased, and the average monthly sales per store have reached 300,000 RMB [5][6] - Cash flow remains strong, with operating cash flow of 5.268 billion in 2024, reflecting a year-on-year increase of 12.4%. The inventory level is healthy, with a turnover period of 4 months [5][6] Market Positioning - The company is expected to enhance its brand presence and product reputation through increased investment in professional research and development, sponsorship of various sports events, and targeting different consumer segments. The revenue growth for 2025, 2026, and 2027 is projected to be 289 billion, 303 billion, and 317 billion respectively, with a focus on maintaining its position as a leading sports brand in China [5][6]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][57]. Core Views - The company achieved a revenue growth of 3.9% to 28.68 billion yuan in 2024, with a gross margin improvement of 1 percentage point to 49.4% [1][9]. - The professional running shoe category led growth, with sales exceeding 10 million pairs, while the basketball category experienced a decline due to proactive shipment adjustments [2][24]. - The company plans to maintain stable revenue growth guidance for 2025, with a focus on increasing marketing resources and investments in R&D and talent for long-term growth [2][56]. Summary by Sections Financial Performance - In 2024, the company's revenue increased by 3.9% to 28.68 billion yuan, while net profit decreased by 5.5% to 3.01 billion yuan, aligning with expectations [1][9]. - The gross margin improved by 1 percentage point to 49.4%, driven by better discounting in e-commerce and direct sales channels [9][10]. - Operating cash flow increased by 12.4% to 5.27 billion yuan, with a dividend payout ratio of 50% [10][57]. Product Category Performance - Revenue growth rates by category were as follows: running (+25%), basketball (-21%), cross-training (+6%), and sports fashion (-6%) [2][24]. - The company’s major running shoe products, including "Ultra Light," "Red Rabbit," and "Flying Electric," sold over 10.6 million pairs [2][24]. Channel Performance - Revenue growth by channel was: wholesale (+2.6%), direct sales (-0.3%), and e-commerce (+10.3%) [2][18]. - The company maintained a healthy inventory turnover, with an inventory turnover period of 63 days [30][44]. Future Guidance - The management indicated that revenue growth for 2025 is expected to be flat, with a net profit margin in the high single digits [56][57]. - The company plans to increase investments in marketing and R&D to support long-term growth [56][57]. Valuation - The target price is maintained at 17.9-19.2 HKD, corresponding to a 2025 PE ratio of 17.2-18.5x [3][57].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][40]. Core Views - The company's revenue is expected to grow by 3% in 2024, reaching 3.65 billion yuan, while net profit is projected to decline by 13.1% to 460 million yuan. The gross margin is expected to decrease by 0.5 percentage points to 47.7% due to one-time compensation payments to distributors and reduced inventory provisions [1][3]. - The DTC (Direct-to-Consumer) transformation is temporarily suppressing performance, but the new retail channels are showing strong growth, particularly in the light business series, which is expected to grow by 27.2% due to expansion in outlet channels and effective live-streaming sales [2][32]. - The management has set a target for total sales growth of no less than 10% for 2025, with new retail business expected to achieve over 15% growth [3][32]. Summary by Sections Financial Performance - In 2024, the company anticipates a revenue of 3.65 billion yuan, with a net profit of 460 million yuan, reflecting a 3% increase in revenue and a 13.1% decrease in net profit compared to 2023 [4][35]. - The gross margin is projected to decline to 47.7%, while the net profit margin is expected to decrease to 12.6% [1][4]. Sales and Distribution - The main series revenue is expected to decline by 3% due to the DTC model's implementation, while the light business series is projected to grow significantly [2][32]. - Online new retail channels are expected to grow by 24%, indicating a strong focus on platforms like Douyin and the addition of new platforms such as Pinduoduo and Dewu [2][32]. Future Outlook - The company aims to increase its store count by 100 and expand into Southeast Asia, with plans to open its first store in Malaysia in the first half of 2025 [3][32]. - The net profit forecasts for 2025 to 2027 are adjusted to 500 million, 540 million, and 575 million yuan, respectively, reflecting a growth rate of 9.0%, 7.4%, and 6.5% [3][32].

Summary of Key Points from the Conference Call Industry Overview - The textile and apparel industry is currently facing mixed performance, with the Shenyuan Textile and Apparel Index declining by 1.28% from March 17 to March 21, 2025, underperforming compared to the Shanghai Composite Index and the ChiNext Index [2][4] - The industry’s current price-to-earnings ratio (P/E) stands at 18.90, indicating a relatively high valuation attractiveness compared to historical highs of 57.80 and lows of 14.07 [4] Investment Recommendations - **Upstream Textile Manufacturing**: Companies involved in ultra-high molecular weight polyethylene fibers, which are applicable in robotics, are recommended. Notable companies include Nanshan Zhishang, Henghui Anfang, Kangyongda, and Yunzongma [2] - **Downstream Home Textiles**: Leading companies in the home textile sector, such as Mercury Home Textiles and Fuanna, are expected to benefit from a stabilizing real estate market, increased wedding demand in 2025, and local subsidy policies [2] - **Children's Apparel**: Leading companies in the children's clothing sector are anticipated to benefit from childcare subsidy policies [2] - Companies with resilient performance in 2024 and positive outlooks for 2025 include Semir Apparel, Stable Medical, Yinglian Co., Baoxiniang, Jin Hong Group, as well as Hong Kong-listed Anta Sports and Li Ning [2] Market Performance and Trends - Retail sales of clothing, shoes, and textiles in China grew by 3.3% year-on-year in January and February 2025, while online retail sales of clothing experienced a decline of 0.6% [2][5] - The real estate market shows a significant divergence, with new housing transaction areas in major cities increasing by 344% year-on-year, while second-hand housing transactions decreased by 103% [2][11][12] - The paper industry is experiencing internal differentiation, with cultural paper prices remaining strong, while low-end corrugated box prices are declining [2][16] Challenges and Risks - Nike reported a 7% year-on-year decline in revenue for Q3 of fiscal year 2025, with net profit down by 32%. The company anticipates continued revenue decreases and a drop in gross margin in the upcoming quarter [2][9] - The textile industry faces challenges in online sales strategies, as evidenced by the negative growth in online clothing sales [2][5] Additional Insights - The export price of Chinese cashmere showed a mixed trend, with January prices at $98.97 per kilogram (down 3.33% year-on-year) and February prices at $90.48 per kilogram (up 3.86% year-on-year) [6] - Swiss watch exports to China have seen a significant decline, with January and February exports down by 29.12% and 23.43% year-on-year, respectively [7] This summary encapsulates the key insights and recommendations from the conference call, highlighting the current state and future outlook of the textile and apparel industry.

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company achieved a record revenue of over 70 billion RMB, focusing on a multi-brand strategy for stable long-term growth [5][7] - The company's revenue for 2024 reached 70.826 billion RMB, representing a year-on-year growth of 13.6%, with a gross profit of 44.032 billion RMB, up 12.8% year-on-year [7] - The net profit attributable to shareholders for 2024 was 15.596 billion RMB, a significant increase of 52.4% year-on-year [7] - The multi-brand strategy continues to support stable growth, with the main brand achieving a revenue of 33.52 billion RMB, up 10.6% year-on-year [7] - The online and overseas channels are expected to continue driving growth, with online revenue increasing by 21.8% year-on-year [7] Financial Forecasts - Revenue projections for the company are as follows: 62.661 billion RMB in 2023, 70.826 billion RMB in 2024, 78.945 billion RMB in 2025, 87.796 billion RMB in 2026, and 96.557 billion RMB in 2027 [6] - The net profit attributable to shareholders is forecasted to be 13.500 billion RMB in 2025, 15.561 billion RMB in 2026, and 17.150 billion RMB in 2027, with a year-on-year growth of -13.44%, 15.27%, and 10.21% respectively [6][7] - The company's return on equity (ROE) is projected to be 25.27% in 2024, decreasing to 17.93% in 2025, and further to 17.12% in 2026 [6]

Investment Rating - The report maintains an "Outperform" rating for Anta Sports [3][40]. Core Views - Anta Sports is expected to achieve a core net profit growth of 16.5% in 2024, with a revenue increase of 13.6% to 70.83 billion RMB, excluding non-cash profits from Amer Sports [1][7]. - The company is optimistic about the growth potential in the Chinese sports consumption market, with management projecting high single-digit growth for the Anta brand and over 30% growth for other brands in 2025 [2][39]. Financial Performance Summary - **Revenue and Profit**: In 2024, Anta's revenue is projected to reach 70.83 billion RMB, with a core net profit of 11.93 billion RMB, reflecting a 16.5% increase [1][4]. - **Brand Performance**: Revenue from Anta, FILA, and other brands is expected to be 33.5 billion RMB, 26.6 billion RMB, and 10.7 billion RMB respectively, with growth rates of 10.6%, 6.1%, and 53.7% [2][7]. - **Profit Margins**: The overall gross margin is projected to be 62.2%, with a decline of 0.4 percentage points from the previous year, while the operating profit margin is expected to decrease by 1.2 percentage points to 23.4% [8][29]. Brand-Specific Insights - **Anta Brand**: Revenue is expected to grow by 10.6% to 33.5 billion RMB, with a focus on e-commerce and new retail formats [18][19]. - **FILA Brand**: Revenue growth of 6.1% is anticipated, driven by professional sports series and e-commerce channels, despite a decline in profit margins [22][23]. - **Other Brands**: Significant growth of 53.7% is expected, with Descente and Kolon achieving strong performance [24][26]. Cash Flow and Dividend Policy - The company maintains a robust cash flow with a net cash position of 31.4 billion RMB and a dividend payout ratio of 51.4% [15][39]. - Operating cash inflow is projected at approximately 16.74 billion RMB, indicating a healthy net cash ratio [15][39]. Future Outlook - The report projects net profits for 2025-2027 to be 13.48 billion RMB, 15.46 billion RMB, and 17 billion RMB respectively, with a corresponding growth rate of 13.0%, 14.7%, and 10.0% [3][39]. - The reasonable valuation is adjusted to 113-118 HKD, reflecting an increase from the previous estimate of 103-112 HKD [3][39].