证券代码:603533 证券简称:掌阅科技 公告编号:2025-033 并签订募集资金专户存储四方监管协议的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 一、募集资金基本情况 经中国证券监督管理委员会《关于核准掌阅科技股份有限公司非公开发行股 票的批复》（证监许可[2020]3348 号）核准，掌阅科技股份有限公司（以下简称 "公司"）非公开发行人民币普通股（A 股）股票 37,896,835 股，发行价格为 28.00 元/股。截至 2021 年 2 月 3 日，公司实际募集资金总额为人民币 1,061,111,380.00 元，扣除各项发行费用人民币 23,410,546.99 元（不含税），实际募集资金净额为 人民币 1,037,700,833.01 元。上述募集资金净额已于 2021 年 2 月 3 日全部到位， 业经容诚会计师事务所（特殊普通合伙）验证并出具了《验资报告》（容诚验字 [2021]518Z0014）。上述募集资金到账后，公司已按照要求全部存放在开立的募 集资金专项账户内，并与保荐机构、存放 ...

Group 1 - The core viewpoint of the articles is that Zhangyue Technology (掌阅科技) and Youku are collaborating to launch a year-long writing competition aimed at discovering quality original stories and potential creators [1][2] - The writing competition will focus on four main themes: "urban emotions," "realism," "suspense adventure," and "innovation track" [1] - Youku will leverage its film and television resources to provide opportunities for the winning works to enter its IP evaluation system, prioritizing them for film adaptation [1][2] Group 2 - Zhangyue Technology aims to enhance its content ecosystem by integrating resources with Youku, creating a broader creative space and display platform for creators [2] - The CEO of Zhangyue Technology, Sun Kai, stated that the short drama business has become the company's largest business segment, emphasizing its importance in expanding content expression and optimizing user engagement [2] - The company is transitioning from a "digital reading platform" to a "multi-modal content production and operation platform in the AI era," indicating a strategic upgrade [2]

Core Viewpoint - The short drama "Zhe Tian," adapted from a popular web novel, integrates AI technology throughout its production process, showcasing a unique blend of original IP and advanced technology [1][2]. Group 1: Project Overview - "Zhe Tian" is based on the highly popular fantasy novel by author Chen Dong, which has a significant fan base and has been developed into various media formats including games and animations [1]. - The short drama aims to evoke nostalgia and emotional resonance by retaining key character traits and storylines from the original work [1]. Group 2: AI Integration - AI technology plays a crucial role in the production of "Zhe Tian," contributing to virtual scene construction, special effects, character design, and narrative coherence [2]. - The use of AI includes "image-to-video" technology for efficient virtual scene creation, complex algorithms for dynamic special effects, and multi-modal emotional modeling for character expressions [2]. Group 3: Competitive Advantages - The company possesses three core advantages in the short drama market: a leading digital reading platform with a vast library of verified original content, deep integration of AI technology in the production process, and a closed-loop ecosystem that maximizes the value of short dramas [2]. - The CEO emphasizes that the company controls its own IP, unlike competitors who may rely on expensive external IP purchases [2]. Group 4: Future of AI in Production - The CEO expresses that while AI can facilitate mass production, the focus should remain on ensuring each work retains its uniqueness and accurately reflects the original story [3]. - The company views AI as a tool for enhancing the quality of productions rather than merely a means to achieve mass output [3].

Core Insights - The sudden stock price surge of Zhangyue Technology on June 19 was attributed to two main factors: the expiration of the share reduction plan by shareholder Quantum Leap, which did not execute any reductions during the period, and the launch of the original IP and AI-integrated short drama "Zhetian" on June 20 [1][7] - Despite a general decline in the digital reading market, the short drama business has been experiencing rapid growth, becoming the largest business segment for Zhangyue Technology [1][5] Company Performance - In Q1 2024, Zhangyue Technology reported a revenue decline of 5.19% year-on-year to 643 million yuan, with a net loss of 74.28 million yuan, slightly widening from a net loss of 73.15 million yuan in the same period last year [5] - The company began developing its short drama business in the first half of 2023, generating 776 million yuan in revenue from short dramas last year, and this segment has continued to grow rapidly in Q1 2025, positioning the company among the industry's top players [5][6] Short Drama Strategy - The short drama "Zhetian," based on a popular web novel, was launched with a significant investment in production, estimated in the million yuan range, with AI technology accounting for less than 30% of the costs [4][5] - The company aims to leverage its extensive library of validated IPs to create high-quality short dramas, focusing on user demand and market trends [2][6] - AI technology has been integrated into the production process of "Zhetian," enhancing various aspects such as character modeling and scene rendering, achieving results in one-tenth of the time compared to traditional methods [4][6] Market Position and Future Plans - Zhangyue Technology holds a competitive edge with its leading digital reading platform and a vast ecosystem of original content, allowing for better control and development of its IPs compared to competitors reliant on expensive external IP acquisitions [6] - The company plans to release approximately three AI short dramas each month to streamline the production and commercialization processes [6] - The collaboration with Quantum Leap is purely commercial, focusing on content ecosystem cooperation, and the absence of share reductions during the critical period has positively influenced market sentiment [6][7]

Core Viewpoint - The conference "Diverse Coexistence and Collaborative Future" highlighted the transformation of the publishing industry through digital technology, emphasizing the need for a complete industry chain from e-reading to publishing and IP derivatives [1][2]. Digital Reading Market Growth - In 2024, China's digital reading user base is projected to reach 670 million, a year-on-year increase of 17.52% - The total number of digital reading works is approximately 63.07 million, growing by 6.28% - The digital reading market revenue is expected to reach 66.141 billion yuan, an increase of 16.65% [2]. Industry Challenges - The Chinese publishing industry faces dual pressures of technological and market transformation, with a critical need to connect quality content with internet channels and vast user bases [2]. - The association has facilitated connections between Tomato Novel and over 400 publishing institutions, with 380,000 e-books available [2]. User Engagement and Preferences - Over 10 million users read e-publications daily on the Tomato Novel platform, with a 70% year-on-year increase in daily active users consuming e-publications in 2024 [3]. - The top five categories of publications read include quality novels, literary classics, personal growth, inspirational content, and Chinese history, indicating a strong demand for engaging stories and cultural enrichment [3]. - Users from lower-tier cities are becoming significant contributors to digital reading consumption, with the highest growth rates observed in these areas [3]. Strategic Directions for Tomato Novel - The company aims to scale up the publication of original online literature in physical formats, focusing on popular genres like youth literature and realistic themes [4]. - It plans to enhance collaboration between authors and publishers to explore diverse promotional strategies for new releases [4]. - Tomato Novel will continue to introduce digital content and expand the audio book market, catering to various user scenarios [4]. Cultural Diversity and User Behavior - The rise of digital reading platforms has democratized access to cultural resources, with free platforms playing a crucial role in this shift [5]. - Readers are increasingly favoring books with coherent structures and logical flow, reflecting a trend towards "shallow" and "fragmented" reading habits [5]. - The popularity of IP-driven content is growing, particularly among younger audiences, indicating a shift in industry focus [5]. Addressing Digital Divide and Information Isolation - Recommendations include collaborative efforts between academia and industry to tackle the digital divide and information isolation issues [6]. - There is a need to lower the operational barriers for elderly users, who represent a rapidly growing demographic in the reading market [6]. - To prevent the formation of information silos, it is suggested that algorithms incorporate cultural and interest diversity to enhance user experience [6].

Group 1 - The core viewpoint of the article highlights the significant growth in China's digital reading market, with total revenue expected to reach 66.141 billion yuan in 2024, representing a year-on-year increase of 16.65% [1] - The user base for digital reading is projected to grow to 670 million, an increase of approximately 100 million users from 2023, reflecting a growth rate of 17.52% [1] - Tomato Novel's daily active users for electronic publications are expected to increase by 70% by the end of 2024, surpassing 10 million users [1] Group 2 - The association's executive vice president noted that advancements in digital and network technologies have transformed the publishing environment, making digital reading an essential part of national reading habits [1] - Tomato Novel has established deep collaborations with nearly 400 publishing institutions, offering around 380,000 electronic books, a 60% increase year-on-year, including 44 works that have won the Mao Dun Literature Prize [1] - The growth of digital reading consumption is notably driven by users from third-tier and lower cities, with over 50% of active users on the Tomato Novel platform coming from these areas [1] Group 3 - Tomato Novel has successfully published over 140 original works in physical format, with cumulative sales exceeding 4 million copies [2] - The company plans to adapt some high-quality published works into short dramas, aiming to reach a broader audience through this multi-genre transformation [2] - An example of this initiative includes the development of a short drama based on the classic work "X's Story" by Cai Jun [2]

Core Viewpoint - The company has launched a series of products related to its IP "Luo Xiaohei" and established deep licensing partnerships with leading brands in various industries, indicating a strong market presence and growth potential in the merchandise sector [1] Group 1: Product Launch and IP Development - The company has officially launched the "XIAOYAO" platform aimed at international creators, enhancing its digital content offerings [1] - The company owns the original IP "Luo Xiaohei" and has secured licensing for various international IPs in China, including Transformers, Minions, and Power Rangers, creating a diverse product matrix [1] - A series of merchandise products related to "Luo Xiaohei" has been released, including badges, acrylic cards, shake toys, film cards, and posters, with many items selling out quickly [1] Group 2: Strategic Partnerships and Future Plans - The company has formed deep licensing collaborations with top brands in the trendy toys, gaming, and dining sectors, which may lead to further product launches [1] - The upcoming release of the movie "Luo Xiaohei: Battle Record 2" this summer is expected to boost brand visibility and merchandise sales [1]

Core Insights - The digital reading industry is experiencing significant growth, with user numbers expected to reach 670 million in 2024 and total revenue projected at 66.141 billion yuan, reflecting a year-on-year increase of 16.65% [3] Group 1: Industry Trends - The cultural industry is expanding in scale, integrating across sectors, and upgrading consumption patterns, driven by policy guidance and market demand [3] - Digital reading has transitioned from a niche choice to a part of daily life for a wide demographic, creating a comprehensive reading ecosystem [3] - The variety of digital reading content is increasing, leading to a robust industry structure characterized by large scale, wide coverage, long supply chains, and strong innovation capabilities [3] Group 2: Technological Advancements - The integration of AI technology is seen as essential for the reading industry, with companies like Huawei developing innovations such as eye-tracking page-turning technology [5] - The digital reading sector is shifting from scale expansion to value deepening, leveraging AI and 5G technology to enhance content production efficiency and quality [6] - AI tools are improving writing efficiency but also pose challenges such as plagiarism and copyright infringement, necessitating a balance between innovation and protection [6] Group 3: Quality and Content Management - The rise of digital reading has led to increased fragmentation in reading habits, prompting calls for improved quality control and content curation by platforms and companies [4] - Establishing robust mechanisms for recommending high-quality content is essential to provide readers with better choices [4] - The industry faces challenges related to copyright protection and the need for high-quality content creation to sustain the digital reading ecosystem [6]

Company Overview - The company has transitioned from being a "digital reading platform in the internet era" to a "multi-modal content production and operation platform in the AI era" [1] - The short drama business has become the company's largest revenue segment, generating 776 million yuan in 2024 and continuing to grow rapidly in 2025 [1][4] Short Drama Business Development - The company plans to develop its own short drama APP platforms, including a free short drama APP and a paid short drama APP, to enhance user engagement and interaction [2] - The overseas short drama platform iDrama has gained nearly 200,000 new users since its launch, performing well in markets such as the US, South Korea, and Indonesia, and has ranked in the top 50 of entertainment categories on App Store and Google Play [2] AI Integration - The company is optimizing its reading AI, "Zhangyue Shoutong," and advancing AI+multi-modal applications [2] - AI short dramas will include two types: realistic AI short dramas and AI animated short dramas derived from real short dramas, with plans to release approximately three AI short dramas each month [2][5] Revenue and Profitability - The gross margin for the short drama business was 60.87% last year, with expectations for net margins to improve as the business scales [5][7] - The company aims to enhance the profitability of its self-owned short drama platform as user growth stabilizes [8] Future Plans - The company intends to deepen its presence in overseas markets, particularly in North America and Southeast Asia, while increasing the proportion of local dramas on the iDrama platform [8] - The company is exploring the integration of AI interactivity in short dramas as technology matures and market dynamics evolve [8]

Group 1 - The company reported a slight decline in overall revenue due to a year-on-year decrease in income from its digital reading platform, but derived businesses like short dramas have become the largest segment with strong growth momentum [4][5][6] - The company has upgraded its strategy from being a "digital reading platform in the internet era" to a "multi-modal content production and operation platform in the AI era" [4][5] - The domestic short drama segment has seen significant expansion through the use of AI technology, enhancing efficiency across various production and operational processes [4][5][6] Group 2 - The company has launched an overseas short drama platform named iDrama, which has quickly gained nearly 200,000 new users since its launch, performing well in markets like the US, South Korea, and Indonesia [4][5][6] - The platform has been recognized in the App Store and Google Play's top 50 entertainment charts, indicating strong market acceptance and performance [4][5][6] - The company is actively responding to the national strategy of "cultural going out" by expanding its overseas presence [4][5][6] Group 3 - The company held its fourth board meeting on April 25, 2025, where it approved the first quarter report for 2025 and the proposal to elect Li Zhaomeng as a candidate for the board of directors [21][22][25] - The meeting was attended by all five board members, and the resolutions were passed unanimously [21][22][23] - The annual shareholder meeting is scheduled for May 12, 2025, where the newly proposed agenda will be discussed [11][14][15]