近日的上海浦东美术馆，人流比往常更为密集。 展厅中，有人举着手机与屏幕里的豆包实时视频，聆听关于卢浮宫馆藏陶瓷的纹样解读；有人对着毕加 索的画作拍照发送，几秒后便收到分层讲解的文字回复。 字节跳动副总裁朱骏表示，AI和用户的交互本质上是一种对话体验。在观展过程中，希望豆包通过共 情式的提问和启发式的对话，把用户已有的感受和经验调动出来，形成更有参与感的理解过程。 在观展过程中，用户可以让豆包从艺术风格、历史背景、创作技法与文化意义等多个维度，对作品进行 解读。例如，当观众在"非常毕加索"展厅面对毕加索的《阅读》时，可以向豆包提问"画面中宁静的氛 围是如何营造的"。 豆包会结合画作创作于1932年的特定背景，分析其中柔和曲线与鲜明色块如何共同塑造出私密而宁静的 阅读场景，阐述这一时期毕加索以其缪斯玛丽–特蕾兹·瓦尔特为灵感的创作风格特征，如何在具象与变 形之间取得平衡。 当 DAU突破亿级的 AI 应用，遇上卢浮宫 300 件跨洲馆藏与毕加索 80 幅代表作，一场关于技术壁垒、 文化赋能与用户增长的跨界实验正在上海浦东美术馆上演。 1月20日，字节跳动旗下豆包与上海浦东美术馆达成合作，成为该馆两项国际大展——" ...

Core Insights - The article discusses the scarcity of "interpretation resources" in the public education system of art, which limits public engagement in cultural institutions [1] - AI technology is being introduced to address the challenges faced by museums and galleries in providing personalized and dynamic art explanations [2][5] Group 1: Current Challenges in Art Interpretation - The art exhibition sector faces three main challenges: limited professional human resources, static content in traditional audio guides, and a lack of depth in interpretations that cater to diverse audience needs [2] - Many visitors leave exhibitions with unanswered questions due to the absence of personalized explanations [2][5] Group 2: AI Integration in Museums - The Shanghai Pudong Art Museum has introduced an AI product, "Doubao," as an official AI guide for two international exhibitions, marking a significant step in the "AI + cultural heritage" model [1][8] - Doubao's AI model can accurately analyze and explain intricate details of artworks, providing immediate responses to audience inquiries, thus enhancing the visitor experience [5][6] Group 3: Transformation of Visitor Experience - The collaboration between Doubao and the Pudong Art Museum represents a systematic innovation in traditional exhibition models, allowing for interactive upgrades in art interpretation [6] - AI facilitates a shift from passive observation to active exploration, enabling visitors to engage more deeply with artworks [6][7] Group 4: Cultural Accessibility and Inclusivity - The partnership aims to provide a practical technological solution for "cultural inclusivity," making high-quality art interpretation accessible to a broader audience [8] - AI transforms professional art explanations into a low-cost, readily available public resource, allowing anyone with a smartphone to access expert-level insights [8][9] Group 5: Industry Implications and Future Directions - Doubao's model has been successfully implemented in various national museums, demonstrating its adaptability across different venues [9] - The introduction of AI in art interpretation is seen as a way to expand the boundaries of knowledge transfer, while still emphasizing the importance of human interaction in cultural experiences [7][9]

（文/刘媛媛 编辑/周远方） 在艺术公共教育体系中，"解释资源"的稀缺性长期制约着公众参与深度。 以广东省博物馆为例，2024年，其教育中心20余位专职讲解员共提供了1826小时讲解，服务了76.1万人 次。然而，该馆当年的总参观人次高达322.2万，这意味着仅有不到四分之一的观众获得了官方讲解服 务。 这种专业讲解人才"一位难求"的局面在全国具有普遍性。为解决该矛盾，不少博物馆、美术馆选择转向 志愿者团队，但后者往往面临流失率高、发展不均衡、管理机制待完善等现实困境。 这是国内AI产品首次以"官方身份"进驻美术馆，标志着"AI+文博"模式从概念验证走向深度场景融合。 其背后，是AI多模态技术在复杂专业场景下的集中检验，也是技术推动公共文化服务走向普惠化、个 性化的一次重要探索。 技术进场，AI破解艺术讲解的核心痛点 艺术展览的核心价值传递，离不开对展品细节、工艺脉络与历史语境的专业解读，但长期以来，文博行 业的讲解服务始终受制于三大痛点：专业人力供给有限且场次固定，难以覆盖海量散客；传统语音导览 内容固化，缺乏动态调整能力；解读深度单一，无法匹配不同受众的认知需求。 这就导致我们很多人走进美术馆或者博物馆的 ...

豆包成浦东美术馆官方AI讲解员，首创AI深度解读艺术展。 近日，字节跳动旗下豆包正式成为上海浦东美术馆官方AI讲解员，为《图案的奇迹：卢浮宫印度、伊 朗与奥斯曼的艺术杰作》与《非常毕加索：保罗 史密斯的新视角》两大国际大展提供专属讲解服务。 AI推动文化普惠实践 豆包与浦东美术馆的合作，不仅是单一展览的服务优化，更是对美术馆行业生态的系统性革新。通过技 术赋能，艺术文化的传播边界被无限拓宽，文化普惠从理念走向实践。 文化普惠的核心突破，在于实现了"解释资源"的全民可得。长期以来，艺术普及依赖于专业讲解员、学 者等稀缺人力，普通观众难以获得高质量的解读服务，导致文化参与面受限。豆包的介入，将专业的艺 术解读转化为低成本、可及性的公共资源，观众只需通过手机APP即可获得相当于专家级的讲解支持， 无需额外付费，也不受时间、场次限制。这种转变让美术馆从"少数人的殿堂"转变为"全民的文化空 间"，无论是艺术爱好者、学生群体，还是普通市民，都能平等享受高质量的文化服务。 值得注意的是，这是AI产品首次获邀成为美术馆官方讲解工具，通过技术与艺术的深度融合，打破了 传统观展模式的局限，为公众带来可交互、个性化的艺术体验，也为 ...

Core Insights - The article emphasizes the importance of promoting new technologies and platforms for reading in the digital age, as highlighted by the recently released "National Reading Promotion Regulations" [1] Group 1: Digital Reading Trends - The comprehensive reading rate in China has increased from 76.3% in 2012 to 82.1% in 2024, driven by new technologies [1] - New reading formats, such as e-books and audiobooks, are making reading more accessible and enjoyable for a wider audience [1] Group 2: Targeted Development of New Platforms - Reading platforms should develop new carriers tailored to different reader demographics, such as interactive visual and audio content for youth [2] - For elderly readers, reading devices need to incorporate features like enlarged text and voice control to bridge the digital divide [2] Group 3: Service Optimization and Accessibility - There is a need for a human-centered reading service system that coordinates hardware and software improvements, enhancing the usability of reading facilities [3] - Localized reading facilities, such as mobile libraries, should be developed to reflect regional cultural characteristics and promote cultural exchange [3]

Core Insights - The article emphasizes the importance of grassroots cultural engagement, highlighting how local communities become vibrant participants in cultural activities rather than mere spectators [1][3][7] Group 1: Cultural Participation - The cultural center in Jurong City is thriving, with various classes such as Chinese dance experiencing high demand, indicating a strong community interest in cultural activities [2][3] - Individuals like 65-year-old Zeng Shanfeng and 58-year-old Wang Huifen have reported significant personal transformations through dance, showcasing the positive impact of cultural participation on mental and physical well-being [2][3] - The phenomenon of local residents performing on stage has fostered a sense of pride and recognition, contributing to a shift in the cultural landscape [3][6] Group 2: Infrastructure and Community Engagement - The establishment of cultural venues, such as the cultural leisure square in Ersheng Village, has provided a platform for residents to showcase their talents, leading to increased community interaction and improved local governance [5][6] - The "Moli Flower Blooming" initiative has brought provincial-level performances directly to rural areas, enhancing access to quality cultural resources [6][8] - The article notes that cultural activities have become a central part of community life, with increased participation leading to a more vibrant local culture [5][6] Group 3: Innovative Cultural Delivery - Innovative formats like "pocket stages" have made cultural performances more accessible, allowing for spontaneous and engaging community events [7][8] - The use of mobile stage vehicles has facilitated the delivery of cultural services to remote areas, ensuring that even small communities can enjoy cultural events [8] - The article highlights the emotional connection that local performances create, reinforcing the idea that cultural engagement can leave lasting memories for participants [8]

Core Viewpoint - The integration of stablecoins and blockchain technology can enhance the circulation of cultural relics, providing a new pathway for the high-quality development of the cultural heritage industry and the digital economy [1][3][7]. Group 1: Stablecoins and Cultural Relics - Stablecoins can be anchored to cultural relics, which serve as natural "value anchors" due to their historical, artistic, and scarce nature, providing stability across economic cycles [3][4]. - The current challenges in the circulation of cultural relics stem from a lack of value consensus and trust, which can be addressed by establishing a cultural value assessment system and utilizing blockchain for identity verification and ownership transfer [3][4]. Group 2: Blockchain Technology Empowerment - Blockchain technology can transform cultural relics from "dormant" to "dynamic" assets by enabling digitalization, tokenization, and clear ownership rights [4][5]. - The introduction of smart contracts automates the value anchoring rules and transaction settlements, significantly reducing human intervention risks [4][5]. Group 3: Regulatory Framework - A dual-dimensional compliance system is necessary for the integration of stablecoins with cultural relics, involving financial, cultural, and legal experts to ensure the legitimacy and clarity of ownership [5][6]. - Regulatory measures should clarify the legal status of digital cultural assets and standardize evaluation processes to foster trust and participation in the market [6][7]. Group 4: Cultural and Economic Impact - The model promotes a shared mechanism for cultural relics, allowing social capital to participate in their protection and development, thus creating a positive cycle of preservation, appreciation, and sharing [7]. - Digital resources of cultural relics can be globally shared through blockchain platforms, enhancing cultural accessibility and fostering cultural confidence among the public [7][8].