Core Insights - MUJI is participating in the 8th China International Import Expo with the theme "The Beauty of Cultivation," marking its 20th anniversary in the Chinese mainland market [1] - The Chinese market is MUJI's largest overseas market, with continuous sales growth and an increase in both revenue and profit [1] - As of August 2025, MUJI has 422 stores in mainland China, reflecting its confidence in the future of the Chinese market [1] Group 1 - MUJI has achieved year-on-year sales growth for 12 consecutive months in mainland China, indicating a strong overall development trend [1] - The company has established a local product development team in China since 2019, allowing it to better understand consumer needs and create products that meet those demands [1] - MUJI's strategy includes leveraging China's robust supply chain to create a complete industrial chain from product design to market sales [1] Group 2 - Under its localization strategy, MUJI is expanding its product variety and enhancing development capabilities, focusing on respecting natural resources and local environments [2] - The company launched a new hemp product series at the expo, made from locally sourced materials, showcasing collaboration with young Chinese designers [2] - MUJI's commitment to local sourcing and production aligns with its brand philosophy of "natural power," resonating with current consumer values [2]

Core Viewpoint - A new individual business named Yiyang Ziyang District Fawen Paper Products Store has been established, indicating growth in the retail sector within the region [1] Company Summary - The business is registered under the legal representative Lin Jun De with a registered capital of 10,000 RMB [1] - The store's operational scope includes a wide range of retail activities, such as daily necessities, clothing, footwear, sports equipment, and various consumer electronics [1] Industry Summary - The establishment reflects a trend in the retail industry towards diversification, as the store offers products across multiple categories including home appliances, baby products, and office supplies [1] - The business model allows for internet sales, which aligns with current market trends favoring e-commerce [1]

Core Viewpoint - Anqing Xinxing Shicheng Technology Co., Ltd. has been established with a registered capital of 100,000 RMB, indicating a new player in the technology and retail sectors [1] Company Overview - The company is represented by Wang Xin as the legal representative [1] - The registered capital is 100,000 RMB [1] Business Scope - The company engages in a wide range of activities including: - Technology services, development, consulting, exchange, transfer, and promotion [1] - Retail of daily necessities, clothing accessories, and various consumer goods [1] - Sales of building materials, plastic products, and outdoor supplies [1] - Retail of musical instruments and related components [1] - Sales of fresh fruits, sports equipment, and pet food [1] - Provision of personal hygiene products and disposable medical supplies [1] - Internet sales and personal business services [1] - Automotive parts wholesale and retail [1]

Core Viewpoint - Hunan Nian Nian Wang Celebration Supplies Co., Ltd. has been established with a registered capital of 2 million RMB, indicating a new player in the celebration supplies industry [1] Company Summary - The legal representative of the newly established company is Zhang Heng [1] - The company’s business scope includes the manufacturing and sales of various craft and ceremonial products, excluding ivory and its products [1] - The company also engages in the sales of home goods, office supplies, daily necessities, automotive decoration products, hardware, electronic products, maternal and infant products, daily ceramic products, rubber products, cosmetics, and sports equipment [1] - The company is authorized to sell pre-packaged food, subject to legal regulations [1]

Core Points - A new company, Hebei Che Lian Bao Kui Nai Trading Co., Ltd., has been established with a registered capital of 3 million RMB [1] - The legal representative of the company is Dong Jianxin [1] Business Scope - The company is engaged in the sale of daily necessities, retail of hardware products, and internet sales (excluding items requiring permits) [1] - It also sells sanitary products and disposable medical supplies, paper products, arts and crafts, plastic products, clothing and accessories, cultural and artistic exchange activities, footwear, stationery, office supplies, textiles, bags, electronic products, and toys (excluding items requiring approval) [1]

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai, with MUJI showcasing its commitment to the Chinese market under the theme "The Beauty of Cultivation" [1] - MUJI has benefited from China's high-level openness and excellent business environment, leading to a significant increase in membership, locally co-created product series, and partnerships with local supply chains [1] - China is MUJI's largest overseas market, with continuous sales growth and an increase in store count, reaching 422 stores by the end of August 2025 [1] Localization Strategy - Since 2019, MUJI has implemented a localization strategy by establishing a local product development team in China, creating a complete industrial chain from design to sales [2] - The company has expanded its product variety and development capabilities, exemplified by the launch of the hemp series sourced from Heilongjiang Province [2] - At the CIIE, MUJI introduced the globally launched 2026 Spring/Summer hemp product series, featuring collaborations with young Chinese designers, showcasing local materials and innovative designs [2]

导语：第三次参加进博会的MUJI無印良品，在尝试用"耕种之美"的故事，讲好下一个20年的开局。 秋意渐浓，上海再次成为全球商业瞩目的焦点。第八届中国国际进口博览会（下称"进博会"）已拉开帷幕，这场举世瞩目的盛会吸引了来自世界各地的企业 参展。 其中，MUJI無印良品（下称"MUJI"）的展位格外引人注目——这是MUJI第三次亮相进博会，恰逢其进入中国内地市场20周年的重要节点。 在进博会开幕前夕，MUJI無印良品中国董事长兼总经理堀口健太接受了第一财经等媒体的采访，分享了MUJI连续三年参展进博会的思考、在华20年发展成 果以及未来对中国市场的战略布局。 F O 01 TI 三赴进博，以"耕种之美"诠释品牌理念 "进博会能聚集众多企业，获得政府及相关部门的高度关注与支持，是件非常了不起的事情。"堀口健太表示，"去年，我在进博会中看到了许多新技术、新 产品和新服务等，这是一个非常珍贵的交流平台。" 今年，MUJI的展台设计以"耕种之美"为主题，巧妙呼应了其一直倡导的"自然的力量"品牌理念。堀口健太阐释道："'耕种之美'表达了我们与自然联结的方 式，也传递了我们对中国传统农耕文化和智慧的尊重，以及MUJI在中国市 ...

Core Insights - The China International Import Expo (CIIE) continues to serve as a significant platform for multinational companies to explore opportunities in the Chinese market, showcasing China's commitment to high-level opening-up and providing a stable development environment for global businesses [2][7]. Group 1: Multinational Companies' Perspectives - Roy Van Den Hurk, CEO of New Zealand's Fonterra, emphasizes the optimism surrounding China's market potential despite a slowing economy, highlighting the benefits Fonterra has gained from the CIIE, including reduced logistics times for imported dairy products [3]. - ConocoPhillips' Vice President, Hu Kaicheng, notes the CIIE's role in facilitating high-level exchanges and collaborations, with the company being a major foreign investor in China's oil and gas sector, having invested over 150 billion RMB in joint projects [4]. - Michelin's CFO, Yves Chapot, describes the CIIE as a reflection of China's attractiveness as a key market and innovation hub, particularly in sectors like electric vehicles and sustainable development [5]. - Schneider Electric's executive vice president highlights the CIIE as a vital platform for global companies to showcase innovations and deepen collaborations, with China being a crucial market for the company [6]. Group 2: Economic and Trade Opportunities - The CIIE has attracted a diverse range of participants, including small and medium-sized enterprises (SMEs) from various countries, indicating a broad interest in engaging with the Chinese market [8]. - The trade relationship between China and Zambia is highlighted, with a significant increase in bilateral trade expected in 2024, showcasing China's role as a major foreign investor in Zambia [8][9]. - South Africa's macadamia nut exports predominantly target China, illustrating the growing trade opportunities for African products in the Chinese market [9]. - The CIIE features a notable increase in participation from countries involved in the Belt and Road Initiative, with a 23.1% rise in exhibitors from these nations, reflecting China's expanding trade relationships [9].

Core Insights - A new company, Rizhao Jiaming Kitchenware Co., Ltd., has been established with a registered capital of 100,000 RMB [1] Company Overview - The legal representative of the company is Tian Lujia [1] - The company operates in various sectors including household appliance sales, kitchenware retail, hardware wholesale, and metal product repair [1] - The business scope includes research and development of kitchenware, sales of daily necessities, and manufacturing of specialized equipment for commercial and food service [1] Business Activities - The company is involved in the wholesale and retail of kitchenware and daily goods, as well as the sale of sanitary ceramic products and home appliances [1] - It also engages in the sale of automotive decorative products and pre-packaged food [1] - The company is permitted to conduct business activities independently as per its business license, except for projects that require legal approval [1]

Core Insights - A new individual business named "Xiaobo Arts and Crafts" has been established in Shuangfeng County, with a registered capital of 50,000 RMB [1] - The business is led by legal representative Peng Xiaobo and operates in various sectors including daily necessities, ceramics, textiles, toys, and glass products [1] Company Overview - The registered capital of the company is 50,000 RMB [1] - The business activities include sales of daily necessities, ceramic products, textiles, toys, wooden containers, glass products, synthetic materials, and arts and crafts [1] Business Operations - The company is authorized to conduct operations autonomously based on its business license, except for projects that require approval [1] - The scope of sales includes internet sales, excluding items that require special permits [1]