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“带着潼关味道走遍全国”
Shan Xi Ri Bao· 2025-06-07 23:55
Core Viewpoint - The establishment of the Tongguan County Roujiamo Industry College aims to address the challenges faced by the Roujiamo industry, including the need for skilled talent and the preservation of traditional techniques while meeting modern production demands [2][3]. Industry Development - The Roujiamo industry in Tongguan County has developed into a distinctive sector with an annual output value of 1 billion yuan, creating over 20,000 jobs and exporting products to 21 countries and regions [2]. - The industry faces challenges such as the difficulty in standardizing traditional techniques and a shortage of management talent as the scale of production increases [2][3]. Educational Initiatives - The Tongguan County Roujiamo Industry College was established through collaboration between local educational and governmental bodies, focusing on a curriculum that combines traditional skills with modern business practices [2][3]. - The college aims to cultivate not just skilled artisans but also innovative and management-savvy professionals to meet industry needs [3][4]. Practical Training - The college incorporates hands-on training with local intangible cultural heritage representatives to ensure the preservation of traditional Roujiamo-making techniques [3]. - Students learn about digital marketing, chain management, and food safety, aligning their education with market demands [4]. Collaboration with Industry - The college collaborates with leading companies in the industry to integrate real-world operational data and customer feedback into the curriculum, enhancing the relevance of the training [4]. - The partnership aims to address the urgent demand for professionals who are proficient in both traditional techniques and modern management concepts [4]. Community Engagement - The college also offers skill training programs for the community, with 190 individuals successfully completing training and many finding employment or starting their own businesses [4]. - Local authorities are actively promoting the "Tongguan Roujiamo" brand, aiming to expand its recognition across the country [4].
老字号上新节令美食 覆盖端午假期多元消费场景
Bei Jing Shang Bao· 2025-06-02 10:43
Group 1 - The traditional brands, especially old brands, have gained significant attention during the Dragon Boat Festival, with notable sales increases reported [1] - Key monitored restaurants in Beijing, such as Quyuan Restaurant and Qingfeng Baozi, experienced sales growth of 24.6% and 23.1% respectively compared to the previous year [1] Group 2 - Beijing Daoxiangcun introduced a variety of limited-edition products for the Dragon Boat Festival, including nine flavors of packaged rice dumplings, with innovative flavors like "Peking Sauce Pork" and a five-color dumpling that reflects cultural traditions [3] - The company also launched traditional pastries such as Wudu Cake and Zhuangyuan Cake, which embody cultural significance and traditional wisdom [3] - Other old brand restaurants, including Huguosi Snack and Hongbinlou, maintained the tradition of freshly made rice dumplings, emphasizing the "fresh dumpling" characteristic [3]
桂平市“八桂食安”桂姐姐志愿服务守护校园食品安全
Zhong Guo Shi Pin Wang· 2025-05-28 05:32
Core Viewpoint - The article highlights the efforts of the "Eight桂食安" volunteer service team in Guiping City to enhance food safety awareness among students and ensure the safety of school meals through inspections and educational activities [1][2] Group 1: Food Safety Inspections - The volunteer team conducted surprise inspections at the Yifu Experimental Primary School's cafeteria, checking various aspects such as food safety management, ingredient sourcing, and equipment maintenance [1] - The inspection followed the Guangxi guidelines for food safety supervision in schools, ensuring compliance with regulations [1] - Parents expressed satisfaction with the school's food safety management and suggested increasing parental involvement in meal experiences to enhance food quality awareness [1] Group 2: Educational Activities - Volunteers engaged students through interactive methods, including presentations, quizzes, and surveys, to assess their knowledge of food safety [1] - The activities focused on educating students about the dangers of "junk" food and promoting healthy eating habits [1] - The event also distributed dietary consumption tips for Children's Day, emphasizing the importance of food safety and encouraging students to make healthier food choices [1] Group 3: Future Initiatives - The volunteer team plans to continue organizing random inspections with parent representatives and food safety experts to maintain oversight of school food safety [2] - There is an emphasis on community involvement in food safety governance to enhance public satisfaction and safety perceptions regarding food in schools [2]
老字号唱好“粽”头戏
Huan Qiu Wang· 2025-05-27 01:43
Core Insights - The article highlights the increasing consumer interest and innovation in traditional food offerings during the upcoming Dragon Boat Festival, particularly focusing on the variety of rice dumplings (zongzi) being introduced by established food brands [1][2][4]. Product Innovation - Beijing Daoxiangcun has launched nine types of packaged zongzi, including classic flavors like red dates and bean paste, as well as new flavors such as Peking-style shredded meat zongzi, which won a special award at the 19th China Zongzi Culture Festival [2][3]. - The introduction of colorful zongzi, incorporating the tradition of wearing "five-color silk threads," showcases the blend of culinary creativity and cultural heritage [2]. - Hot fresh zongzi options have also been introduced, including the new eight-treasure bamboo tube zongzi, which has attracted significant customer interest [3]. Consumer Engagement - Many traditional restaurants have reported high reservation rates for Dragon Boat Festival dining experiences, indicating strong consumer demand [4]. - Special promotional meals, such as the "Zongqing Dragon Boat Double Meal" at Tongheju, combine traditional dishes with festive elements, enhancing the dining experience [4][5]. - Various restaurants are offering unique dishes and promotions, such as the "Zongzi Fortune Bag" at Huifeng Restaurant, which encourages customer engagement through social media platforms [5]. Market Trends - The focus on health, flavor, and uniqueness is evident in the new product offerings from major brands like Quanjude, which features a range of innovative zongzi made from high-quality ingredients [3][5]. - The competitive landscape among traditional food brands is intensifying as they strive to attract both loyal customers and new diners with creative culinary offerings [4][5].
“建德味道”产业链联合党委成立
Hang Zhou Ri Bao· 2025-04-30 03:08
Core Insights - The "JianDe Tofu Bun" has gained popularity through live streaming, with the owner, A Run, achieving over 5,000 followers and selling out 800 buns in 2 hours during live sessions [1] - JianDe's "Red Collar Business Circle" has successfully incubated the "Zizai Gongfu Stall" concept, promoting local entrepreneurship and community engagement [1] Group 1: Economic Development Initiatives - JianDe Town has established a "Party Building + Business Circle + Common Prosperity" ecosystem, focusing on four aspects: Party leadership, local tourism, vibrant creativity, and cultural heritage [1] - The "JianDe Flavor" industry chain joint party committee was recently unveiled, aiming to enhance collaboration among various sectors including agriculture, dining, logistics, and e-commerce [2] Group 2: Strategic Actions and Goals - The launch of nine major actions to boost consumption across key areas such as modern commerce, influencer cultivation, and brand licensing is intended to create a new consumption ecosystem in JianDe [2] - The "Three Hundred" development initiative aims to establish a comprehensive ecosystem from production to consumption, targeting 100 flavor enterprises with a combined output value of 10 billion, 100 workshops providing employment for 10,000 people, and 100 stores featuring 100 popular products [2] Group 3: Future Directions - JianDe City plans to deepen the "chain group party building" approach, enhancing mechanisms for shared resources and collaborative development to promote industry chain extension and consumption upgrades [2]