Core Insights - The "Chinese Tennis Season" is gaining significant attention, driven by the return of Zheng Qinwen and the participation of top players like Novak Djokovic, making it a festive occasion for fans [1][3][6] - The economic impact of major tennis events in China is evident, with record ticket sales and sponsorships, indicating a robust growth in the "tennis economy" [1][8][20] Event Highlights - Zheng Qinwen's return to competition at the China Open has generated excitement, with her previous matches drawing large crowds and high attendance rates [3][6] - Major tournaments like the China Open, Shanghai Masters, and Wuhan Open have seen substantial increases in ticket sales and overall revenue compared to previous years [1][8] Sponsorship and Marketing - Brands are actively engaging in innovative marketing strategies, such as Nike's giant tennis ball installation in Shanghai, which directly connects with Zheng Qinwen's promotional efforts [2][16] - The sponsorship landscape is expanding, with more brands participating in events, indicating a growing interest in the Chinese tennis market [8][20] Fan Engagement and Experience - Event organizers are enhancing fan experiences by creating interactive activities and live broadcasts outside the venues, aiming to attract a broader audience [9][12] - Initiatives like the "Open Live Second Venue" at the China Open and fan participation in match calls at the Wuhan Open are examples of efforts to deepen engagement [9][12] Economic and Cultural Impact - The integration of tennis events with local businesses and cultural activities is fostering a vibrant atmosphere, with numerous events planned around major tournaments [13][15] - Government policies aimed at boosting service consumption are supporting the growth of sports events, further embedding tennis into the urban lifestyle [15][20] Market Potential - The rise of local players is increasing spectator interest and participation, prompting a reevaluation of China's market potential in the global tennis landscape [8][20] - The growing popularity of tennis in China is seen as a blue ocean market for sports brands, with opportunities for expansion and increased brand presence [20]

Core Insights - The 2025 East China Sports Bureau Directors' Conference was held in Hangzhou, highlighting the successful strategies of Jiangsu Super League (Su Chao) and Zhejiang Basketball Association (Zhe BA) [1] Group 1: Jiangsu Super League (Su Chao) - Su Chao's success is attributed to leveraging local cultural "hot topics" to attract attention, resulting in 1.716 million on-site spectators and nearly 1.5 billion online views during the first ten rounds of events [1] - The event also integrated cultural and tourism activities, yielding a "traffic dividend," and its event management approach has been adopted by eight other provinces [1] Group 2: Zhejiang Basketball Association (Zhe BA) - Zhe BA has effectively targeted community basketball through a "Five Ones" model, combining government leadership with market operations to enhance urban vitality and boost consumption [1]

力盛体育作为国内领先的汽车运动运营服务商、体育赛事市场化及产业数字化升级的探索先行者，在赛 事经济领域持续发力。力盛体育专注体育产业尤其赛车领域多年，拥有多个国际级、国家级头部赛事的 独家运营推广资质及自主赛事IP，构建了从单一品牌基础赛事、公司原创的地方性赛事，到国家级、国 际级职业赛事的多级生态矩阵。数据显示，今年上半年，力盛体育共运营体育赛事55场次，体育赛事经 营业务实现营业收入1.92亿元，同比增加30.20%。 本报讯 （记者金婉霞）9月20日至21日，由中国汽车摩托车运动联合会主办、力盛云动（上海）体育科 技股份有限公司（以下简称"力盛体育（002858）"）运营的2025CTCC中国汽车场地职业联赛上海嘉定 站在上海国际赛车场隆重开赛，CTCC·TCR中国系列赛、CTCC中国杯、China GT中国超级跑车锦标 赛、领克杯·城市竞速赛四大赛事品牌齐聚，吸引超过百辆顶级赛车、近两百名中外顶尖车手以及超4万 名观众热情奔赴，为初秋的上海献上一场速度带来的高能盛宴。 在运营多项顶级赛事的基础上，力盛体育还开发了面向广大汽车爱好者的力盛超级赛道节等大众赛事， 打造"车迷的节日"。在力盛体育支持助力下， ...

力盛体育（002858.SZ）9月23日在投资者互动平台表示，据2025年F1中国大奖赛官网公布，公司服务的 亚洲保时捷卡雷拉杯（PCCA）是2025年F1中国大奖赛的官方合作赛事，在2025年3月21日至23日的F1 中国大奖赛期间与F1赛事同期举办。 （记者 王晓波） 每经AI快讯，有投资者在投资者互动平台提问：公司是否有参与F1中国站？ ...

力盛体育作为国内领先的汽车运动运营服务商、体育赛事市场化及产业数字化升级的探索先行者，近年 来在赛事经济领域持续发力。力盛体育专注体育产业尤其赛车领域多年，拥有多个国际级、国家级头部 赛事的独家运营推广资质及自主赛事IP，构建了"从单一品牌基础赛事、公司原创的地方性赛事，到国 家级、国际级职业赛事"的多级生态矩阵。 CTCC上海嘉定站赛事深度践行"票根经济"模式，并围绕"跟着赛事去旅行"主题，联合上海安亭文旅， 共同打造"观赛+体验"旅游服务模式。车迷们除了观赛之外，还可以漫步嘉定周边多个景点，畅享速度 与文化的双重魅力。自4月启程至今，今年CTCC系列赛事已经走遍国内多个城市和地区，带领车迷和 选手领略每个城市特有的人文风情和地域特色，并将"赛事流量"有效转化为"消费增量"。 中证报中证网讯（记者 王辉）9月20日至9月21日，由中国汽车摩托车运动联合会主办、力盛体育 （002858）运营的2025 CTCC中国汽车场地职业联赛上海嘉定站，在上海国际赛车场举行，赛事吸引了 超过百辆顶级赛车、近两百名中外顶尖车手以及超4万名观众热情奔赴。 ...

Group 1: Event Overview - The 2025 CTCC China Automobile Circuit Professional League was held in Shanghai, featuring four major racing events and attracting over 40,000 spectators [1] - The event showcased top-tier racing teams and drivers, with notable performances from various teams and drivers across different competitions [1] Group 2: Sports Industry Growth - The sports industry in China has seen an average annual growth rate of over 10% in the past five years, becoming a significant driver of consumer spending [2] - The government aims to cultivate influential sports enterprises and events by 2030, targeting a total sports industry scale exceeding 7 trillion yuan [2] Group 3: Local Government Initiatives - Local governments are implementing incentive measures to promote sports consumption, with Shandong Province hosting numerous large-scale events that generated significant economic benefits [3] - Shanghai's government is focusing on developing sports event economies and integrating cultural tourism with major events [3] Group 4: Economic Model and Tourism Integration - CTCC is adopting a "ticket root economy" model, combining event attendance with tourism experiences, enhancing the overall visitor experience [4] - The series has successfully integrated local culture and tourism, converting event attendance into increased consumer spending [4] Group 5: Company Strategy and Performance - Lisheng Sports is a leading player in the automotive sports operation sector, focusing on market-oriented sports event management and digital upgrades [5] - The company operated 55 sports events in the first half of the year, achieving a revenue of 192 million yuan, a year-on-year increase of 30.20% [5] Group 6: Celebrity Engagement and Broader Impact - The participation of celebrity drivers in CTCC events has increased public interest and engagement, showcasing the sport's appeal beyond traditional racing fans [6] - The integration of sports events with tourism and cultural activities is expanding the value of sports events, contributing to urban branding and consumer engagement [6]

9月20日，2025深圳市街道足球超级联赛拉开序幕。本届赛事汇聚了48支球队近1500名球员，赛程将持续至12月初，为参 赛人群创造"聚"和"玩"的核心体验，营造"全民足球""全民主场"的氛围。与此同时，"苏超""川超""湘超"也在同步火热进行。各 地体育赛事热潮席卷而来，不仅点燃了群众参与热情，更带动体育产品供给持续扩容，打造一批特色鲜明、功能复合的体育服 务综合体与休闲基地，为消费者提供更加丰富的选择。 "当前，'请你流汗'正逐步成为消费新风尚，这一现象展现出体育消费潜力较大"。陕西巨丰投资资讯有限责任公司高级投 资顾问于晓明在接受《证券日报》记者采访时表示，在政策支持下，运动健身、观赛参赛等需求已深度融入生活，其对扩大内 需作用显著，既能直接拉动经济增长，还能带动制造、文旅等产业融合发展。 多地丰富体育产品供给 多地体育赛事正不断创造热点，"跟着赛事去旅行"深入人心。9月20日，在"深圳街超"现场，一场明星队对阵健力宝整建 制球队的表演赛格外引人注目。多名足坛知名教练与球员悉数登场，精湛的球技与热烈的互动瞬间点燃现场气氛，激发了足球 爱好者热情。 本报记者 丁蓉 对于企业如何把握体育产业机遇，众和昆仑（ ...

Group 1 - The "National Ball into Business Circle" series of events is aimed at enhancing market vitality and promoting the integration of culture, commerce, tourism, and sports in Beijing [3] - The initiative involves professional athletes from the Beijing table tennis team engaging with youth players in various commercial areas, indicating a trend of integrating sports into shopping experiences to attract consumers [3][6] - The popularity of table tennis is reflected in the growth of participants at the Star Chicks Table Tennis venue, which increased from over 30 to more than 200 students in four years, showcasing the rising interest in the sport [3] Group 2 - The upcoming WTT China Youth Grand Slam from October 3 to 5 aims to promote table tennis among youth, with 128 young players from 24 countries expected to participate [6] - Beijing is positioning itself as a "Double Olympic City" with a comprehensive event system, hosting over 1,280 competitions annually, including 198 major events and 40 key international competitions [6] - The "National Ball into Business Circle" initiative is designed to make table tennis more accessible and fashionable, encouraging public participation and enhancing consumer engagement in urban commercial areas [7]

NBA超级巨星凯文杜兰特，最近在节目中表示，自己曾在2016年的时候，投资了加密货币比特币。只是非常遗憾的是，他忘记了登录密码，曾多次输入错 误密码，导致账号被锁。 不少球迷媒体都好奇，凯文杜兰特如今已经成为亿万富翁，当初投资了比特币多少钱，会不会投入了上万美元，现在从中获利上亿美元，要知道现在比特币 已经单价高达11万美元。首先，我们要知道比特币是虚拟货币，我们国内是不允许公开买卖和拥有的，我们要明白这一点。其次就是2016年时，比特币的价 格是430-960美元之间一枚。 原来，凯文杜兰特只买了一个比特币。我们都好奇，以凯文杜兰特的身价，当时年薪已经上千万美元，应该至少买上百个或者上千个比特币的。结果，他只 买了一个。 不过，比特币基地首席执行官Brian Armstrong，很快转发了有关凯文杜兰特找回比特币账号的帖子。毕竟，没有比NBA超级巨星为他们做宣传，更靠谱了。 不过，我们之前也有听过，有个别NBA球员，希望球队以虚拟货币的方式，发放工资。 "我们已经解决了这个问题。帐户恢复完成！" 此外，他还购买了美国职业棒球大联盟Pickleball和NWSL Gotham FC的股份。2025年的时候，他 ...

Group 1: Event Impact on Consumption - The "Su Super" and "Zhe BA" events are driving a new wave of consumption in their respective regions, with significant attendance and spending reported [1][2] - On September 6, the "Su Super" match in Nanjing attracted 60,817 spectators, setting a new record for amateur events in China, and led to a total cultural and tourism consumption of 730 million yuan in Nanjing, a 6.1% increase month-on-month [1] - The "Zhe BA" basketball events held from July 6 to September 2 saw nearly 920,000 attendees and generated over 7.1 million yuan in ticket sales, contributing to over 1 billion yuan in related sports and consumption [2] Group 2: Economic Contribution of Sports Events - The "Su Super" has significantly boosted the local economy, with service revenue from tourism, dining, and other sectors reaching 37.96 billion yuan in the first half of 2025, a 42.7% year-on-year increase [4] - A survey indicated that 95.9% of attendees at the "Su Super" events increased their spending beyond ticket purchases, highlighting the event's role as a powerful engine for urban consumption [4] - Comparatively, the economic impact of sports events in the U.S. and Europe is estimated at 128 billion dollars, while China's sports events are projected to contribute approximately 20.8 billion dollars in 2024 [4] Group 3: Corporate Engagement in Sports Economy - The recent government policy aims to cultivate influential sports enterprises and events, targeting a sports industry scale exceeding 7 trillion yuan by 2030, attracting major companies to invest [6] - Companies like Chengshi Sports are actively involved in organizing and developing events like "Su Super" and "Zhe BA," indicating a trend of corporate engagement in the sports economy [6][8] - Chengshi Sports reported double-digit growth in revenue and net profit for the fiscal year 2024-2025, driven by multiple business engines including offline venues and online services [7] Group 4: Future Prospects and Collaboration - Chengshi Sports plans to deepen collaboration with local governments to promote events that integrate culture, commerce, and sports, emphasizing the need for multi-faceted cooperation [8] - The company aims to meet the basic conditions for listing in Hong Kong by 2024-2026, reflecting its growth ambitions in the sports sector [7]