从1998年的喜力网球公开赛，到上海网球大师杯，再到上海劳力士大师赛，上海网球历经了从赛事引入 到生态构建的跃迁 10月12日晚，世界排名204位的摩纳哥"黑马"瓦朗坦·瓦舍罗，从资格赛开始一路过关斩将，连胜九场， 击败五位种子选手，最终在决赛中战胜自己的表哥阿蒂尔·林德克内希夺冠。 瓦舍罗在上海的神奇之旅，成就了上海劳力士大师赛的又一段传奇。伴随着这个不可思议的冠军诞生， 2025上海劳力士大师赛在久事体育场馆旗忠网球中心落幕。 决赛中，瓦朗坦·瓦舍罗与表哥、法国选手阿蒂尔·林德克内希上演了一场极其精彩的"内战"，尤其是后 半段的表现堪称疯狂，令赛前对于比赛观赏性的担心早早烟消云散。最终，瓦朗坦·瓦舍罗夺冠，也创 造了摩纳哥网球的历史。 作为全球九站中亚洲唯一的ATP1000大师赛，上海劳力士大师赛是一项颇为特别的赛事。今年，四届赛 会冠军德约科维奇在赛前突然宣布参赛，体现了与上海的深厚情感和对中国球迷的爱。止步半决赛的 2019年赛会冠军梅德维德夫，也表示上海是全世界最好的城市。退役后曝光率很低的瑞士天王费德勒， 今年也来到上海，与演员甄子丹、吴磊，网坛名宿郑洁携手，和上万球迷在旗忠网球中心共度了"超级 ...

正在进行的2025上海劳力士大师赛，预计将吸引24万人次到现场观赛，上座率、票房以及赛事周边销售 有望创历史新高。 作为全球著名体育城市，上海正在利用体育赛事的聚合效应和平台优势，推动赛事经济做大做强，并将 其转化为消费、外资等的持续增长，使上海体育赛事深入融入到城市经济发展战略中。 10月11日举行的"投资上海·共享未来"前沿产业投资交流会上，上海市政府副秘书长、市商务委主任朱 民表示，上海是全球著名体育城市、国际消费中心城市、全球最大的贸易口岸城市，正是这些优势吸引 了国际投资者的广泛关注，让上海开放型经济发展韧性和活力持续显现。 从赛事经济到多场景经济增量 不仅是上海劳力士大师赛，今年3月在上海举办的F1中国大奖赛，也吸引境内外观众超22万人次，票房 较2024年增长30%。 随着"为一场比赛，奔赴一座城"渐成潮流，上海也更多将赛事流量与文商旅联动，形成多场景下的经济 增量。 上海体育局副局长许琦表示，2024年，上海共举办178项国际国内重大体育赛事。第三方评估数据显 示，共创造直接经济效益113.78亿元，产出效益309.90亿元，对"吃住行游购娱"的拉动效应达116.45亿 元，赛事经济效益大幅提 ...

Core Insights - Major events like concerts and sports competitions have become key drivers of tourism consumption during the National Day holiday, transforming from isolated entertainment activities to core attractions for travel [1][4] - The overall travel market has seen a significant increase in both volume and pricing, with average spending per trip rising by 14.6% year-on-year during the holiday [1][2] - The integration of sports events with tourism has created a complete consumption chain, enhancing the economic vitality of cities and extending the holiday consumption cycle [7][8] Travel and Tourism Trends - The National Day holiday saw a more than 30% increase in travel orders on Meituan compared to the previous year, with a trend towards staggered travel patterns [2] - Young consumers, particularly students, have shown a strong presence in domestic air travel, making up nearly 40% of the market during the holiday [2][3] - The number of users purchasing their first international flight tickets increased by 30%, with significant growth among younger demographics [3] Event Impact on Consumption - The China Open and WTT China Grand Slam held during the holiday attracted over 360,000 attendees, with ticket sales reaching 88 million yuan, a 10% increase from last year [4][5] - The Shanghai Rolex Masters saw record ticket sales, with night session tickets selling out in just 36 hours, indicating a surge in spectator interest [5] - Events in cities like Chengdu and Guangzhou have also driven local tourism, with significant increases in hotel bookings and overall consumption [6] Long-term Economic Implications - The relationship between sports events and tourism requires careful balance, as events can both attract visitors and potentially divert them from other attractions [8] - The challenge for non-first-tier cities is to maintain the momentum generated by events, transforming short-term ticket sales into long-term economic benefits [8] - The integration of sports and tourism is seen as a growing market, with opportunities for enhancing visitor experiences through comprehensive cultural and entertainment activities [8]

Core Viewpoint - Concerts and sports events have become "top traffic engines" in China's tourism consumption during the National Day holiday, acting as core attractions that drive various consumption scenarios, including dining, accommodation, shopping, and sightseeing [1][2][8]. Group 1: Tourism and Consumption Trends - The overall travel demand during the National Day holiday showed a "volume and price increase," with average spending per trip rising by 14.6% year-on-year [2][4]. - Hotel bookings in popular domestic cities increased by over 20% year-on-year, while international travel also saw significant growth, with ticket bookings for domestic flights by non-Chinese passport holders up by over 30% [2][5]. - The travel orders on Meituan increased by over 30% compared to the previous year, indicating a strong recovery in the tourism sector [4][6]. Group 2: Impact of Events on Local Economies - Major sports events, such as the China Open and WTT China Grand Slam, significantly boosted local economies, with the China Open attracting 360,000 attendees, a 20% increase from last year, and generating ticket sales of 88 million yuan, a 10% increase [8][9]. - The WTT event saw ticket sales reach 87 million yuan, a 52.6% increase, with a visitor count of 424,000, up 93% year-on-year [9]. - Events in non-first-tier cities also gained traction, with hotel bookings in these areas increasing by over 90% compared to the previous year, indicating a shift in tourism dynamics [5][10]. Group 3: Changing Consumer Behavior - The trend of "traveling to a city for an event" has emerged as a new vacation style, integrating sports events with tourism consumption [10][11]. - Young consumers, particularly students, represented a significant portion of travelers, with nearly 40% of domestic flight bookings made by this demographic [5][11]. - The rise of "reverse tourism" and night tours during the Mid-Autumn Festival opened new avenues for travel experiences, with some attractions seeing ticket sales increase by over 400% [5][10]. Group 4: Future Considerations - The relationship between sports events and tourism requires careful balancing, as events can attract visitors but may also divert tourists from traditional attractions [12]. - To maintain post-event interest, cities need to transform short-term ticket sales into long-term economic benefits and emotional connections with visitors [12]. - The integration of sports events into broader cultural and entertainment activities can enhance the overall tourism experience and drive sustained economic growth [12].

Core Insights - The Shanghai tourism market experienced a significant boost during the 8-day National Day and Mid-Autumn Festival holiday, with a total of 25.485 million visitors, representing a year-on-year increase of 19.74% [1] - The average hotel occupancy rate reached 63.70%, up by 3.9 percentage points compared to the same period last year, indicating a strong recovery in tourism consumption [1] Group 1: Holiday Consumption and Events - The holiday featured a diverse range of high-energy events, including the 36th Shanghai Tourism Festival, which adopted an innovative "one festival, two seasons" model, driving total tourism consumption to exceed 300 billion yuan [2] - Various cultural and artistic festivals, such as the 12th Revival Art Festival and the Shanghai International Tea Culture Tourism Festival, integrated cultural elements into shopping districts, enhancing the overall consumer experience [2] - High-profile sports events, including the 2025 Shanghai Rolex Masters and the Shanghai International Rowing Open, contributed to a comprehensive consumption model that attracted numerous sports enthusiasts [2] Group 2: Shopping and Cultural Experiences - Major shopping districts hosted engaging activities like the "Most Hongqiao" Carnival and "Love Shopping in Putuo," which maximized consumer participation and experience [3] - Cultural venues and performance spaces became "cultural magnets," offering high-quality exhibitions and immersive performances that attracted large crowds and stimulated related consumption [4] - The Shanghai International Arts Festival and various musical performances catered to diverse audience preferences, enriching the cultural atmosphere during the holiday [5] Group 3: Rural and Nature Tourism - Traditional towns and rural areas emerged as popular destinations, attracting younger visitors with innovative experiences and cultural events [6][7] - Activities in rural parks and nature festivals provided immersive experiences, blending natural ecology with leisure activities, appealing to urban residents seeking a break from city life [7] Group 4: Light and Visual Experiences - Parks across Shanghai welcomed approximately 6.82 million visitors, a 12% increase from the previous year, with various themed activities enhancing the holiday experience [8] - The second Shanghai International Light Festival featured 1,185 events, creating a visually immersive experience that turned locations like the Bund and Yuyuan Garden into popular social media hotspots [9] - Data indicated that from September 29 to October 4, the light festival attracted a cumulative footfall of 3.7143 million, marking a year-on-year growth of 12.33% [9]

9月19日，第十二届浪琴表北京国际马术大师赛在北京官宣赛程和参赛骑手阵容。本次赛事将于10月16 日至19日在国家体育场（鸟巢）正式开赛。据主办方统计，赛事历届累计吸引了1700余名中国骑手参 赛，现场观众累计超过36万人次。 这只是北京文旅局端出的一盘小菜，9月19日，北京文旅局对外宣布，将以"京彩秋韵 双节同庆"为主 题，统筹全市文旅资源，推出2400余场文旅活动，涵盖文化演出、乡村旅游、红色主题、非遗体验、体 育赛事等多种类型，为广大市民和游客打造一场精彩纷呈的金秋文旅盛宴。 北京的金秋大鼓，是各地文旅秋日"抢客大战"的缩影。今年国庆节与中秋节连休，将形成8天的"超长黄 金周"，有望超越去年国庆7000余亿元的消费数据。因此点燃了各地文旅市场的竞争热情。仅广州一 城，就拟在国庆假期里推出2000余场特色文旅活动以及一系列丰富多彩的促消费活动。 城市群的联动同样释放规模效应。成渝地区以"双城记"模式打造国庆消费矩阵，2025年"来成渝庆双 节"促消费直播活动提前发布两地五城联动福利，成都推出"熊猫美食宴""慕尼黑啤酒节天府狂欢周"， 重庆则举办第17届中国(重庆)火锅美食节，打造沿江1.2公里、近20家品 ...