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服务消费创新升级添动能
Zhong Guo Zheng Quan Bao· 2025-06-08 21:29
Group 1: Service Consumption Trends - The summer season has led to an increase in service consumption, particularly in tourism and home services, contributing significantly to economic growth and employment [1][3] - The Ministry of Commerce launched the "Service Consumption Season" initiative for 2025, aiming to promote the integration of various service sectors such as tourism, food, sports, and digital services [1][2] - The demand for family-oriented and themed cultural tourism is rising, with significant sales growth in theme park and cruise products during the "618" shopping festival [1][2] Group 2: Innovations in Cultural and Tourism Services - Scene linkage and IP empowerment are key innovation points in the cultural and tourism service sector, with companies like Haichang Ocean Park planning strategic partnerships to create comprehensive consumption experiences [2] - The upcoming opening of Shanghai Lego Land has generated high search interest on tourism platforms, indicating strong consumer anticipation [2] - The cruise industry is also evolving, with new themed experiences being introduced to cater to family travel demands [2] Group 3: Home Service Sector Developments - The home service sector is experiencing a surge in demand, particularly for flexible labor arrangements like hourly workers, as families seek assistance during the summer [3][4] - Digital technologies are being leveraged by home service platforms to enhance service delivery and improve matching efficiency between service providers and clients [3][4] - The government is promoting the expansion and quality improvement of home services, recognizing it as a new growth point for service consumption [3][4] Group 4: Sports and Events Impact - The first Jiangsu City Football League has emerged as a popular sports IP, driving local tourism and consumption through innovative ticketing and promotional packages [5][6] - Investment opportunities are expanding in the sports sector, with companies like Jinling Sports benefiting from increased visibility and demand due to local sports events [5] - The government is encouraging the development of diverse sports events and facilities, aiming to enhance the overall sports consumption landscape [6]
当苏超成为新消费的“超级变量”,市场又将收到哪些启示?
Sou Hu Cai Jing· 2025-06-05 11:30
当"比赛第一,友谊第十四"的标语刷屏社交网络,江苏省城市足球联赛(以下简称"苏超)正以燎原之势点燃消费市场。 图源来自Pixabay免版税图库 而苏超的"出圈"也恰逢政策红利密集释放。4月央行等四部门出台《金融支持体育产业高质量发展指导意见》,明确强化足球基础设施金融保障;5月底发改 委《促进体育消费实施方案》更要求"打造区域特色赛事IP"。 在消费提振需求迫切的2025年,这场政府主导的业余联赛,正以地域文化为燃料,以城市荣誉感为引擎,催化出"赛事经济"的全新叙事。 地域认同引发观赛狂潮,一场情绪消费完成酝酿 众所周知,江苏是个"散装省份",实力相当的十三个地级市一直"互不相让"。 而这次苏超联赛虽是地方赛事,但据江苏媒体《现代快报》报道,第二轮联赛共有5.9万名球迷走进球场,场均观赛人数9852人,已超越中甲、直逼中超, 成功跻身"全球顶级联赛"。 开赛仅三轮,这场被网友戏称为"十三太保内斗"的赛事已吸引超18万球迷涌入现场,抖音相关话题播放量突破8亿次,更在资本市场掀起波澜。 6月3日,金陵体育以"20CM"涨停领涨板块,共创草坪连续两日涨停,双象股份、康力源、棕榈股份等跟涨,足球概念股整体涨幅超5%, ...
因平价走红的景区,要变短期热度为长期信誉
Nan Fang Du Shi Bao· 2025-06-01 16:19
Core Insights - The article highlights the success of the Longtan Grand Canyon scenic area in Luoyang, which gained popularity due to its low-priced products, achieving a record visitor count of 96,000 during the May Day holiday, a 23% year-on-year increase [1] - The scenic area, previously known for its bankruptcy, has transformed its revenue model by maintaining low prices for eight years and offering prices 30% lower than similar attractions, leading to a significant revenue increase from under 20 million yuan to 97.74 million yuan in 2024 [1] - Experts suggest that the "secondary consumption" model, characterized by transparent pricing and cost disclosure, is key to improving visitor experience and breaking the stereotype of high prices in scenic areas [1][2] Pricing Model Significance - The low-price model embodies three key meanings: it enhances transaction transparency through clear pricing and cost disclosure, it allows for reduced single transaction profits in exchange for increased customer flow and brand value, and it strengthens consumer bargaining power, reducing hidden charges [2] - For the low-price model to become standard in the industry, challenges remain in balancing reasonable profits with consumer benefits and ensuring regulatory practices are consistently applied [2] Shift in Tourism Economics - The rise of the "secondary consumption" model signifies a shift from traditional ticket-based revenue to a focus on visitor experience and repeat customers, which is crucial for sustainable development in the tourism sector [3] - This model encourages longer stays and increased spending, compensating for lower profit margins on individual items, while also requiring careful management to avoid negative impacts on the ecological capacity of scenic areas [3] Social Media Impact - In the age of social media, user-generated content (UGC) amplifies positive reviews but can also quickly spread negative feedback if service quality falters [4] - To convert short-term popularity into long-term credibility, scenic areas must internalize low pricing as a service standard and implement systematic measures such as continuous hearings, dynamic pricing, and third-party audits to support reputation management [4]
5A景区为什么干不过商场小火车?
虎嗅APP· 2025-05-27 14:09
以下文章来源于旅界 ,作者需要铂金包的妈咪 我低头看了一眼牌子,50元两圈,办年卡大几百。有这费用还不如打滴滴绕四环带你看北京立交桥 堵车! 但主要她是我亲生的,她想坐,我没法说不。结果两圈还没坐完,她扭头跟我说:"妈妈,我还想再 来两圈。" 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 本文来自微信公众号: 旅界 (ID:tourismzonenews) ,作者:需要铂金包的妈咪,题图来自:AI 生成 一 昨天,我本来只是想陪孩子吃顿火锅,没打算钱包瘦身。 但人在江湖,身不由己…… 吃完饭,5岁女儿刚放下筷子,眼睛就亮了,她死死盯上了商场中庭那辆五颜六色、绕圈圈的小火 车,用一种"错过就失恋"的眼神看着我: "妈妈我能坐吗?" 我一边温柔地点头,一边默默打开支付宝,心在滴血。 刚想走,前面又看见一个什么"儿童成长主题乐园",蹦床、木马、飞椅,一看票价——通票128元。 我当时就特想问: 这通票能通向迪士尼吗?不能。 能通向欢乐谷吗?不能。 能通向让我的孩子快乐一整天吗?也不能。 所以,说是通票,其实就是通向我钱包的票。 果然,她玩了20分钟就说无聊了,但我可没无聊,清醒得像刚被打劫。 那天的"母女温情陪伴之 ...
5A景区为什么干不过商场小火车?
Hu Xiu· 2025-05-25 02:56
Group 1 - The article highlights the increasing costs associated with children's entertainment in shopping malls, comparing them unfavorably to theme parks like Disney and Universal Studios [15][16][20] - It discusses the emotional and financial toll on parents who feel compelled to spend money on activities that do not provide lasting value or satisfaction [14][21][41] - The piece suggests that shopping malls have become the default choice for family outings due to convenience, despite the high costs and low perceived value of the experiences offered [23][30][41] Group 2 - The article critiques the low per capita spending at major tourist attractions, such as the 5A scenic spots, indicating a disconnect between visitor numbers and revenue generation [32][34] - It emphasizes the need for these attractions to adapt and provide more engaging experiences that cater to the needs of families, particularly mothers seeking enjoyable outings for their children [44][50][56] - The piece calls for a shift in focus from merely being tourist destinations to becoming "weekend task-solving centers" that prioritize family-friendly experiences [48][60]
景区大门越建越远,“人还没到景区,钱就花了一半了”
Xin Jing Bao· 2025-05-16 05:21
Core Points - The article discusses the ongoing complaints from tourists regarding shuttle services at scenic spots, particularly during peak travel periods like Qingming and May Day holidays [1][3] - It highlights the issues of high fees, long wait times, and poor service quality associated with these shuttle services, raising questions about their pricing models and operational efficiency [3][11] Group 1: Tourist Complaints - Tourists have reported high shuttle fees and long waiting times, leading to a negative experience at various scenic spots [1][3] - Specific examples include the Huangguoshu Scenic Area in Guizhou, where the shuttle parking is located far from the entrance, and the need to return to a distant town to purchase tickets for the Changbai Mountain scenic area [3][9] - The majority of complaints are concentrated in natural scenic areas, particularly those with "mountain," "river," or "lake" in their names, indicating a trend in visitor dissatisfaction [3][9] Group 2: Operational Challenges - The design of shuttle services in mountainous and natural scenic areas is often a necessity due to ecological protection and the geographical layout of the sites [7][9] - Some scenic areas, like Emei Mountain, require shuttles due to the vast distances between attractions, which can take hours to traverse on foot [9][11] - There are concerns that some scenic spots intentionally place visitor centers far from main attractions to increase reliance on shuttle services, thereby raising costs for tourists [9][11] Group 3: Revenue Models - The shift in revenue models for scenic areas has led to increased reliance on secondary income sources, such as shuttle services, due to stricter controls on ticket prices [15][16] - Data shows that ticket revenue as a percentage of total income has been declining, prompting scenic areas to explore alternative revenue streams [15][16] - For instance, the revenue from shuttle services and cable cars at Emei Mountain accounts for over 40% of its total income, indicating a significant reliance on these services for financial sustainability [17] Group 4: Service Quality and Improvement - Tourists express dissatisfaction not only with pricing but also with the overall service quality of shuttle operations, which often fails to meet expectations [20][22] - High-profile incidents, such as long wait times during peak seasons, have led to calls for refunds and highlighted the need for improved service standards [22] - The article suggests that addressing these complaints could serve as a catalyst for scenic areas to enhance their service offerings and improve visitor experiences [20][22]
“五一”假期广州塔等景区景点接待游客20.6万人次
news flash· 2025-05-09 15:06
"五一"假期广州塔等景区景点接待游客20.6万人次 金十数据5月9日讯,广州市城市建设投资集团有限公司官微发布数据显示,"五一"假期广州城投旗下的 广州塔等景区景点共接待游客20.6万人次,同比增长46%,营收同比增长45%;旗下商业综合体客流量 突破120万人次,同比增长5.7%,营业额同比增长4.76%。 ...
“双遗产”黄山:山峰“轮休” 美景常驻
Ren Min Wang· 2025-05-09 07:32
黄山位于安徽省南部,是世界文化与自然遗产,也是闻名于世的山岳型景区。不过,近两年爬黄山的游客,无缘攀登黄山最高峰莲花峰——它休息了。 主要景点封闭轮休,是黄山独特的制度设计:对遗产地范围内长期对游人开放、生态承载力有限的高海拔景点,实行定期轮流封闭,以减少植被生长受 到的影响。 景点"休息"时,工作人员要对游览基础设施进行日常维护,对生长势衰弱、极弱的古树名木制定保护复壮方案,并经专家组论证通过后实施;在全封闭 管理期间还要制定裸露地和水土流失治理措施,并在治理过程中杜绝外来植物,守护景区生态的原真性;日常还要加强对古道、摩崖石刻等的监测巡查,确 保文物资源安全。 工作人员介绍,在景点全封闭管理期间实行常年动态监测,在恢复开放之前,还会进行系统的生态监测与评估,判断重新开放的时间点。 2024年5月20日,黄山三大主峰之一的天都峰结束5年多的"休假",恢复对外开放。休养生息后的天都峰区域内,微生物、动植物分布均较轮休前有显著 变化,动物活动更频繁活跃,植被覆盖率提高。目前,与天都峰位置相近的莲花峰,已封闭轮休一年多,各项工作进展顺利。 黄山景点封闭轮休的探索已被世界认可,曾被列为"中国履行《保护生物多样性公约 ...
五一“穷游”的人,就该被吐槽吗?
Hu Xiu· 2025-05-08 01:17
Group 1 - The core viewpoint of the article highlights that the domestic tourism market during the May Day holiday showed a significant increase in visitor numbers, but the per capita spending of tourists at scenic spots has drastically declined [2][10][12] - Many operators of scenic spots reported that despite an increase in visitor numbers, the average spending per visitor has dropped significantly, with some reporting figures as low as 7 yuan for food and almost no additional spending [4][6][8] - The overall trend indicates that the average domestic tourism spending during the May Day holiday was 574 yuan, still below the 603 yuan recorded in 2019, which reflects a persistent low in consumer spending [12][13] Group 2 - The rise of "budget travel" has become a new trend, with tourists opting for low-cost options, such as sleeping in fast-food restaurants, indicating a shift towards more rational and normalized tourism spending behavior [14][15][17] - Operators believe that the decline in spending is a reflection of changing consumer behavior rather than an abnormality, as tourists are now more selective about their expenditures [18][23] - Scenic spot operators are encouraged to rethink their strategies to enhance visitor spending, with suggestions including reducing transportation costs and issuing more tourism vouchers to stimulate demand [23][24] Group 3 - The article emphasizes that the tourism consumption habits are undergoing significant changes, with increased frequency of travel but shorter distances, lower spending but higher quality expectations, and a shift from sightseeing to experiential travel [25][26] - Operators are urged to focus on improving the quality of their products, experiences, and services to attract more spending from tourists, as the current offerings are perceived as insufficient [26][27][28]
多景区关闭、万人演唱会取消,鸣沙山月牙泉致歉!歌手周深紧急发文
券商中国· 2025-05-04 10:07
Group 1 - The Central Meteorological Administration issued a blue warning for sandstorms due to strong winds from cold air, predicting dust storms in several regions including southern Xinjiang and parts of Inner Mongolia and Gansu from May 4 to May 5 [1] - Gansu Province Meteorological Bureau activated a level IV emergency response for the sandstorm weather on May 3 [2] - Several scenic spots in Gansu, including Yangguan and Yumenguan, announced temporary closures due to low visibility caused by dust storms [5][6] Group 2 - The Mingsha Mountain Crescent Spring scenic area in Dunhuang canceled a large concert event due to sudden severe sandstorm conditions on May 3, apologizing to visitors for the inconvenience [8][11] - A ticket refund guarantee mechanism was initiated to minimize visitor losses due to the event cancellation [9] - Historical data indicates that spring is a peak season for sandstorm occurrences in China, with about 80% of such events happening between March and May, which can severely impact air quality and daily life [16]