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X @Bloomberg
Bloomberg· 2025-08-27 18:01
Industry Impact - The move is set to turn the Italian company into one of the most influential European television groups [1]
Transforming into a Creator Unicorn: AI Era Strategies | Wenshe (Binghe) Lou | TEDxCSTU
TEDx Talks· 2025-08-25 16:28
AI与内容创作的机遇 - AI工具赋能创作者,使其能够独立地将文字转化为视频,开辟了新的内容创作模式 [5] - AI电影和电视作品的出现,虽然在呈现效果上不如工业化制作,但优于漫画,为小说改编提供了新的形式 [8] - 优质文学作品仍然是所有产品的基础,而AI降低了制作成本和投资风险,为创作者提供了机会 [10] - AI工具的日益强大,预示着创作者利用AI完成个人电影、电视作品甚至成为内容独角兽的时代已经到来 [11] - AI革命将赋能大量创作者,构建其个人品牌 [15] 行业挑战与应对 - 传统文学作品的传播模式面临挑战,视觉改编成为触达受众的更有效方式 [2] - 疫情后,中国的出版和电影行业衰退,促使作者寻求变革,AI工具的出现带来了新的可能性 [4] - 仅依靠写作生存的道路将越来越窄,创作者需要拥抱AI工具,掌握新的技能,如拍摄、编辑、音乐制作和导演等 [5][18] - 尽管AI视频质量不断提高,但与工业化电影之间仍存在差距,创作者需要思考如何弥合这一差距,并让观众愿意付费观看 [6] - 在算法和算力达到理想状态后,结合生物识别技术的身份验证将成为可能,付费观看行为将更加便捷 [16] 商业模式与未来展望 - 作者通过AI制作的短片获得了广泛关注和好评,证明了AI内容创作的可行性 [9] - 作者的科幻小说已确定制作100集的AI短剧,并获得了投资和AI公司的赞助,预示着AI内容商业化的前景 [14] - 未来,专业作家、导演和编剧将成为最有价值的讲述者,因为他们最了解自己的作品,能够真实地表达 [17] - 创作者应拥抱AI工具,抓住变革性机遇,超越传统限制,提升创作水平 [19]
X @Bloomberg
Bloomberg· 2025-08-18 23:58
Mergers and Acquisitions - Sinclair, 美国最大的电视台所有者之一, 已提出将其广播电视业务与竞争对手 Tegna 合并 [1]
YouTube Vies to Be Next Home of Oscars
Bloomberg Technology· 2025-08-18 19:17
Viewership & Market Position - YouTube is the single most popular video platform [1] - In the US, YouTube's viewership on TV is much bigger than Netflix, Amazon, and all Disney channels combined [2] - People spend more time watching YouTube on TV than all of Disney's television networks and streaming services combined [2] Oscars & Industry Dynamics - The Oscars are considering YouTube as a potential platform, a move considered controversial within Hollywood [3] - Disney had an exclusive negotiating window for the Oscars rights but let it lapse after investing in the Grammy Awards [5] - Several companies are vying for the Oscars rights, including Disney, Paramount, Netflix, Amazon, YouTube, and Comcast/NBCUniversal [5] - The Film Academy might not choose YouTube due to its limited involvement in the traditional movie business [6] - Choosing YouTube could maximize the audience for the award show [7]
Nexstar-Tegna deal will provide scale at the local TV level, says CNBC founder Tom Rogers
CNBC Television· 2025-08-11 19:23
Media Landscape & Consolidation - Regulatory changes are expected to loosen broadcast ownership rules, enabling streamlined ownership and scale in broadcast stations [2] - Scale is crucial in today's media world, with local broadcasting playing a major role in ensuring news remains a key element of the local media diet [3][4] - NextStar's potential acquisition of Techno would be a major transaction, helping to preserve local media [6] - Potential mergers by other major groups may occur, with NextStar leading the industry [6] Paramount Sky Dance & Streaming Strategy - Paramount Sky Dance is signaling aggressive spending, moving away from short-term earnings to long-term growth in the streaming market [8] - Owning major sports rights is critical for growth, as demonstrated by legacy firms [9] - Paramount is likely to see aggressive spending in sports, entertainment, and technology [10] - Paramount's acquisition of UFC rights makes UFC more accessible to viewers through Paramount Plus, with a monthly subscription fee of $77.99 on an advertising supported basis, and major events on CBS [6][13] Sports Rights & NFL Negotiation - The NFL contract, the most significant of all sports rights, is up for renegotiation, potentially establishing new pricing for sports [14][15]
“史上最卷”暑期档,没有爆款剧?
Hu Xiu· 2025-08-11 02:12
Group 1 - The summer drama season of this year is underperforming compared to expectations, leading to a decline in viewer engagement [6][18][28] - Major platforms anticipated a vibrant summer with a focus on youth-oriented dramas, but the actual performance has been disappointing [8][9][12] - Despite the presence of high-profile actors and promising storylines, many shows failed to resonate with audiences, resulting in low ratings [15][18][19] Group 2 - Historically, summer drama seasons have been lucrative, with successful shows generating significant revenue through various monetization strategies [32][50] - Popular dramas like "The Untamed" and "Word of Honor" previously brought in substantial income through advanced viewing options and merchandise sales [34][35][36] - The current trend shows a shift in viewer preferences, with audiences gravitating towards short dramas instead of traditional long-form series [71][87] Group 3 - The rise of short dramas has captured a significant portion of the audience's attention, leading to a decline in interest for long dramas [71][76][88] - Short dramas are characterized by their fast-paced storytelling and lower production costs, making them more appealing to modern viewers [80][84] - The industry is witnessing a transformation as traditional platforms adapt to the growing popularity of short-form content [86][90]
Disney gave up a ton to land 3 more NFL games. It doesn't have much choice.
Business Insider· 2025-08-06 12:44
Core Insights - The NFL continues to dominate television viewership, with its games accounting for 72 of the 100 most-watched shows last year [2] - Recent deals between the NFL and Disney's ESPN highlight the significant value of NFL content for media companies [3][10] NFL and Disney Deal - The transactions involve rights for various NFL assets, including ownership of the NFL Network and access to the RedZone live highlight show [3] - The NFL will receive a 10% stake in ESPN, valued at approximately $3 billion, along with new license fees [3] - Disney will acquire rights to three out of seven NFL games per week, while the NFL retains the other four games for potential licensing to other media companies [3][4] Market Dynamics - The NFL's strategy appears to involve maximizing revenue by selling game rights in multiple packages to various buyers, rather than consolidating all rights with a single company [5] - The NFL has successfully negotiated deals with other platforms, such as Amazon for Thursday night games and Netflix for Christmas games, indicating a trend of diversifying its media partnerships [5][10] NFL Network Performance - The NFL Network has struggled to attract viewership outside of live games and the annual draft, which has limited its appeal to potential partners [9] - The recent deal suggests that the NFL's leverage has increased as traditional TV viewership declines, making NFL content essential for media companies [10] Strategic Focus - The NFL's media deals head emphasized the importance of finding the right deal rather than rushing into an agreement, indicating a strategic approach to asset management [11] - The deal's success is attributed to the NFL's ability to sell its most valuable asset—live game rights—despite only offering a portion of its total games [12]
TCL第二,2025H1全球电视品牌出货排名公布
WitsView睿智显示· 2025-08-06 09:01
Core Viewpoint - TrendForce's latest survey indicates that global TV brand shipments are expected to reach 92.5 million units in the first half of 2025, reflecting a 2% year-on-year increase, but the second half may face challenges due to various market factors [2]. Group 1: Market Dynamics - The anticipated demand for the second half of 2025 may be pressured by high panel costs, which hinder brands from expanding promotional activities [2]. - Expected tariff adjustments could influence retail prices, leading consumers to make purchases earlier, with U.S. TV sales in the first half of 2025 showing a year-on-year increase of 2% to 3%, potentially pulling forward demand that would have been released in the second half [2]. - Domestic demand may face pressure due to changes in the market environment and policy adjustments, leading to a downward revision of the total shipment forecast for 2025 to 195.71 million units, a decrease of 1.1% year-on-year [2]. Group 2: Brand Performance - The top five TV brands in the first half of 2025 are Samsung, TCL, Hisense, LGE, and Xiaomi, collectively holding 65.6% of the market share [5]. - TCL and Hisense experienced significant shipment growth in the first half of 2025, with increases of 12.5% and 7.3% respectively, outperforming the market average and improving their market shares compared to 2024 [5]. - Vizio's shipments grew by 13% in the first half of 2025, the highest among all brands, and is expected to see over 30% annual growth due to its acquisition by Walmart [5]. Group 3: Technology Trends - Mini LED TV shipments are projected to increase by 67% year-on-year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi expected to capture a combined market share of 62% [6]. - OLED technology is anticipated to account for approximately 3.4% of the global TV market by 2025, with Samsung raising its shipment target to 2 million units, leading to a 5.6% year-on-year increase in OLED TV shipments, capturing nearly 80% of the market share among the two major Korean brands [6]. - High refresh rate TVs (120Hz and above) are expected to see a year-on-year shipment growth of 24.4%, with an overall market penetration rate of 13.6% driven by policy support and brand upgrades [6].
The Most Beautiful Language - Chinese | Jiaming ZHANG | TEDxFuxingPark
TEDx Talks· 2025-07-28 16:46
Language & Culture - Chinese is one of the world's oldest and most continuously used languages, with a history spanning thousands of years [1] - Each Chinese character evolved from oracle bone inscriptions to seal script, clerical script, regular script, and cursive script, resembling small paintings [1] Film, Television, Game & Animation Industry - ZHANG Jiaming has participated in film and television works such as the movies *Nezha: Birth of the Demon Child* and *Nezha: Chaos in the Sea*, and served as the dubbing director of the Bilibili animation *Humble Me, Just a Wild Monster* [1] - ZHANG Jiaming's dubbing works include the game *Planet: Restart* and radio dramas *Swordsman in the Snow* and *Mobius Time and Space* [1] - ZHANG Jiaming works as a visiting professor and lecturer at domestic universities, providing performance and line guidance for film and television works [1] - The JAMMONKEY (Jam Monkey) team, led by ZHANG Jiaming, provides dubbing, sound effects, and music services for the industry [1] - ZHANG Jiaming also acts as a motion capture director and actor, being active in the film, television, game, and animation industries [1]