2025年，反内卷的风刮向古装剧。 从暑期档爆款《书卷一梦》里性格懒散、安于现状的咸鱼宋一梦穿进剧本差点反杀剧王杀神南珩，到在播破万剧《暗河传》里杀手组织暗河前任傀大人苏 喆在攻打魔教时摸鱼偷懒，再到平台招商会预上颇受期待的敖瑞鹏新剧《师兄太稳健》预告片里男主李长寿开口就是"潜心发育，苟住不浪"的安逸想法， 这一代古偶角色似乎正在经历一场有趣的"去奋斗化"变革。 曾经意气风发、天命所归的主角们，如今学会了"混吃等死"；那些立志成仙的修士，也开始反问"成仙到底图什么"。"咸鱼文学"的风潮正在取代"逆天改 命"，成为古装题材最具年轻气息的新方向。 AI作图by娱乐资本论 "修仙"不再意味着拼命登天，而是为情绪松绑；"救苍生"也不再是使命，而是一种安抚。当代偶像剧早已在用轻盈与幽默取代沉重，而"咸鱼侵入古偶"， 则让古装剧在情绪表达上迎来新的转向。 娱乐资本论（id:yulezibenlun）与几位创作者聊了聊，古偶剧的"咸鱼时代"，正在悄然到来。 （文中受访者小斐、红豆、Ellen皆为匿名） #本文已采访三位相关人士，他们也是「娱乐资本论」2025年采访的第541—543位采访对象 1 古偶流行哪种"咸鱼"？ " ...

Core Viewpoint - The series "Dark River" is on the verge of becoming a hit, having achieved significant viewership and positive reception for its visual effects and exploration of "dark aesthetics" since its release on October 20 [1][3]. Group 1: Performance and Reception - "Dark River" has shown strong performance metrics, with over 4 million pre-launch reservations and a first-day viewership of 18.815 million, achieving a platform heat score exceeding 9000 shortly after launch [3][6]. - Despite its visual acclaim, the series faces criticism regarding its dark scenes, reliance on special effects, and deviations from traditional martial arts storytelling, leading to a divided audience reception [8][10]. Group 2: Industry Context - The challenges faced by "Dark River" reflect broader issues in the new martial arts genre, where many productions struggle to balance critical acclaim with viewership success [11][12]. - The market has seen a surge in new martial arts dramas, but few have achieved a balance of popularity and quality, with notable exceptions like "Mountain River Order" and "Young Song Walk" [13][15]. Group 3: Creative Challenges - The definition of "new martial arts" remains ambiguous, complicating the creative process as productions attempt to blend traditional elements with modern themes [15][17]. - Many new martial arts dramas fail to establish a cohesive style due to genre blending, often leading to dissatisfaction among both traditional martial arts fans and broader audiences [18][22]. Group 4: Audience Expectations - The core audience for new martial arts dramas includes both martial arts enthusiasts and younger viewers who prefer accessible narratives, creating a dual challenge for creators [23][25]. - Successful storytelling that resonates emotionally with viewers is essential for the genre's evolution, emphasizing the need for character development and thematic depth [25].

Core Viewpoint - The resurgence of action scenes in Chinese entertainment is becoming a focal point, with significant developments expected by 2025, as evidenced by the success of films and series that emphasize high-quality action sequences [1][3]. Film Industry - The film "Capturing the Wind" has grossed over ten billion, showcasing a shift in action films that no longer rely solely on traditional tropes [1]. - The film features a younger cast from the post-95 and post-00 generations, indicating a new direction for action films in China [1]. Television Industry - Recent series have focused on enhancing action scenes with improved special effects, costume design, and original soundtracks, leading to a notable increase in audience engagement [3][5]. - Series such as "Dark River" and "Water Dragon Chant" have adopted a more anime-like aesthetic in their action sequences, which has become a key point of discussion among viewers [6][7]. - The current trend in action scenes is driven by the demands of short video promotions and fan expectations, leading to a collaborative effort to elevate the quality of action in long-form dramas [5][8]. Audience Engagement - The audience's preferences for action scenes have become clearer, with a demand for more dynamic and visually engaging sequences rather than the traditional slow-motion effects [9][14]. - The rise of social media has made it easier for audiences to critique and share their opinions on action scenes, influencing the production standards [8][9]. Historical Context - The evolution of action scenes in Chinese dramas has been influenced by the film industry, with earlier styles being replaced by more dynamic and visually appealing techniques [11][12]. - The decline of traditional action films in the 2010s has led to a stagnation in the quality of action scenes in dramas, which are now beginning to draw inspiration from anime and gaming [14][19]. Future Directions - The industry is exploring new ways to innovate action scenes, with a focus on integrating elements from anime and gaming to enhance viewer experience [14][21]. - The effectiveness of action scenes in dramas will depend on their ability to complement the overall narrative and engage the audience emotionally [19][21].

Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1][2][4] Group 1: Brand Strategy - The launch of "Youku Original" represents a deeper commitment to content quality and is part of Youku's exploration of premium content creation [1][2] - Youku aims to meet audience aesthetic demands by producing high-quality works such as "Mo Yu Yun Jian," "Bian Shui Wang Shi," and "Nan Hong" [2][4] Group 2: Creative Logic - The underlying creative logic for "good stories" includes strong narratives, serialization, and an international perspective [4] - Strong narratives reflect high aesthetic standards and a pressing demand from audiences for compelling storytelling [4] - Serialization is based on audience feedback, aiming to create an efficient standardized production system for series [4] Group 3: International Perspective - The international perspective emphasizes creating stories that can attract global audiences and meet international content quality standards [4] - Good content transcends borders, and "good stories" can resonate across languages and cultures [4] Group 4: Content Production and Technology - Solid content production capabilities and technological advancements are core to supporting "Youku Original" [4] - The company has attracted top creative talents and established initiatives to nurture directors, screenwriters, and actors [4] - Youku utilizes advanced technologies like virtual filming and specialized production vehicles to enhance creative boundaries [4] Group 5: Audience Engagement - Respecting the audience is a perpetual pursuit, and understanding content creation rules is essential for exploring more possibilities in domestic dramas [5] - Youku has upgraded its user experience with features like thematic recommendations, focused content display, and enhanced visual quality [6]