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年内“带货”破万亿元 以旧换新勾勒消费新图景
Zheng Quan Ri Bao· 2025-06-03 16:27
■谢岚 以旧换新助力消费市场增长提速,商务部6月1日发布数据显示,截至5月31日,2025年消费品以旧换新5 大品类合计带动销售额1.1万亿元,发放直达消费者的补贴约1.75亿份。 自2024年3月份国务院印发《推动大规模设备更新和消费品以旧换新行动方案》以来,以旧换新政策效 应持续显现,2024年以旧换新销售额超1.3万亿元,有力促进消费回暖。2025年则是以旧换新政策的深 化之年,各类细化政策措施乘势而上、加力扩围。 今年以旧换新"带货"加速破万亿元,不仅进一步印证了政策刺激的有效性,更折射出中国消费市场正在 经历从"量"到"质"的结构性转变。在笔者看来,主要呈现三大显著趋势。 一是市场激活效应显著。我国现有家电保有量超30亿台、汽车保有量超3亿辆,通过3000亿元超长期特 别国债支持以旧换新加力扩围,政策有效激活了存量更新需求。譬如,在一系列政策"组合拳"之下,购 车成本大幅下降,点燃消费者置换热情,从而推动新能源汽车零售渗透率在今年4月份强势突破50%大 关。 二是产业升级与消费升级形成正向循环。以一级能效家电、智能家居设备销量激增为例,以旧换新政策 推动产业链向高端化转型的同时,也加速了绿色消费理念 ...
某大厂商业手段激进:套机密、拖欠货款、上特殊手段;元鼎重启割草机器人项目;字节称自己也能做AI眼镜丨鲸犀情报局Vol.12
雷峰网· 2025-06-03 09:55
某扫地机大厂被曝商业手段激进:套机密、拖欠货款,对因矛盾流失的高管采取特殊手段 据供应链人士透露,某扫地机大厂以合作为名套取技术机密,并非真心合作,套完信息后就自己内部消化 了。据悉,在早期合作中,供应链公司的货进了该扫地机大厂的仓库并且已经封样了,但该扫地机大厂却 不付货款,至今还欠该供应链公司几万块,气的供应链公司已经不想和对方扯了。 此外,该扫地机大厂内部山头林立,不同派别斗争导致核心高管流失很多,最恐怖的是老板会对因矛盾流 失的高管采取特殊手段。这些人有的去了竞对公司,该公司内部就有对应的商业计划,目的就是把对方搞 下来。(这家公司的故事远不止以上,更多扫地机江湖的暗战风云和独家信息,欢迎加 Yukuaikuaier 交 流) 程飞被提拔起来要追溯到四五年前,当时以技术立命的石头科技,管理层全是昌敬、全刚等硬核技术背景 出身,坚信"酒香不怕巷子深"。 当时科沃斯凭借猛烈的营销攻势,即便产品技术稍逊,仍赚得盆满钵满。这对石头管理层产生了认知冲 击,火线提拔程飞掌舵营销,当时带着公司走了很长时间,期间也立下过功劳。但疫情后海外市场受挫, 程飞及团队下属犯了多个错误,导致公司损失,于是被换帅。 接棒的人也是 ...
618第一周期"成绩单"出炉:天猫家电家居成交份额达45.3% 居行业第一
Ge Long Hui· 2025-06-03 08:43
618大促过半,各大电商平台第一周期"成绩单"出炉。 今年618,天猫联合上千家品牌投入超百亿,积极响应国补旧换新增量政策,给消费者更大力度让利。 品牌立减15%,天猫发放9折的品类券及88VIP大额券,叠加至高20%国家补贴,四重折扣后,家电、家 装、家居、3C数码等品类优惠力度将低至5折。 来自天猫数据显示,截至5月26日,天猫618第一阶段,参加国补的家电家装、手机数码等品类成交总额 较去年双11增长283%,美的、海尔、科沃斯、源氏木语等40个品牌成交破亿;带动家电、家居、家 装、3C数码等行业整体成交同比双位数增长,超3000个品牌同比成交翻倍,全面激活换新消费。 目前,淘宝天猫已承接包括北京、上海、广东、浙江、江苏、新疆、西藏等全国29个省市的国补线上发 放,成为覆盖国补范围最广的平台之一。淘宝天猫覆盖的国补品类超1600个,包括家电12大类,手机数 码、智能穿戴,以及智能家居、家装等新增品类,日均超1.5亿人次在淘宝逛国补,成为消费者领用国 补频次最高的平台。 5月30日,研究机构易观发布《2025年"618"大促第一周期观察》,数据显示,在主要平台家电家居成交 额占比中,淘宝天猫以45.3%的 ...
别让低价潮牺牲用户体验,坚守底线的海尔再迎618开门红
Jin Tou Wang· 2025-06-03 08:08
Core Viewpoint - The article highlights the shift in consumer behavior during the 618 shopping festival, where quality and long-term value are prioritized over low prices, as demonstrated by Haier's success in maintaining high standards while avoiding price wars [1][2][3]. Group 1: Consumer Behavior - Consumers are increasingly rational and seek a balance between product quality and price, moving away from blindly following trends [2][3]. - The report from Beijing Business Daily indicates that consumers are more focused on brand reliability and product usability, willing to pay more for high-quality items [2]. Group 2: Haier's Market Position - Haier has consistently led the market during the 618 festival, with multiple product categories ranking first on platforms like JD and Tmall, showcasing their focus on quality and innovation [5][11]. - Specific products such as the Haier Mountain Camellia 485 refrigerator and Haier Cloud Creek washing machine have achieved top sales, reflecting consumer preference for high-quality, technologically advanced items [2][5]. Group 3: Value Creation and Innovation - The article emphasizes that engaging in price wars is a poor strategy; instead, companies should focus on enhancing product quality and user experience to foster consumer loyalty [7][13]. - Haier's approach involves continuous innovation based on user needs, leading to the development of advanced technologies that enhance product performance and user satisfaction [8][10]. Group 4: Service and Quality Assurance - Haier prioritizes service and quality as fundamental business principles, offering comprehensive support throughout the purchasing process and ensuring high-quality standards in their products [11][13]. - The company has implemented long-term warranties and guarantees on key components, reinforcing consumer trust and satisfaction [11]. Group 5: Future Market Trends - The future market is expected to favor brands that maintain quality standards and genuinely consider user needs, as evidenced by Haier's ongoing commitment to innovation and customer experience [13].
松下家电中国联手阿里云,探索打造家电领域AI智能体
news flash· 2025-05-30 10:37
松下家电(中国)有限公司与阿里云30日宣布正式达成AI合作协议。此次合作双方将聚焦于智能家电领 域,结合松下在生活家电领域的专长以及阿里云全球化的"云+AI"技术能力,共同探索打造针对家电垂 直领域的AI智能体、培养AI应用技术人才,并推动家电行业的全球化进程。松下家电中国将基于阿里 通义千问系列大模型,研发AI平台,对洗衣机、电冰箱以及住空间内的其他家电产品的智能化功能进 行全面升级。例如,通过大模型驱动的AI智能体,家电将具备智慧洗衣、智慧料理、智慧食材管理等 功能,同时升级了家电端侧的环境感知等能力,从而实现"主动服务"。在此过程中,阿里云将提供云计 算基础设施、大模型产品及专业技术团队的支持。此外,基于松下在中国提出的"China for Global"战 略,松下还计划与阿里云探讨在东南亚、中东等海外市场的智慧家电物联网服务合作。(国是直通车) ...
2025全国新一线城市排名:南京第3,天津第7,厦门入围
Sou Hu Cai Jing· 2025-05-30 05:38
Core Insights - China's economic development has undergone significant transformations over the decades, evolving from early reform policies to becoming a global manufacturing hub and now focusing on innovation and dual circulation strategies [1] Group 1: New First-Tier Cities - The latest "National New First-Tier Cities Comprehensive Strength Ranking" for 2025 highlights cities like Hangzhou, Chengdu, Nanjing, and Wuhan as leaders, with Nanjing ranking third due to its historical and technological strengths [3][5] - Nanjing's integrated circuit industry is projected to exceed 200 billion yuan by 2025, showcasing its transformation into a hub for innovation [3] - Xiamen has made a notable entry into the new first-tier list at nineteenth place, driven by its "BRICS Innovation Base" and "Maritime Silk Road Central Legal Zone," with actual foreign investment expected to grow by 23% by 2025 [7] Group 2: Economic Shifts in Northern Cities - Tianjin maintains its seventh position by shifting its development focus from traditional heavy industry to precision services, with container throughput expected to surpass 22 million TEUs by 2025 [5][7] - The Binhai New Area is attracting financial institutions, with financing leasing business accounting for one-third of the national total, although it still faces challenges from its traditional petrochemical sector [7] - Challenges persist for cities like Qingdao and Xi'an, with Qingdao's marine economy growth slowing to 4.2% and Xi'an's semiconductor industry facing talent outflow, leading to a 7% decrease in integrated circuit design firms by 2025 [12] Group 3: Central and Southern City Strengths - Wuhan and Changsha demonstrate strong manufacturing capabilities, with Wuhan's high-tech enterprises expected to exceed 15,000 by 2025 and Changsha's construction machinery output accounting for 8% of the global market [14] - The competition between cities like Hangzhou and Chengdu reflects a broader struggle between digital economy and comprehensive hub development [9][10] Group 4: Future Economic Landscape - The 2025 rankings indicate a shift from a single-pole advancement to multi-center collaboration, emphasizing the importance of industrial depth over mere scale [15] - Future urban competition will focus on innovation density, ecological livability, and global resource allocation capabilities, determining which cities will thrive in the next economic cycle [15]
Why Is A.O. Smith (AOS) Down 5.4% Since Last Earnings Report?
ZACKS· 2025-05-29 16:37
Core Insights - A.O. Smith shares have declined approximately 5.4% since the last earnings report, underperforming the S&P 500 [1] - There is uncertainty regarding whether this negative trend will continue or if a breakout is imminent [1] Estimates Movement - Estimates for A.O. Smith have trended downward over the past month [2] VGM Scores - A.O. Smith has an average Growth Score of C, a Momentum Score of B, and a Value Score of B, placing it in the top 40% for the value investment strategy [3] Outlook - The downward trend in estimates suggests a negative shift, with A.O. Smith holding a Zacks Rank 3 (Hold), indicating expectations for an in-line return in the coming months [4]
市值管理加速落地,年内超140家公司推出员工持股计划,哪些值得划重点
Hua Xia Shi Bao· 2025-05-29 12:25
Core Viewpoint - The concept of "value management" has gained significant traction in the capital market since the release of the regulatory guidelines by the China Securities Regulatory Commission (CSRC) in November last year, with employee stock ownership plans (ESOPs) being a key method for companies to enhance their market value [2][8]. Group 1: Employee Stock Ownership Plans - As of May 29, 2023, a total of 141 listed companies have disclosed employee stock ownership plans, with 27 companies planning initial funding of over 100 million yuan [2][6]. - Notable companies like BYD and Midea Group have announced substantial employee stock ownership plans, with BYD's plan amounting to approximately 3.988 billion yuan and Midea Group's plan totaling 1.331 billion yuan [6][7]. - The employee stock ownership plan by Zijin Mining involves up to 2,500 participants, with a share price set at 70% of the average repurchase price, amounting to 10.89 yuan per share [3][6]. Group 2: Market Trends and Implications - The trend of implementing employee stock ownership plans is seen as a way to align the interests of employees with those of shareholders, potentially leading to better corporate governance and reduced short-termism among management [2][8]. - Analysts suggest that these plans can create a positive feedback loop of "performance growth - stock price increase - employee benefits," although there are concerns about the potential for short-term focus [7][8]. - The CSRC's guidelines encourage companies to enhance operational efficiency and profitability while utilizing various methods, including employee stock ownership plans, to reflect their investment value accurately [8][9].
“直播+国补”双轮驱动 闺蜜机、内衣机等潮电在618火了
Sou Hu Cai Jing· 2025-05-29 09:08
Core Insights - The demand for "trendy appliances" is experiencing a significant surge, particularly among young consumers, driven by new lifestyle needs and government subsidies [1][3][8] - The rise of live-streaming commerce, particularly through platforms like Li Jiaqi's, is playing a crucial role in promoting new domestic brands and innovative home appliances [3][5][7] Group 1: Market Trends - The trend of "trendy appliances" is opening new possibilities for consumers, with products like underwear washing machines and all-in-one cleaning robots gaining popularity [1][3] - Young consumers are increasingly favoring domestic brands that offer stylish and functional designs, leading to a shift in the home appliance market [4][5] Group 2: Consumer Behavior - Young consumers, particularly those born after 2000, are reshaping the home appliance landscape by prioritizing personal quality of life and social interaction experiences [5][7] - The demand for home automation and convenience is rising, with products like water purifiers and instant hot water dispensers becoming top choices for households [7] Group 3: Sales Performance - During the 618 shopping festival, the combination of government subsidies and live-streaming promotions is expected to drive record sales in the home appliance category [8] - Data shows that online retail sales of small appliances grew by 16% year-on-year in April, with average prices increasing by 22%, indicating a shift towards higher quality and innovative products [7]
2025中国家电出海:不高端,就出局
芯世相· 2025-05-29 07:03
以下文章来源于霞光社 ,作者刀马 霞光社 . 赋能企业全球化 芯片超人组织的日本商务考察活动 正在招募!12月出发,为期 6天,重点参加 SEMICON Japan 2025,并实地走访日本当地知名半导体企业与高校,挖掘日本 半导体产业芯机会! 点击上图查看活动详情,或联系客服咨询:ICSuperman88。 作者 | 刀马 编辑 | 刘景丰 来源|霞光社(ID:Globalinsights) 截至5月初,A股和港股上市公司2024年财报披露已经收官,中国家电四巨头分别交出了颇为亮眼的"成绩单"。 美的、海尔、TCL、海信在过去的一年里,均经历了不同程度的增长。其中,美的2024年全年营收达到4091亿元,同比增长达到9.5%,是营收增 长最快的企业,也是唯一一家营收超过4000亿的企业。 海尔和TCL相比位于第二梯队,营收规模都接近3000亿元,且都实现了营收增长。海信营收达到1513亿,但营收增长达到了8.7%。 (美的、海尔采用上市公司数据。TCL合并了TCL科技、TCL智家、TCL电子三家上市公司数据。海信合并了海信家电、海信视像两家上市公司数据) 从2024年财报来看,五大家电巨头除了格力(格力20 ...