Core Viewpoint - Hubei Xiangjiang Electric Co., Ltd. has passed the Hong Kong Stock Exchange listing hearing, moving closer to its IPO after previously withdrawing its application from the Shenzhen Stock Exchange [2] Group 1: Company Overview - Xiangjiang Electric was established in 2012, evolving from Xiangjiang Plastic founded in 1990, initially focusing on OEM processing before expanding into the research and production of electrical home appliances [2] - The company is primarily engaged in OBM business since 2016, selling its own brands such as Weimaisi and Accuteck, mainly through e-commerce platforms [2] - The founder, Pan Yun, holds 54.07% of the company shares, with Pan and his family controlling over 80% of the equity and 100% of the voting rights [2] Group 2: Financial Performance - Revenue figures for Xiangjiang Electric from 2022 to 2024 are projected at 1.097 billion, 1.188 billion, and 1.502 billion yuan, with a year-on-year growth rate of 26.36% in 2024 [3] - Net profit for the same period is estimated at approximately 80 million, 121 million, and 140 million yuan, with a year-on-year growth rate of 15.61% in 2024 [3] Group 3: Market Position - Xiangjiang Electric holds a significant position in China's kitchen small appliance export sector, particularly in the electric kettle market for the U.S. and Canada, ranking tenth in the industry with a market share of 0.8% based on 2024 export value [4] - The company has delivered products to over 70 countries and regions across six continents, with North America being its largest market, accounting for 71.2%, 83.6%, and 83.7% of total revenue from 2022 to 2024 [4] - Customer concentration is high, with the top five customers contributing to 62.4%, 72.4%, and 77.9% of total revenue from 2022 to 2024, and the largest customer accounting for 21.3%, 28.5%, and 24.1% of total revenue in the same period [4] Group 4: Production Expansion - To mitigate risks, Xiangjiang Electric has established two production bases in Southeast Asia, with a facility in Indonesia expected to commence operations in Q2 2025, focusing on manufacturing air fryers and other electric appliances [5] - The company plans to build another production base in Thailand, covering approximately 25,000 square meters, with new automated assembly lines for electric products and garden hoses, expected to start production in the second half of this year and undergo acceptance testing by September next year [5]

Sales Growth in Small Appliances - The 618 promotional event combined with national subsidies has significantly boosted sales in the small appliance market, with online platforms like JD and Tmall reporting substantial increases in sales [1][5] - During the 618 event, sales of summer small appliances such as cooling fans and ice-making water purifiers saw remarkable growth, with portable fan sales increasing by 300% and ice-making water purifiers by 350% year-on-year [1][5] - Offline stores also experienced a surge, with Suning's small appliance sales increasing by 69% since the start of the 618 event, driven by high-ticket items like robotic vacuums and washing machines [2] Consumer Preferences - Consumers are increasingly drawn to smart and health-oriented small appliances, with robotic vacuums featuring improved interactive functions and practical designs becoming popular [3][4] - The demand for cleaning appliances has surged, with robotic vacuums and washing machines accounting for 70% of small appliance sales in stores [3] - Health-focused products like water purifiers and low-coating rice cookers have seen significant sales increases, with water purifiers up by 195% [4] Market Trends and Innovations - The national subsidy policy and promotional discounts have stimulated consumer confidence and demand, leading to a projected high-quality development phase for the small appliance market by 2025 [5][6] - The average prices of various kitchen small appliances have risen, with rice cookers increasing by 20.74% and steamers by 37.42% year-on-year [5] - Companies like Bear Electric and Supor are focusing on product upgrades and innovation, targeting high-end flagship products and expanding into diversified business areas [6]

" 徕芬再次试图在个护领域惊艳全场，却在自家后院栽了跟头。 " 作者丨吴优 编辑丨刘伟 花费4年时间，投入1个亿，徕芬剃须刀终于在今年的5月23日面市。这是徕芬继吹风机、电动牙刷之后的 第三款个护产品。 徕芬此次发布的两款剃须刀T1 Pro售价499元起，P3 Pro售价699元，价格几乎与朗博、飞利浦等高端市 场产品拉齐，连徕芬创始人叶洪新自己也觉得，699元一台剃须刀的定价并不便宜。 1分钟售罄，抢不到的徕芬剃须刀 临近618，亚东原本想要购入一台徕芬剃须刀作为礼物送给朋友，但发现淘宝、京东等官方旗舰店依旧是 缺货状态，只能去得物、闲鱼等二手交易平台加价购买。 一位接近徕芬的朋友告诉雷峰网，徕芬剃须刀T1 Pro 首批量产数量只有2000台，P3 Pro的数量更少。并 不是徕芬有意要饥饿营销，而是徕芬剃须刀一体式的设计工艺生产难度大， 目前生产良率低，大批量生产 有困难。 徕芬剃须刀T1 Pro轻至93克，手柄薄12毫米，机身采用CNC（数控加工）一体成型工艺和铝合金材质， 看上去和手动剃须刀相差无几，但更加精致。 CNC工艺精度高，由于成本高、加工效率低等原因，基本都应用在航空航天、医疗器械、汽车制造等 ...

Core Insights - Guangdong Zhongshan is a major cluster in the Guangdong-Hong Kong-Macao Greater Bay Area's world-class home appliance industry, with over 10,000 enterprises in the supply chain [1] - A small appliance company specializing in ovens has successfully expanded its market to over 70 countries and regions globally [1][10] Company Development - The company initially operated as a small workshop focusing on simple processing of fans and stoves before evolving into a manufacturer of ovens [3] - The production line assembles an oven every 30 seconds, indicating a high level of operational efficiency [4] Innovation and Product Development - The company faced significant challenges due to market saturation and declining orders, prompting a shift towards innovation as a survival strategy [6] - The first breakthrough product was a pressure oven, developed by combining features of pressure cookers and baking ovens, which took over four years of technical research and numerous adjustments to perfect [7] - The pressure oven can reach temperatures of 230 degrees Celsius, cooking 65% faster than traditional pressure cookers and saving 50% in energy consumption [7] - The success of the pressure oven led to the development of the world's first multi-burner RV oven, showcasing the company's commitment to continuous innovation [7] Market Expansion and Support - The local government has played a significant role in helping the company access new markets, focusing on regions such as the Middle East, Latin America, ASEAN, and Russia [8] - The company has become one of the top ten electric oven exporters in China, with a current export volume of 2 million small appliances annually [10][11] Digital Transformation - Since 2022, the company has begun digital and intelligent upgrades to its equipment, integrating oven technology into other home appliance products, resulting in over 20 different product categories [11] - The introduction of 13 robotic arms and four fully automated production lines aims to enhance competitiveness in the global market [11]

证券研究报告·行业跟踪周报·商贸零售 商贸零售行业跟踪周报 5 月我国非美出口展现韧性，重视非美出口 枢纽小商品城的战略地位 增持（维持） [Table_Tag] [周观点（注：文中"本周"指的 Table_Summary] 6 月 9 日至 6 月 15 日） 2025 年 06 月 16 日 证券分析师 吴劲草 证券分析师 阳靖 执业证书：S0600523020005 yangjing@dwzq.com.cn 证券分析师 郗越 执业证书：S0600524080008 xiy@dwzq.com.cn 执业证书：S0600520090006 wujc@dwzq.com.cn 证券分析师 石旖瑄 执业证书：S0600522040001 shiyx@dwzq.com.cn 证券分析师 张家璇 执业证书：S0600520120002 zhangjx@dwzq.com.cn 研究助理 王琳婧 执业证书：S0600123070017 wanglj@dwzq.com.cn 行业走势 -11% -4% 3% 10% 17% 24% 31% 38% 45% 52% 6/17/2024 10/15/2024 2/12/2025 ...

Group 1 - The 2025 Technology Finance and Industry Innovation Conference was held in Shanghai, focusing on the integration of innovation chains and industrial chains, and the role of technology finance in empowering industrial upgrades [1] - The Shanghai Stock Exchange aims to deepen reforms and enhance the adaptability of its system to support technological and industrial innovation, with plans to innovate low-volatility fund products and diversify asset allocation tools for investors [1] Group 2 - The ESG performance of small home appliance companies is becoming a critical dimension for assessing their long-term value, but the overall ESG disclosure rate among 22 listed companies in the sector is low, with significant disparities in environmental investment and governance structures [2] - Key issues such as customer service, product safety, and information security are gaining market attention, indicating a strategic value in improving ESG performance for future development [2] Group 3 - Recent regulatory actions have halted high-interest automotive finance practices, which were initially seen as beneficial but have led to consumer rights violations and market disorder [3] - The automotive finance market is expected to return to its service-oriented nature, leveraging technology and differentiated competition for healthy development [3] Group 4 - Several actively managed pharmaceutical equity funds have reported returns exceeding 60% this year, with a general optimistic outlook on the innovative drug sector, although some experts caution about potential valuation risks [4] - Institutions are exploring new investment directions for the second half of the year, particularly in AI and consumer sectors [4] Group 5 - The recent policy allowing companies from the Guangdong-Hong Kong-Macao Greater Bay Area to list on the Shenzhen Stock Exchange is seen as a key measure for financial collaboration and supporting the real economy [5] - The return of quality tech companies from Hong Kong to A-shares is expected to enhance investor confidence in China's capital market [5] Group 6 - As of June 15, 10 A-share listed companies have released their half-year performance forecasts, with 8 expecting year-on-year growth in net profit, including companies like Zhongce Rubber Group and Ying Shi Innovation Technology [8] - The number of newly established index-enhanced funds has surged by approximately 438% year-on-year, driven by policy support and investor demand [8] Group 7 - In May, New Hope sold 1.3339 million pigs, showing a month-on-month decrease of 16.42% and a year-on-year decrease of 2.41%, while Wen's shares sold 3.1554 million pigs, with a year-on-year increase of 32.64% [9] - Despite a decline in sales, the pig farming sector has remained profitable for 12 consecutive months, with expectations of stable price fluctuations in the industry [9]

Q&A 新消费板块再梳理 20250615 摘要 新消费领域在 2025 年表现出强劲增长，与传统消费的疲软形成对比， 主要驱动力来自产品创新、营销变革和政策支持，投资者应关注具备持 续创新能力和稳定高增长的公司。 家电行业受国补政策调整影响，但整体补贴不会停止，线下消费引导政 策将影响竞争格局，利好拥有线下销售网络的企业，白电龙头如美的在 估值调整后将迎来配置良机。 小家电行业竞争趋缓，利润率改善，部分公司如北鼎股份通过治理改善 和渠道拓展，业绩弹性值得关注，符合颜值经济趋势的产品更具优势。 轻工行业新消费赛道中，电子烟、AR 眼镜、潮玩盲盒和个护产品前景广 阔，泡泡玛特等龙头公司表现突出，国产品牌通过抖音等新渠道迅速提 升市场份额。 宠物赛道在 618 期间表现亮眼，国产品牌崛起，乖宝宠物和中宠股份值 得关注，同时关注瑞普生物和佩蒂股份，生猪养殖板块或因猪价下降和 产能增速减缓而面临盈利降低。 新消费板块近期出现了阶段性的盘整现象，市场对此有何反应？未来新消费的 投资方向和标的是什么？ 近期新消费板块出现了阶段性的盘整现象，不同标的之间的分化也开始加大。 与 5 月中旬以前相比，新消费板块整体表现有所不同 ...

Core Viewpoint - Supor has experienced a decline in stock price for six consecutive trading days, with a cumulative drop of -4.79% [1] Group 1: Company Overview - Zhejiang Supor Co., Ltd. is a leading brand in cookware and small appliances, listed on the Shenzhen Stock Exchange in 2004 (stock code 002032), and is the first listed company in China's cookware industry [1] Group 2: Shareholder Activity - Three funds under Zhongtai Securities (Shanghai) Asset Management have entered Supor's top ten shareholders. Zhongtai Xingyuan Flexible Allocation Mixed A reduced its holdings in Q1 2023, while Zhongtai Yuheng Value Preferred Mixed A increased its holdings, and Zhongtai Xingwei Value Selected Mixed A entered as a new shareholder in Q1 2023 [1] - Zhongtai Xingyuan Flexible Allocation Mixed A has a year-to-date return of 0.72%, ranking 1235 out of 2262 in its category. Zhongtai Yuheng Value Preferred Mixed A has a year-to-date return of -0.01%, ranking 1475 out of 2262, while Zhongtai Xingwei Value Selected Mixed A has a year-to-date return of 5.06%, ranking 1796 out of 4369 [1] Group 3: Fund Management - The fund manager for Zhongtai Xingyuan Flexible Allocation Mixed A, Zhongtai Yuheng Value Preferred Mixed A, and Zhongtai Xingwei Value Selected Mixed A is Jiang Cheng, who has a background in finance from Tsinghua University and Shanghai University of Finance and Economics [6] - Jiang Cheng has held various positions in asset management and has been managing multiple funds since 2018, including Zhongtai Xingyuan Value Preferred Flexible Allocation Mixed Fund and Zhongtai Yuheng Value Preferred Flexible Allocation Mixed Fund [6][8]

Core Viewpoint - The company, Xiangjiang Electric, is set to list on the Hong Kong Stock Exchange after transitioning from A-shares, with the exclusive sponsor being Guotai Junan Securities [1] Group 1: Business Overview - Xiangjiang Electric operates as a manufacturer of household appliances primarily through ODM/OEM models, with significant revenue contributions from kitchen appliances [2] - The company has established a global customer base, including well-known brands such as Walmart and Philips, and has expanded into OBM business since 2016 with its own brands [2] - The company has seven manufacturing bases in China and is expanding internationally with new facilities planned in Indonesia and Thailand, expected to commence production in 2025 [2][7] Group 2: Financial Performance - Revenue projections for 2022 to 2024 are RMB 1.097 billion, RMB 1.188 billion, and RMB 1.501 billion, with a year-on-year growth rate of 26.36% in 2024 [3] - Gross profit for the same period is projected at RMB 224 million, RMB 286 million, and RMB 329 million, with a growth rate of 14.86% in 2024 [3] - Net profit is expected to be approximately RMB 80 million, RMB 121 million, and RMB 140 million, with a growth rate of 15.61% in 2024 [3] Group 3: Revenue Composition - The majority of revenue comes from electrical household products, contributing 82%, 78.5%, and 79.2% of total revenue during the reporting period [3][4] - Within electrical products, electric heating appliances and electric appliances account for 50.5% and 21% of revenue in 2024, respectively [4] - Non-electrical household products, primarily garden hoses, contributed 18%, 21.5%, and 20.8% of total revenue, with garden hoses making up 16.5%, 18.7%, and 19% of that segment [4] Group 4: Market Dependency - North America is the largest market for Xiangjiang Electric, with sales to the region accounting for 71.2%, 83.6%, and 83.7% of total revenue during the reporting period [4] - The company is heavily reliant on a few major clients, with sales to the top five clients representing 62.4%, 72.4%, and 77.9% of total revenue [6] - The largest client contributed 21.3%, 28.5%, and 24.1% of total revenue, indicating a high customer concentration risk [6] Group 5: Cash Flow and Operational Challenges - Despite revenue growth, the company's cash flow is concerning, with net cash from operating activities of RMB 224 million, RMB 243 million, and RMB 71.3 million over the reporting period [7] - Trade receivables have increased, with amounts of RMB 135 million, RMB 151 million, and RMB 241 million at the end of each reporting period [6][7] - The company is taking measures to enhance global competitiveness by establishing overseas production facilities in response to external uncertainties [7][8]

Group 1: Consumer Pain Points - The electric kettle market is filled with subpar products that often have issues such as slow heating, uneven temperature distribution, and unpleasant odors, which can pose health risks [1][3] - Many popular brands focus more on marketing than on research and development, leading to products that may contain harmful substances and lack proper temperature control [3][5] Group 2: Brand Analysis - Gongling is highlighted as a reputable brand that adheres to high safety standards, achieving a 96.7% improvement in safety and a 73% increase in heating efficiency, eliminating risks associated with boiling water [5][7] - Beiding's electric kettle has a capacity of 1.5L and features app integration for cooking programs, although it requires improvements in temperature control [8][10] - Topcreating's DK450 model features a visual temperature display and uses durable glass material, catering to users with simple boiling needs [12][14] - The Xiaozhuang Bear KH-0886 model emphasizes easy cleaning with a detachable design and smart memory technology [15] - Zojirushi CK-AWH10C-WA offers a decent boiling speed with a 1300W power rating, but requires better material selection to avoid health risks [16][18] Group 3: Market Risks - Consumers are advised to avoid low-quality kettles that may release harmful substances due to poor material choices, and to be cautious of high-power models that can lead to overheating and safety hazards [21][23] - The presence of second-hand materials and low-quality seals can significantly compromise the safety and performance of electric kettles [23]