百度文心助手入局春节AI大战。 1月25日 ，百度发布文心助手关于春节现金红包活动的通知。自1月26日至3月12日，用户在百度APP使 用文心助手，有机会瓜分5亿现金红包，最高可获得1万元奖励。此外，百度APP还将作为首席AI合作伙伴 合作《2026北京广播电视台春节联欢晚会》。 值得注意的是"分享红包"功能，支持用户将红包直接转发至微信或QQ好友及社群，利用腾讯天然的社交 关系链实现"好友拆红包，元宝来付钱"的裂变式传播。 腾讯宣布：发10亿现金 今天早些时候，腾讯官方发布《关于春节分 10 亿现金的通知》：将在 2 月 1 日上线春节活动，用户上 元宝 App 分 10 亿现金红包，单个红包金额可达万元。 根据活动规则，此次元宝的春节活动设计可谓环环相扣，旨在最大化用户参与和社交传播。 1月25日，元宝App更新到最新的2.55.0 以上版本，点击主页的预约卡片即可进入春节会场预约页面，提 前预约的用户将在2月1日活动开启当天，额外获得10次抽奖次数。 活动设置了万元小马卡、现金红包和分享红包等红包形态，用户每天上元宝App都能领现金红包，通过做 任务可抽更多红包，并有几率抽中限量100张的价值1万元现金 ...

Group 1 - Baidu announced its entry into the Spring Festival AI marketing battle with its Wenxin Assistant, launching a cash red envelope campaign totaling 500 million yuan [1] - The campaign will run from January 26 to March 12, allowing users to share cash red envelopes, with a maximum individual envelope value of 10,000 yuan [1] - Baidu will participate as the chief AI partner in the 2026 Beijing Radio and Television Spring Festival Gala [1]

Core Insights - Baidu's Wenxin Assistant is launching a cash red envelope campaign for the Spring Festival, distributing a total of 500 million yuan in cash rewards [1] - The campaign will run from January 26 to March 12, allowing users to share in the cash rewards, with a maximum individual reward of 10,000 yuan [1] - Baidu APP will serve as the chief AI partner for the 2026 Beijing Broadcasting Television Spring Festival Gala [1] Summary by Categories - **Campaign Details** - The cash red envelope campaign will distribute 500 million yuan [1] - Users can participate from January 26 to March 12 [1] - The highest individual reward is set at 10,000 yuan [1] - **Partnerships** - Baidu APP is designated as the chief AI partner for the upcoming 2026 Spring Festival Gala [1]

Group 1 - Baidu announced a cash red envelope campaign worth 500 million yuan, available from January 26 to March 12, with individual red envelopes up to 10,000 yuan [1] - Baidu AI will be the chief AI partner for the 2026 Beijing Radio and Television Spring Festival Gala, scheduled for February 17 at 19:30 [1]

Core Viewpoint - Tencent is launching a cash distribution event for the Spring Festival, offering a total of 1 billion yuan in cash red envelopes through the Yuanbao app, starting from February 1 [1] Group 1: Event Details - The cash red envelope event will feature various forms, including 10,000 yuan small cards, cash red envelopes, and shareable red envelopes [1] - Users can receive cash red envelopes daily by accessing the Yuanbao app and can earn more through completing tasks, with a chance to win one of 100 limited 10,000 yuan small cards [1] Group 2: User Engagement Features - The shareable red envelopes can be forwarded to friends on WeChat, QQ, and community groups, allowing users to share the cash rewards [1] - An internal source from Tencent indicated that Yuanbao will soon introduce new gameplay features, which are currently in internal testing [1] Group 3: Product Interface Update - Tencent has quietly added a new tab labeled "Distribute" in the product interface, indicating potential new functionalities related to the cash distribution event [1]

官方介绍，1月25日，元宝App更新到最新的2.55.0 以上版本，点击主页的预约卡片即可进入春节会场预约页面，提前预约的用户将在2月1日活动开启当天， 额外获得10次抽奖次数。 活动设置了万元小马卡、现金红包和分享红包等红包形态，用户每天上元宝App都能领现金红包，通过做任务可抽更多红包，并有几率抽中限量100张的价 值1万元现金小马卡。分享红包支持转发给微信、QQ好友和社群，让元宝出钱、好友拆红包。 【环球网科技综合报道】1月25日，腾讯官方发布《关于春节分10亿现金的通知》：将在2月1日上线春节活动，用户上元宝App分10亿现金红包，单个红包 金额可达万元。 10亿真金白银背后，腾讯正在酝酿AI大招，据腾讯内部人士透露，元宝即将上线全新玩法，已开启内测邀约，官方公布的产品界面图中已悄然新增一个名 为"派"的底tab入口。 2015年春晚，腾讯通过微信"摇一摇"形式向全民发放5亿现金红包，完成微信支付的"诺曼底登陆"，10年后腾讯再次罕见撒币10亿现金，也是期望再次通过 春节这一超级社交场景，实现腾讯AI提速。 ...

腾讯发布《关于春节分10亿现金的通知》： 将在2月1日上线春节活动，用户上元宝APP分10亿现金红包，单个红包金额可达万元。 关于春节分 10 亿现金的通知 马年到,马年好。 为回馈广大用户,元宝将在2月1日开启新春 活动,分10亿现金红包。诚邀各位有"元"人, 来元宝 App 体验 AI 新玩法、抢红包,最高可 得万元。 今天,主会场已开启预约(见附录)。打开元 宝 App,预约领红包,即可在2月1日获得额 外 10 次抽奖机会。 马住,元宝陪你过大年。 2026年1月2 活动设置了万元小马卡、现金红包和分享红包等红包形态， 用户每天上元宝App都能领现金红包，通过做任务可抽更多红包，并有几率抽中限量100 张的价值1万元现金小马卡 。分享红包支持转发给微信、QQ好友和社群，让元宝出钱、好友拆红包。 据腾讯内部人士向《科创板日报》记者透露，元宝即将上线全新玩法，已启动内测邀约。另外，腾讯公布的产品界面图中已悄然新增一个名为"派"的 底tab入口。 · 步骤二: 登录账号后,点击首页顶部「10亿 红包」活动入口。 · 步骤三: 完成预约登记 (部分用户需完成简 单任务如邀请好友、浏览页面等）。 3. 奖励规则 ...

Group 1 - Tencent is launching a promotional campaign for its AI model "Yuanbao" by distributing a total of 1 billion yuan in cash red envelopes during the Spring Festival [2][3] - The campaign will start on February 1, with users able to reserve their participation in advance through the Yuanbao app, gaining additional lottery chances [2][3] - The initiative aims to enhance user engagement and promote new AI features within the Yuanbao app [2][3] Group 2 - According to a report by Quest Mobile, Yuanbao ranks among the top AI applications in terms of weekly active users, with 20.84 million users [9][12] - The report indicates a competitive landscape in the AI app market, with both general-purpose and specialized AI applications gaining significant user bases [10][12] - The leading general-purpose AI app, Doubao, has a weekly active user count of 155 million, showcasing the dominance of general AI applications in the market [12]

10亿真金白银背后，腾讯正在酝酿AI大招，据腾讯内部人士透露，元宝即将上线全新玩法，已开启内 测邀约，官方公布的产品界面图中已悄然新增一个名为"派"的底tab入口。 新浪科技讯 1月25日下午消息，腾讯官方发布《关于春节分10亿现金的通知》：将在2月1日上线春节活 动，用户上元宝App分10亿现金红包，单个红包金额可达万元。 据悉，此次活动，用户需将元宝App更新到最新的2.55.0 以上版本，点击主页的预约卡片即可进入春节 会场预约页面，提前预约的用户将在2月1日活动开启当天，额外获得10次抽奖次数。 活动设置了万元小马卡、现金红包和分享红包等红包形态，用户每天上元宝App都能领现金红包，通过 做任务可抽更多红包，并有几率抽中限量100张的价值1万元现金小马卡。分享红包支持转发给微信、 QQ好友和社群，让元宝出钱、好友拆红包。 责任编辑：王珂 新浪科技讯 1月25日下午消息，腾讯官方发布《关于春节分10亿现金的通知》：将在2月1日上线春节活 动，用户上元宝App分10亿现金红包，单个红包金额可达万元。 据悉，此次活动，用户需将元宝App更新到最新的2.55.0 以上版本，点击主页的预约卡片即可进入春节 会场 ...

Core Viewpoint - Tencent is launching a Spring Festival activity on February 1, distributing a total of 1 billion yuan in cash red envelopes through the Yuanbao App, with individual red envelopes worth up to 10,000 yuan [1][3]. Group 1: Activity Details - The Yuanbao App has been updated to version 2.55.0, allowing users to access the Spring Festival event reservation page by clicking on the homepage card [1][3]. - Users who make a reservation in advance will receive an additional 10 lottery chances on the day the event starts [1][3]. - The activity includes various forms of red envelopes such as the 10,000 yuan "Little Horse Card," cash red envelopes, and shareable red envelopes [1][3]. Group 2: User Engagement - Users can claim cash red envelopes daily on the Yuanbao App and can earn more by completing tasks, with a chance to win one of the limited 100 "Little Horse Cards" valued at 10,000 yuan [1][3]. - The shareable red envelopes can be forwarded to friends on WeChat, QQ, and social groups, allowing users to share the cash rewards [1][3]. Group 3: Future Developments - Behind the 1 billion yuan cash distribution, Tencent is reportedly preparing a new AI feature for the Yuanbao App, with internal testing already underway [1][3]. - A new tab labeled "Distribute" has been quietly added to the product interface, indicating upcoming functionalities [1][3].