公开数据显示，春节期间阿里千问完成近2亿次下单，其中60岁以上用户达到400万；字节豆包人 工智能总互动达到19亿次，帮助用户生成了超过5000万张新春头像和超1亿条祝福语，大模型每 分钟处理令牌数（TPM）峰值达到633亿；腾讯元宝日活跃用户超过5000万，月活跃用户达到 1.14亿，春节主会场累计抽奖次数超36亿次，完成了超10亿次人工智能创作。 马年春节，国内的科技大厂们拿起了惯用的老招数——红包大战。 目的只有一个，把自家的旗舰大模型推到神州大地上每一位普通用户面前，这场砸钱拉新的盛况， 在微博上被网民调侃为"一代人有一代人的免费鸡蛋要领"。 在马年春节各家大模型应用暴涨的日活数据背后，存在一个回 避不了的客观情况，大模型不同于点击就能使用的外卖或出行 软件，它有着非常具体的认知和操作门槛。 普通用户领完红 包、拿到应用权限后，面对界面上空白的输入框，往往不知道 该输入什么指令。 玩不转AI，领完"鸡蛋"之后，用户自然也 不会再用AI。 作者：郑晨烨 封图：图虫创意 百度文心助手宣布投入5亿元启动春节红包活动；腾讯元宝启动10亿元现金红包活动，通过社交网 络进行用户裂变；阿里千问上线了春节30亿元大免 ...

AI冲破旧序，洞开新局，深刻影响着每一个时代同频者：谷歌、微软、IBM、甲骨文，这些顺潮水而行的科技公司，悄然将AI融入核心业务，加速面向智能 时代转身。 在中国，也有一家穿越周期的企业，默默深耕技术，在算力芯片、云、大模型、AI应用、无人驾驶等领域全面开花。走远路，见微光，抢先拿到通往 AI时 代的新船票，它就是「百度」。 百度是中国最早躬身AI的科技公司之一，在最新财报中我们看到，各个业务线的AI含量都在飙升。数据显示，百度2025年总营收达1291亿元，AI业务营收 达400亿元；四季度，百度总营收327亿元，AI业务收入占百度一般性业务收入的43%，超出市场预期。 这意味着，百度全栈AI能力驱动的"技术-商业"闭环被验证，AI不再是噱头，而是切实的新质生产力，在多个业务中开始产生真实收入。 值得注意的是，这些收入主要来自企业和用户为实际效果付费，而非短期流量或补贴。 百度AI正从"成本中心"向"利润中心"转化，兑现全栈AI公司的价值逻辑，成为互联网巨头AI转型的典型样本。 读懂百度AI的增长逻辑 科技产业的投入往往漫长，只有耐得住寂寞，才能抵达爆发的临界点。英伟达、Google们无一不是如此，以技术投 ...

Core Insights - The competition among Chinese AI models during the Spring Festival has concluded, with ByteDance's Doubao and Alibaba's Qianwen maintaining top positions in the App Store download rankings, while Ant Group's Aifuku and Tencent's Yuanbao have dropped significantly [2][3][12] - The effectiveness of the substantial investments made to achieve these download rankings in converting users into long-term engagement remains uncertain [3][10] Group 1: Competition Overview - The "Spring Festival AI War" saw major players like Baidu, Alibaba, Tencent, and ByteDance invest billions in promotional activities, with Doubao leading the download rankings at 23% market share [6][7] - The competition was characterized by significant marketing efforts, including cash red envelope campaigns, which resulted in a dramatic increase in daily active users (DAU) for Yuanbao, reaching over 5 million after its promotional activities [7][10] - The rankings reflect a temporary success in user acquisition, but the long-term retention of these users is still in question, as many users reported decreased usage frequency post-promotion [10][12] Group 2: Market Dynamics - Analysts suggest that the current marketing strategies differ from traditional methods, focusing on building user engagement and retention rather than merely increasing downloads [11][12] - The competition has highlighted a divide between companies focusing on user experience and those relying heavily on promotional tactics, with Doubao and Qianwen establishing stronger user engagement through practical applications [12][14] - The ongoing battle for market share is seen as a critical moment for defining the future landscape of AI applications in China, with companies vying for the next major "super app" [16][18] Group 3: Future Implications - The current strategies employed by Chinese AI firms are contrasted with those in Silicon Valley, where companies are focusing on model performance and practical applications rather than aggressive user acquisition [16][18] - The long-term success of these AI models will depend on their ability to integrate into users' daily lives and provide real solutions to problems, rather than just relying on promotional tactics [13][14] - The outcome of this competition may set the stage for future developments in AI, with a potential shift towards more differentiated and specialized applications in the market [14][18]

Core Insights - The "Chinese Large Model Spring Festival War" has concluded, with ByteDance's Doubao and Alibaba's Qianwen maintaining top positions in the App Store download rankings, while Ant Group's Aifu and Tencent's Yuanbao have dropped significantly [1][4][11] - The competition reflects differing strategies between Chinese and American firms, with Chinese companies focusing on consumer traffic and app entry points, while U.S. firms are prioritizing model performance and practical applications [1][15][17] Group 1: Competition Overview - The competition began gradually without a clear starting signal, with major players like Baidu, Ant Group, and Tencent announcing significant investments in AI activities leading up to the Spring Festival [3][4] - By early February, core players intensified their efforts, with Qianwen's promotional activities leading to a tenfold increase in orders and topping the App Store free list [4][6] - The download data indicates that Doubao leads with a 23% share, while Aifu and Yuanbao lag behind with around 15% each [4][5] Group 2: User Engagement and Retention - The cash-burning strategy has shown effectiveness in user acquisition, with Yuanbao's daily active users (DAU) increasing significantly during its promotional activities [6][10] - However, the long-term retention of users remains uncertain, as many users reported decreased usage of AI applications post-promotion [9][12] - Analysts emphasize the importance of evaluating user retention rates after the promotional period to assess the true value of the products [11][12] Group 3: Market Dynamics and Future Outlook - The current competition is seen as a pivotal moment in the AI landscape, with Doubao establishing a strong brand presence and Qianwen focusing on practical applications [10][11][17] - The differing paths of Chinese and American firms highlight a focus on consumer engagement in China versus a more mature SaaS ecosystem in the U.S. [15][17] - The future of AI assistants is expected to involve differentiated competition and integration into various user scenarios, moving beyond standalone applications [13][15]

Core Insights - The competition among Chinese AI models during the Spring Festival has highlighted the struggle for market entry and user retention, with ByteDance's Doubao and Alibaba's Qianwen leading the download rankings, while Ant Group's Aifuku and Tencent's Yuanbao have fallen behind [1][4][12] - The differing strategies between Chinese and American AI companies reflect their respective stages of commercialization, with Chinese firms focusing on consumer traffic and app entry points, while U.S. firms are advancing in model performance and ecosystem development [1][16] Group 1: Competition Overview - The "Spring Festival AI Battle" saw major players like Baidu, Alibaba, Tencent, and ByteDance invest heavily in marketing, with significant cash incentives to attract users [3][4] - By February 25, Doubao maintained the top position in the App Store, while Aifuku and Yuanbao dropped significantly, indicating a failure to secure a lasting user base [1][4][12] - The competition has led to a notable increase in daily active users (DAU) for Yuanbao, which reached over 50 million after its cash giveaway campaign [6][11] Group 2: Marketing Strategies - The marketing approach of AI firms has shifted from traditional user acquisition methods to a focus on creating lasting user engagement and brand loyalty [10][12] - Analysts suggest that the effectiveness of these marketing strategies should be evaluated based on user retention rates post-campaign, rather than just initial download rankings [13][14] - The "red envelope" strategy has attracted users, but concerns remain about the sustainability of user engagement once the incentives are removed [12][14] Group 3: Product Differentiation - Doubao has established a unique position by integrating content creation capabilities and multi-modal interactions, while Qianwen focuses on e-commerce applications [14][18] - The lack of strong use cases for Yuanbao and Aifuku has resulted in lower user retention, highlighting the importance of addressing real user needs and providing distinct value propositions [12][14] - The future of AI assistants is expected to involve more integrated solutions that seamlessly fit into users' daily lives, emphasizing the need for personalized services [14][18] Group 4: Industry Trends - The current landscape indicates a divergence in strategies between Chinese and American AI companies, with the former prioritizing consumer engagement and the latter focusing on foundational model improvements and infrastructure [16][18] - The significant investments in AI infrastructure by companies like OpenAI and Google reflect a global trend towards practical applications and sustainable growth in the AI sector [16][17] - The competition for user engagement in China is seen as a critical step in defining the future of AI applications, with the potential for long-term impacts on market dynamics [18]

超45亿元，几大巨头疯狂投入，马年春节的入口之争，不是结束，甚至不是结束的开始，而只是开始的结束。 "领了几块钱红包，薅了一杯后，就再没有打开过它了。""如果平时不常用，那么留一个图标也没任何意义。""它不仅要会干活，还要更懂我们的情 绪"…… 马年春节已过，字节、阿里、百度、腾讯四家巨头用45亿元砸出的这场中国AI历史——甚至互联网史上最大规模用户入口争夺战，喧嚣渐散。 从目前趋势看，胜负格局初步显现：字节豆包守擂成功，继续领跑；阿里千问攻势凌厉，一度登顶但未能完成反超；腾讯元宝起跑最早，却快速滑落；百 度砸下5亿，似乎再次印证"起大早赶晚集"的魔咒。 真正让人遗憾的是美团——这家曾被视为"AT"之外第三极的生活服务巨头，几乎完全缺席。当阿里用30亿元将AI直接嵌入"点奶茶、买电影票"的消费闭 环时，美团护城河第一次显得如此岌岌可危。 所有人都很清楚，所谓AI入口之战，本质是下一个时代的"船票"争夺。但潮水退去，一个根本性问题浮出水面：撒钱能买来流量，但买不来留存，字 节、阿里、百度、腾讯、美团之所以能拥有自己的江湖地位，从不是靠烧钱硬生生打出来，而取决于产品能否将技术和工具变成真正生产力，能否和人们 日常 ...

Core Insights - The 2026 Spring Festival AI battle marks a significant shift in China's AI industry from technical competition to ecological positioning, with over 4.5 billion yuan invested in this nationwide campaign [1][3][7] Group 1: Company Strategies - Tencent initiated the AI battle with a 1 billion yuan cash red envelope strategy, aiming to integrate AI into social interactions through features like "Yuanbao" [3][4] - Alibaba invested 3 billion yuan in its "Spring Festival Treat Plan," transforming red envelope activities into practical AI applications in daily life, resulting in over 1.3 billion users experiencing AI shopping for the first time [4][7] - ByteDance, as the exclusive AI cloud partner for the Spring Festival Gala, utilized its "Doubao" model to achieve 1.9 billion AI interactions, showcasing the potential of AI in content creation [6][10] Group 2: User Engagement and Market Impact - The Spring Festival saw nearly 4 million users aged 60 and above experience AI ordering for the first time, indicating a significant expansion of AI usage across demographics [7][9] - The event led to a rapid increase in user acceptance and usage of AI, with over 50% of red envelope recipients coming from lower-tier cities, marking 2026 as the year of AI popularization in China [7][8] Group 3: Technological Evolution - The emergence of video generation models, particularly ByteDance's Seedance 2.0, signifies a shift in focus from chat-based AI to video content creation, enhancing user engagement and creativity [10][11] - The advancements in video generation technology have addressed previous limitations, allowing for high-quality, controllable content creation, which is becoming essential in the AI landscape [11][12] Group 4: Industry Trends - The Spring Festival AI battle reflects a broader trend towards "scene-first" strategies, emphasizing practical applications of AI in real-life scenarios rather than mere technical specifications [9][13] - The competition is pushing companies to refine their AI offerings, focusing on local adaptation and user experience, which is crucial for long-term user retention and engagement [8][9]

Core Insights - The 2026 Spring Festival marks a pivotal moment for China's AI industry, transitioning from technical experimentation to widespread public adoption [1][5] - Major tech companies like Alibaba and ByteDance have emerged as leaders in this competitive landscape, showcasing differentiated strategies and impressive operational metrics [1][5] Industry Overview - The Spring Festival AI competition has shifted from merely attracting users to cultivating habits and implementing practical applications, with Alibaba and ByteDance leading the way [5][6] - The competition has resulted in a dual development path for China's AI industry: Alibaba focuses on consumer-oriented applications, while ByteDance emphasizes content creation and innovation [6][18] Alibaba's Performance - Alibaba's Qwen 3.5-Plus model was released on New Year's Eve, achieving the status of the world's strongest open-source model, comparable to Gemini 3 Pro [1][8] - During the Spring Festival, over 1.3 billion AI-assisted transactions were completed, with users making 50 billion requests to the Qwen app, demonstrating its widespread adoption [1][5][12] Technological Breakthroughs - The Qwen 3.5-Plus model features a total of 397 billion parameters, with a significant performance improvement over previous models, achieving a 19-fold increase in inference throughput [10][11] - The model's API pricing is significantly lower than competitors, at 0.8 yuan per million tokens, making it more accessible for developers [10][11] Ecosystem Integration - Alibaba's extensive ecosystem, including platforms like Taobao and Alipay, enables seamless integration of AI into everyday tasks, enhancing user experience and driving rapid habit formation [11][15] - The Spring Festival saw a 372-fold increase in AI-assisted movie ticket purchases, highlighting the model's effectiveness in real-world applications [11][12] Competitive Landscape - The emergence of Alibaba and ByteDance as "dual kings" in the AI sector signifies a shift in China's AI industry towards original exploration, moving away from merely following Silicon Valley [18][19] - The competition between these two companies fosters a healthy industry environment, encouraging innovation and diverse development paths [18][19]

作者 | 贝隆行业研究 数据支持 | 勾股 大数 据（www.gogudata.com） 2026 年春节，成为中国 AI 产业从技术实验室走向全民生活的关键分水岭。 阿里、 腾讯、 字节跳动 等科技大厂纷纷祭出红包补贴、 应用推出、 功能上新等招式，在 AI 赛 道展开百花齐放的春节争夺战。而阿里与字节跳动凭借差异化的战略布局、现象级的应用表现和亮 眼的运营数据，在这场竞争中突围而出，站上中国科技春晚的塔尖 。 除夕 当天 下午 ， 阿里巴巴开源全新一代大模型千问 Qwen3.5-Plus ，性能媲美 Gemini 3 Pro ，登顶全球最强开源模型。 初一 凌晨 ， 千问 APP 发布的数据显示，春节活动期间，全国超过 1.3 亿人第一次体验 AI 购 物，说了 50 亿次 " 千问帮我 " ，千问一跃成为国民级 AI 助手。 图片 来源 ： 公开 资料 阿里 AI 由此在这个春节完成双线爆发：模型全球开源最强， APP 在应用战场狂飙前进。 春节 AI 大战百舸争流 01 当 AI 技术从实验室走向大众生活， 2026 年春节成为各大科技企业争夺用户心智的主战场。 腾讯元宝推出 10 亿元现金红包活动， ...

Core Viewpoint - The 2026 Spring Festival is witnessing a significant shift in the traditional red envelope distribution, with major internet companies integrating AI into their interactive activities, leading to a total planned distribution of over 10.5 billion yuan in red envelopes and benefits during the holiday season [1][2]. Group 1: Company Initiatives - ByteDance's Doubao is the exclusive AI cloud partner for the Central Spring Festival Gala, offering interactive activities where users can participate in AI-generated blessings and quizzes to win cash prizes up to 8,888 yuan and over 100,000 tech gifts [2][3]. - Alibaba's Qianwen has launched a 3 billion yuan "Spring Festival Treat Plan," allowing users to issue commands for various services, including ordering food and travel, while also integrating AI-generated personalized blessings [3][4]. - Baidu's Wenxin Assistant is the chief AI partner for the Beijing Spring Festival Gala, providing users with opportunities to win cash prizes and engage in AI creative activities like writing couplets [3][5]. - Tencent is leveraging its WeChat ecosystem to distribute 1 billion yuan through its "Spring Festival 1 Billion Distribution" campaign, featuring multiple AI red envelope rain events on New Year's Eve [3][4]. Group 2: User Experience and Feedback - The AI red envelope activities have sparked widespread participation, with users experiencing innovative features such as AI-generated New Year photos and customized greetings, although some technical issues like loading delays were noted during peak times [4][5]. - Users reported a low but accessible return from participating in various activities, with an average cash reward of 56.89 yuan and multiple coupons for holiday shopping, indicating a user-friendly approach to engagement [5][6]. Group 3: Industry Insights - The AI red envelope campaign is seen as a new marketing strategy for internet companies, focusing on user engagement and education about AI services, with the potential to drive growth in a competitive landscape [6][7]. - Analysts suggest that the industry is transitioning from a "hundred model battle" to a "thousand model competition," emphasizing the importance of ecosystem integration and practical applications in AI development [6][7].