新京报讯（记者刘玮）9月24日，由北京市广电局承办，百度APP协办的2025北京文化论坛"热AI无限，剧力生 长：微短剧内容与技术创新沙龙"在北京朗园举办。本次北京文化论坛秉持着"传承·创新·互鉴"的精神，奏响"文化 与科技融合"的年度之音，而"微短剧内容与技术创新沙龙"作为北京文化论坛的20余个专业沙龙之一，与业内众多 微短剧公司、高校学者、行业专家共话AI时代微短剧的破圈和突围之道。到场嘉宾通过交流，凝聚行业共识，共 同推进AI技术和微短剧的高质量融合创新和发展。AI技术为创作带来了新的方向和希望，技术正在做的不仅仅是 简单的普惠，更重要的是一场深刻的赋能，把内容的创作权、话语权真正交到更广大的创作者手里。 【现状】 内容的需求与技术赋能的双重胜利 在于轲看来，微短剧的爆发不是一个偶然，是内容发展的必然趋势，是内容的需求与技术赋能的双重胜利。它把 内容切分到秒级，短剧利用秒级叙事节奏抓住了用户的碎片时间，技术上实现了算法的精准推荐，也就是剧找人 的逻辑。"这比人找剧效率高很多，两者的结合点燃了整个市场。" 随着微短剧的逐步发展壮大，整个市场也从"野蛮生长"过渡到逐渐"精品化"，于轲表示，微短剧市场现在有三 ...

Group 1 - The top 50 mobile app rankings feature significant representation from Chinese companies, with four apps in the top 10: Doubao (4th), Baidu AI Search (7th), DeepSeek (8th), and Meitu (9th) [1] - Meitu has five products listed in the global top 50 mobile apps, including Meitu (9th), Wink (17th), BeautyPlus (32nd), BeautyCam (34th), and Airbrush (49th) [2] - Observers note that the changes in the rankings reflect a stabilizing global AI ecosystem, indicating the end of a wild growth phase, with competitive products emerging in various specialized fields [2] Group 2 - Major companies such as Google, Meta, X, Alibaba, and ByteDance are accelerating competition in the AI space, while Chinese developers are demonstrating significant influence in the consumer AI sector [2]

Core Viewpoint - The report by QuestMobile highlights the contrasting performance of AI applications in the domestic market compared to overseas, with a significant decline in active users across mobile and PC platforms, indicating a need for innovation and adaptation in the industry [4][5]. Group 1: Market Overview - The domestic mobile app market is primarily dominant, while the PC market is struggling, with both experiencing a decline in active users [5]. - Active user numbers for mobile and PC AI products have decreased by 20 million and 30 million respectively, with native app growth completely stagnating [8]. - The total number of internet users in China is 1.1 billion, with a maximum of 180 million AI users on the PC side, indicating a lack of return on web-based product innovation [8]. Group 2: User Engagement and Trends - The report identifies a "four-tier" application structure in AI, with the first tier consisting of AI search engines and comprehensive assistants, achieving 685 million and 612 million monthly active users respectively by June 2025 [9]. - The second tier includes AI social interaction and professional consulting, with 126 million and 111 million monthly active users [9]. - The growth of application plugins reflects user demand for "contextual tools," with 630 million users in mobile app plugins, while native apps have 570 million users [10]. Group 3: Performance of AI Applications - The report indicates that 67.4% of native apps experienced negative growth in the first half of the year, highlighting a challenging environment for smaller applications [33]. - The average number of AI applications per app with AI integration is 2.1, confirming that plugin forms are currently the most effective path for AI implementation [25]. - In the AI search engine sector, DeepSeek has seen a significant user loss, with 56% of its lost users switching to Baidu, indicating a shift in user preference [50]. Group 4: Competitive Landscape - The report notes a dual oligopoly in the market, with a combination of "search + service" reshaping traffic entry points, leading to a focus on intelligent agent development [20]. - The top AI applications by user scale include Baidu AI with 29.4 million active users and Xiao Bu Assistant with 16.1 million [71]. - The report emphasizes the need for mobile manufacturers to enhance user engagement and reduce reliance on pre-installed applications, as many lack differentiation and struggle with user activity [56]. Group 5: Future Outlook - The future of AI applications will depend on breakthroughs in underlying model capabilities and cross-modal interaction, which are critical for the development of intelligent agents [66]. - Companies must either become the "only option" in users' minds or deeply embed themselves in essential workflows to remain competitive [68]. - The report suggests that the integration of AI into existing workflows will be crucial for retaining productivity advantages in the PC web application space [45].

Core Insights - The AI application market is rapidly evolving, with a significant increase in user engagement across various segments, leading to the formation of four distinct tiers of applications [1][12][19]. Group 1: Market Overview - As of June 2025, the first tier includes AI search engines and comprehensive assistants, with monthly active users (MAU) reaching 685 million and 612 million respectively [1]. - The second tier consists of AI social interaction and professional advisors, with MAUs of 126 million and 111 million [1]. - The third tier includes AI efficiency tools and image processing applications, with MAUs of 69 million and 49 million [1]. - The fourth tier encompasses AI creative design, copywriting, and educational applications, each around 20 million MAUs [1]. Group 2: User Engagement Trends - The "In-App AI" model has seen a user base of 630 million, while native apps have 570 million users, and PC web applications have 180 million users, indicating a shift towards mobile and integrated solutions [1][9]. - The growth of application plugins reflects users' preference for seamless AI experiences, with notable usage rates for Baidu AI and Quark AI search at 9.6% and 56.0% respectively [2][19]. Group 3: Competitive Landscape - The market is witnessing a dual oligopoly, where the combination of "search + service" is reshaping traffic entry points, leading to service integration and the development of intelligent agents [12][24]. - The majority of PC web players are facing decline, with 80% of them having user counts below 500,000 and 68.8% experiencing negative growth [2][31]. Group 4: Application Performance - Among software service providers, the photography and beautification sector is rapidly adopting AI plugins, driven by the "aesthetic economy" [14]. - As of June 2025, the average app with AI integration has 2.1 AI applications, with photography apps averaging 5.5 AI features [15][27]. Group 5: Future Outlook - The integration of AI into mobile applications is expected to enhance user engagement, with a focus on system-level integration capabilities [9][49]. - The competition will hinge on becoming the "only option" in users' minds or embedding deeply into essential workflows, with model iteration speed and ecosystem integration being critical factors for success [56].

Core Insights - The article emphasizes the rapid growth of AI applications in the mobile internet sector, highlighting the resilience of the internet industry and the importance of finding new scenarios and technology applications to meet user demands [2][3]. Group 1: AI Application Market Overview - As of June 2025, the AI application market has developed into four tiers, with the first tier consisting of AI search engines and comprehensive assistants, boasting monthly active users (MAU) of 685 million and 612 million respectively [3]. - The second tier includes AI social interaction and professional advisors, with MAUs of 126 million and 111 million [3]. - The third tier comprises AI efficiency tools and image processing applications, with MAUs of 69 million and 49 million [3]. - The fourth tier includes applications like AI creative design and educational tools, each around 20 million MAUs [3]. Group 2: User Engagement and Application Types - The growth of "In-App AI" reflects users' preference for scenario-based tools, with 630 million users engaging with mobile app plugins, while native apps saw a decline of 20 million users [4][10]. - The report indicates that 74.5% of plugin applications maintained positive growth, although there is significant structural differentiation in growth rates across different scales [30][32]. Group 3: Competitive Landscape and Trends - The AI search and comprehensive assistant sectors are experiencing a dual oligopoly, with a notable shift towards service integration and practical solutions [13][39]. - The report highlights that 67.4% of native apps experienced negative growth in the first half of the year, indicating a challenging environment for smaller applications [27]. - The article notes that the average app with AI integration has 2.1 AI applications, confirming that plugin forms are currently the most effective path for AI deployment [17]. Group 4: Key Players and Performance Metrics - Major players in the AI application market include Baidu AI, which leads the search engine segment with 29.4 million MAUs, and Tencent's AI applications, which have shown significant growth rates [22][63]. - The report identifies that the average growth rate for Tencent's Yuanbao app was 55.2%, indicating strong user engagement [29][66]. - The performance of AI applications is closely tied to their ability to integrate deeply into user workflows, with companies needing to enhance their AI capabilities to remain competitive [61][47]. Group 5: Future Outlook and Strategic Recommendations - The future of AI applications will depend on the ability to either become the "only option" in users' minds or to embed deeply into essential workflows [61][61]. - Companies are encouraged to focus on enhancing model capabilities and cross-modal interaction to drive future growth in the AI sector [58][61].