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秒没!有人冒高温通宵排队14个小时,溢价已达6.3倍,迪士尼新品遭疯抢
21世纪经济报道· 2025-07-08 11:49
Core Viewpoint - Shanghai Disneyland's new product launch, "Duffy and Friends Summer Ocean Party Series," has generated significant consumer interest, leading to long queues and high resale prices on secondary markets [1][2][19]. Group 1: Product Launch and Consumer Behavior - The new product series was set to launch on July 8, with consumers starting to queue as early as July 7 evening, despite high temperatures around 32°C [1][8]. - Many consumers camped overnight, with reports of individuals waiting over 14 hours to enter the park for the launch [11][12]. - The online platform saw immediate sellouts of the new Disney dolls, indicating strong demand [4]. Group 2: Resale Market Dynamics - Resale prices for the new products have surged, with some items listed at over six times their original price, such as the green turtle keychain priced at 1129 yuan compared to its original price of 179 yuan [2][4]. - The phenomenon of "scalping" has emerged, with some individuals reportedly hiring others to queue for them, raising concerns among regular consumers about access to products [11][19]. - The secondary market for Disney collectibles has shown extreme price volatility, with past products experiencing significant price increases and decreases, highlighting the speculative nature of these transactions [21][22]. Group 3: Hotel and Early Access Incentives - Guests staying at Disneyland hotels received early access to the park, allowing them to purchase exclusive items, which has led to a new business model where hotel stays are resold for profit [13][14]. - The practice of reselling hotel stays for access to product launches has become common, with prices for such arrangements reaching several hundred yuan [14][17]. Group 4: Market Risks and Consumer Caution - Legal experts have warned about the risks associated with secondary market transactions, including issues of authenticity and potential legal disputes regarding contracts with minors [22]. - The market for Disney collectibles is characterized by significant price distortions, with popular items experiencing price surges while less popular items see steep declines, indicating a disconnect between price and intrinsic value [22].
上海迪士尼毛绒玩具遭疯抢!上线即秒光,有人0.3秒抢3个,现场凌晨1点也排满人!二手价已暴涨好几倍
新华网财经· 2025-07-08 06:14
Core Viewpoint - The article discusses the overwhelming demand and subsequent resale market for the new "Duffy and Friends Summer Ocean Party Series" merchandise released at Shanghai Disneyland, highlighting the intense competition among buyers and the role of scalpers in inflating prices. Group 1: Product Launch and Demand - On July 8, Shanghai Disneyland launched the "Duffy and Friends Summer Ocean Party Series" [8] - The merchandise was available both online and offline, with significant interest leading to rapid sellouts [10] - A single keychain from the series was priced at 179 yuan, while a set of seven keychains cost 1,253 yuan [12] Group 2: Resale Market and Scalping - Scalpers reportedly added a markup of 1,500 to 3,000 yuan on the original prices for the merchandise [10] - On second-hand platforms, prices for items have surged, with some keychains listed at over 600 yuan above the original price [12] - The highest resale price observed was for a keychain originally priced at 179 yuan, now listed at 1,129 yuan, marking a 6.3 times increase [31] Group 3: Consumer Behavior and Experience - Many consumers camped outside the park for hours, with some arriving as early as 5 PM the day before the launch [15] - The article notes that some individuals used "early access cards" to gain entry before the general public, further complicating the purchasing process [17] - The competition for purchasing rights involved a lottery system, where early arrival increased the chances of winning a purchase opportunity [20]
在济南戏水、逛展,开启避暑清凉游
Qi Lu Wan Bao· 2025-07-07 22:22
Group 1: Summer Activities in Jinan - Jinan offers various summer activities centered around its famous springs, with popular spots including Baotu Spring Park and Wulongtan, providing refreshing experiences for visitors [2] - The Ming Shui Ancient City will host a series of events starting July 12, including flower fire music concerts and night tours, enhancing the summer experience [2] Group 2: Water Parks and Entertainment - Multiple water parks, such as the泉城欧乐堡水世界, are set to attract visitors with over 30 water entertainment projects and themed events, drawing nearly 3,000 visitors on weekends [3] - Night events at water parks, including fireworks and drone shows, have been reintroduced, providing continuous entertainment for guests [3] Group 3: Cultural Exhibitions - The Shandong Art Museum's new exhibition "Flowing Dunhuang" combines art and technology, attracting numerous visitors with immersive experiences [5] - Various exhibitions at the Shandong Museum and Jinan City Museum highlight local history and artifacts, appealing to culture enthusiasts [5] - New cultural venues, such as the Jinan Pompidou International Art Center, are set to open this summer, expanding the cultural landscape in Jinan [5]
“双乐园”协奏和鸣壮大上海夏日经济声量
Group 1 - Shanghai's theme parks, including the newly opened LEGO Land and the popular Disneyland, are driving a surge in tourism and cultural consumption, with ticket bookings up nearly 30% and hotel reservations increasing over 20% during the summer [5][6] - The LEGO Land, which opened on July 5, attracted 7,500 visitors within the first hour, with the global debut of the LEGO roller coaster seeing wait times of 105 minutes [5][6] - The total investment for the LEGO Land project exceeds 5.5 billion yuan, featuring 8 themed areas and 75 interactive facilities, with an expected annual visitor count of 2.4 million [5] Group 2 - The opening of LEGO Land has significantly boosted surrounding businesses, with hotel bookings increasing by 3.5 times and homestay reservations rising by 6 times in nearby areas [6] - The occupancy rate of local hotels, such as the Sheraton in Fengjing, reached 70%, reflecting a 20% year-on-year increase [6] - The influx of visitors has led to a 30% increase in tourist reception in the Fengjing area, with a 40% rise in average spending per customer [6] Group 3 - The LEGO Land's establishment fills a market gap for families with children under 14, complementing the offerings of Disneyland and enhancing Shanghai's theme park landscape [7] - The theme parks are recognized as key drivers of Shanghai's summer economy, attracting both domestic and international tourists and stimulating related industries such as transportation, accommodation, dining, and shopping [7] - Shanghai is focused on becoming a leading destination for inbound tourism and is actively expanding its theme park matrix, with new projects like the Snow World and the Harry Potter Studio Tour underway [8]
“亚洲最贵”乐高乐园,1张年卡够玩3年欢乐谷
21世纪经济报道· 2025-07-07 15:20
Core Viewpoint - The rapid expansion of theme parks in China, particularly in the Yangtze River Delta and Greater Bay Area, is driven by the growing "park economy," with the market expected to reach 110 billion yuan by 2028 [3][4][11]. Group 1: Market Dynamics - The theme park economy in China is projected to approach 60 billion yuan in 2023, with significant growth anticipated in the coming years [3][4]. - Over 10 new theme parks have made progress in the Yangtze River Delta and Greater Bay Area this year, indicating a competitive landscape [3][4]. - The Yangtze River Delta has the highest number of theme parks in China, with 36 large parks receiving 47.37 million visitors in 2023, leading the nation in both park quantity and visitor numbers [9][10]. Group 2: Competitive Landscape - International top-tier IPs like LEGO, Harry Potter, and Peppa Pig are increasingly choosing to establish parks in the Yangtze River Delta, reflecting the region's economic and cultural advantages [9][10]. - The Greater Bay Area's theme park market is primarily dominated by local brands, with 9 large parks and 21.78 million visitors in 2023, indicating a different competitive strategy compared to the Yangtze River Delta [11]. - Local brands in the Greater Bay Area, such as Fantawild and Happy Valley, leverage their geographical advantages and established customer bases to maintain competitiveness [11]. Group 3: Pricing Strategies - Theme park ticket prices are showing a polarization trend, with international brands like LEGO charging higher prices (e.g., 1,399 yuan for an annual pass) compared to local brands like Happy Valley, which offers passes for around 499 yuan [14][15]. - Despite the lower prices, local brands are also increasing ticket prices in response to market dynamics, indicating a shift in pricing strategies [16][17]. - The overall visitor numbers for large theme parks in China reached 130.14 million in 2023, with a revenue increase of 97.86%, showcasing the market's vitality under varying pricing strategies [17]. Group 4: Future Trends - The integration of international IPs with local cultural elements is expected to capture more market share, combining global and local themes to attract both domestic and international visitors [12]. - Continuous innovation and project updates are essential for theme parks to avoid visitor fatigue and enhance repeat visitation [18].
主题乐园的消费折叠:有人为乐高氪金,有人在欢乐谷薅羊毛
Core Insights - The rapid expansion of theme parks in China, particularly in the Yangtze River Delta and Greater Bay Area, reflects a growing market for the theme park economy, projected to reach 1100 billion yuan by 2028 [1][6] - The competition landscape is shifting, with the Yangtze River Delta attracting international IPs while the Greater Bay Area focuses on local brands [5][8] - Pricing strategies are diverging, with international brands commanding higher prices compared to local brands, which are adopting more affordable pricing to maintain local customer bases [9][10] Group 1: Market Expansion - The first LEGO Resort in China opened in Shanghai on July 5, 2023, while the Shenzhen LEGO Resort is rapidly progressing with 38 out of 81 buildings completed [1] - Over 10 theme parks have made advancements in the Yangtze River Delta and Greater Bay Area this year, indicating a competitive market [1] - The theme park economy in China is expected to grow from nearly 600 billion yuan in 2023 to over 1100 billion yuan by 2028 [1] Group 2: Regional Dynamics - The Yangtze River Delta has the highest number of theme parks in China, with 36 large parks receiving 47.37 million visitors in 2023 [6] - The Greater Bay Area, while having fewer parks, focuses on local brands like Fantawild and Happy Valley, with 2.178 million visitors in 2023 [8] - The introduction of international IPs in the Yangtze River Delta is seen as a strategy to enhance competitiveness and attract more visitors [5][6] Group 3: Pricing Strategies - International theme parks like LEGO Resort in Shanghai have high ticket prices, with annual passes priced at 1399 yuan and daily tickets at 549 yuan, making it one of the most expensive in Asia [9][10] - Local brands like Happy Valley offer more affordable options, with annual passes priced at 499 yuan, significantly lower than international counterparts [9][11] - The overall trend shows a polarization in pricing strategies, with local parks also beginning to increase their prices in response to market dynamics [11][12] Group 4: Visitor Experience - Theme parks are focusing on continuous updates and immersive experiences to combat visitor fatigue and enhance repeat visits [2][10] - The concept of "peak-end experience," such as fireworks shows, is emphasized as crucial for creating lasting memories for visitors [2][10] - The need for innovation and adaptation in offerings is highlighted as essential for maintaining visitor interest and satisfaction [2][10]
乐高乐园开园带火区域文旅消费,主题公园经济热潮涌动
Core Insights - The opening of Shanghai's LEGO Land on July 5 marks a significant addition to China's theme park economy, being the largest LEGO park globally and expected to boost the local economy [1][9] - The park is anticipated to attract between 3 million to 5 million visitors annually, highlighting its potential as a key project for Merlin Entertainment in the Chinese market [7][4] - The park's unique features include several "global first" attractions and a strong incorporation of Chinese cultural elements, enhancing its appeal to both local and international visitors [3][4] Economic Impact - The opening of the LEGO Land has led to a surge in hotel and accommodation bookings in the surrounding area, with searches for family rooms increasing fivefold year-on-year [7][8] - The park is expected to transform Jinshan District from a local weekend getaway into a destination attracting visitors from various provinces, with over 70% of hotel bookings coming from outside Shanghai [7][8] - The broader economic impact includes upgrades in surrounding services such as dining and transportation, with new connections established between the park and central Shanghai [8][9] Competitive Landscape - The theme park sector in the Yangtze River Delta is highly competitive, with over 20 parks either opening or being prepared across the country, including major attractions in Shanghai and Hangzhou [10][11] - Shanghai has become a hub for major theme park IPs, including Disney and LEGO, with plans for further developments like the Harry Potter studio tour and Peppa Pig theme park [10][11] - The success of theme parks is linked to their ability to attract visitors and generate significant economic returns, with each dollar of revenue potentially driving 3.8 dollars in local economic activity [11][12] Future Developments - The LEGO Land project includes plans for future expansions and additional attractions over the next 5 to 10 years, aiming to enhance its offerings and visitor experience [8][12] - Local authorities are initiating tourism festivals and themed events to further integrate the park with local cultural resources, aiming to create a cohesive tourism experience [8][9] - Sustainable development strategies for theme parks emphasize the importance of unique IPs and interactive experiences to attract family visitors, particularly during peak travel seasons [12]
亚洲最贵乐园来了,吓退上海中产
虎嗅APP· 2025-07-07 00:05
Core Viewpoint - Shanghai Lego Land, the largest in Asia, opened on July 5, 2023, but has received mixed reviews from visitors, with some criticizing the limited attractions and others praising it as a must-visit for Lego enthusiasts [3][4]. Group 1: Market Position and Competition - Lego Land is positioned as a competitor to Disney and Universal Studios, but it opened later than these established parks, which may affect its market presence [7][8]. - The park's ticket prices are the highest in Asia, with adult tickets priced at 549 yuan, which may deter potential visitors [10][11]. - The park's location in Jinshan District is relatively remote, approximately one hour from downtown Shanghai, which could impact visitor numbers [8][12]. Group 2: Visitor Experience and Feedback - Visitor feedback highlights three main concerns: high ticket prices, a focus on younger children (ages 2-12), and strict hotel policies that may deter families [10][12][13]. - The park's offerings are perceived as more suitable for children, leading to complaints that it is not engaging for older kids or adults [12]. - The hotel associated with Lego Land has strict check-in and check-out times, along with high fees for damages, which has drawn criticism from potential guests [13]. Group 3: Financial Considerations and Market Trends - The theme park industry in China is experiencing a shift, with consumers becoming more conservative in their spending, leading to a decline in secondary spending (food, merchandise) by 10%-30% [31][33]. - Despite Lego's strong brand presence in China, with a market share of 48.6% in the building toy sector, the timing of Lego Land's opening may not align with current consumer spending habits [28][30]. - The competitive landscape is intensifying with new parks like the Peppa Pig theme park set to open, which could further challenge Lego Land's market position [33].
亚洲最贵乐园,吓退上海中产
36氪· 2025-07-06 23:58
Core Viewpoint - The opening of Shanghai Lego Land, the largest in Asia, has sparked mixed reactions, with some criticizing the limited attractions while others celebrate it as a haven for Lego enthusiasts and children [3][4]. Group 1: Market Position and Competition - Shanghai Lego Land is positioned as the most expensive theme park in Asia, with adult ticket prices reaching 549 yuan, surpassing those in Malaysia and Japan [15][24]. - The park's opening comes after major competitors like Disney and Universal Studios have already established their presence in China, raising questions about Lego's timing and market strategy [9][43]. - Despite Lego's strong brand recognition in China, with a market share of 48.6% in the building toy sector as of 2021, the park's initial reception suggests it may struggle to attract visitors compared to its competitors [42][44]. Group 2: Visitor Experience and Pricing - The park's pricing strategy includes a high single-day ticket price, while annual passes are priced at 1399 yuan, encouraging repeat visits to boost ancillary spending on food and merchandise [18][21]. - Visitor feedback highlights concerns about the park's focus on younger children (ages 2-12), leading to perceptions that it may not cater well to older children or adults [18][20]. - The hotel associated with the park has faced criticism for its strict check-in and check-out policies, as well as high compensation fees for damages, which may deter potential guests [20][21]. Group 3: Economic Context and Consumer Behavior - The current economic environment in China has led to more conservative spending habits among consumers, impacting the profitability of theme parks, which rely heavily on secondary spending [47][49]. - Research indicates that ticket sales typically account for about 30% of total revenue for mature theme parks, with food, retail, and accommodation making up the rest; however, secondary spending has seen a decline of 10%-30% recently [47][49]. - The competitive landscape in the Yangtze River Delta is intensifying, with new attractions like the Peppa Pig theme park set to open, further challenging Lego Land's market position [49].
退回问题充电宝,快递不收咋处理;2025年暑期档电影总票房破25亿元|消费早参
Mei Ri Jing Ji Xin Wen· 2025-07-06 23:16
Group 1 - The recall of over 1.2 million charging products by brands like Romoss and Anker highlights increasing safety regulations in the industry, with the Civil Aviation Administration of China prohibiting the transport of non-CCC certified and recalled models on domestic flights [1] - Romoss has issued a notice for consumers to safely dispose of recalled products and receive refunds without returning the items, addressing logistics challenges and demonstrating corporate responsibility [1] - The incident serves as a reminder for the industry that safety is paramount, urging companies to maintain quality control and consumers to be vigilant about using outdated products [1] Group 2 - The summer box office for 2025 has surpassed 2.5 billion yuan by early July, indicating a strong market performance with diverse film offerings [2] - Over 60 domestic and international films have been scheduled for release during the summer, showcasing a variety of genres and catering to different audience preferences [2] - The robust ticket sales reflect the progress in the Chinese film market regarding genre diversification and content innovation, contributing to the industry's sustained growth [2] Group 3 - The opening of Shanghai Lego Park has significantly increased search and booking activity, with a fivefold increase in searches on travel platforms since May [3] - Room rates have surged, with some prices reaching 7,823 yuan per night, indicating the park's strong market appeal and its potential as a new tourist landmark [3] - Industry experts suggest that achieving a return on investment within 7 to 10 years would be considered successful, emphasizing the need for theme parks to balance short-term popularity with long-term operational sustainability [3] Group 4 - Anjiu Foods became the first company to list on both A-share and H-share markets, but its stock price fell by 5% on the first trading day, reflecting market concerns [4] - The company faced opposition from some minority shareholders prior to its listing, and its growth rate has shown signs of slowing down [4] - In a competitive environment emphasizing quality and price, Anjiu Foods must focus on product innovation, channel optimization, and supply chain efficiency to drive internal growth [4]