中小学秋假，彻底把旅游业引爆了。 01 这两天国内家长及中小学生们热议最多的话题无疑就是"上海迪士尼门票被秋假大军干售罄了"。 很多家长原本计划首个秋假带孩子错峰去上海迪士尼爽一把，结果打开官方小程序订票时发现，从11月 12日到19日，几乎所有类型的门票都被一抢而空显示为"售罄"。 | | | 11月12日起，浙江、广东、四川等地的多所中小学迎来史上首个秋假。 原本无论是学生家长，还是旅游业内，都认为只有区区几个省市的中小学临时放三五天假期，应该掀不 起什么大风浪，结果却令所有人大跌眼镜。 这股突然杀出的秋假大军，瞬间席卷多个热门旅游目的地。上海迪士尼更是热门中的热门，从11月12日 到11月19日，乐园各档次门票无论贵贱，全部显示"售罄"。而最早一批冲入上海迪士尼的家长学生们更 是惊呼，早上7点多到的大门口，10点多还在排队入园。 "我还是头一次知道上海迪士尼门票能售罄。" 有家长无奈之下，想要找第三方渠道碰碰运气，结果后者一摊手叹息称，自己手里仅存的门票前几天就 被家长们扫货清仓了，他们同时透露，由于未来一周涌入园区的游客量过于庞大，上海迪士尼已经官方 限流了，也就是说这几天还想去上海迪士尼的家长学生们 ...

再调价！10月中旬起，上海迪士尼宣布调整票价，在现行475元(最低价)至799元(最高价)区间内增加更 多细分档位，但最高价与最低价维持不变。对只有节假日才能出现的打工人来说，最高价没变，也就是 变相的没有调价。调价调了个寂寞，又挤又贵，迪士尼在高贵什么？#商业有数# ...

Core Viewpoint - Shanghai Disneyland is set to adjust its ticket pricing structure to better balance visitor flow during peak and off-peak seasons, with the new pricing model to be implemented in mid-October 2025 [1][2]. Ticket Pricing Structure - The current six-tier ticket pricing structure will be optimized by adding more intermediate price levels, while the base price of 475 yuan and the highest price of 799 yuan will remain unchanged [1][2]. - The existing ticket prices are 475 yuan, 539 yuan, 599 yuan, 659 yuan, 719 yuan, and 799 yuan, with a proposed adjustment to narrow the price gap between adjacent tiers, potentially introducing new price points differing by 30 yuan [2][3]. Historical Adjustments - Since its opening in 2016, Shanghai Disneyland has made multiple adjustments to its ticket pricing, including a price increase in January 2022 and another adjustment in June 2023, marking the fourth price change since opening [3]. - In 2024, two new intermediate price levels were added, changing the structure from four to six tiers [3]. Annual Pass Adjustments - Shanghai Disneyland has also adjusted its annual pass offerings, including price changes to existing passes and the introduction of new options, such as the "Dreamy Emerald Card" in 2024 [3]. Pricing Strategy Rationale - The pricing strategy is based on various factors, including brand value, content, scale, and visitor capacity, aiming to enhance visitor experience while managing operational costs [4]. - The dynamic pricing mechanism is essential for balancing operational costs and visitor experience, especially during peak times when additional performances and interactive activities are offered [4].

上海迪士尼度假区即将再次迎来票价调整。8月25日，上海迪士尼度假区（以下简称"上海迪士尼"）发 布消息称，自2025年10月中旬起，上海迪士尼将优化乐园的票务结构，在现有六级票价结构的基础上增 加更多中间票价等级。上海迪士尼自开园以来曾多次优化票务结构，2024年上海迪士尼在此前的四级票 价结构上增加两级票价，调整为六级票价结构。在业内人士看来，调整票价也是上海迪士尼为进一步平 衡客流以及对未来市场发展的预判。 优化后的票务结构中，基础票价和最高票价均保持不变，仍分别为475元和799元。上海迪士尼将根据主 题乐园的客流量预估情况制定每日票价级别，并继续提供提前30天的滚动价格日历，方便游客提早规划 行程。同时，儿童（3周岁至11周岁，含3周岁和11周岁）、老年人（60周岁及以上）和残障游客（需提 供残障证明）购买门票时将继续享受约7.5折优惠。婴幼儿（3周岁以下）仍可免票入园。 上海迪士尼方面表示，上海迪士尼持续开发创新产品并完善票务体系以更好地满足消费者的出游习惯， 此次通过缩小现行票价结构中相邻票级之间的价差，新的多级票价结构将进一步为游客提供更多选择， 同时持续帮助度假区根据客流预估，有效均衡全年的客 ...

Core Viewpoint - The "Su Super" event is significantly boosting sports enthusiasm across Jiangsu, with Jiangsu Bank as the main sponsor, promoting consumption through various activities and incentives [1] Group 1: Event Overview - Jiangsu Bank is enhancing the "Follow Su Super to Celebrate" campaign on August 4, expanding the range of benefits and participating merchants [1] - The campaign aims to inject strong momentum into the local economy by connecting diverse consumption scenarios with millions of consumer vouchers [1] Group 2: Benefits and Promotions - "Leisure" Zone: Offers tickets to major theme parks including Shanghai Disneyland and Beijing Universal Studios, along with discounts for local parks [1] - "Theater" Zone: Features discounted tickets for performances such as the "Iron Blood and Heart" concert and half-price vouchers for "Rock Faust" [1] - "Drinks" Zone: Introduces popular dessert brands with discount vouchers for Haagen-Dazs and Papa Sugar Toast [1] - "Shopping" Zone: Provides practical gifts like water purifiers and online shopping vouchers, including significant discounts on silk products [1] - "Win" Zone: Promotes official merchandise like team jerseys and football keychains to enhance fan engagement [1] - "Travel" Zone: Offers fuel discounts and test drive promotions for vehicles, enhancing the experience for fans traveling to matches [1] Group 3: Participation and Engagement - Users can participate in weekly draws across six categories during the campaign, enhancing engagement with the "Su Super" event [1] - The campaign encourages users to log into the Jiangsu Bank App to access various benefits and promotions [1]