新政发布 冰雪经济再掀热潮 《国务院办公厅关于加快场景培育和开放推 动新场景大规模应用的实施意见》发布, 为冰雪经济发展带来了新的契机 意见提出 着力扩大体文旅商消费 加快推进体育赛事经济高质量发展 # 支持建设一批综合性重大场景、行业领域集成式 场景、高价值小切口场景 ↑ 扩大生产场景、工作场景、生活场景供给 ◀ 形成"技术突破—场景验证—产业应用一体系升 级"的路径 对于冰雪经济而言 这意味着将有更多创新场景得以打造和应用 为冰雪经济的发展提供有力支撑 象地推出旅游方案促发 I 黑龙江省 《黑龙江省冬季冰雪旅游"百日行动"实施方案 (2025-2026年)》 持续实施 "冰雪世界·龙马精神" 以 大提升行动" 为主题 "十"大主题线路等全链条产品供给 -步主富 说 力争实现 接待游客数量 游客总花费 TRoo 10% 同比增长!) 以上 以上 辽宁省 《2025—2026年冰雪季辽宁省文体旅高质量融合发F 若干举措》 "+冰雪" 构建"冰雪+" th 玩冰嬉雪多元业态和场景体系 通过推出系列冰雪旅游主题活动 惠民政策,培育独具辽宁特色 冰雪生活方式,扩大冰雪消费能 吉林省 《关于发挥人力资源社会保障作用大 ...

Group 1 - The Qin Du Service Area officially opened on November 28, featuring a new immersive consumption service model that includes shopping streets, intangible cultural heritage displays, and local cuisine [1][3][12] - Located approximately 30 kilometers from Xi'an, the service area covers 180 acres and offers 484 parking spaces, equipped with smart guidance devices [3][12] - The service area is designed as a cultural hub, showcasing traditional architecture and local cultural elements, creating an atmosphere reminiscent of a Guanzhong-style town [3][5] Group 2 - The service area features interactive experiences with intangible cultural heritage, including workshops for paper-cutting and fabric tiger-making, allowing visitors to engage in traditional crafts [7][9] - A variety of local delicacies are available, such as Qin Town rice noodles and meat sandwiches, enhancing the culinary experience for travelers [10][12] - The establishment of the service area is expected to create over a hundred local jobs and contribute to rural revitalization, reflecting the transformation of transportation hubs into cultural spaces [12] Group 3 - The rise of new consumption scenarios in China highlights the diversification of the consumer market, where new supply and demand continuously generate fresh vitality in the consumption sector [12][19] - The integration of cultural and travel experiences in service areas represents a broader trend in the industry, emphasizing the importance of creating unique consumer experiences [12][19]

（文章来源：新华网） 国家体育总局冬季运动管理中心副主任王春露介绍，在冰雪季举办期间，冬运中心等相关单位将组织开 展2025-2026全国大众滑雪技术达标赛、全国大众室外速度滑冰挑战赛等品牌赛事活动，国家体育总 局、文化和旅游部将发布"跟着赛事去旅行"2025-2026全国冰雪赛事目录。 国家体育总局群体司二级巡视员杨敏表示，据初步统计，本届全国大众冰雪季预计将开展各级各类群众 冰雪赛事活动超2000项，其中包括冰雪赛事900余项、冰雪活动700余项、冰雪嘉年华等综合性活动400 余项。同时，各地将定期推动各级冰雪项目运动队的场馆资源、训练资源有序向青少年开放，引导、支 持社会冰雪场所（馆）加入"冰雪惠民计划"，为群众就近就便参与冰雪运动创造条件。 记者从28日在京举行的新闻发布会上获悉，第十二届全国大众冰雪季将于12月下旬在长春启动，吉林全 省将配套举办300余项冰雪赛事活动。 长春市体育局局长高继峰介绍，本次全国大众冰雪季包括启动仪式、冰雪赛事活动和长春市首届冰雪运 动嘉年华三大板块。启动仪式将于12月下旬举行。长春肆季南河岸线公园将精心打造33万平方米的城市 体育冰雪运动乐园，建设全国首条城市灯光越野滑 ...

Core Insights - The winter sports season in China has officially begun, with many ski resorts opening earlier than usual, indicating a strong demand for winter sports activities [1] - The ice and snow sports industry in China is projected to reach a total scale of 970 billion yuan in 2024, with a year-on-year growth of approximately 9%, and is expected to surpass 1 trillion yuan by 2025 [1] Industry Growth - There are currently over 14,000 ice and snow sports-related enterprises in China, with approximately 2,100 new registrations in 2025, reflecting a growing interest in the sector [2] - The registration of ice and snow sports enterprises has shown a consistent upward trend over the past five years, peaking in 2024 [2] Regional Distribution - The highest number of ice and snow sports enterprises is found in Beijing, Hebei, and Shandong, with over 1,200, 1,200, and 1,100 enterprises respectively, indicating a concentration of industry activity in these regions [4] - Guangdong is the only southern province in the top ten, with over 1,000 related enterprises, showcasing a balanced development between northern and southern regions [4] Investment Landscape - New enterprises in the ice and snow sports sector are often led by management teams with extensive industry experience, injecting new vitality into the industry [2] - The investment landscape is diverse, with both professional investment institutions and cross-industry capital entering the market [2]

"辽宁应制定详细的冰雪运动中长期规划，优化冰雪项目布局和资金投入机制，鼓励社会资本参与冰雪 设施建设、培训服务、赛事运营，形成冰雪产业多元协同发展格局。"刘元国说。 据介绍，辽宁将于明年1月首次承办国际雪联单板滑雪坡面障碍追逐世界杯。"作为国际顶级冰雪赛事， 坡面障碍追逐世界杯对场地标准要求严苛。为满足赛事需求，雪场进行全面升级。针对原雪道高度不足 的问题，按照国际雪联与国家体育总局标准进行改造，并新增1辆压雪车和10台造雪机，保证场地硬件 的铺设标准。我们还特邀国际雪联专家，对滑雪场进行系统性优化，新增贵宾区和可环视雪场全景的 VIP观赛区，进一步提高观赛体验。"赛事举办地、东北亚国际滑雪场总经理张震宇说。 此外，辽宁还将举办全国大众冰雪季、全国民俗冰雪运动会等11项国家级群众冰雪赛事；举办辽宁省第 四届大众滑雪挑战赛、辽宁省第六届沿海城市滑雪邀请赛、辽宁省第五届稻田冰雪运动会、辽宁省大众 滑雪系列赛等省级赛事活动。沈阳、抚顺、丹东、朝阳等市将举办冰上龙舟系列赛，锦州将举办冰上帆 船和冰车比赛，盘锦将举办冰凌穿越赛，大连将举办攀冰赛、雪地足球等赛事活动。 谈到辽宁冰雪运动发展，沈阳体育学院冰雪运动学院院长刘 ...

Core Viewpoint - The ski resorts in Shanxi are entering the "opening mode" as winter approaches, attracting skiing enthusiasts to enjoy the winter sports experience [1] Group 1 - Ski enthusiasts are actively participating in skiing activities, experiencing the thrill of gliding down the slopes [1] - The atmosphere at the ski resorts is lively, filled with laughter and the sounds of skis on snow, creating a vibrant winter scene [1] - The article highlights the unique charm of ice and snow sports, encouraging people to embrace the joy of winter activities [1]

这正是最好的季节 更棒的是 这个雪季又有冬奥会可追了 寒潮袭来 想必大江南北的朋友们都已感到 冬天真的到了 对于喜欢滑雪的你而言 2022年北京冬奥会的难忘回忆 仿佛尚在昨日 一晃又是四年 2026年2月6日 米兰冬奥会的战鼓就将擂响 在上届冬奥亮眼战绩的鼓舞下 在全民参与冰雪运动的热潮中 国人对冬奥雪上项目的关注度 可谓今非昔比 图为苏翊鸣在北京冬奥会单板滑雪男子大跳台决赛中。新华社记者 黄宗治 摄 北京冬奥会上的中国滑雪星光璀璨 苏翊鸣、谷爱凌、徐梦桃、齐广璞 总共将5枚金牌收入囊中 超过中国队在北京冬奥会上夺得的全部9枚金牌的半数 我国冰强雪弱的过往正在改变 明星运动员们的魅力 更成为吸引人们上雪的推动力 图为徐梦桃在北京冬奥会自由式滑雪女子空中技巧决赛夺冠后热泪盈眶。新华社记者 牟宇 摄 咱们先抛开争金夺银这个话题 单从雪上项目发展带来的社会效益看 我国在最近两个冬奥周期的成就可谓显著 2024-2025雪季的中国滑雪总人次 已超过2600万 而在2018-2019雪季 这个数字还是1900多万 （注：数据均来自中国滑雪产业白皮书） 数据增量背后是滑雪产业的大发展 冰天雪地的"金山银山"更加凸显 图为 ...

Group 1 - The ice and snow economy in China is experiencing significant growth, with ski resorts in Beijing preparing for the new snow season by starting snowmaking operations [1] - The National Alpine Skiing Center in Beijing is utilizing 44 fixed and 54 mobile snowmaking machines, covering a total area of 125,000 square meters, with operations expected to be completed by the 22nd [1][3] - Ski resorts are enhancing their offerings, including extending the length of beginner ski trails and expanding experience areas, while also opening 13 professional ski trails in an orderly manner [3] Group 2 - The Jun Du Mountain Ski Resort in Beijing is introducing pet-friendly services, including a pet boarding area and a dedicated snow play area for pets [5] - Ski equipment sales are peaking as the winter season approaches, with a focus on personalized gear, particularly in Beijing's largest ski equipment sales hub [6] - Retailers have entered a high-frequency restocking mode, with an average of more than two restocks per week to meet demand, and a notable increase in younger consumers, including children aged 6-10 [8] Group 3 - Domestic brands are seeing significant sales growth, with high-quality and differentiated products becoming increasingly popular among consumers [10]

央视网消息：第十五届全国运动会香港赛区的篮球、击剑等赛事仍在火热进行，而赛场之外，香港和内地的民间运动也在不断融 合。近年来，随着"北冰南展"，香港也迎来冰雪运动热，大湾区"丝滑"的跨境交通更让跨城冰雪运动成为了新选择。 在北京冬奥会和亚冬会的带动下，香港联合大湾区其他城市新增、改建了多块冰场。任家贝是香港首位参加冬奥会的运动员，二 十多年前，她要跨越数千公里北上学冰，如今她已经在香港开办滑冰学校。家门口的变化她感触深刻："现在香港也有热起来，其实 中国人在短道速滑这个项目是很有潜力的。除了冰场的教学以外，我们还在学校开展一些"轮转冰"的教学，希望能为"北冰南展"出一 份力。" 从过去香港运动员北上练冰，到现在大湾区的青少年南下香港训练。在香港短道速滑运动员朱定文开办的滑冰学校，记者遇到了 来自东莞的学生，跨城学冰，更让运动多了一份收获。 冰雪运动成为香港与内地交融的新载体。来自东北的教练在香港教大湾区的孩子，东北话让大家的交流更多了一份快乐。来自沈 阳的短道速滑运动员明意涵笑着说："我说东北话他们也跟着我学，我们互相的交流还是挺有趣的。比如说你在干啥。"孩子们也笑着 回应："我们都杠杠的！（哈哈哈）" 这是 ...

Industry News - The National Energy Administration has issued guidelines to promote the integrated development of renewable energy, aiming for significant improvements in reliability and market competitiveness by 2030 [2] - The Ministry of Industry and Information Technology reported that over 600,000 technology and innovation-oriented SMEs have been cultivated in China, with more than 140,000 specialized and innovative SMEs [5] - The Ministry of Industry and Information Technology is seeking public opinions on the management measures for the printed circuit board industry, emphasizing the need for technological advancement and quality improvement [10] - The Ministry of Education has outlined plans to establish a comprehensive technology education system in primary and secondary schools by 2030, enhancing practical skills and interdisciplinary teaching methods [11] - The State Post Bureau reported that from October 21 to November 11, the national express delivery companies collected 13.938 billion packages, with a daily average of 634 million, indicating a significant expansion in the express delivery market [12] Company News - Haibo Sichuang has signed a strategic cooperation agreement with CATL to procure a total of no less than 200 GWh of electricity from 2026 to 2028 [16] - Century Huatong plans to repurchase between 500 million to 1 billion yuan of its shares for cancellation [16] - Changrong Co. intends to establish a controlling subsidiary to cooperate in the construction of a 100 MW photovoltaic power station [16] - CATL has begun mass production of its fifth-generation lithium iron phosphate battery products [16] - Shengton Mining is advancing its internationalization process with a planned investment of 1.423 billion yuan in its subsidiary [16] - Jingyuan Environmental Protection has won a water treatment project in the power industry worth approximately 143 million yuan [16] - Sturdy Medical's wholly-owned subsidiary plans to invest 2 billion yuan to build a production base for all-cotton spunlace non-woven fabric [16] - Giant Star Legend is deepening its cooperation with Yushu Technology to accelerate the commercialization of the robotics industry [16]