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以场馆+赛事双引擎,光明区解锁“票根+”消费新模式
Sou Hu Cai Jing· 2025-08-07 15:26
Core Insights - Shenzhen Science and Technology Museum has become a popular destination since its opening on May 1, attracting over one million visitors within a short period [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and enhancing local tourism [1] Group 1: Economic Impact - The opening of the Shenzhen Science and Technology Museum has led to increased consumer traffic in the Guangming District, prompting the district to launch summer promotional policies [3] - Guangming District has invested 8 million yuan in consumer vouchers and partnered with local hotels and travel agencies to create the "Explore Guangming" initiative, expected to generate 220 million yuan in consumption [3] - The "Ticket Root+" program allows visitors to enjoy discounts at partner hotels, encouraging museum visitors to explore local dining options [3] Group 2: Event-Driven Economy - The public street in Guangming has initiated a three-dimensional economic model combining "event economy," "ticket root economy," and "weekend economy" to stimulate new consumption growth [3] - Over 50 local businesses are participating in promotional activities that offer discounts based on ticket stubs, creating a comprehensive consumption chain [3] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25% [3] Group 3: Local Attractions and Services - To enhance the appeal of the area, Guangming has introduced a food map, tourism promotional videos, and "one-day tour" guides for events [4] - During event weekends, the Honghua Mountain Sports Center attracted over 84,000 visitors, while nearby parks saw over 200,000 visitors, leading to significant sales growth for local businesses [4]