本文字数：1595，阅读时长大约3分钟 作者 | 第一财经 乐琰 2025.12. 01 不仅仅是峨眉山，黄山旅游（600054.SH）近期表示，于2025年11月22日至11月30日期间，黄山 风景区、太平湖风景区、花山世界·花山谜窟园区对符合条件的股东或股东代表实行免门票回馈。 此前祥源文旅（600576.SH）也发布过公告，于2025年11月13日8:00至2025年12月31日24:00 期间，对符合条件的股东及股东代表乘坐公司旗下安徽齐云山景区月华索道+横江竹筏、湖南黄龙洞 游船+语音讲解、湖南凤凰沱江游船、湖南张家界百龙天梯VIP服务、水上丹霞游船+丹霞索道+翔龙 湖渡船等套票实行票价免费。 第一财经记者注意到，部分景区甚至并不仅仅是针对股东，而是直接对所有游客免门票。就在近期， 杭州西湖景区官方宣布，自2025年12月1日起，灵隐飞来峰景区（含灵隐寺、永福寺、韬光寺）实 行免票政策。记者还从茶卡盐湖景区了解到，2025年12月1日至2026年2月28日，茶卡盐湖景区实 行门票免费政策，游客凭本人有效身份证前往游客大厅预约后即可刷身份证入园，也可通过线上官方 渠道提前预约门票。而更早之前，海南的知 ...

Core Viewpoint - Several scenic spots have recently implemented free admission policies to lower entry barriers for tourists and stimulate secondary consumption [1][4]. Group 1: Scenic Spots Implementing Free Admission - Emei Mountain A (000888.SZ) announced a shareholder reward activity from December 1, 2025, to January 31, 2026, allowing eligible shareholders to enter the scenic area for free [2]. - Huangshan Tourism (600054.SH) will offer free admission to eligible shareholders from November 22 to November 30, 2025, at various scenic areas [2]. - Lingyin Feilai Peak and Chaka Salt Lake have also announced free admission policies for all visitors starting December 1, 2025 [3]. Group 2: Reasons Behind Free Admission Policies - The implementation of free admission is driven by declining profits and a reliance on a single revenue model from ticket sales [4][5]. - Emei Mountain A reported a revenue of approximately 733 million yuan for the first three quarters, a decrease of 9.06% year-on-year, and a net profit of about 234 million yuan, down 3.98% [4]. - Huangshan Tourism's third-quarter revenue was 595 million yuan, a year-on-year increase of 3.05%, but its net profit decreased by 17.17% [4]. Group 3: Shift Towards Secondary Consumption - The tourism industry has traditionally relied heavily on ticket sales, making it vulnerable to seasonal fluctuations [5]. - By eliminating ticket fees, scenic spots aim to attract more visitors, leading to increased secondary consumption in areas such as dining, accommodation, and shopping [5]. - The success of free admission policies in places like Tianya Haijiao and Luhuitou has demonstrated the potential for boosting local economies through increased secondary spending [5].

12.13 2025-10-17 2025-10-31 2025-11-14 下载财联社APP获取更多资讯 继峨眉山公告持股免门票后， 千味央厨(001215.SZ)今日公告称，公司将在2025年12月2日8：00至2025年12月16日24：00期间开展股东回馈活动。 活动面向在2025年12月1日下午收市时持有公司股份100股（含）以上的股东，自然人股东可领取1份价值200元的产品礼包，法人股东可领取3份。 值得注意的是，上周五晚间， 峨眉山A (000888.SZ) 发布 公告称，公司将开展股东回馈活动。 公告提出，2025年12月1日至2026年1月31日（国家法定节假日除外），活动期间，持有"峨眉山A"股票500股及以上的个人股东（每次可携2名随行家 属）和法人股东代表（每家法人股东可指定5名代表)， 符合条件的个人股东和法人股东代表享受峨眉山景区进山门票免票回馈，享受免费乘坐万年 索道回馈；个人股东的随行家属享受景区进山门票和万年索道成人票当期执行价5折优惠。 消息发布后， 峨眉山A股价今日收获涨停板 。 准确 快速 权威 专业 实时盯盘 头条新闻 VIP资讯 7x24h电报 ...

Core Viewpoint - The company, Emei Mountain A (000888.SZ), announced a shareholder reward program aimed at enhancing shareholder engagement and providing benefits to individual and corporate shareholders during a specified period in late 2025 to early 2026 [2]. Group 1: Shareholder Benefits - Eligible individual shareholders holding 500 shares or more will receive free admission to the Emei Mountain scenic area, while accompanying family members will enjoy a 50% discount on adult ticket prices [4]. - Eligible shareholders and their representatives will also benefit from free rides on the Wanyan cableway, with family members receiving a 50% discount on adult cableway tickets [5]. - Special hotel accommodation discounts will be available for eligible shareholders and their family members, with prices ranging from 20% to 50% off the listed rates at various hotels [6]. Group 2: Additional Offers - The company will also provide discounts on hot springs, skiing, and tea-related activities as part of the shareholder reward program [7]. - As of the market close on November 28, the share price of Emei Mountain was 12.87 yuan, indicating that an investor holding 500 shares would have a total cost of 6,435 yuan, excluding taxes and commissions [7].

（文章来源：21世纪经济报道） 11月28日晚间，峨眉山A(000888)发布公告，公司将开展股东回馈活动。2025年12月1日至2026年1月31 日(国家法定节假日除外)，活动期间，持有"峨眉山A"股票500股及以上的个人股东(每次可携2名随行家 属)和法人股东代表(每家法人股东可指定5名代表)，符合条件的个人股东和法人股东代表享受峨眉山景 区进山门票免票回馈，享受免费乘坐万年索道回馈；个人股东的随行家属享受景区进山门票和万年索道 成人票当期执行价5折优惠。 根据公开信息，峨眉山【成人票】门票为160元/人。 ...

Core Viewpoint - The article emphasizes the importance of utilizing authoritative and professional research reports from Jin Qilin analysts for stock trading, highlighting their role in identifying potential investment opportunities in a timely and comprehensive manner [1] Group 1 - The research reports are characterized as authoritative, professional, and timely, which are essential for investors [1] - The reports aim to assist investors in uncovering potential thematic investment opportunities [1]

11月28日晚间，峨眉山Ａ公布，为让股东沉浸式体验金顶云海、冰雪温泉、禅茶雅韵等核心文旅资源， 直观感受峨眉山旅游股份有限公司"科技+文化+生态"的发展魅力，公司将开展2025年"峨眉山A"股东回 馈活动。 符合条件的个人股东和法人股东代表享受免费乘坐万年索道回馈；个人股东的随行家属享受万年索道成 人票当期执行价5折优惠。 符合条件的个人股东（及随行家属）和法人股东代表享受红珠山宾馆、峨眉山大酒店、峨眉山温泉饭 店、金顶大酒店、雷洞坪星空营地、万年山居住宿、成都峨眉雪芽大酒店、成都峨眉山饭店住宿雅林茶 轩住宿的住宿优惠。 符合条件的个人股东和法人股东代表享受温泉免费回馈；个人股东的随行家属享受红珠山森林温泉等温 泉成人票挂牌价4—5折优惠。 2025年12月1日至2026年1月31日期间持有"峨眉山A"（股票代码：000888）股票500股及以上的个人股 东（每次可携2名随行家属）和法人股东代表（每家法人股东可指定5名代表）享受峨眉山景区进山门票 免票回馈；个人股东的随行家属享受峨眉山景区进山门票成人票当期执行价五折优惠。 符合条件的个人股东（及随行家属）和法人股东代表享受峨眉雪芽专享产品"买一送一"优惠。 ...

Core Points - The company, Emei Mountain Tourism Co., Ltd., is launching a shareholder reward program for holders of its stock "Emei Mountain A" (stock code: 000888) to enhance shareholder engagement and showcase its cultural and ecological tourism resources [1][3] - The reward program will run from December 1, 2025, to January 31, 2026, excluding national holidays [3] - Shareholders holding 500 shares or more will receive free admission to the Emei Mountain scenic area and discounted tickets for their accompanying family members [1][3] Summary by Categories Shareholder Reward Program - The program aims to provide shareholders with an immersive experience of the company's core tourism resources, including scenic views and cultural activities [1][3] - Eligible individual shareholders can bring two family members for free admission, while corporate representatives can designate five individuals [1][3] Financial Details - As of November 28, the stock price of Emei Mountain A was 12.87 yuan, meaning an investment of 500 shares would cost approximately 6,435 yuan [1] - The full-price ticket for the scenic area during peak season is 160 yuan, and during the off-peak season, it is 110 yuan [1] - The round-trip ticket for the Wanyan cableway is 110 yuan during peak season and 50 yuan during off-peak season [1]

记者近日从青海省西宁市文化旅游广电局获悉，2025年12月1日至2026年3月5日，塔尔寺、西宁野 生动物园、西宁熊猫馆三大热门景区门票将统一降至10元。 此次优惠是西宁市2025—2026年冬春季文化旅游系列活动的核心举措之一，旨在以"真金白银"的方 式激活冬春季旅游市场，为游客带来更具性价比的文旅体验。 数据显示，今年1至10月，西宁市接待游客3711.47万人次，同比增长21.6%，实现旅游收入393.76 亿元，同比增长20.03%。（记者白玛央措） 【纠错】 【责任编辑:张樵苏】 作为全国重点文物保护单位和国家5A级旅游景区，塔尔寺以其酥油花、壁画和堆绣为代表的"艺术 三绝"闻名遐迩；西宁野生动物园作为集野生动物观赏、保护与科普于一体的4A级景区，是人们了解高 原生态的重要窗口；西宁熊猫馆则是熊猫爱好者和亲子游览的热门目的地。 除门票优惠外，西宁市还围绕"沐暖阳、赏非遗、品美食"三大主题推出40项文旅活动，形成"惠民 +活动"组合拳，确保游客"来得值，玩得好"。西宁市文化旅游广电局相关负责人表示，10元门票不仅是 一张通行证，更是一份来自西宁的温暖邀请。 ...

Core Insights - The rise of interactive NPC (non-player character) experiences in real-world settings is transforming tourism and entertainment, as seen in the "stealing sugarcane" game in Sichuan, which has garnered over 490 million views on platforms like Douyin and Kuaishou [1] - The emotional economy is growing rapidly in China, with projections indicating a market size of 2.31 trillion yuan in 2024, increasing to 4.62 trillion yuan by 2029, driven by immersive experiences like NPC interactions [3][6] - The integration of NPCs into tourism is creating a new model where visitors become active participants rather than passive observers, enhancing the overall experience [6] NPC Interaction and Popularity - NPCs are becoming central to the tourism experience, with examples like the "Snow Cake Monkey" in Changchun, which has gained significant popularity through social media, leading to increased visitor numbers [7][9] - The character's creator, Wang Tiezhu, has leveraged live streaming to maintain engagement, showcasing behind-the-scenes activities that resonate with fans [9] - The shift from traditional IP-based NPCs to those emphasizing personal charisma and real-time interaction reflects changing consumer preferences [14] Content Creation and Social Media - NPCs are adept at creating shareable content on social media, with many characters gaining fame through humorous and relatable interactions with visitors [16][20] - The phenomenon of "celebrity NPCs" is emerging, where actors known for their roles in popular media transition to interactive roles in tourist attractions, enhancing visitor engagement [16][19] - The integration of NPCs into broader content strategies at attractions, such as the Kaifeng Wansui Mountain Martial Arts City, showcases the potential for immersive storytelling and audience participation [21][23] Economic Impact and Future Trends - The NPC model is proving economically viable, with attractions like Wansui Mountain reporting over 17 million visitors and revenue exceeding 1.068 billion yuan in 2025 [23] - The low base salary for NPCs, combined with the exposure and popularity they gain, creates a mutually beneficial relationship between attractions and performers [24] - Government policies are increasingly supportive of innovative tourism models, indicating a shift towards emotional and experiential consumption in the industry [26]