12月25日，京东健康与全球知名两性健康品牌乐福思健康签署2026年度战略合作协议。双方将以"共建高增"为目标， 进一步整合资源优势，在医疗健康供应链协同、数字营销创新、用户服务体验升级以及创新项目孵化等领域开展深度 合作，共同推动两性健康行业向专业化、数字化方向迈进。京东集团SEC委员、京东健康CEO曹冬，乐福思健康董事 长王学海出席并见证签约。 此次战略合作协议的签署，是京东健康与乐福思健康携手共进的重要里程碑。未来，京东健康将与更多全球优质两性 健康品牌继续携手，持续驱动产品创新，共同探索智能科技在健康生活中的深度融合与应用，为用户带来更专业、更 贴心、更具情感交互的健康消费新体验。 财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 2025年以来，双方持续开展深度营销合作，通过"爆品破局+场景渗透"模式，有效激发消费热情、扩大品牌声量，乐福 思旗下众多品牌稳居京东两性健康核心品类领导地位。在安全套品类，杰士邦超凡持久003延时避孕套于京东全网首 发，融合极致超薄的体验与液态苯佐卡因延时技术，上市一个月销量即超千万，成为行业标杆。 而在润滑剂领域，杰士邦以全矩阵医用产品线布局，稳居医用润滑剂 ...

Group 1 - The top three brands in the consumer popularity index for the healthcare industry are Yuyue, Durex, and Notland, with scores of 1.93, 1.81, and 1.77 respectively, indicating a significant lead over other brands [1][2] - The report highlights the importance of "instant retail" in driving brands to provide quick health solutions, with a focus on delivery speed as a competitive advantage [3] - Yuyue's dynamic blood glucose meter has achieved rapid delivery through a comprehensive supply chain network, while Omron has partnered with pharmacies for instant delivery of health devices [3] Group 2 - The upcoming Mother's Day and 520 festival have prompted brands to focus on women's health, leading to a surge in products targeting various aspects of women's well-being [4] - Omron launched a portable electronic moxibustion device aimed at working women, while Swisse has created a live-streaming event focused on women's health and body management [4] - Durex is leveraging the 520 festival to promote intimate health products, emphasizing care for women's health with their new product line [4] Group 3 - The report is part of the "Consumer Guide Index" series developed by Shiyan Index, which includes various consumer index evaluations across multiple industries, including healthcare [5]

Core Viewpoint - The article discusses the rise of "non-standard" marketing strategies that challenge traditional beauty standards and consumer expectations, particularly in the context of female representation in branding and advertising [7][20]. Group 1: Non-Standard Marketing - "Non-standard" marketing effectively addresses unmet deep-seated consumer needs by proposing unique value propositions that resonate with loyal users [7][8]. - Brands are increasingly moving away from mere product selling to focus on cultural and social issues, particularly those related to women's empowerment and breaking stereotypes [8][10]. Group 2: Case Studies - The skincare brand PMPM launched the "偏偏女孩在闪烁" initiative, showcasing diverse women's stories to challenge conventional definitions of femininity and success [9][10]. - Jissbon, a sexual health brand, has successfully targeted female consumers by focusing on their health needs and desires, breaking away from male-centric marketing [11]. - Muji's use of male models in domestic settings has resonated with consumers, promoting a more inclusive view of gender roles in household responsibilities [11]. Group 3: Challenges and Missteps - Brands must avoid the pitfall of "self-indulgent" marketing that fails to resonate with consumers, as seen in the case of SK-II's campaign that was criticized for being inauthentic [14][15]. - Misunderstanding consumer needs can lead to backlash, as demonstrated by ABC's poorly received product innovation that ignored the core requirements of its target audience [15][17]. Group 4: Strategies for Success - Successful "non-standard" marketing requires a deep understanding of consumer pain points and the ability to articulate these through relatable narratives [21][22]. - Brands should focus on authentic storytelling that features ordinary individuals, allowing consumers to see themselves reflected in the brand's message [22][23]. - Engaging consumers in the narrative can foster a sense of community and shared values, enhancing brand loyalty [22][23].