Core Viewpoint - The rural cultural industry in China is rapidly developing, serving as a crucial link between economy and culture, and playing a significant role in rural economic growth and structural adjustment [1][2]. Group 1: Market Expansion and Economic Impact - The rural cultural tourism market is expanding, with innovative development models. Events like the "Rural Cultural Carnival" are attracting tourists and boosting local economies, leading to improved living conditions for residents [1]. - In the first quarter of this year, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, generating total revenue of 412 billion yuan, up 5.6% [1]. Group 2: Cultural Innovation and Technology Integration - Regions are leveraging cultural innovation and digital technology to develop diverse rural cultural industry models, such as creating culturally valuable products from local history and mythology, and using VR and live streaming to enhance traditional culture [2]. - Over 100,000 intangible cultural heritage (ICH) projects have been recognized, with 73% located in traditional rural areas, promoting the active transmission of ICH through modern design and educational programs [2]. Group 3: Policy Support and Infrastructure Development - Recent policy documents have been issued to support rural cultural and tourism leaders, providing guidelines for project funding, education, and innovation to bolster the rural cultural industry [3]. - There are challenges such as weak infrastructure and a lack of cultural professionals that need to be addressed to facilitate the growth of the rural cultural industry [3]. Group 4: Collaborative Development Models - Encouraging collaboration among various stakeholders is essential to avoid resource wastage and promote sustainable development. Models like "Culture + Technology" and "Culture + E-commerce" are suggested for cross-sector cooperation [4]. - Building a strong talent pool is critical for the rural cultural industry, with a focus on integrating resources and enhancing the capabilities of local leaders in culture and tourism [4].

Group 1 - The article highlights the ongoing efforts in Yangcheng County, Shanxi Province, to promote rural cultural memory through various initiatives, including the establishment of cultural memory museums and the compilation of local history books [16][19][21] - The "Rural Cultural Memory Project" aims to preserve and innovate traditional rural culture, with over 3,000 participants involved in collecting and compiling local historical data [17][18][19] - The county has built 53 cultural memory and village history museums, attracting approximately 84.3 million visitors since 2021, showcasing the importance of local history and culture [20][21] Group 2 - The establishment of the Silkworm Culture Research Center and the Yangbei Red Culture Museum serves as a platform for cultural transmission and education, providing rich educational resources for local farmers and students [20][21][22] - The integration of agriculture and tourism through the silkworm industry is emphasized, with the creation of a 2,000-acre mulberry plantation and a high-tech silkworm breeding facility, generating over 10 million yuan in economic value [22][23] - The county's efforts in promoting the silkworm culture have been recognized, with its silkworm culture system included in the sixth batch of China's important agricultural cultural heritage list [22][23]