（作者为郑州大学教授、文化产业研究中心主任，本报记者张文豪采访整理） （文章来源：人民日报） "十四五"时期，乡村振兴战略深入实施，一系列支持乡村文化发展的政策落地见效。作为农业大省和文 化大省，河南在文化赋能乡村振兴中涌现出一批特色鲜明的实践。兰考徐场村的民族乐器、伊川烟涧村 的青铜工艺、洛宁前河村的三彩陶艺、禹州槐树湾村的钧瓷烧制……这些村镇依托传统非遗、文化古迹 等特色禀赋，打造"一村一品"，不仅带动农民增收，更重塑了乡村风貌。固始柳编、南召真丝地毯等一 批附带文化属性的产品还走出了国门。 展望"十五五"，乡村全面振兴将迈入新阶段。文化产业赋能，要在保护优先、合理利用的前提下，激活 乡村人文与自然资源，推动一二三产业融合发展。建议进一步通过创意设计、影视制作、非遗研学等形 式，培育一批具有影响力、竞争力的文化产业品牌与特色村落；鼓励更多乡村像袁桥村一样，推动文化 富民，让广大乡村真正成为传承文化、承载乡愁、创造美好生活的热土。 老房、老街、古戏楼……从承载记忆的"露天历史博物馆"，到微短剧拍摄的乡村"竖店"，河南登封袁桥 村走出了一条文化产业赋能乡村的新路径。 袁桥村的变化，离不开政策扶持。郑州微短剧产 ...

Core Viewpoint - The rural cultural industry in China is rapidly developing, serving as a crucial link between economy and culture, and playing a significant role in rural economic growth and structural adjustment [1][2]. Group 1: Market Expansion and Economic Impact - The rural cultural tourism market is expanding, with innovative development models. Events like the "Rural Cultural Carnival" are attracting tourists and boosting local economies, leading to improved living conditions for residents [1]. - In the first quarter of this year, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, generating total revenue of 412 billion yuan, up 5.6% [1]. Group 2: Cultural Innovation and Technology Integration - Regions are leveraging cultural innovation and digital technology to develop diverse rural cultural industry models, such as creating culturally valuable products from local history and mythology, and using VR and live streaming to enhance traditional culture [2]. - Over 100,000 intangible cultural heritage (ICH) projects have been recognized, with 73% located in traditional rural areas, promoting the active transmission of ICH through modern design and educational programs [2]. Group 3: Policy Support and Infrastructure Development - Recent policy documents have been issued to support rural cultural and tourism leaders, providing guidelines for project funding, education, and innovation to bolster the rural cultural industry [3]. - There are challenges such as weak infrastructure and a lack of cultural professionals that need to be addressed to facilitate the growth of the rural cultural industry [3]. Group 4: Collaborative Development Models - Encouraging collaboration among various stakeholders is essential to avoid resource wastage and promote sustainable development. Models like "Culture + Technology" and "Culture + E-commerce" are suggested for cross-sector cooperation [4]. - Building a strong talent pool is critical for the rural cultural industry, with a focus on integrating resources and enhancing the capabilities of local leaders in culture and tourism [4].

Group 1 - The article highlights the ongoing efforts in Yangcheng County, Shanxi Province, to promote rural cultural memory through various initiatives, including the establishment of cultural memory museums and the compilation of local history books [16][19][21] - The "Rural Cultural Memory Project" aims to preserve and innovate traditional rural culture, with over 3,000 participants involved in collecting and compiling local historical data [17][18][19] - The county has built 53 cultural memory and village history museums, attracting approximately 84.3 million visitors since 2021, showcasing the importance of local history and culture [20][21] Group 2 - The establishment of the Silkworm Culture Research Center and the Yangbei Red Culture Museum serves as a platform for cultural transmission and education, providing rich educational resources for local farmers and students [20][21][22] - The integration of agriculture and tourism through the silkworm industry is emphasized, with the creation of a 2,000-acre mulberry plantation and a high-tech silkworm breeding facility, generating over 10 million yuan in economic value [22][23] - The county's efforts in promoting the silkworm culture have been recognized, with its silkworm culture system included in the sixth batch of China's important agricultural cultural heritage list [22][23]

Group 1 - The Guangdong Province industry association held a public tree planting event in Nanhai District, Foshan, aimed at enhancing ecological construction and promoting green initiatives [9][10]. - The event is part of a broader effort to inject new vitality into the ecological development of Guangdong, aligning with the government's focus on environmental sustainability [10]. Group 2 - The State Council recently released a significant document aimed at enhancing the quality of traditional Chinese medicine (TCM) and promoting the high-quality development of the TCM industry [19][22]. - The document outlines nine key areas for improvement, including the protection and utilization of TCM resources and the transformation and upgrading of the TCM industry [21][22]. Group 3 - The "2025 Central Document No. 1" emphasizes the need to deepen rural reforms and promote high-quality development of rural e-commerce, highlighting the importance of developing rural characteristic industries [36][39]. - This initiative is part of a broader strategy to enhance rural economic development and improve the livelihoods of rural residents [38][39]. Group 4 - The Suixi County recently hosted a high-quality development conference for the sweet potato industry, showcasing its position as a core production area for winter sweet potatoes in China [40][42]. - The event resulted in 21 strategic cooperation agreements and established a collaborative development framework for a fresh sweet potato distribution center and deep processing industry cluster [43][44].