Workflow
传统消费品制造
icon
Search documents
消费行业:“十五五”消费再定位,供给升级、服务扩容、需求松绑
Dongxing Securities· 2025-10-30 03:42
Investment Rating - The industry investment rating is "Positive" [4] Core Insights - Consumption will continue to be the core driver of China's economic growth during the 14th Five-Year Plan, with a focus on traditional industries, service sectors, consumption, and cultural industries as key investment areas [1][2][3] - The report emphasizes the importance of enhancing traditional industries through technological upgrades and digital transformation, particularly in sectors like textiles, light industry, and consumer goods [1] - The service sector is expected to expand with a focus on high-quality, diversified, and convenient services, benefiting areas such as elderly care, childcare, and community services [2] - The report highlights the need to stimulate consumer demand by addressing employment, income, and public service spending, which will positively impact sectors like automotive and real estate [2] - Cultural industries are seen as a means to empower consumption, with initiatives aimed at enhancing cultural enterprises and promoting international tourism [3] Summary by Sections Traditional Industries - Focus on upgrading traditional industries to enhance global competitiveness, particularly in mining, metallurgy, and textiles [1] - The report anticipates a new product cycle driven by AI and green technologies in consumer goods [1] Service Sector - Implementation of actions to enhance service quality and expand service sector capabilities [2] - The integration of modern services with advanced manufacturing is expected to create new consumption opportunities [2] Consumer Demand - The report outlines strategies to boost consumer spending, including the removal of unreasonable restrictions in automotive and housing markets [2] - Initiatives like paid staggered vacations are expected to expand consumption in tourism and leisure sectors [2] Cultural Industry - The establishment of a robust cultural industry system is crucial for attracting younger consumers and enhancing the conversion rates of cultural experiences in commercial settings [3] - The report suggests that improving the convenience of inbound tourism will benefit high-end retail and duty-free sectors [3] Investment Recommendations - Traditional consumer goods manufacturers that embrace digital and green transformations are likely to benefit from policy support and market share growth [3] - Leading companies in service sectors such as education, healthcare, and tourism are expected to gain from policy backing and expanding demand [3]