Core Viewpoint - The Xinhua Municipal United Front Work Department has developed an innovative "Same Heart Escort" service model to address the full-cycle needs of private enterprises, enhancing the implementation of policies that benefit businesses and contributing to high-quality economic development in the city [1][2]. Group 1: Service Model and Mechanisms - The "Same Heart Escort" service model includes a closed-loop process of "direct appeal—joint consultation—result feedback—service evaluation" to effectively resolve enterprise development challenges [1]. - A "graded consultation and time-limited resolution" mechanism has been established, resulting in the coordination and resolution of 129 issues related to land use, labor, and financing through regular cross-departmental meetings [2]. - The introduction of a dual feedback and dynamic tracking mechanism ensures timely updates to enterprises on progress and informs departments about service effectiveness [2]. Group 2: Financial Support and Legal Assistance - Financial products such as "Xinglong Easy Loan" and "Xingnong Industry Loan" have been launched to meet the financing needs of young entrepreneurs, with over 17 financial institutions visiting more than 17,500 enterprises and total credit exceeding 10 billion [2]. - The establishment of a commercial dispute mediation studio has created a green channel for rights protection, enhancing enterprises' legal risk prevention capabilities [2]. Group 3: Evaluation and Improvement of Services - An innovative dual evaluation mechanism has been implemented, combining online and offline quantitative scoring to improve service quality based on enterprise feedback and inter-departmental evaluations [3]. - The average approval time for industrial projects has been reduced by over 60% through the comprehensive implementation of the "batch supply and construction integration" reform [3]. - The "First Service, Then Law Enforcement" model has been adopted, allowing for leniency in minor violations related to enterprises, reflecting a more supportive regulatory environment [3]. Group 4: Future Development and Talent Support - The Xinhua Municipal United Front Work Department aims to continue enhancing the "Same Heart Escort" brand by improving cross-departmental coordination and optimizing the rapid response mechanism for enterprise appeals [3]. - There is a focus on cultivating young entrepreneurs and strengthening the team of representatives from the private economy to support sustainable development [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's performance in Q4 2024 slightly exceeded expectations, with total revenue reaching 18.2 billion yuan, a year-on-year increase of 15%. Adjusted net profit was 7.2 billion yuan, also up 15% year-on-year [4][9] - The demand for recruitment is expected to recover in 2025, driven by the growth in blue-collar jobs and AI-related positions, with a significant increase in job postings related to AI [3][4] - The company anticipates adjusted operating profit to reach 3 billion yuan in 2025, supported by improved customer acquisition efficiency and cost reductions through AI [4] Financial Projections - Total revenue projections for the company are as follows: - 2023: 5,952 million yuan - 2024: 7,356 million yuan (24% YoY growth) - 2025: 8,397 million yuan (14% YoY growth) - 2026: 9,538 million yuan (14% YoY growth) - 2027: 10,580 million yuan (11% YoY growth) [1] - Adjusted net profit projections are: - 2023: 1,099 million yuan - 2024: 1,585 million yuan (44% YoY growth) - 2025: 2,275 million yuan (44% YoY growth) - 2026: 3,066 million yuan (35% YoY growth) - 2027: 3,747 million yuan (22% YoY growth) [1] - Non-GAAP net profit projections are: - 2023: 2,156 million yuan - 2024: 2,711 million yuan (26% YoY growth) - 2025: 3,332 million yuan (23% YoY growth) - 2026: 4,113 million yuan (23% YoY growth) - 2027: 4,786 million yuan (16% YoY growth) [1] Operational Efficiency - The company has improved customer acquisition efficiency, with adjusted sales expense ratio decreasing by 3.5 percentage points year-on-year. The adjusted operating profit margin increased to 36.1% [4] - The average monthly active users (MAU) for the BOSS Zhipin app reached 53 million in 2024, a 25% increase year-on-year, indicating strong user engagement [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance in Q4 2024 slightly exceeded expectations, and there is optimism for a recovery in recruitment demand in 2025 [1][4] - The contribution of blue-collar, lower-tier cities, and small enterprises to revenue continues to rise, with strong growth in AI-related job recruitment [3] - The company is expected to achieve an adjusted operating profit of approximately 3 billion yuan in 2025, driven by improved customer acquisition efficiency and cost reductions through AI [3][4] Financial Performance Summary - Total revenue for 2023 is projected at 5,952 million yuan, with a year-on-year growth of 32%. This is expected to increase to 7,356 million yuan in 2024, representing a 24% growth [1] - The net profit attributable to the parent company is forecasted to be 1,099 million yuan in 2023, with a staggering year-on-year growth of 925%, and is expected to reach 1,585 million yuan in 2024, a 44% increase [1] - Non-GAAP net profit is anticipated to grow from 2,156 million yuan in 2023 to 2,711 million yuan in 2024, reflecting a 26% increase [1] - The adjusted EPS is projected to rise from 4.76 yuan in 2023 to 5.98 yuan in 2024 [1] Operational Insights - The company achieved a gross margin that remained stable year-on-year, with an adjusted sales expense ratio decreasing by 3.5 percentage points [4] - The adjusted operating profit for Q4 was 6.59 billion yuan, accounting for 36.1% of revenue, which is a 3 percentage point increase year-on-year [4] - The average monthly active users (MAU) for the BOSS Zhipin app reached 53 million in 2024, a 25% year-on-year increase [4][9] Market Position and Future Outlook - The company is expected to continue gaining market share in 2025, supported by increased brand recognition and a robust two-sided network effect [4] - The recruitment market is showing signs of recovery, with historical highs in active user numbers and job postings following the Spring Festival [4][9]