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人民眼·提振消费丨培育消费新场景 激发消费新活力
Ren Min Ri Bao· 2025-09-12 02:14
Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]
培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].