文旅商业

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中山孙文西路步行街焕新迎客 百年老街化身“时空穿梭机”
Nan Fang Ri Bao Wang Luo Ban· 2025-09-29 08:00
Core Viewpoint - The opening of the cultural tourism pedestrian street, Sun Wen West Road, in Zhongshan represents a significant development in the city's cultural and tourism sector, enhancing the local economy and visitor experience through revitalization efforts [1][2]. Group 1: Project Overview - The Sun Wen West Road pedestrian street was officially opened on September 28, featuring a vibrant atmosphere with a lion dance performance and illuminated streets [1]. - The project is part of Zhongshan's "High-Quality Development Project for Hundreds of Counties, Thousands of Towns, and Ten Thousands of Villages," focusing on cultural revitalization [1]. - The revitalization emphasizes the principle of "protecting while developing," preserving historical elements such as the arcade ceilings and old signage [1]. Group 2: Urban Improvement - The renovation has significantly improved the visitor experience by burying unsightly overhead wires and creating a smoother, wider roadway [2]. - Innovative techniques, such as "dry ice stripping," have been employed to restore historical signs and decorative elements, enhancing the street's historical appeal [2]. - New public spaces, including Xiangshan Theater and Qinglong Square, have been created to provide residents with more leisure areas [2]. Group 3: Business and Cultural Activities - The revitalization has led to a transformation of business offerings, with new stores opening that cater to diverse consumer preferences, including traditional tea houses and modern cafes [2]. - A series of cultural and tourism activities are scheduled to celebrate the opening, including a food culture week and interactive events during the National Day holiday [2].
人民眼·提振消费丨培育消费新场景 激发消费新活力
Ren Min Ri Bao· 2025-09-12 02:14
Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]
培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].
大连东关街:百年老街焕新貌
Xin Hua Wang· 2025-09-05 02:21
Core Viewpoint - The revitalization of Dongguan Street in Dalian has transformed it into a cultural and tourism landmark, blending historical significance with modern trends, attracting numerous visitors [1][2]. Group 1: Historical and Cultural Significance - Dongguan Street covers an area of 8.13 hectares, featuring 13 immovable cultural relics, 42 historical buildings, and 132 traditional style buildings, representing a vivid snapshot of local history [1]. - The street is recognized as the birthplace of Dalian's national industry and "old brand" businesses, showcasing a rich cultural heritage [1]. Group 2: Revitalization Efforts - The street underwent significant renovations starting in November 2022, aimed at preserving and utilizing cultural heritage while promoting urban renewal [2]. - Restoration efforts adhered to principles of authenticity and integrity, ensuring that historical elements like old brick walls and door frames were preserved [2]. - The revitalized street will officially reopen in September 2024, featuring numerous trendy shops that attract both young visitors and long-time residents [2]. Group 3: Visitor Experience - Tourists have expressed appreciation for the blend of historical culture and modern experiences, enjoying local delicacies and unique cultural products [1]. - The introduction of themed shops has successfully drawn a diverse crowd, enhancing the street's appeal as a nostalgic yet contemporary destination [2].
日本的文旅商业,能抄吗?
Hu Xiu· 2025-06-26 08:04
Group 1 - In January 2025, the number of tourists visiting Japan reached 3.78 million, with 48% coming from China, and the average spending per person hit a record high of 13,000 RMB [1] - In 2022, the total number of tourists visiting Japan was 36.87 million, and it is expected to exceed 40 million in 2025 due to further relaxation of travel policies [2] - The tourism industry is Japan's second-largest source of foreign exchange after automobiles, highlighting the importance of cultural and natural resources in tourism [3][5] Group 2 - Hokkaido's tourism strategy focuses on storytelling through its natural beauty and enhancing infrastructure and service quality to attract visitors [6][12] - The region is known for its stunning snow landscapes, which are marketed through visual narratives that evoke imagination and sensory experiences [7][11] - Hokkaido's New Chitose Airport serves as a commercial hub, offering a wide range of local products and experiences, enhancing the overall travel experience [13][15] Group 3 - Okinawa's tourism leverages its mixed cultural heritage and historical significance, transforming past scars into commercial symbols that attract visitors [24][27] - The UMIKAJI TERRACE near Naha Airport exemplifies a successful blend of local culture and modern leisure, appealing to younger tourists [28][29] - The American Village in Okinawa reflects a fusion of American and Japanese cultures, creating a unique atmosphere that resonates with visitors [34][38] Group 4 - Kyoto's tourism strategy emphasizes slow commerce, integrating local culture and natural beauty into a cohesive travel experience [41][45] - The city effectively packages cultural and geographical values into tourism experiences, allowing visitors to engage with the local lifestyle [46][51] - Kyoto's approach combines historical preservation with modern commercial development, creating a vibrant atmosphere that attracts younger demographics [52][66] Group 5 - The article suggests that while imitation of successful tourism models may seem appealing, true value lies in understanding and adapting unique local stories and experiences [67][68] - The focus should be on creating meaningful cultural experiences rather than merely replicating existing models, emphasizing the importance of long-term commitment and innovation in tourism [69]